ID: MRFR/CR/7959-CR | 110 Pages | Author: Snehal Singh | February 2021
The global Men’s Hair Color market is projected to register a CAGR of 7.15% and reach a value of USD 864.06 million by 2030. Hair coloring is a fashionable trend that can be carried out professionally by a hairdresser or independently at home. Hair coloring is increasingly gaining acceptance among the male population. Men’s hair color is available in various types including permanent and semi-permanent hair color, temporary hair color, and root touch-up.
The Global Men’s Hair Color Market is expected to grow at a CAGR of 7.15% during the forecast period 2022-2030. The growing preference for men’s grooming is considered to be one of the major factors for the rising growth of the global men’s hair color market. Additionally, increasing professional salon services for men is driving the market growth. However, side-effects due to the presence of harmful chemicals in hair color are hampering the growth of the market. The global men’s hair color market is estimated to emerge lucrative for the vendors active both in developed and developing economies due to new product launches & increasing demand for organic products and influence of social media and innovative marketing strategies.
The increasing availability of grooming products at organized retail stores is an important factor fueling the sales of men’s hair color. These products were earlier available at selected outlets such as convenience stores, beauty stores, and specific retail stores. A growing customer base has led retail stores, such as supermarkets and hypermarkets, to stock men’s hair color, thereby facilitating the purchase. The high availability of men’s hair color at online stores has also positively affected global sales. Several men’s hair color manufacturers such as Just for Men, Cover Your Gray, and Revlon, among others, has developed customer-friendly web interfaces for their products.
Furthermore, supermarket chains and retailers at the regional and national level are capitalizing on the men’s hair color trend. These retailers are further driving sales by offering free samples to men. Additionally, advertisements and promotional activities for men’s hair color at various retail chains are supporting sales.
There are a handful of harmful ingredients or chemicals present in professional as well as over the counter products that include, resorcinol, ethanolamine (MEA), ammonia, persulfates, parabens, propylene glycol, and metals such as nickel. Some of these ingredients or chemicals can cause serious problems. For instance, resorcinol irritates the skin and interfere with normal hormone production. Propylene glycol is also known to cause dermatitis. Also, hair color consists of dyes, modifiers, antioxidants, and fragrance, in addition to a variety of chemicals existing in slight proportions that impart a specific quality to the hair, such as softening it. Many of the chemicals used in hair color might prove to be toxic to the end user leading to irritation or allergic reactions. Also, there are other damaging chemicals present in hair dye that can cause side-effects such as light tingling, itching and burning, allergic reactions, and blistering and rashes. Thus, the side-effects and allergic reactions caused by some of the chemicals used in hair colors are hampering the growth of the men’s hair color market at the global level.
The manufacturers are inclined towards launching innovative and new men’s hair color products to increase the consumer base. For instance, in 2017, Hoyu Co., Ltd, launched a men’s hair color named “Men's Bigen One Touch Color.” The company offers three different hair colors under this product portfolio, namely natural brown, dark brown, and natural black. Also, manufacturers such as Indus Valley offers men’s hair color, which is purely derived from the organic & natural sources and toxic chemicals such as ammonia and lead. Also, the increasing trend of organic and vegan beauty products is expected to create an opportunity in the global men’s hair color market.
The global companies are trying to expand their products due to the increasing consumer demand for new and multiple ranges of available colors. Various regulations posed by governments such as Cosmetic Regulation and Food and Drug Administration (FDA), among others, make hair dye creation more difficult. As these regulations limit the number of dyes used in the hair color, manufacturers have to come up with new colors. For instance, in Europe, hair colors are regulated under the Cosmetic Regulation 1223/2009/EU. Hence the majority of manufactures tend to use the ingredients specified in Annex III of this regulation. Annex III specifies the list of ingredients which cosmetic products must not contain, to name a few, thioglycolic acid and its salts, ammonia, tosylchloramide sodium (inn), dichloromethane, chlorates of alkali metals, benzyl benzoate, benzyl salicylate, and cinnamyl alcohol, among others.
In the US, regulations are set by the US Food and Drug Administration (FDA), and the same set of rules is followed by Canada. In Asia-Pacific, the regulations vary from one country to another. In Japan, manufacturing practices are highly influenced by the Japan Hair Color Industry Association, which studies hair dyes’ toxicological data and sets national standards for the industry. Korea has established a positive set of ingredients that can be approved for hair dying. Thus, stringent regulations posed by various government authorities on ingredients used in hair color is expected to challenge the growth of the men’s hair color market.
By Product Type
Based on product type, the global Men’s Hair Color market has been segmented into permanent and semi-permanent hair color, temporary hair color, root touch-up, and others. The permanent and semi-permanent hair color segment accounted for the largest market share of 67.05% in 2021. However, the root touch-up segment is likely to register a higher CAGR of 8.22% during the forecast period.
Based on category, the global market has been segmented into conventional and natural & organic. The conventional segment accounted for a larger market share of 78.11% in 2021. However, the natural & organic segment is likely to register a higher CAGR of 7.62% during the forecast period
Based on form, the global market has been segmented into powder, cream & gel, and others. The cream & gel segment accounted for a larger market share of 72.03% in 2021 and is likely to register a higher CAGR of 7.26% during the forecast period.
By End user
Based on end user, the global Men’s Hair Color market has been segmented into household and commercial. The household segment accounted for a larger market share of 77.23% in 2021. However, the commercial segment is likely to register a higher CAGR of 7.61% during the forecast period
By Distribution Channel
Based on the distribution channel, the global Men’s Hair Color market has been segmented into daily store-based and non-store-based. The store-based segment accounted for a larger market share of 77.24% in 2021. However, the non-store-based segment is likely to register a higher CAGR of 7.86% during the forecast period.
Global Men’s Hair Color Market Share, by Region, 2020 (%)Sources: MRFR Analysis
By region, the global Men’s Hair Color market has been divided into North America, Europe, Asia-Pacific, and Rest of the World. North America accounted for the largest market share of 44.10% in 2021, the market is expected to register the highest CAGR of 6.96% during the forecast period. Europe was the second-largest market in 2021, the market is projected to exhibit a CAGR of 7.35%.
North America is accounting for 44.10 % of market proportion in the year of 2021 and it is projected to expand at a high CAGR of 6.96% the forecast period of 2022-2030. The growth of the men’s hair color market in North America can be attributed to the high adoption rate of hair colors by the male population in the region. Coty, Inc., Just for Men, and Combe Incorporated are some of the key manufacturers present in the region. The increasing trend of self-grooming among the male population along with growing disposable income is driving market growth. Another factor trending in the North American market is the opening of professional hairdressing salons to target a mass consumer base. Moreover, the growing geriatric population is expected to positively impact the growth of the North American men’s hair color market. According to the Population Reference Bureau (PRB), the geriatric population in the US is projected to reach 22% of the total population in 2050 from 16% in 2018.
Europe is also accounting for significant market share in the global Men’s Hair Color market in the year of 2021 and is expected to grow at a CAGR of 7.35% during the forecast period 2022-2030. The growth of the market can be attributed to the large geriatric population in the region. According to the United Nations Population Data, one in four Europeans are aged 60 and over. Thus, as people age, they can lose the pigmentation in their hair, causing it to grow out gray or, sometimes, white. Moreover, high awareness among European consumers regarding the use of hair color is anticipated to enhance the growth of the market.
The market comprises tier-1, tier-2, and local players. The tier-1 and tier-2 players have a global reach and diverse product portfolios. Companies such as Revlon (US), L’Oréal S.A.(France), Coty, Inc.(UK), Combe Incorporated (US), and Kao Corporation dominate the global market due to brand reputation, product differentiation, financial stability, and diversified regional presence.
Prominent players in the global Men’s Hair Color market include Revlon (US), L’Oréal S.A.(France), Coty, Inc. (UK), Combe Incorporated (US), Indus Valley (India), Cover Your Gray(US), Hoyu Co. Ltd (Japan) Natulique aps(Denmark), Kao Corporation (Japan), John Paul Mitchell(US).
Few developments that occurred in recent times influencing the market growth of Men’s Hair Color are listed below:
Cream & Gel
|Market Size||864.06 million|
|Forecast Units||Value (USD Million)|
|Report Coverage||Revenue Forecast, Competitive Landscape, Growth Factors, and Trends|
|Segments Covered||Product Type, Category, Form, End-User and Distribution Channel|
|Geographies Covered||North America, Europe, Asia-Pacific, and Rest of the World (RoW)|
|Key Vendors||L'oreal SA (France), Revlon, Inc. (United States), Coty, Inc. (United Kingdom), Indus Valley (India), Combe Incorporated (USA), Hoyu Co. , Ltd (Japan), John Paul Mitchell Systems (USA), Cover Your Gray (USA), Kao Corporation (Japan) and NATULIQUE ApS (Denmark)|
|Key Market Opportunities||
|Key Market Drivers||The Increase in The Geriatric Population.|
Men’s Hair Color Market is projected to grow at a rate of 7.15% over the review period.
Men’s Hair Color Market size by 2030 can be USD 864.06 million .
Men’s Hair Color Market has become quite lucrative as more and more men are increasingly focusing on grooming, personal aesthetics and hygiene worldwide. Also, the expanding male population with high focus on self-grooming also triggers market growth.
The rapid growth in the geriatric population and the expanding pool of metrosexual men in North America has helped the region attain the lead in the market.
Consumers prefer store-based channels as they provide a one-stop shopping experience.
The key growth opportunities in the worldwide market include new launches along with the escalating preference for organic products as well as the rising influence of the social media in emerging regions.
The presence of a few toxic chemicals in counter and professional products could slow down the demand among consumers, leading to a restrained market growth.
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