Global Men’s Hair Color Market Research Report: Information by Product Type (Permanent and Semi-Permanent Hair Color, Temporary Hair Color, Root Touch-up and others), Category (Conventional and Natural & Organic), Form (Powder, Cream & Gel and Others), End-User (Household and Commercial), Distribution Channel (Store-Based {Supermarkets & Hypermarkets, Convenience Stores, and Specialty Stores} and Non-Store-Based) - Forecast till 2025
ID: MRFR/CR/7959-CR | April 2020 | Region: Global | 111 pages
Market Overview
Global Men’s Hair Color Market is projected to register a CAGR of 7.20% and reach USD 502.84 Million by 2025. Men’s hair colors are specially designed clothing to cover gray or white hair. The growing preference for men’s grooming is one of the significant factors for the rising growth of the global men’s hair color market. Additionally, the increasing number of professional salon services for men is driving market growth. However, the side-effects due to the presence of harmful chemicals in hair color are hampering the growth of the market. The global men’s hair color market is estimated to create lucrative opportunities for the vendors active both in developed and developing economies due to new product launches and the increasing demand for organic products and the influence of social media and innovative marketing strategies.
Market Dynamics
The Global Men’s Hair Color Market is expected to register significant growth during the forecast period. Men are becoming more conscious about hygiene, grooming, and personal aesthetics during recent years.
Moreover, an increasing male population concerned for looking good and self-grooming is anticipated to drive the global men’s hair color market. Traditionally, men have been known to be less worried about their grooming habits. They are no longer limiting themselves to just shaving products and deodorants but are further becoming frequent users of grooming products such as moisturizers, facial scrubs, and hair care products, among others. For decades, the grooming market has been dominated by products for women. However, recently, the male demographic has acquired a vast market in the beauty industry. According to the MRFR analysis, the global market for men’s grooming products is projected to reach over USD 61.2 billion by 2020. Furthermore, the rise of self-identifying metrosexual men and the high per capita disposable income are likely to drive the market. However, the harmful side effects due to chemicals is restricting the growth of the global market. There are a handful of harmful ingredients or chemicals present in professional as well as over the counter products that include, resorcinol, ethanolamine (MEA), ammonia, persulfates, parabens, propylene glycol, and metals such as nickel. Some of these ingredients or chemicals can cause serious health issues.
Global Men’s Hair Color Market Revenue, by Distribution Channel, 2025 (USD Million) 
Sources: MRFR Analysis
Segmentation
Based on distribution channel, the global men’s hair color market has been divided into store-based and non-store-based. The store-based segment is further sub-segmented into supermarkets & hypermarkets, convenience stores, and specialty stores. The store-based segment is expected to dominate the global market and be valued at USD 384.77 million by the end of 2025. Store-based distribution channels include supermarkets & hypermarkets, convenience stores, and specialty stores. Supermarkets & hypermarkets account for the majority of personalized sales of hair care products, including men’s hair colors. Specialty stores or drug stores also contribute significantly to the distribution of men’s hair colors. Consumers prefer store-based channels as they provide a one-stop shopping experience. However, the non-store-based segment is projected to grow at the highest CAGR during the forecast period. Non-store-based distribution channels include e-commerce, wherein the manufacturers distribute hair color for men through either various online shopping sites or their websites, where they can showcase a wide range of products. Companies are launching new products with enhanced quality and formulations, which cannot always be made available to consumers in different regions. The e-commerce channels help expedite this process so manufacturers may reach a wide consumer base. Furthermore, this mode facilitates the raising of brand awareness through social media.
Global Men’s Hair Color Market Share, by Region, 2018 (%) 
Sources: MRFR Analysis
Regional Analysis
North America is expected to constitute a dominant share of the men’s hair color market during the forecast period. The region accounted for 41.57% share of the market in 2018. The US is the major contributor to the growth of the North American market. The market in the region is projected to register a significant CAGR of 7.11% during the forecast period of 2019 to 2025. The growing geriatric population is expected to positively impact the growth of the North American men’s hair color market. According to the Population Reference Bureau (PRB), the geriatric population in the US is projected to reach 22% of the total population in 2050 from 16% in 2018. Furthermore, the European market holds a prominent share of the men’s hair color market due to the expanding men’s hair color product portfolio of key manufacturers.
Key Players
The Key Players in the Global Men’s Hair Color Market include Revlon, Inc. (US), L’oreal S.A. (France), Coty, Inc. (UK), Combe Incorporated (US), Indus Valley (India), Hoyu Co., Ltd (Japan), Cover Your Gray (US), John Paul Mitchell Systems (US), NATULIQUE ApS (Denmark), and Kao Corporation (Japan).
The players operating in the global men’s hair color market are focusing on strengthening their geographic footprints through expansion and by launching innovative products.
Market Segmentation
Global Men’s Hair Color Market, by Product Type
- Permanent and Semi-Permanent Hair Color
- Temporary Hair Color
- Root Touch-up
- Others
Global Men’s Hair Color Market, by Category
- Conventional
- Natural & Organic
Global Men’s Hair Color Market, by Form
- Powder
- Cream & Gel
- Others
Global Men’s Hair Color Market, by End User
- Household
- Commercial
Global Men’s Hair Color Market, by Distribution Channel
- Store-Based
- Supermarkets & Hypermarkets
- Convenience Stores
- Specialty Stores
- Non-Store-Based
Global Men’s Hair Color Market, by Region
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia & New Zealand
- Rest of Asia-Pacific
- Rest of the World (RoW)
- Middle East
- South America
- Africa
Intended Audience
- Men’s Hair Color Manufacturers
- Hair Dye Manufacturers
- Traders, Wholesalers, and Distributors
- Governments, Associations, and Industrial Bodies
- Investors and Trade Experts
Frequently Asked Questions (FAQ) :
Men’s Hair Color Market is projected to grow at a rate of 7.20% over the review period.
Men’s Hair Color Market size by 2025 can be USD 502.84 Million.
Men’s Hair Color Market has become quite lucrative as more and more men are increasingly focusing on grooming, personal aesthetics and hygiene worldwide. Also, the expanding male population with high focus on self-grooming also triggers market growth.
The rapid growth in the geriatric population and the expanding pool of metrosexual men in North America has helped the region attain the lead in the market.
Consumers prefer store-based channels as they provide a one-stop shopping experience.
The key growth opportunities in the worldwide market include new launches along with the escalating preference for organic products as well as the rising influence of the social media in emerging regions.
The presence of a few toxic chemicals in counter and professional products could slow down the demand among consumers, leading to a restrained market growth.
