Matcha Tea Market information by Application (regular tea, food, cosmetics, matcha beverages, and personal), Form (ready-to-drink, instant premixes, and powder), Type (traditional, sweetened, and unsweetened), Formulation (plain and flavored), Distribution Channels (Non-Store Based and Store Based) and Region - Forecast to 2030

Market Overview

The shade-grown premium-quality tea leaves which are an integral part of Japanese culture mostly available in green-colored powder and vibrant form are commonly known as matcha tea. It is high consumed by the Japanese population and samurai warriors of China. This matcha tea is becoming more popular as it contains a high amount of minerals, amino acids, magnesium, chromium, zinc, selenium, antioxidants, and vitamins which boost the sales of the matcha tea market in the global market. Those who drink matcha tea on daily basis get higher protection from UV rays as it contains a high amount of anti-oxidants properties. Matcha tea also helps in reducing the cholesterol level in the blood and hence preferred by many doctors to heart patients which boosts the growth of the matcha tea market.

The matcha tea market is expected to grow at a high CAGR of 7.88% in the global market to account for a higher market share value of approximately USD 5.23 billion by the end of the forecasted period 2021-2030.

COVID 19 Analysis

The global pandemic of COVID 19 has affected the normal life of people adversely. The growing outbreak of COVID 19 has pushed the economies into forced recession and with this situation now, one has to deal with financial crises along with health issues. The lockdown situation and post lockdown situation have to lead to a steep downfall in the matcha tea market as most of the manufacturing units of the matcha tea market were shut down which also resulted in decreased profit margins.

Market Dynamics

Drivers

• The matcha tea market is growing very rapidly in the global market.  Owing to various health benefits associated with consuming matcha tea, the market is expanding. It helps in lowering the cholesterol level in the body and is recommended by various health cognizant to their customers for its daily consumption which drives this market in the global market. The matcha tea has a large product variety which also drives its growth in the global market. The changing lifestyle of the population also helps in driving the market.

Opportunities

• The rising demand for matcha tea market in the global market. Owing to the increasing concern about health awareness in the Asian region provides various growth opportunities during the forecasted period as it has various health benefits. Also, with the changing trend, it is observed that matcha tea is used in the production of bakery products, snacks, ice creams, chocolates, coffee, and many other items which provides growth opportunities to the matcha tea market in the global market.

Restraints

• The matcha tea market is increasing tremendously in the global market but some factors restrict the growth of this market in the global market like the high cost of labor as the matcha tea industry is a labor-intensive industry. Another factor that hampers the growth of this market is the high investment done by major players in the matcha tea industry during the forecasted period.

Value Chain Analysis

The matcha tea market is growing at an alarming rate in the global market and owing to various benefits associated with the consumption of market adds value to society. It helps in dealing with various health issues and also helps in reducing weight. It helps in boosting memory, concentration, and the immune system. It also increases the energy level in the body to endure heavy work out.

Market Segmentation

The market has been divided based on the application, form, type formulation, and distribution channels.

Based on the Application

• The market has been divided based on the application into regular tea, food, cosmetics, matcha beverages, and personal market. The beverages dividend dominates the market.

Based on the Form

• The market has been divided based on the form into ready-to-drink, instant premixes, and powder form.

Based on the Type

• The market has been divided based on the type into traditional, sweetened, and unsweetened.

Based on the Formulation

• The market has been divided based on the formulation into plain and flavored. The largest market share in the formulation dividend is held by the flavored matcha tea market.

Based on the Distribution Channels

• The matcha tea market in the global market has been divided based on the distribution channels into store-based distribution channels and non-store-based distribution channels. The store-based distribution channels are further sub-divided into specialty stores, hypermarkets, supermarkets, and many others.

Regional Analysis

The matcha tea market in the global market has been divided based on the regions into European region, Asia-Pacific region, North American region, Latin American region, Middle East region, and the rest of the world. The largest market share in the market is held by the Asia-Pacific region, and hence it dominates this market and it is expected that it will sustain its position by growing at a high CAGR of approximately 9.69% during the forecasted period.

The second-largest market share in this market is held by the European region as this is the fastest-growing region in the matcha tea market, and it is expected to grow at a CAGR of 10% during the forecasted period. The third-largest market share in the matcha tea market is held by the Latin American region. This is because of the increasing growth opportunities and health awareness in the region followed by the North American region and Middle East region respectively.

Competitive Landscape

The most prominent major key players in the matcha tea market in the global market are as follows:

• Nestle SA (Switzerland)


• Tata Global Beverages Ltd. (India)


• The Unilever Group (U.K.)


• AOI Tea Company (U.S.)


• Aiya Co. Ltd. (Japan)


• ITO EN, LTD (Japan)


• Marukyu Koyamaen Co. Ltd. (Japan)

These most prominent major key players in the matcha tea market in the global market uses various strategic policies to attract more customer base from the potential market in the global market by doing innovation in the development of a new product, collaboration, merger, and acquisition, partnership, joint ventures, development of new production process, expansion of business in the international market to capture the global market.

Recent Developments

• The largest market share in the distribution channels is held by the store-based dividend and is expected to dominate the market during the forecasted period.


• The Aiyo Co. Ltd (Japan) is investing a huge amount in research and development to increase their customer base by tapping into the potential market in the global market which will act as a reward for the investment done in the longer run.


• The largest market share in the market is held by the Asia-Pacific region owing to the presence of countries like India and China who has a high population and due to increasing concern about health awareness in the region increases the demand for matcha tea during the forecasted period.


• In the European region, Germany dominates the global market and is expected to sustain its position growing at a higher CAGR of 8.90%.

Report Overview

The global matcha tea market research report consists of the following elements:

• Market Overview


• COVID 19 Analysis


• Market Dynamics


• Value Chain Analysis


• Market Segmentation


• Regional Analysis


• Competitive Landscape


• Recent Developments

The global matcha tea market research report consists of various factors that drive the market along with the factors that hamper the growth of the market. This research report also contains various growth opportunities available during the forecasted period. The impact of the global pandemic of COVID 19 on this market is mentioned. The future growth rate of the market is also estimated and mentioned.

Users

Matcha tea manufacturers, raw material suppliers, end users (food industry), retailers and wholesalers, e-commerce companies, traders, importers, exporters, and many others.