The Matcha Products Market is estimated to be USD 3.90 billion in 2032 and is projected to register a CAGR of 7.50% during the forecast period of 2024 to 2032. Matcha is a fine powder of processed green tea leaves, specially grown in Japan and China. Matcha is traditionally used in Japanese culture. The matcha is traditionally being used as or in tea; however, recently it is being used in various chocolates, candies, desserts, yogurts or various culinary purposes. It has high antioxidant, vitamin, mineral, and amino acids content than regular black and green tea. The health benefits associated matcha and increasing prevalence of lifestyle diseases have propelled the popularity of match products across the globe. The widening application of matcha has opened new opportunities for matcha producers.
The matcha products market has been segmented based on grade, application, and region. By grade, the market has been bifurcated into ceremonial, standard, and culinary. Based on application, the market has been classified as bakery & confectionery, dairy & frozen desserts, sweet & savory snacks, beverages, and others. The global market has been studied with regards to four key regions—North America, Europe, Asia-Pacific, and the rest of the world. The North American market has further been categorized as the US, Canada, and Mexico. The European market has been divided into Germany, France, Italy, Spain, the UK, and the rest of Europe. The market in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The market in the rest of the world has been segmented into South America, the Middle East, and Africa.
The AOI Tea Company (Canada), Matcha Maiden (Japan), Mizuba Tea Co. (Japan), Kissa Tea GmbH (Austria), AIYA (Japan), Midori Springs Ltd. (Japan), Ippodo Tea Co. (Japan), Andrews & George Co Ltd (Canada), TEAJA Organic (Canada), and ITO EN, LTD (Japan) are some of the key players in the global matcha products industry.
Regional Market Summary Global Matcha Products Market Share (%), by Region, 2021
Type: Secondary Types and MRFR Analysis The market in Asia-Pacific is expected to dominate the market for matcha products during the forecast period. The traditional use of matcha and matcha tea in Japan and China has contributed significantly to the growth of the market in Asia-Pacific. North America is expected to be the fastest growing regional market for matcha products.
By Grade
North America
Intended Audience
| Report Attribute/Metric | Details |
| Market Size | USD 3.90 Billion |
| Compound Annual Growth Rate (CAGR) | 7.50 % (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Â By Chemical Composition, Application, Distribution Channel, and and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea |
| Key Companies Profiled | The AOI Tea Company, Matcha Maiden, Mizuba Tea Co., Kissa Tea GmbH, Aiya America Inc., Midori Springs Ltd, Ippodo Tea Co., Andrews & George Co Ltd, TEAJA Organic, ITO EN LTD |
| Key Market Opportunities | Â Widening application of matcha |
| Key Market Drivers | Health benefits associated matcha, Increasing prevalence of lifestyle diseases |
Matcha Products Market Highlights:
Frequently Asked Questions (FAQ) :
Matcha products industry is predicted to touch USD 3.90 billion by 2032.
Matcha products market can showcase a CAGR of 7.50% from 2024 to 2032.
The AOI Tea Company, Matcha Maiden, Mizuba Tea Co., Kissa Tea GmbH, Aiya America Inc., Midori Springs Ltd, Ippodo Tea Co., Andrews & George Co Ltd, TEAJA Organic, and ITO EN LTD. are key players of the global matcha products market.
APAC can dominate the global matcha products market due to its high consumption in China and Japan.
Matcha products market is driven by health benefits of matcha and high prevalence of lifestyle diseases.
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