Top Industry Leaders in the Matcha Tea Market
In an effort to appeal to a younger generation of Japanese tea drinkers, beverage giant Asahi plans to launch a new RTD green tea mix in 2023. Asahi Sou is a novel bottled green tea that uses slightly withered tea leaves to give it a fragrant flavour. It is scheduled to launch on April 4. The term "sou" or ้ขฉ refers to an abrupt wind gust. This year, Asahi Soft Drink Sales Co. anticipates selling 60 million bottles as a result.
Lemon Lavender, the inaugural flavour of Marquis, a beverage company located in Los Angeles that aims to encourage consumers to reconsider how they consume caffeine, was introduced in 2023. Marquis is a proprietary combination of yerba mate, green coffee, and green tea that is a plant-based, caffeinated, ready-to-drink (RTD) beverage.
Key Companies in the matcha tea market include
- Nestle SA (Switzerland)
- Tata Beverages Ltd. (India)
- The Unilever Group (U.K.)
- AOl Tea Company (U.S.)
- Aiya Co. Ltd. (Japan)
- ITO EN LTD (Japan)
- Marukyu Koyamaen Co. Ltd. (Japan)
