As per MRFR Analysis, the global loungewear market was valued at USD 5.49 billion in 2023 and is projected to grow to USD 15.87 billion by 2032, with a CAGR of 9.71% from 2024 to 2032. Key drivers include the expansion of organized retail, rising disposable income, and an aging female population. The U.S. leads the market, particularly in plus-size loungewear, driven by a high obesity rate and a growing work-from-home culture. Cotton remains the dominant material due to its comfort and accessibility, while women represent the largest consumer segment, favoring stylish and premium loungewear options.
The loungewear market is experiencing significant growth driven by fashion trends and consumer preferences.
Key players include L Brands Inc. (U.S.), H & M (Sweden), Triumph International Holding GmBH (Germany), Authentic Brands Group LLC (U.S.), Urban Outfitters (U.S.), Nordstrom Inc. (U.S.), Hanesbrands Inc. (U.S.), Jockey International Inc. (U.S.), Marks & Spencer Group Plc (U.K.), and PVH CORPORATION (U.S.).
People are rushing to adopt current fashion trends that encourage them to buy new clothing, notably worn by celebrities and fashion influencers. The current fashion trends subtly discard outmoded clothing. These trendsetters encourage individuals to develop their innerwear or sleepwear as casual wear, which fuels the growth of the sleepwear industry. Today's fashion trends are going bold and classic, which stands out from the line. For instance, Calvin Klein by PVH has a broad selection of sleepwear in various designs, hues, and sizes. Ordinary sleepwear and loungewear are more expensive than products with cutting-edge features and creative designs, encouraging product premiumization and line expansion. This is anticipated to accelerate the loungewear market's expansion during the projected period.
Additionally, a growing loungewear market for fashionable sleepwear motivates businesses to launch new attractive items that satisfy consumer demand. In addition, women in the adult age group are the primary consumers of these items since they select and spend more money on certain types of clothing. Additionally, the fact that this kind of clothing is both stylish and comfy aids in the loungewear market expansion. Because of this, sales of minimizer lingerie have surged, which is the foundation for other clothing. As these goods are made in a way that appeals to their sense of fashion and looks beautiful on women with larger body proportions, plus-size sleepwear and loungewear are now becoming more popular among women who are overweight or obese.
Furthermore, Hanesbrands provides a broad selection of plus-size loungewear and sleepwear under Maidenform and Just My Size. The colors of sleepwear and loungewear vary because people choose these items depending on the situation. The U.S. has the world's largest loungewear market for sleepwear and loungewear, and plus-size options are particularly popular there. The popularity of these goods is being fueled by the over 40% obesity rate among the U.S. population in 2018, which includes all age categories. Additionally, retailers promote plus-size loungewear and sleepwear worldwide by utilizing plus-size models. Recent developments will help the market grow as demand increases market CAGR across the globe.
Figure 1: Prevalence of obesity among adults ages 20 and over, by sex, age, and race and Hispanic origin: United States
The competition to provide cozy and fashionable clothing for men, women, and children is expected to generate decent loungewear market revenue. To preserve their market share, the major manufacturers are introducing fresh styles of cozy loungewear.
The loungewear market segmentation based on material type is divided into cotton, wool, silk, and other categories. Due to its high revenue share and ease of product accessibility, the cotton category is regarded as the industry leader. This market's expansion is fueled by appealing packaging and the rising popularity of the loungewear market revenue. Cotton is the most often used material for clothing in the category of loungewear due to its comfort. Additionally, it may be worn in almost every season. This factor has contributed to the growth of the loungewear market. Cotton is positioned next to silk because, although being more expensive, it conveys an air of refinement and polish. Wool and other textiles are suitable for use throughout specific seasons.
The loungewear market segmentation based on end-user divided into males, females, and children is included in the end-use part. The female segment now holds the biggest share in the market growth for loungewear, and it will keep growing steadily during the projected period. Their acceptance and appeal are driving the desire for expensive, high-quality clothes. Obese women typically prefer to wear nightwear, such as lingerie, that reduces their physical size.
Figure 2: Loungewear Market, by End-User, 2021 & 2030 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The loungewear market data, based on distribution channels is segmented into store-based and non-store-based. The store-based market is split further into supermarkets, hypermarkets, specialty shops, and other establishments. The biggest channels in these sub-segments, which also account for the highest loungewear sales, are supermarkets and hypermarkets. The distribution of the product is greatly aided by specialized or convenience retailers.
By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. Asia Pacific loungewear market accounted for USD 2,518 million in 2021 and is expected to exhibit a significant CAGR growth during the study period. Due to the promotional efforts of the leading manufacturers, Asia Pacific now has the largest portion of the loungewear market. This element influences how well clients are informed about new product launches. Industrial companies concentrate on the local loungewear market and develop plans to gain the largest share value.
Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: LOUNGEWEAR MARKET SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Significant growth is seen by North America loungewear market. All these important regions will aid the expansion of the worldwide market. Because luxury loungewear is becoming increasingly well-liked in a growing and densely populated nation, shortly, these variables will accelerate the expansion of the market. Research indicates that 22% of all Americans—or 36.2 million—will work remotely by 2025. The market revenue is increasing due to the rising work-from-home culture trend, fueling demand for loungewear. Further, the U.S. loungewear market held the largest market share, and the Canada loungewear market was the fastest growing market in this region
Throughout the forecast period, the Europe loungewear market is anticipated to expand its revenue at a modest rate. The government of the United Kingdom's guidance on working from home has already altered fashion labels and purchasing practices. In 2020, when frequent Coronavirus lockdowns were enacted in the U.K. loungewear market sales surged by 1,303%. As a result of the announcement in reaction to the new Omicron Covid version, purchases of men's loungewear climbed by 50% in 2021. Additionally, the Germany loungewear market is anticipated to continue to sustain revenue growth to some level due to the rising popularity of working from home.
Major market players are investing a lot of money in R&D to broaden their product portfolios, which will spur further expansion of the industry. With significant industry changes, including new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market developments are also undertaking various strategic activities to expand their presence. To grow and thrive in a climate where competition is fierce, and the market is growing, competitors in the loungewear industry sector must provide affordable products.
Manufacturing locally to cut operating costs is one of the main business methods manufacturers use in the loungewear industry to benefit customers and develop the loungewear industry. The sector has recently given medicine some of the most important advantages. The loungewear market major player such as L Brands Inc. (U.S.), H & M (Sweden), Triumph International Holding GmBH (Germany), Authentic Brands Group LLC (U.S.), Urban Outfitters (US), Nordstrom Inc. (US), Hanesbrands Inc. (U.S.), Jockey International Inc. (U.S.), Marks & Spencer Group Plc (U.K.), PVH CORPORATION (U.S.), and others are working on expanding the industry demand by investing in research and development activities.
H & M Fast-fashion clothes for men, women, teens, and kids are the main emphasis of Hennes & Mauritz AB, often known as the H&M Group or just H&M, an international apparel company with its headquarters in Sweden. As of 23 June 2022, H&M Group operated 4,801 shops under its different corporate names in 75 geographic areas. Simone Rocha, a designer from Ireland and the daughter of fashion mogul John Rocha, joined forces with another designer in March 2021. Simone often participates in London Fashion Week and was honored with the title of "Womenswear Designer of the Year" at the 2016 British Fashion Awards. Tyler Mitchell's marketing film for H&M demonstrates the femininity of Rocha's designs, which are well known for it.
Also, American brand management firm with its main office in New York City is Authentic Brands Group LLC (ABG). Its assets include a variety of sporting, entertainment, and fashion brands, for which it collaborates with other businesses to get licensing and products. In addition to owning the likeness rights or estates of famous people like Muhammad Ali, Elvis Presley, and Marilyn Monroe, ABG also controls more than 50 consumer brands. ABG filed in July 2021 for a potential initial public offering of about US$1.5 billion.
Loungewear Industry Developments
August 2022: Introducing a range of reasonably priced period underwear is Hanes®. The new Comfort, Period, line from the company. When it comes to period comfort and confidence, even while sleeping, T.M. underwear is made to help. It provides quality period protection without the premium period underwear price tag.
May 2021: M&S stated that it planned to replace its largest location, the Marble Arch branch on Oxford Street in London, with a 10-story structure that would include two and a half levels of retail space below six floors of offices.
Loungewear Distribution Channel Outlook
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 5.49 billion |
| Market Size 2024 | USD 6.87 billion |
| Market Size 2032 | USD 15.87 billion |
| Compound Annual Growth Rate (CAGR) | 9.71% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018 & 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product Type, Operating Platforms, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The U.S, Canada, Germany, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | L Brands Inc. (U.S.), H & M (Sweden), Triumph International Holding GmBH (Germany), Authentic Brands Group LLC (U.S.), Urban Outfitters (US), Nordstrom Inc. (US), Hanesbrands Inc. (U.S.), Jockey International Inc. (U.S.), Marks & Spencer Group Plc (U.K.), PVH CORPORATION (U.S.). |
| Key Market Opportunities | Celebrity marketing and endorsements, People favor dressing in relaxed, informal attire. |
| Key Market Dynamics | Increasing expansion of the organized retail market Foreign shops entering the market |
Loungewear Market Highlights:
Frequently Asked Questions (FAQ) :
The loungewear market size was valued at USD 5.49 Billion in 2023.
The market is projected to grow at a CAGR of 9.71% during the forecast period, 2024-2032.
Asia Pacific had the largest share of the market
The key players in the market are L Brands Inc. (U.S.), H & M (Sweden), Triumph International Holding GmBH (Germany), Authentic Brands Group LLC (U.S.), Urban Outfitters (US), Nordstrom Inc. (US), Hanesbrands Inc. (U.S.), Jockey International Inc. (U.S.), Marks & Spencer Group Plc (U.K.), PVH CORPORATION (U.S.).
The cotton loungewear category dominated the market in 2022.
The store based had the largest share in the market.
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