Shapewear Market

Growing fitness consciousness is driving the market growth

The Market CAGR for Shapewear is being driven by the rising concerns towards fitness and health. Due to growing fitness consciousness, the semi-urban shapewear market is anticipated to expand steadily in developing economies. Shapewear can assist the body in dealing with the effects of ageing and can be used to cure symptoms like humpback, bosom prolapse, bosom flat, lessened appetite, pail waist, fat buttock, flat hip, bulky leg, turnip leg, and others. Shapewear will undoubtedly help women who have bladder prolapse since it will lift and support the bladder just a little bit.

The market is expanding as a result of rising fitness awareness and engagement in sports worldwide. Compression wear & shapewear market growth is also anticipated to be supported by an increase in disposable money to better people's standard of living, the incorporation of exercise into daily fitness regimens of lifestyle consumers, and an increase in the substitution of gym wear with compression gear. The market analysis for compression wear and shapewear reveals that throughout the forecast period, the proliferation of exercise facilities and increased consumer interest in healthy lifestyles would increase market size.

Recent developments in materials used in compression and shapewear have contributed to the expansion of this sector. Shapewear has been altered by technologies like bonding and laser cutting that do away with seams, hems, and clunky fastenings. Fabrics like spandex, lycra, neoprene, and nylon are frequently employed by manufacturers. Better materials have qualities that tone the body, are softer, and are more breathable.

Additionally, the bust, waist, hips, and thighs are some of the main regions that body shapers focus on. Shapewear instantly creates a feminine silhouette. Shapers are able to produce the hourglass shape that most customers desire. You can get all of these effects right away without dieting or visiting a cosmetic surgeon. Women's shapewear has a distinctive elasticity that offers compression and supports the back. It gives the body a solid, straight shape. This enhances self-assurance, posture, and body image, which is anticipated to fuel market revenue growth.

This market is expanding as a result of factors such changing lifestyles, an increase in the usage of compression clothing among the elderly population, and advancements in clothing and fabric technology. Additionally, the industry has expanded as a result of increased plus-size clothing demand as well as an increase in online sales of compression and shapewear. Numerous cultural influences have an impact on the market as well. The idea of perfection is being replaced when it comes to the body with the idea of self-love and comfort with one's own appearance.

This body-positivity concept has had an impact on the market. Thus, driving the shapewear market revenue.

The Global Shapewear Market Industry benefits significantly from the expansion of e-commerce platforms, which provide consumers with greater access to a variety of shapewear options. Online shopping has become a preferred method for purchasing intimate apparel, allowing consumers to explore diverse brands and styles from the comfort of their homes. This shift towards online retail is particularly advantageous for niche brands that may not have a physical presence. As e-commerce continues to grow, it is likely to drive sales in the shapewear segment, contributing to the projected CAGR of 9.15% from 2025 to 2035. This trend indicates a transformation in consumer purchasing behavior.

The Global Shapewear Market Industry is influenced by a rising awareness of health and wellness among consumers. As individuals become more conscious of their body image and overall well-being, shapewear is increasingly viewed as a tool for achieving desired body shapes. This trend is particularly evident in fitness communities, where shapewear is often used to enhance workout performance and recovery. The integration of shapewear into activewear lines further supports this trend, appealing to health-conscious consumers. This growing focus on wellness suggests a potential for continued market expansion as more individuals seek products that align with their lifestyle choices.

The Global Shapewear Market Industry experiences a notable increase in demand as consumers seek body shaping solutions that enhance their appearance. This trend is particularly prominent among women who desire a more contoured silhouette for special occasions. In 2024, the market is projected to reach 5 USD Billion, reflecting a growing consumer preference for shapewear products. The rise of social media influencers and celebrity endorsements further amplifies this demand, as individuals are increasingly exposed to various body types and styles. This evolving consumer behavior indicates a shift towards prioritizing body confidence and self-expression through shapewear.

The Global Shapewear Market Industry is characterized by a diverse range of product offerings that cater to various consumer preferences. Brands are increasingly focusing on customization options, allowing consumers to select shapewear that best fits their body type and style. This trend is evident in the introduction of shapewear designed for specific occasions, such as weddings or formal events, as well as everyday wear. The ability to choose from different levels of compression and styles enhances consumer satisfaction and loyalty. As brands continue to innovate and expand their product lines, the market is poised for growth, appealing to a broader audience.

Innovations in fabric technology and design play a crucial role in the Global Shapewear Market Industry. Manufacturers are increasingly utilizing advanced materials that offer better comfort, breathability, and flexibility, which enhances the overall user experience. For instance, the introduction of moisture-wicking fabrics and seamless designs has attracted a wider audience, making shapewear more appealing for everyday use. These advancements not only improve functionality but also cater to diverse body types, thereby expanding the market reach. As a result, the industry is likely to witness sustained growth, with projections indicating a market size of 13.1 USD Billion by 2035.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The Asia Pacific Shapewear market area will dominate this market, owing to growing inclination of women across the region towards their looks and fitness. In addition, the growing number of establishing health clubs and fitness facilities will boost market growth across the region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: SHAPEWEAR MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe’s Shapewear market accounts for the second-largest market share due to the increased fitness spending driven by growing disposable incomes. Further, the German Shapewear market held the largest market share, and the UK Shapewear market was the fastest-growing market in the European region.

The North America Shapewear Market is expected to grow at the fastest CAGR from 2024 to 2032. This is due to the presence of some leading manufacturers such as Nike, Under Armour, etc., and increasing awareness towards health and fitness. Moreover, China’s Shapewear market held the largest market share, and the Indian Shapewear market was the fastest-growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Shapewear market grow even more. Market players are also adopting a variety of strategic activities to expand their footprint, with important market developments including product innovations, contracts & agreements, mergers & acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Shapewear industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Shapewear industry to benefit clients and increase the market sector. In recent years, the Shapewear industry has offered some of the most significant advantages to medicine. Major players in the Shapewear market, including Victoria’s Secret, Zivame, Triumph International, SKIMS, Vedette Shapewear, Spanx, Hanesbrands, Jockey International, Miraclesuit, and others, are attempting to increase market demand by investing in research and development operations.

SPANX, Inc., a vibrant women's brand founded by Sara Blakely in 2000, has transformed an industry and altered how women dress all over the world. The brand's goal is to improve and increase the comfort of life for women. The brand has grown to offer both innerwear solutions and form-flattering outerwear, active wear, and swimwear in response to the enormous consumer demand. From a female perspective, SPANX is continually recognizing and resolving issues.

Leggings, denim, the Perfect Pants collection, active wear, intimates and cutting-edge shapewear are just a few of the smarter, more comfortable must-haves that SPANX offers to help women feel and look their best. In November 2021, Founded by Sara Blakely in 2000, SPANX, Inc. is a mission-driven womenswear company. It recently revealed that funds administered by Blackstone ("Blackstone"), a renowned international investment company, had completed their previously announced majority investment in the company, which is now valued at $1.2 billion.

Oprah Winfrey, Reese Witherspoon, Whitney Wolfe Herd, and other well-known female entrepreneurs as well as the Amy Griffin-founded investment funds G9 Ventures and Able Partners are among the additional new SPANX investors taking part in the closing.

Zivame was established in 2011 with the goal of enabling women to shop for intimate apparel without embarrassment and of making lingerie buying accessible and personalized. With more than 30 physical locations and an extensive partner network of more than 800 retailers, Zivame is currently one of the leading online lingerie companies in India. Their goal is to fulfil every woman's need for intimate apparel. All of Zivame's goods are the result of a desire to create something that combines comfort, quality, and creativity.

For women of all body types, Zivame offers fashionable lingerie, fitness, sleepwear, and shapewear in over 3000 distinct patterns and 100+ sizes. In August 2022, Zivame.com has announced the beginning of a new brand campaign that highlights how simple, comfortable, and convenient it is to buy for intimate apparel on the website. Three films make up the campaign, each of which is based on a significant consumer insight.