Lingerie Market Research Report—Global Forecast till 2028

Lingerie Market: Information by Product Type (Bras, Knickers & Panties, Shape Wear, Lounge Wear, and Others), By Price Range (Economy and Premium), By Distribution Channel (Store-Based [Supermarkets & Hypermarkets, Convenience Stores, and Specialty Stores] and Non-Store-Based [Direct and Indirect]) and Region (North America, Europe,Asia-Pacific, and Rest of the World)—Forecast till 2028

ID: MRFR/CR/7016-CR | February 2021 | Region: Global | 90 pages

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Lingerie Market Overview

As per the research reports by MRFR, the global lingerie market is estimated to acquire USD 123.33 billion by the end of 2028. Furthermore, the market is projected to thrive at a healthy CAGR of 4.52% during the assessment era.

Lingerie refers to clothing worn closest to the female body, placed between the body and clothes, and is associated with various emotions, particularly intimacy. The main function of it is to maintain hygiene. It also protects outerwear made of less comfortable fabrics while keeping the clothes from bodily secretions. Given this, the market players across the globe make lingerie from textile materials such as usually cotton, which is hygienic, light, and soft. Conventionally, the first linen in contact with the female body was used during menstruation and is the foundation of present-day sanitary towels. The global lingerie market has registered a massive surge in the growth rate in the last few years. The market's growth is mainly credited to the growing educational awareness among women and financial development across the globe. Furthermore, the factors such as the growing support from governments, growing working women population, increased per capita disposable income, improvements in the current lifestyles, and increasing exposure to social gatherings are also anticipated to catalyze the growth of the lingerie market over the forecasted period. However, the stiff competition and prevalence of the unorganized sector are likely to impede the market's growth.

COVID-19 Impact Analysis

The rapid proliferation of the COVID-19 pandemic has resulted in a global crisis. Impacting over 195 countries, the pandemic has already created an economic downfall worldwide. The global pandemic is deemed to create a chaotic environment, resulting in a global recession. With the rapidly increasing number of cases, the global lingerie market is getting affected in many ways.

There was a spike in essential goods such as sanitizers and masks, and customers stocked up household essentials like toilet paper and bread with the outbreak. As a measure to limit the spread of coronavirus, various governments across the world restricted the gathering of more than ten people in a closed space, and many manufacturers were ordered to shut their production facilities. The government of various countries implemented physical distancing and limitations on transportation to fight surge ability. The procurement of raw materials became a cause of concern for the manufacturers owing to these urgent measures taken across the globe to control the spread of COVID-19. To fight the pandemic, the whole world was under lockdown has certainly affected the production of lingerie. Following state and regional guidelines, manufacturers have implemented extensive measures to protect the health and safety of their employees. Many global manufacturers temporarily closed their operations or limited the production capacity of their products. This scenario has also affected the manufacturers financially, and they are strategizing their operations to survive the pandemic with minimal losses.

Market Dynamics

The global lingerie market has witnessed a significant growth rate over the last few years and is projected to register a 4.52% CAGR during the forecast period. Various factors are driving the growth of the market.The growing working women population is majorly driving the market growth. Also, product innovation with the growth of the apparel industry is projected to contribute to the lingerie market growth. The growth of the organized retail sector in Asia-Pacific is further boosting the growth of the market. The stronginfluence of social media and marketing strategies provide a lucrative market to the existing players. However, the presence of the unorganized sector is restricting the growth of the market


  • Increasing Working Women Population

Educational awareness among women and economic development underlines the high participation of women in the corporate sectors, especially in the emerging economies. Governments are also supporting the women workforce and taking initiatives to improve female economic empowerment and minimize the gap in labor force participation between males and females. The growing working women population has led to an increased per capita disposable income of the consumers, which has changed consumer spending behavior. Moreover, consumers are increasingly opting for comfortable and functional lingerie due to the rising awareness about hygiene, appearance, and the standard of living. Owing to the rising population of working women, lingerie sales have been increasing at a high pace across the globe. With the increasing spending power among women, the sale of luxury lingerie is also increasing.

Improvements in the current lifestyles of women are also anticipated to drive the sales of lingerie in the near future. For instance, the increasing health consciousness among women and their inclination towards physical workout activities has increased sports bras and workout underwear sales. The increasing exposure to social gatherings among working women is also contributing to the increasing demand for various product ranges such as shapewear, bralettes, seamless panties, and pushup bras in the lingerie industry. Thus, the increasing working women population significantly impacts lingerie sales and primarily drivesthe market growth.


  • Prevalence ofthe Unorganized Sector

The lingerie market is highly fragmented, with a huge number of players across the globe. There is stiff competition among the players in terms of designs, quality, prices, and supply chain. However, the major factor affecting their growth is the prevalence of the unorganized sector. It has been observed that the sales of the key players are majorly hampered by the local vendors, owing to their easy availability, lower price, and ease of customization. A major share of the population, especially in emerging economies, is price sensitive, making it difficult for organized brands to establish dominance over the unorganized sector.


  • Influence of Social Media and Innovative Marketing Strategies

Social media provides a potential opportunity for product launches and branding to bridge the gap between marketers and consumers. The explosion of social media has transformed the business environment, creating new opportunities for market players. There are continuous blogs on social networking sites such as Facebook, Instagram, Twitter, and YouTube that boost lingerie sales. Manufacturers use social media to promote their brand and build relationships with customers by offering exclusive advice and offers. There is a continuous rise in social media content dedicated to clothing style and intimate wear. Social media plays a critical role in driving the demand for lingerie, especially among youth, who are actively participating in social media for information nowadays. Thus, blogs posted on social media platforms in favor of lingerie highly influence the market's growth. Additionally, the social platform has also made room for small, indie brands to succeed and build their tight-knit communities on the platform, threatening long-standing giants like Victoria's Secret. Thus, social media is playing a vital role in the growth of the global lingerie market. It is considered an effective interactive strategy as it enables consumers to build a relationship with the brand. Marketing through social media also helps manufacturers keep abreast of the latest trends, exploiting mobility and new technologies to attract targeted leads.

Segment Overview

By Product Type

Based on producttype, the global lingerie market has beendivided into bras, knickers &panties, shapewear, loungewear, and others. Thebras segment accounted for the largest market share in 2020, while shapewear is expected to register the highest CAGR of 4.73% during the forecast period.

By Price Range

By price range, the global lingerie market has been segmented economy and premium. The premiumsegment is projected to exhibit a higher CAGR of 4.88% during the forecast period.

By Distribution Channel

Based on distribution channel, the global lingerie market has been segmented into store-based and non-store-based. The store-based channel is further segmented into supermarkets & hypermarkets, convenience stores,specialty stores,and others. The specialty stores accounted for the largest market share in 2020 and areexpected to register 4.48% during the forecast period. The non-store-based channel is further segmented into direct and indirect.

Global Lingerie market Share, by Region, 2020 (%)
Global Lingerie market Share, by Region, 2020
Sources: MRFR Analysis

Regional Analysis

By region, the global lingerie market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific accounted for the largest market share of 42.95% in 2020. North America was thesecond-largest market in 2020 and is projected to exhibit a CAGR of 4.54% during the review period.The market in the Rest of the World is expected to register the highest CAGR of 4.86% during the forecast period.


Asia-Pacific is one of the most lucrative regions among the manufacturers of lingerie. It accounted for a 42.95% market proportion in the global lingerie market. The market in the region is projected to expand a CAGR of 4.39% during the forecast period. The growth of the lingerie market is attributed to several factors, like the increasing population in emerging economies of Asia-Pacific. Rapid urbanization in the emerging economies in Asia-Pacific and the rising per capita disposable incomes act as a significant factor for the growth of the lingerie market. According to the World Bank, China's per capita GDP was USD 10,262 in 2018, which has been increased by 2.86% from 2017.

Moreover, the increasing working women population in the developing nations of Asia-Pacific is further anticipated to propel the market growth during the forecast period. According to The Ministry of Internal Affairs of Japan, the percentage of the female workforce in Japan increased to 44.50% in 2019. On the other hand, the growth of the organized retail sector in several countries of Asia-Pacific is also anticipated to propel the growth of the lingerie market during the forecast period.

North America

North America accounted for 27.36% of the global lingerie market in 2020 and is projected to expand at a 4.54% CAGR during the forecast period. The growth of the North American market is anticipated to be driven by several factors. The increasing working women population in the US is anticipated to act as one of the significant factors for the rising growth of the lingerie market. Moreover, the expanding lingerie product portfolio of key manufacturers is one of the most significant factors driving the market in this region. Innovation in the designs, colors, and materials in lingerie isone of the main factors expected to positively impact the growth of the lingerie market in the US. The presence of key manufacturers in the US offers a wide variety of products to consumers, further propelling the market demand. Also, online retailing is gaining massive acceptance among the consumers of the US. Consumers opt for online channels instead of store-based channels due to the discounted price rate and ease of distribution. According to the US Department of Commerce, the e-commerce industry reached USD 196.66 Billion in quarter one of 2021, which is more than 39% from the same quarter of 2020. According to MRFR analysis, the sales for lingerie in North America werevalued at USD 23,742.4 million in 2020. The US was the largest country-level market with a share of 53.76% and is projected to record a CAGR of 4.41% during the forecast period. However, the lingerie market in Canada is expected to register the highest CAGR of 4.72% during the forecast period.

Competitive Landscape

The market comprises tier-1, tier-2, and local players. The tier-1 and tier-2 players have reach across the globe with diverse product portfolios. Companies such as Yandy LLC, Marks, Spencer plc, Victoria's Secret, Group Chantelle, and MAS Holdings dominate the global market due to brand reputation, product differentiation, financial stability, strategic developments, and diversified regional presence. The players are focused on investing in research and development. Furthermore, they adopt strategic growth initiatives, such as expansion, product launches, joint ventures, and partnerships, to strengthen their market position and capture a large customer base.

Prominent players in the global lingerie market include Yandy LLC (US), Marks and Spencer plc (UK), Victoria's Secret (US), Group Chantelle (France), MAS Holdings (Sri Lanka), Jockey International, Inc (US), Fashion Nova Inc. (US), Hennes & Mauritz AB (Sweden), LVMH Moët Hennessy Louis Vuitton (France), and Hunkemöller International BV (Netherlands).

Recent Developments

  • August 2021- the creative basics brand Parade, ahead of summer's arrival, has announced the launch of its latest collection of sustainable underwear with a floral display of outdoor enjoyment ideal for the remaining days of high temperatures. Parade, for its first in-person activation, has introduced the Summer Daisy Retail Market on the Lower East Side in New York City, providing shoppers with an opportunity to thrill in both the lingeriemerchandise as well as a bevy of potted plants.

Scope of the Report

Global Lingerie market, by Product Type

  • Bras

  • Knickers & Panties

  • Shape Wear

  • Lounge Wear

  • Others

Global Lingerie market, by Price Range

  • Economy

  • Premium

Global Lingerie market, by Distribution Channel

  • Store-Based

    • Supermarkets & Hypermarkets

    • Convenience Stores

    • Specialty Stores

  • Non-Store-Based

    • Direct

    • Indirect

Global Lingerie market, by Region

  • North America

    • US

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Spain

    • Italy

    • Rest of Europe

  • Asia-Pacific

    • China

    • India

    • Japan

    • Australia & New Zealand

    • Rest of Asia-Pacific

  • Rest of the World

    • South America

    • Middle East

    • Africa

Intended Audience

  • Bras&Lingerie Manufacturers

  • Knickers & Panties Lingerie Manufacturers

  • Shape Wear Manufacturers

  • Lounge Wear Manufacturers

  • Raw Material Suppliers

  • Retailers, Wholesalers, and Distributors

  • Governments, Associations, and Industrial Bodies

  • Investors and Trade Experts

Report Scope:
Report Attribute/Metric Details
  Market Size   2028: USD 123.33 billion
  CAGR   4.52%
  Base Year   2020
  Forecast Period   2021-2028
  Historical Data    2019
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Product Type, Price Range, Distribution Channel and Region
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Yandy LLC (US), Marks and Spencer plc (UK), Victoria's Secret (US), Group Chantelle (France), MAS Holdings (Sri Lanka), Jockey International, Inc (US), Fashion Nova Inc. (US), Hennes & Mauritz AB (Sweden), LVMH Moët Hennessy Louis Vuitton (France), and Hunkemöller International BV (Netherlands)
  Key Market Opportunities   The stronginfluence of social media and marketing strategies
  Key Market Drivers

  • Educational awareness among women
  • Rising awareness about hygiene, appearance, and the standard of living

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    Frequently Asked Questions (FAQ) :

    Lingerie Market is projected to grow at a 4.52% CAGR between 2021-2028.

    Europe is expected to dominate the Lingerie Market.

    Lingerie Market is predicted to touch USD 1,23.33 billion by 2028.

    Rising product awareness and increasing working women population are driving the Lingerie Market growth.

    Constant changes in fashion trend may limit the lingerie market growth.