Lingerie Market Research Report—Global Forecast till 2028

Lingerie Market: Information by Product Type (Bras, Knickers & Panties, Shape Wear, Lounge Wear, and Others), By Price Range (Economy and Premium), By Distribution Channel (Store-Based [Supermarkets & Hypermarkets, Convenience Stores, and Specialty Stores] and Non-Store-Based [Direct and Indirect]) and Region (North America, Europe,Asia-Pacific, and Rest of the World)—Forecast till 2028

ID: MRFR/CR/7016-CR | February 2021 | Region: Global | 90 pages

Lingerie Market Overview


The global lingerie market is projected to register a CAGR of 4.52% and reach a value of USD 1,23,328.89 million by 2028. Lingerie is the clothing worn closest to the female body, positioned between the body and clothes, and is linked to several emotions, especially intimacy. The prime role of lingerie is to maintain hygiene. Lingerie also protects the body from outerwear made of less comfortable fabrics while protecting the clothes from bodily secretions. Owing to this, market players generally make lingerie from textile materials such as cotton, which is soft, light, and hygienic. Traditionally, the first linen in contact with the female body was used for menstrual flow and is the precursor of present sanitary towels. Other fabric materials that manufacturers use to produce lingerie are linen, silk, and relatively light synthetic weaving, such as cloth, jersey, satin, lawn, percale,muslin, or net that position them under the luxury segment. At times, the premium fabrics are embellished with ornamentation, and provocative decoration as the sole purpose of lingerie is not limited to protection but also elegance. Fabrics widely used to make lingerie are generally machine-washable, do not require ironing, are comfortable, and represent the fashion sense of the designer. Additionally, lingerie presents frivolous ornamentations such as lace, embroidery, and ribbons. Besides the evolution of different textiles used, the color of lingerie plays an important role and varies based on age, social position, taste, or the effect required by the fashion sense of the wearer.


COVID-19 Impact Analysis


The rapid proliferation of the COVID-19 pandemic has resulted in a global crisis. Impacting over 195 countries, the pandemic has already created an economic downfall worldwide. The global pandemic is deemed to create a chaotic environment, resulting in a global recession. With the rapidly increasing number of cases, the global lingerie market is getting affected in many ways.


There was a spike in essential goods such as sanitizers and masks, and customers stocked up household essentials like toilet paper and bread with the outbreak. As a measure to limit the spread of coronavirus, various governments across the world restricted the gathering of more than ten people in a closed space, and many manufacturers were ordered to shut their production facilities. The government of various countries implemented physical distancing and limitations on transportation to fight surge ability. The procurement of raw materials became a cause of concern for the manufacturers owing to these urgent measures taken across the globe to control the spread of COVID-19. To fight the pandemic, the whole world was under lockdown has certainly affected the production of lingerie. Following state and regional guidelines, manufacturers have implemented extensive measures to protect the health and safety of their employees. Many global manufacturers temporarily closed their operations or limited the production capacity of their products. This scenario has also affected the manufacturers financially, and they are strategizing their operations to survive the pandemic with minimal losses.


Market Dynamics


The global lingerie market has witnessed a significant growth rate over the last few years and is projected to register a 4.52% CAGR during the forecast period. Various factors are driving the growth of the market.The growing working women population is majorly driving the market growth. Also, product innovation with the growth of the apparel industry is projected to contribute to the lingerie market growth. The growth of the organized retail sector in Asia-Pacific is further boosting the growth of the market. The stronginfluence of social media and marketing strategies provide a lucrative market to the existing players. However, the presence of the unorganized sector is restricting the growth of the market


Drivers:



  • Increasing Working Women Population


Educational awareness among women and economic development underlines the high participation of women in the corporate sectors, especially in the emerging economies. Governments are also supporting the women workforce and taking initiatives to improve female economic empowerment and minimize the gap in labor force participation between males and females. The growing working women population has led to an increased per capita disposable income of the consumers, which has changed consumer spending behavior. Moreover, consumers are increasingly opting for comfortable and functional lingerie due to the rising awareness about hygiene, appearance, and the standard of living. Owing to the rising population of working women, lingerie sales have been increasing at a high pace across the globe. With the increasing spending power among women, the sale of luxury lingerie is also increasing.


Improvements in the current lifestyles of women are also anticipated to drive the sales of lingerie in the near future. For instance, the increasing health consciousness among women and their inclination towards physical workout activities has increased sports bras and workout underwear sales. The increasing exposure to social gatherings among working women is also contributing to the increasing demand for various product ranges such as shapewear, bralettes, seamless panties, and pushup bras in the lingerie industry. Thus, the increasing working women population significantly impacts lingerie sales and primarily drivesthe market growth.


Restraint:



  • Prevalence ofthe Unorganized Sector


The lingerie market is highly fragmented, with a huge number of players across the globe. There is stiff competition among the players in terms of designs, quality, prices, and supply chain. However, the major factor affecting their growth is the prevalence of the unorganized sector. It has been observed that the sales of the key players are majorly hampered by the local vendors, owing to their easy availability, lower price, and ease of customization. A major share of the population, especially in emerging economies, is price sensitive, making it difficult for organized brands to establish dominance over the unorganized sector.


Opportunities:



  • Influence of Social Media and Innovative Marketing Strategies


Social media provides a potential opportunity for product launches and branding to bridge the gap between marketers and consumers. The explosion of social media has transformed the business environment, creating new opportunities for market players. There are continuous blogs on social networking sites such as Facebook, Instagram, Twitter, and YouTube that boost lingerie sales. Manufacturers use social media to promote their brand and build relationships with customers by offering exclusive advice and offers. There is a continuous rise in social media content dedicated to clothing style and intimate wear. Social media plays a critical role in driving the demand for lingerie, especially among youth, who are actively participating in social media for information nowadays. Thus, blogs posted on social media platforms in favor of lingerie highly influence the market's growth. Additionally, the social platform has also made room for small, indie brands to succeed and build their tight-knit communities on the platform, threatening long-standing giants like Victoria's Secret. Thus, social media is playing a vital role in the growth of the global lingerie market. It is considered an effective interactive strategy as it enables consumers to build a relationship with the brand. Marketing through social media also helps manufacturers keep abreast of the latest trends, exploiting mobility and new technologies to attract targeted leads.


Segment Overview


By Product Type


Based on producttype, the global lingerie market has beendivided into bras, knickers &panties, shapewear, loungewear, and others. Thebras segment accounted for the largest market share in 2020, while shapewear is expected to register the highest CAGR of 4.73% during the forecast period.


By Price Range


By price range, the global lingerie market has been segmented economy and premium. The premiumsegment is projected to exhibit a higher CAGR of 4.88% during the forecast period.


By Distribution Channel


Based on distribution channel, the global lingerie market has been segmented into store-based and non-store-based. The store-based channel is further segmented into supermarkets & hypermarkets, convenience stores,specialty stores,and others. The specialty stores accounted for the largest market share in 2020 and areexpected to register 4.48% during the forecast period. The non-store-based channel is further segmented into direct and indirect.


Global Lingerie market Share, by Region, 2020 (%)
Global Lingerie market Share, by Region, 2020
Sources: MRFR Analysis


Regional Analysis


By region, the global lingerie market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific accounted for the largest market share of 42.95% in 2020. North America was thesecond-largest market in 2020 and is projected to exhibit a CAGR of 4.54% during the review period.The market in the Rest of the World is expected to register the highest CAGR of 4.86% during the forecast period.


Asia-Pacific


Asia-Pacific is one of the most lucrative regions among the manufacturers of lingerie. It accounted for a 42.95% market proportion in the global lingerie market. The market in the region is projected to expand a CAGR of 4.39% during the forecast period. The growth of the lingerie market is attributed to several factors, like the increasing population in emerging economies of Asia-Pacific. Rapid urbanization in the emerging economies in Asia-Pacific and the rising per capita disposable incomes act as a significant factor for the growth of the lingerie market. According to the World Bank, China's per capita GDP was USD 10,262 in 2018, which has been increased by 2.86% from 2017.


Moreover, the increasing working women population in the developing nations of Asia-Pacific is further anticipated to propel the market growth during the forecast period. According to The Ministry of Internal Affairs of Japan, the percentage of the female workforce in Japan increased to 44.50% in 2019. On the other hand, the growth of the organized retail sector in several countries of Asia-Pacific is also anticipated to propel the growth of the lingerie market during the forecast period.


North America


North America accounted for 27.36% of the global lingerie market in 2020 and is projected to expand at a 4.54% CAGR during the forecast period. The growth of the North American market is anticipated to be driven by several factors. The increasing working women population in the US is anticipated to act as one of the significant factors for the rising growth of the lingerie market. Moreover, the expanding lingerie product portfolio of key manufacturers is one of the most significant factors driving the market in this region. Innovation in the designs, colors, and materials in lingerie isone of the main factors expected to positively impact the growth of the lingerie market in the US. The presence of key manufacturers in the US offers a wide variety of products to consumers, further propelling the market demand. Also, online retailing is gaining massive acceptance among the consumers of the US. Consumers opt for online channels instead of store-based channels due to the discounted price rate and ease of distribution. According to the US Department of Commerce, the e-commerce industry reached USD 196.66 Billion in quarter one of 2021, which is more than 39% from the same quarter of 2020. According to MRFR analysis, the sales for lingerie in North America werevalued at USD 23,742.4 million in 2020. The US was the largest country-level market with a share of 53.76% and is projected to record a CAGR of 4.41% during the forecast period. However, the lingerie market in Canada is expected to register the highest CAGR of 4.72% during the forecast period.


Competitive Landscape


The market comprises tier-1, tier-2, and local players. The tier-1 and tier-2 players have reach across the globe with diverse product portfolios. Companies such as Yandy LLC, Marks, Spencer plc, Victoria's Secret, Group Chantelle, and MAS Holdings dominate the global market due to brand reputation, product differentiation, financial stability, strategic developments, and diversified regional presence. The players are focused on investing in research and development. Furthermore, they adopt strategic growth initiatives, such as expansion, product launches, joint ventures, and partnerships, to strengthen their market position and capture a large customer base.


Prominent players in the global lingerie market include Yandy LLC (US), Marks and Spencer plc (UK), Victoria's Secret (US), Group Chantelle (France), MAS Holdings (Sri Lanka), Jockey International, Inc (US), Fashion Nova Inc. (US), Hennes & Mauritz AB (Sweden), LVMH Moët Hennessy Louis Vuitton (France), and Hunkemöller International BV (Netherlands).


Recent Developments


Few developments that occurred in recent times influencing the market growth of lingerie are listed below:



  • In April 2021, Marks and Spencer launched a bigger breast lingerie collection with prices starting at USD 11.8.

  • In March 2021, Marks & Spencer is to sell rival lingerie brands Sloggi and Triumph for boosting sales on its website.

  • In April 2020, Hennes & Mauritz ABextended its launch to the Philippines, Malaysia, and Singapore.

  • In March 2020, Hennes & Mauritz ABopened online stores in Qatar via franchise.

  • In March 2020, Hennes & Mauritz ABlaunched the e-commerce platform Zalora in Indonesia.

  • In November 2019, MAS Holdings expanded its presence to Africa by expanding MAS Intimates in Nairobi, Kenya.

  • In July 2019, Jockey International expanded its business line with the launch of Jockey Generation. Jockey Generation is a collaboration with Target. This new line includes innovative and premium underwear and loungewear for the entire family, including children. This line is only available at Target.


Scope of the Report


Global Lingerie market, by Product Type



  • Bras

  • Knickers & Panties

  • Shape Wear

  • Lounge Wear

  • Others


Global Lingerie market, by Price Range



  • Economy

  • Premium


Global Lingerie market, by Distribution Channel



  • Store-Based

    • Supermarkets & Hypermarkets

    • Convenience Stores

    • Specialty Stores



  • Non-Store-Based

    • Direct

    • Indirect




Global Lingerie market, by Region



  • North America

    • US

    • Canada

    • Mexico



  • Europe

    • UK

    • Germany

    • France

    • Spain

    • Italy

    • Rest of Europe



  • Asia-Pacific

    • China

    • India

    • Japan

    • Australia & New Zealand

    • Rest of Asia-Pacific



  • Rest of the World

    • South America

    • Middle East

    • Africa




Intended Audience



  • Bras&Lingerie Manufacturers

  • Knickers & Panties Lingerie Manufacturers

  • Shape Wear Manufacturers

  • Lounge Wear Manufacturers

  • Raw Material Suppliers

  • Retailers, Wholesalers, and Distributors

  • Governments, Associations, and Industrial Bodies

  • Investors and Trade Experts



Frequently Asked Questions (FAQ) :


Lingerie Market is projected to grow at a 4.10% CAGR between 2021-2028.

Europe is expected to dominate the Lingerie Market.

Lingerie Market is predicted to touch USD 1,23,328.89 million by 2028.

Rising product awareness and increasing working women population are driving the Lingerie Market growth.

Constant changes in fashion trend may limit the lingerie market growth.

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 14

1.1 MARKET ATTRACTIVENESS ANALYSIS 15

1.1.1 GLOBAL LINGERIE MARKET, BY PRODUCT TYPE 16

1.1.2 GLOBAL LINGERIE MARKET, BY PRICE RANGE 17

1.1.3 GLOBAL LINGERIE MARKET, BY DISTRIBUTION CHANNEL 18

1.1.4 GLOBAL LINGERIE MARKET, BY REGION 19

2 MARKET INTRODUCTION 20

2.1 SCOPE OF THE STUDY 20

2.2 RESEARCH OBJECTIVE 20

2.3 MARKET STRUCTURE 21

2.4 KEY BUYING CRITERIA 21

3 RESEARCH METHODOLOGY 22

3.1 RESEARCH PROCESS 22

3.2 PRIMARY RESEARCH 23

3.3 SECONDARY RESEARCH 24

3.4 MARKET SIZE ESTIMATION 25

3.5 FORECAST MODEL 26

3.6 LIST OF ASSUMPTIONS & LIMITATIONS 27

4 MARKET INSIGHTS 28

5 MARKET DYNAMICS 30

5.1 INTRODUCTION 30

5.2 DRIVERS 31

5.2.1 GROWING WORKING WOMEN POPULATION 31

5.2.2 PRODUCT INNOVATION WITH GROWTH OF THE APPAREL INDUSTRY 31

5.2.3 DRIVERS IMPACT ANALYSIS 32

5.3 RESTRAINT 32

5.3.1 PREVALENCE OF THE UNORGANIZED SECTOR 32

5.3.2 RESTRAINTS IMPACT ANALYSIS 32

5.4 OPPORTUNITY 33

5.4.1 INFLUENCE OF SOCIAL MEDIA AND INNOVATIVE MARKETING STRATEGIES 33

5.4.2 GROWTH OF THE ORGANIZED RETAIL SECTOR IN ASIA-PACIFIC 33


6 MARKET FACTOR ANALYSIS 34

6.1 VALUE CHAIN ANALYSIS 34

6.1.1 RAW MATERIAL PROCUREMENT 35

6.1.2 PROCESSING 36

6.1.3 PACKAGING 36

6.2 SUPPLY CHAIN ANALYSIS 37

6.3 PORTER’S FIVE FORCES MODEL 38

6.3.1 THREAT OF NEW ENTRANTS 38

6.3.2 BARGAINING POWER OF SUPPLIERS 39

6.3.3 THREAT OF SUBSTITUTES 39

6.3.4 BARGAINING POWER OF BUYERS 39

6.3.5 INTENSITY OF RIVALRY 39

6.4 IMPACT OF THE COVID-19 OUTBREAK ON GLOBAL LINGERIE MARKET 40

6.4.1 OVERVIEW 40

6.4.2 IMPACT ON PRODUCTION 40

6.4.3 IMPACT ON SUPPLY CHAIN 40

6.4.4 IMPACT ON CONSUMER BUYING BEHAVIOR 40

6.4.5 IMPACT ON SALES (STORE-BASED VS ONLINE) 41

7 GLOBAL LINGERIE MARKET,BY PRODUCT TYPE 42

7.1 OVERVIEW 42

7.1.1 GLOBAL LINGERIE MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019–2028 43

7.2 BRAS 44

7.2.1 BRAS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 44

7.3 KNICKERS & PANTIES 45

7.3.1 KNICKERS & PANTIES: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 45

7.4 SHAPEWEAR 46

7.4.1 SHAPEWEAR: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 46

7.5 LOUNGEWEAR 47

7.5.1 LOUNGEWEAR: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 47

7.6 OTHERS 48

7.6.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 48

8 GLOBAL LINGERIE MARKET, BY PRICE RANGE 49

8.1 OVERVIEW 49

8.1.1 GLOBAL LINGERIE MARKET ESTIMATES & FORECAST, BY PRICE RANGE, 2019–2028 50

8.2 ECONOMY 50

8.2.1 ECONOMY: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 50


8.3 PREMIUM 51

8.3.1 PREMIUM: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 51

9 GLOBAL LINGERIE MARKET,BY DISTRIBUTION CHANNEL 52

9.1 OVERVIEW 52

9.1.1 GLOBAL LINGERIE MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL,2019–2028 53

9.2 STORE-BASED 54

9.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 54

9.3 NON-STORE-BASED 55

9.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 55

10 GLOBAL LINGERIE MARKET, BY REGION 56

10.1 OVERVIEW 56

10.1.1 GLOBAL LINGERIE MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 57

10.2 NORTH AMERICA 58

10.2.1 NORTH AMERICA LINGERIE MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 59

10.2.2 NORTH AMERICA LINGERIE MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE,2019–2028 59

10.2.3 NORTH AMERICA LINGERIE MARKET ESTIMATES & FORECAST, BY PRICE RANGE,2019–2028 60

10.2.4 NORTH AMERICA LINGERIE MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019–2028 60

10.2.5 US 61

10.2.6 CANADA 62

10.2.7 MEXICO 64

10.3 EUROPE 66

10.3.1 EUROPE LINGERIE MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 67

10.3.2 EUROPE LINGERIE MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019–2028 67

10.3.3 EUROPE LINGERIE MARKET ESTIMATES & FORECAST, BY PRICE RANGE, 2019–2028 68

10.3.4 EUROPE LINGERIE MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL,2019–2028 68

10.3.5 UK 69

10.3.6 GERMANY 70

10.3.7 FRANCE 72

10.3.8 SPAIN 73

10.3.9 ITALY 75

10.3.10 REST OF EUROPE 76

10.4 ASIA-PACIFIC 78

10.4.1 ASIA-PACIFIC LINGERIE MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 79

10.4.2 ASIA-PACIFIC LINGERIE MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019–2028 79

10.4.3 ASIA-PACIFIC LINGERIE MARKET ESTIMATES & FORECAST, BY PRICE RANGE, 2019–2028 80

10.4.4 ASIA-PACIFIC LINGERIE MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019–2028 80

10.4.5 CHINA 81

10.4.6 INDIA 82

10.4.7 JAPAN 84

10.4.8 AUSTRALIA & NEW ZEALAND 85

10.4.9 REST OF ASIA-PACIFIC 87

10.5 REST OF THE WORLD 89

10.5.1 REST OF THE WORLD LINGERIE MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 90

10.5.2 REST OF THE WORLD LINGERIE MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019–2028 90

10.5.3 REST OF THE WORLD LINGERIE MARKET ESTIMATES & FORECAST, BY PRICE RANGE, 2019–2028 91

10.5.4 REST OF THE WORLD LINGERIE MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019–2028 91

10.5.5 SOUTH AMERICA 92

10.5.6 MIDDLE EAST 93

10.5.7 AFRICA 95

11 COMPETITIVE LANDSCAPE 97

11.1 INTRODUCTION 97

11.1.1 MARKET STRATEGY ANALYSIS 97

11.2 COMPETITIVE BENCHMARKING 98

11.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 99

11.3.1 PRODUCT LAUNCH 99

11.3.2 EXPANSION 99

12 COMPANY PROFILES 100

12.1 YANDY LLC 100

12.1.1 COMPANY OVERVIEW 100

12.1.2 FINANCIAL OVERVIEW 100

12.1.3 PRODUCTS OFFERED 100

12.1.4 KEY DEVELOPMENTS 128

12.1.5 KEY STRATEGIES 128

12.2 MARKS AND SPENCER PLC 129

12.2.1 COMPANY OVERVIEW 129

12.2.2 FINANCIAL OVERVIEW 129

12.2.3 PRODUCTS OFFERED 130

12.2.4 KEY DEVELOPMENTS 136

12.2.5 SWOT ANALYSIS 137

12.2.6 KEY STRATEGIES 137

12.3 VICTORIA'S SECRET 138

12.3.1 COMPANY OVERVIEW 138

12.3.2 FINANCIAL OVERVIEW 138

12.3.3 PRODUCTS OFFERED 139

12.3.4 KEY DEVELOPMENTS 140

12.3.5 SWOT ANALYSIS 141

12.3.6 KEY STRATEGIES 141

12.4 GROUPE CHANTELLE 142

12.4.1 COMPANY OVERVIEW 142

12.4.2 FINANCIAL OVERVIEW 142

12.4.3 PRODUCTS OFFERED 142

12.4.4 KEY DEVELOPMENTS 147

12.4.5 KEY STRATEGIES 147

12.5 MAS HOLDINGS 148

12.5.1 COMPANY OVERVIEW 148

12.5.2 FINANCIAL OVERVIEW 148

12.5.3 PRODUCTS OFFERED 148

12.5.4 KEY DEVELOPMENTS 149

12.5.5 KEY STRATEGIES 150

12.6 JOCKEY INTERNATIONAL, INC 151

12.6.1 COMPANY OVERVIEW 151

12.6.2 FINANCIAL OVERVIEW 151

12.6.3 PRODUCTS OFFERED 151

12.6.4 KEY DEVELOPMENTS 152

12.6.5 KEY STRATEGIES 152

12.7 FASHION NOVA, INC. 153

12.7.1 COMPANY OVERVIEW 153

12.7.2 FINANCIAL OVERVIEW 153

12.7.3 PRODUCTS OFFERED 153

12.7.4 KEY DEVELOPMENTS 156

12.7.5 KEY STRATEGIES 157

12.8 HENNES & MAURITZ AB 158

12.8.1 COMPANY OVERVIEW 158

12.8.2 FINANCIAL OVERVIEW 158

12.8.3 PRODUCTS OFFERED 159

12.8.4 KEY DEVELOPMENTS 161

12.8.5 SWOT ANALYSIS 161

12.8.6 KEY STRATEGIES 161

12.9 LVMH MOËT HENNESSY – LOUIS VUITTON SE 162

12.9.1 COMPANY OVERVIEW 162

12.9.2 FINANCIAL OVERVIEW 163

12.9.3 PRODUCTS OFFERED 164

12.9.4 KEY DEVELOPMENTS 164

12.9.5 SWOT ANALYSIS 165

12.9.6 KEY STRATEGIES 165

12.10 HUNKEMÖLLER INTERNATIONAL B.V. 166

12.10.1 COMPANY OVERVIEW 166

12.10.2 FINANCIAL OVERVIEW 166

12.10.3 PRODUCTS OFFERED 167

12.10.4 KEY DEVELOPMENTS 168

12.10.5 SWOT ANALYSIS 169

12.10.6 KEY STRATEGIES 169

13 APPENDIX 170

13.1 REFERENCES 170

13.2 RELATED REPORTS 170


LIST OF TABLES

TABLE 1 PRIMARY INTERVIEWS 23

TABLE 2 LIST OF ASSUMPTIONS & LIMITATIONS 27

TABLE 3 GLOBAL LINGERIE MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 43

TABLE 4 BRAS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 44

TABLE 5 KNICKERS & PANTIES: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 45

TABLE 6 SHAPEWEAR: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 46

TABLE 7 LOUNGEWEAR: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 47

TABLE 8 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 48

TABLE 9 GLOBAL LINGERIE MARKET ESTIMATES & FORECAST, BY PRICE RANGE, 2019–2028 (USD MILLION) 50

TABLE 10 ECONOMY: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 50

TABLE 11 PREMIUM: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 51

TABLE 12 GLOBAL LINGERIE MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019–2028(USD MILLION) 53

TABLE 13 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 54

TABLE 14 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 55

TABLE 15 GLOBAL LINGERIE MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 57

TABLE 16 NORTH AMERICA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 (USD MILLION) 59

TABLE 17 NORTH AMERICA: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 59

TABLE 18 NORTH AMERICA: MARKET ESTIMATES, BY PRICE RANGE, 2019–2028 (USD MILLION) 60

TABLE 19 NORTH AMERICA: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 60

TABLE 20 US: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 61

TABLE 21 US: MARKET ESTIMATES, BY PRICE RANGE, 2019–2028 (USD MILLION) 61

TABLE 22 US: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 62

TABLE 23 CANADA: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 62

TABLE 24 CANADA: MARKET ESTIMATES, BY PRICE RANGE, 2019–2028 (USD MILLION) 63

TABLE 25 CANADA: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 63

TABLE 26 MEXICO: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 64

TABLE 27 MEXICO: MARKET ESTIMATES, BY PRICE RANGE, 2019–2028 (USD MILLION) 64

TABLE 28 MEXICO: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 65

TABLE 29 EUROPE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 (USD MILLION) 67

TABLE 30 EUROPE: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 67

TABLE 31 EUROPE: MARKET ESTIMATES, BY PRICE RANGE, 2019–2028 (USD MILLION) 68

TABLE 32 EUROPE: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 68

TABLE 33 UK: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 69

TABLE 34 UK: MARKET ESTIMATES, BY PRICE RANGE, 2019–2028 (USD MILLION) 69

TABLE 35 UK: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 70

TABLE 36 GERMANY: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 70

TABLE 37 GERMANY: MARKET ESTIMATES, BY PRICE RANGE, 2019–2028 (USD MILLION) 71

TABLE 38 GERMANY: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 71

TABLE 39 FRANCE: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 72

TABLE 40 FRANCE: MARKET ESTIMATES, BY PRICE RANGE, 2019–2028 (USD MILLION) 72

TABLE 41 FRANCE: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 73

TABLE 42 SPAIN: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 73

TABLE 43 SPAIN: MARKET ESTIMATES, BY PRICE RANGE, 2019–2028 (USD MILLION) 74

TABLE 44 SPAIN: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 74

TABLE 45 ITALY: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 75

TABLE 46 ITALY: MARKET ESTIMATES, BY PRICE RANGE, 2019–2028 (USD MILLION) 75

TABLE 47 ITALY: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 76

TABLE 48 REST OF EUROPE: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 76

TABLE 49 REST OF EUROPE: MARKET ESTIMATES, BY PRICE RANGE, 2019–2028 (USD MILLION) 77

TABLE 50 REST OF EUROPE: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 77

TABLE 51 ASIA-PACIFIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 (USD MILLION) 79

TABLE 52 ASIA-PACIFIC: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 79

TABLE 53 ASIA-PACIFIC: MARKET ESTIMATES, BY PRICE RANGE, 2019–2028 (USD MILLION) 80

TABLE 54 ASIA-PACIFIC: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 80

TABLE 55 CHINA: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 81

TABLE 56 CHINA: MARKET ESTIMATES, BY PRICE RANGE, 2019–2028 (USD MILLION) 81

TABLE 57 CHINA: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 82

TABLE 58 INDIA: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 82

TABLE 59 INDIA: MARKET ESTIMATES, BY PRICE RANGE, 2019–2028 (USD MILLION) 83

TABLE 60 INDIA: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 83

TABLE 61 JAPAN: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 84

TABLE 62 JAPAN: MARKET ESTIMATES, BY PRICE RANGE, 2019–2028 (USD MILLION) 84

TABLE 63 JAPAN: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 85

TABLE 64 AUSTRALIA & NEW ZEALAND: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 85

TABLE 65 AUSTRALIA & NEW ZEALAND: MARKET ESTIMATES, BY PRICE RANGE, 2019–2028 (USD MILLION) 86

TABLE 66 AUSTRALIA & NEW ZEALAND: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028(USD MILLION) 86

TABLE 67 REST OF ASIA-PACIFIC: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 87

TABLE 68 REST OF ASIA-PACIFIC: MARKET ESTIMATES, BY PRICE RANGE, 2019–2028 (USD MILLION) 87

TABLE 69 REST OF ASIA-PACIFIC: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 88

TABLE 70 REST OF THE WORLD: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD MILLION) 90

TABLE 71 REST OF THE WORLD: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 90

TABLE 72 REST OF THE WORLD: MARKET ESTIMATES, BY PRICE RANGE, 2019–2028 (USD MILLION) 91

TABLE 73 REST OF THE WORLD: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 91

TABLE 74 SOUTH AMERICA: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 92

TABLE 75 SOUTH AMERICA: MARKET ESTIMATES, BY PRICE RANGE, 2019–2028 (USD MILLION) 92

TABLE 76 SOUTH AMERICA: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 93

TABLE 77 MIDDLE EAST: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 93

TABLE 78 MIDDLE EAST: MARKET ESTIMATES, BY PRICE RANGE, 2019–2028 (USD MILLION) 94

TABLE 79 MIDDLE EAST: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 94

TABLE 80 AFRICA: MARKET ESTIMATES, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 95

TABLE 81 AFRICA: MARKET ESTIMATES, BY PRICE RANGE, 2019–2028 (USD MILLION) 95

TABLE 82 AFRICA: MARKET ESTIMATES, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 96

TABLE 83 PRODUCT LAUNCH 99

TABLE 84 EXPANSION 99

TABLE 85 YANDY LLC.: PRODUCTS OFFERED 100

TABLE 86 MARKS AND SPENCER PLC: PRODUCTS OFFERED 130

TABLE 87 MARKS AND SPENCER PLC: KEY DEVELOPMENTS 136

TABLE 88 VICTORIA'S SECRET: PRODUCTS OFFERED 139

TABLE 89 GROUPE CHANTELLE.: PRODUCTS OFFERED 142

TABLE 90 GROUPE CHANTELLE.: KEY DEVELOPMENTS 147

TABLE 91 MAS HOLDINGS: PRODUCTS OFFERED 148

TABLE 92 MAS HOLDINGS: KEY DEVELOPMENTS 149

TABLE 93 JOCKEY INTERNATIONAL, INC: PRODUCTS OFFERED 151

TABLE 94 JOCKEY INTERNATIONAL, INC: KEY DEVELOPMENTS 152

TABLE 95 FASHION NOVA, INC.: PRODUCTS OFFERED 153

TABLE 96 HENNES & MAURITZ AB: PRODUCTS OFFERED 159

TABLE 97 HENNES & MAURITZ AB: KEY DEVELOPMENTS 161

TABLE 98 LVMH MOËT HENNESSY – LOUIS VUITTON SE: PRODUCTS OFFERED 164

TABLE 99 HUNKEMÖLLER INTERNATIONAL B.V.: PRODUCTS OFFERED 167


LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS 14

FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL LINGERIE MARKET, 2020 15

FIGURE 3 GLOBAL LINGERIE MARKET ANALYSIS, BY PRODUCT TYPE, 2020 16

FIGURE 4 GLOBAL LINGERIE MARKET ANALYSIS, BY PRICE RANGE, 2020 17

FIGURE 5 GLOBAL LINGERIE MARKET ANALYSIS, BY DISTRIBUTION CHANNEL, 2020 18

FIGURE 6 GLOBAL LINGERIE MARKET ANALYSIS, BY REGION, 2020 19

FIGURE 7 GLOBAL LINGERIE MARKET: STRUCTURE 21

FIGURE 8 KEY BUYING CRITERIA FOR LINGERIE MARKET 21

FIGURE 9 RESEARCH PROCESS 22

FIGURE 10 TOP-DOWN AND BOTTOM-UP APPROACHES 25

FIGURE 11 NORTH AMERICA: LINGERIE MARKET SIZE, BY COUNTRY (2020 VS. 2028) 28

FIGURE 12 EUROPE: LINGERIE MARKET SIZE, BY COUNTRY (2020 VS. 2028) 28

FIGURE 13 ASIA-PACIFIC: LINGERIE MARKET SIZE, BY COUNTRY (2020 VS. 2028) 29

FIGURE 14 REST OF THE WORLD: LINGERIE MARKET SIZE, BY REGION (2020 VS. 2028) 29

FIGURE 15 MARKET DYNAMICS OVERVIEW 30

FIGURE 16 DRIVERS IMPACT ANALYSIS: GLOBAL LINGERIE MARKET 32

FIGURE 17 RESTRAINTS IMPACT ANALYSIS: GLOBAL LINGERIE MARKET 32

FIGURE 18 VALUE CHAIN: BRAS MARKET 35

FIGURE 19 GLOBAL LINGERIE MARKET: SUPPLY CHAIN ANALYSIS 37

FIGURE 21 GLOBAL LINGERIE MARKET, BY PRODUCT TYPE, 2020 (% SHARE) 42

FIGURE 22 GLOBAL LINGERIE MARKET, BY PRODUCT TYPE, 2019–2028 (USD MILLION) 43

FIGURE 23 GLOBAL LINGERIE MARKET, BY PRICE RANGE, 2020 (% SHARE) 49

FIGURE 24 GLOBAL LINGERIE MARKET, BY PRICE RANGE, 2019–2028 (USD MILLION) 49

FIGURE 25 GLOBAL LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2020 (% SHARE) 52

FIGURE 26 GLOBAL LINGERIE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD MILLION) 53

FIGURE 27 GLOBAL LINGERIE MARKET, BY REGION, 2019–2028 (USD MILLION) 56

FIGURE 28 GLOBAL LINGERIE MARKET, BY REGION, 2020 (% SHARE) 57

FIGURE 29 NORTH AMERICA: LINGERIE MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 58

FIGURE 30 EUROPE: LINGERIE MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 66

FIGURE 31 ASIA-PACIFIC: LINGERIE MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 78

FIGURE 32 REST OF THE WORLD: LINGERIE MARKET SHARE, BY REGION, 2020 (% SHARE) 89

FIGURE 33 MARKS AND SPENCER PLC: FINANCIAL OVERVIEW SNAPSHOT 129

FIGURE 34 MARKS AND SPENCER PLC: SWOT ANALYSIS 137

FIGURE 35 VICTORIA'S SECRET: FINANCIAL OVERVIEW SNAPSHOT 138

FIGURE 36 VICTORIA'S SECRET: SWOT ANALYSIS 141

FIGURE 37 HENNES & MAURITZ AB: FINANCIAL OVERVIEW SNAPSHOT 158

FIGURE 38 HENNES & MAURITZ AB: SWOT ANALYSIS 161

FIGURE 39 LVMH MOËT HENNESSY – LOUIS VUITTON SE: FINANCIAL OVERVIEW SNAPSHOT 163

FIGURE 40 LVMH MOËT HENNESSY – LOUIS VUITTON SE: SWOT ANALYSIS 165

FIGURE 41 HUNKEMÖLLER INTERNATIONAL B.V.: FINANCIAL OVERVIEW SNAPSHOT 166

FIGURE 42 HUNKEMÖLLER INTERNATIONAL B.V.: SWOT ANALYSIS 169