MRFR Year End Sale
Children's Cosmetics Market Research Report - Global Forecast till 2028

Global Children’s Cosmetics Market: Information by Product Type (Face Products [Foundations, Blushes and others], Eye Products [Eyeshadows, Eyeliners and Mascaras], Lip Products [Lipsticks, Lip Balms and Lip Glosses], Beauty Kits and Others), Category (Conventional and Organic & Natural), Distribution Channel (Store-Based [Supermarkets & Hypermarkets, Specialty Stores and Others] and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2028

ID: MRFR/CR/6764-CR | February 2021 | Region: Global | 111 Pages         

Global Children’s Cosmetics Market

Globally children’s cosmetics has registered a CAGR of 6.79% and reached USD1.795 Billion by 2028.


By Product Type Face Products Eye Products Lip Products Beauty Kits Others
By Category Conventional Organic & Natural
By Distribution Channel Store-Based Non-Store-Based

Key Players

  • L’ORÉAL S.A. (France)
  • Little Cosmetics (US)
  • Klee Naturals (US)
  • Townley Inc. (US)
  • Puttisu-USA (US)
  • Nanjing Miss Beauty Cosmetics Co. Ltd. (China)
  • Candy Color Cosmetics (China)
  • Foshan Akia Cosmetics Co. Ltd. (China)


  • The Rise In Demand Of Cosmetics For Children Along With Expanding Awareness
Speak to Analyst Request a Free Sample

Global Children’s Cosmetics Market Overview

The worldwide children’s cosmetics Market is estimated to register the market value at a CAGR of 6.79% during the forecast period. However, the global market for Children’s Cosmetics is projected to achieve a market size of USD 1.795 Billion by the end of 2028. First of all, cosmetics are derived from a natural source that is usually blended with chemical compounds. It is widely used to enhance body appearance. Nowadays, manufacturers of cosmetics products are focusing on adults as well as children.

The global children’s cosmetics Market is estimated to drive in the forecast period due to the expanding awareness about the use of children’s cosmetics and increasing demand for cosmetics for children. Moreover, the rise in the influence of western trends is projected to bring lucrative opportunities for the global market. However, the strict rules and regulations prohibiting the usage of cosmetic products are expected to hamper the growth of children’s cosmetics.

The global children’s cosmetics Market has been segmented based on distribution channel, product type, and category. Further, the product type segment is classified into eye, face, beauty kits, lip products, and others. Based on the distribution channel segment, the global market for children’s cosmetics has been segregated into non-store-based and store-based. Regarding the category segment, the global market for children’s cosmetics has been categorized into organic & natural and conventional. Geographically, the global market for children’s cosmetics has spread across various locations such as North America, Asia Pacific, South America, Europe, and the rest of the world.

COVID 19 analysis

The outbreak of the Covid pandemic showed declining results in the expansion of the cosmetic industry. The lockdown situation all across the globe caused the shutdown of manufacture and production units due to labor shortages. Several cosmetic stores were even closed. The effect of the downfall was marked in various regions which showed the decrease in demand for cosmetic products in those regions. The major effect was on the children’s cosmetics industry which showed a decline in the supply chain that was affected by halted factory work in China.          

The lockdown situation was extended for a long period as per the government guidelines. The government has instructed certain company’s for upcycling as they turn to sustainable sources of raw materials. The corona pandemic had led some cosmetic firms to start setting up the supply network. The government aimed to positively transform the industry by sustainable sourcing and producing derivatives.



during the forecast period it was expected that the market will show huge growth. Great The manufacturers have not only targeted men and women but also children. Great initiatives have been taken by the market players for the demand for the product. The rise in demand of cosmetics for children along with expanding awareness through social platforms are the boosting drivers of the marketing sector.


with an increase in the influence of western trends, today, the cosmetic industry is in the limelight. The desire to look fresh and alluring throughout the day has increased the cravings of the children to opt for handy products. These pocket size-friendly products are available which are very easy to carry. Children’s cosmetics market trends have given a broader mindset and have given an excessive use of conventional cosmetics on their skin.


The cosmetic industry has overcome the challenges that many reputed brands have faced. Manufacturers have given excess attention by taking into account various marketing strategies. Many companies have taken the role of transforming a brand to its unique position.


Though the cosmetic care unit is increasing at an impressive rate, there are still some regulations that prohibit the use of those products. The presence of toxic ingredients in the cosmetic product will hamper it's growth. Awareness is the key trend but still the market needs promotions and more penetration. Such awareness will educate the population on a huge scale.

Cumulative growth analysis-

 with the increase in urbanization, the launch of organic and natural products is taking place at a faster pace. The increase in usage of children’s grooming products plays a great role in the growth of the market. The rise in growth of retail stores in your locality will proliferate its economy in the upcoming years.  Children’s cosmetic market trends enhance the customer’s willingness to buy cosmetic products. There is a rapid increase in social media content that is highly dedicated to children’s beauty products. The rising growth creates potential opportunities among the manufacturers to increase the chances to discover new cosmetic products. Continuous product development helps in rising up its growth.


 The main focus of value chain analysis is on different stakeholders in the personal care unit sector. Before taking any step consultation with stakeholders along with a field visit was carried out. Along with interactions, product comparison and product prioritizations were carried out. Series of recommendations was developed aiming at fostering the growth in wholesale children’s cosmetics.

Recommendations generally take place in clusters showing conformity and standards in the value chain. They used their potential and gave innovative ideas and supported certain schemes which play a vital role in the expansion of the market. The distribution chain has expanded but still, people are longing for the traditional chain.


The children’s cosmetic market is segmented based on product type, distribution channel, category, and region.

  • By type

Globally the children's cosmetics market is divided into category, product type and distribution channel. By product type, the cosmetic field has been sorted into lip products, eyeliners, beauty kits, etc. The other part includes makeup removers, hair cleaners, etc Facial products include blushes, foundation. As per the category, conventional products dominated the whole of the market rather than the organic segment.

  • By technology

Technology in beauty has embraced the life of children. Cosmetic brands have started making technology their central part and soon will make it an intrinsic part. The technology was first used in color products where the products were available in different shades.

  • By service

Wholesale children’s cosmetics are available in supermarkets, hypermarket retail outlets. This has led to the dominance of store-based channels.


Countries like North America, Europe, Asia Pacific, and the rest of the world geographically share the children's cosmetic market. MRFR analysis showed that Europe dominated the market globally sharing a large part of the market. Germany had great dominance over the European market followed by the UK and France. North America is rated as the second largest country holding the market share. During the forecast period, Asia Pacific occupies the largest CAGR of 7.15%. Thus the report states about the analysis and extension of about 18 countries.


Companies in the beauty field compete strategically by taking a large number of growth initiatives and taking challenges. There is the active rise of competition in this attractive growth sector. Leading countries focus on strengthening their footprints by opting for new and advanced products. The key players of children’s cosmetics play are Loreal SA ( France), Little Cosmetics U.S., Klee Naturals, etc.


The prominent market players like L’ORÉAL S.A. (France), Klee Naturals (U.S.), Little Cosmetics (U.S.), Puttisu-USA (U.S.), Townley, Inc. (U.S.), and others are presently focusing on the children’s cosmetics products. These players focus on the merging and acquisition, new product development, and the research and development activities to enhance the market growth.


The children’s cosmetics market analysis report includes a detailed and extensive market overview with key analyst insights. It was noted about the in-depth analysis on market size, and about the intended quality of service preferred by customers. The report serves as a source for a 360-degree analysis of the whole market. The report also covers the comprehensive research methodology of the cosmetic industry globally. Comprehensive research methodology shows an extensive analysis of macro and micro factors that influences the market.

Children’s cosmetics market analysis shows insights about market determinants that act as a stimulant to the cosmetic market sectors. Certain regulations along with policies of government have a great impact on the cosmetic market. According to the report, beauty kits dominated the industry with a share of 50.08%.

Report Scope:

Report Attribute/Metric Details
  Market Size   USD 1.795 Billion
  CAGR   6.79% (2021-2028)
  Base Year   2020
  Forecast Period   2021-2028
  Historical Data   2019
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Product Type, By Category, By Distribution Channel , and By Region
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   L’ORÉAL S.A. (France), Little Cosmetics (US), Klee Naturals (US), Townley, Inc. (US), Puttisu-USA (US), Nanjing Miss Beauty Cosmetics Co., Ltd. (China), Candy Color Cosmetics (China), and Foshan Akia Cosmetics Co., Ltd. (China)
  Key Market Opportunities   increase in the influence of western trends
  Key Market Drivers   The rise in demand of cosmetics for children along with expanding awareness through social platforms

Speak to Analyst Ask for Customization

Frequently Asked Questions (FAQ) :

The children’s cosmetics market would reach a valuation of USD 1.795 Billion by 2028.

The children’s cosmetics market CAGR would be 6.79% during the forecast period.

L’ORÉAL S.A. (France), Little Cosmetics (US), Klee Naturals (US), Townley Inc. (US), Puttisu-USA (US), Nanjing Miss Beauty Cosmetics Co. Ltd. (China), Candy Color Cosmetics (China), Foshan Akia Cosmetics Co. Ltd. (China) are the dominant key players in children’s cosmetics market

Face products would dominate the children’s cosmetics market.

Store-based segment would dominate the children’s cosmetics market.