Athleisure Market Research Report—Global Forecast till 2028

Athleisure Market: Information by Product Type (Leggings, Tights & Joggers; Hoodies & Sweatshirts; Sneakers; Shorts; Sports Jackets; Sports Bra; Yoga Pants; and Others), by End User (Men, Women, and Unisex), by Distribution Channel (Store-Based and Non-Store Based) and Region (North America, Europe, Asia-Pacific, Rest of the World)—Forecast till 2028

ID: MRFR/CR/5943-CR | August 2021 | Region: Global | 90 pages

Athleisure Market Overview


The athleisure market is projected to register a CAGR of 10.33% and reach a value of USD 842.03 million by 2028. Athleisure refers to athletic apparel that is worn in non-athletic settings. Athleisure has become an “athletic-look” fashion trend of sportswear or apparel designed for workouts and other athletic activities but is no longer just meant for training. It is increasingly shaping everyday clothing. Athleisure wear are comfortable, trendy, colorful, casual, and versatile.The global athleisure market is expected to register a CAGR of 10.33% during the review period. The growing fitness-conscious population, increasing number of working women, and high demand from millennials are majorly driving the market growth. Also, product innovation with the growth of the apparel industry is projected to contribute to the market growth. The growth of the organized retail sector in Asia-Pacific and increased inclination toward green and sustainable clothing are further boosting the market. The strong influence of social media and marketing strategies provide a lucrative market to the existing players. However, the presence of the unorganized sector is restricting the growth of the market.


COVID-19 Impact Analysis


As a measure to limit the spread of coronavirus, various governments across the world restricted the gathering of more than ten people in a closed space, and many small to large manufacturers were ordered to shut their production facilities. Due to the urgent measures implemented across the globe, the sourcing of raw material was difficult. The procurement of raw materials became a cause of concern for the manufacturers owing to the impact of COVID-19 on logistics. To fight the pandemic, the whole world was under lockdown, and thus, there were some urgent measures taken by the government of various countries such as physical distancing and limitation on transportation to fight surge ability. The worldwide lockdown has certainly affected the production of athleisure products. Following state and regional guidelines, manufacturers have implemented extensive measures to protect the health and safety of their employees. Many global manufacturers temporarily closed their operations or limited the production capacity. Also, in the early period of crisis, manufacturers were majorly dependent on inventory. This scenario has also affected the manufacturers financially, and they are strategizing their operations to survive the pandemic with minimal losses.


Market Dynamics


The global athleisure market is expected to register a CAGR of 10.33% during the review period. Several factors are driving the growth of the market. The growing fitness-conscious population, increasing working women population, and high demand from millennials are majorly driving the market growth. Also, product innovation with the growth of the apparel industry is projected to contribute to the athleisure market growth. The growth of the organized retail sector in Asia-Pacific and increased inclination towards green and sustainable clothing are further boosting the growth of the market. The strong influence of social media and marketing strategies provide a lucrative market to the existing players. However, the presence of the unorganized sector is restricting the growth of the market.


Drivers:


  • Growing Fitness-Conscious Population


Over the past few years, the apparel industry has undergone a significant revolution. Activewear has evolved from baggy sweatpants and gym shorts into sleek, fashionable attire designed for everyday wear. With the unprecedented pandemic, the trend of work from home has become very popular with a majority of the population. After gyms and fitness studios shuttered during the lockdown, there was an emphasis on alternative ways to remain active. Yoga has been growing activity in 2021 and is expected to continue trajectory in 2021. This shift has resulted in the increased demand for athleisure globally. Further, activewear has become a high-end statement of wealth that signals an active lifestyle. It is particularly popular amongst fashion lovers willing to spend to keep up with the latest trends. Around 60% of the athleisure brands are associated with women's activewear, such as bottoms, one-piece, tank tops, crop tops, and shorts. Educational awareness among women and economic development underlines the high participation of women in the corporate sectors, especially in the emerging economies. Governments are also supporting the women workforce and taking initiatives to improve female economic empowerment and minimize the gap in labor force participation between males and females. The growing working women population has led to an increased per capita disposable income of the consumers, which has changed consumer spending behavior. Moreover, consumers are increasingly opting for comfortable and functional wear due to the rising awareness about hygiene, appearance, and the standard of living. Owing to the rising population of working women, the sales of athleisure have been increasing rapidly across the globe.

Restraint:



  • Prevalence of The Unorganized Sector


The athleisure market is highly fragmented, with a huge number of players across the globe. There is stiff competition among the players in terms of designs, quality, prices, and supply chain. However, the major factor affecting their growth is the prevalence of the unorganized sector. It has been observed that the sales of the key players are majorly hampered by the local vendors, owing to their easy availability, lower price, and ease of customization.

Opportunities:



  • Influence Of Social Media And Innovative Marketing Strategies


Social media provides a potential opportunity for product launches and branding as it bridges the gap between marketers and consumers. The explosion of social media has transformed the business environment, creating new opportunities for market players. There are continuous blogs on social networking sites such as Facebook, Instagram, Twitter, and YouTube that boost athleisure sales. Manufacturers use social media to promote their brand and build relationships with customers by offering exclusive advice and offers. There is a continuous rise in the amount of social media content dedicated to clothing style and gym wear. Social media is playing a critical role in driving the demand for athlete wear, especially among the youth, who are nowadays actively participating in social media for information. Thus, blogs posted on social media platforms in favor of athlete wear are highly influencing the growth of the market. Additionally, the social platform has also made room for small, indie brands to succeed and build their tight-knit communities on the platform, threatening long-standing giants like M&S and Nike. Thus, social media is playing a vital role in the growth of the global athleisure market. It is considered an effective interactive strategy as it enables consumers to build a relationship with the brand. Marketing through social media also helps manufacturers to keep abreast of the latest trends, exploiting mobility and new technologies to attract targeted leads.

Challenge:



  • Rapidly Changing Consumer Trends


The increasing growth of fast fashion and rapidly changing fashion trends have affected most of the stalwart brands. It is not uncommon for retailers to introduce new products multiple times in a single week to stay in trend. This type of mass production may seem like a good thing initially but significantly leads to more problems. Mass production leads to an increase in unsold inventory, which results in unexpected reductions in profits.

Segment Overview

By Product Type: Based on product type, the global athleisure market has been segmented into leggings, tights & joggers; hoodies & sweatshirts; sneakers; shorts; sports jackets; sports bra; yoga pants; and others. The leggings, tights & joggers segment accounted for the largest market share in 2020 and is projected to register a CAGR of 10.52% during the forecast period. However, the shorts segment is expected to register the highest CAGR during the forecast period.

By End User:
Based on end user, the global athleisure market has been segmented into men, women, and unisex. The men segment accounted for the largest market share in 2020. However, the women segment is expected to register the highest CAGR during the forecast period.

By Distribution Channel:
The global athleisure market has been segmented, based on distribution channel, into store-based and non-store-based. The store-based segment has been divided into supermarkets & hypermarkets, specialty stores, and others. The store-based segment accounted for a larger market share in 2020 and is projected to exhibit a CAGR of 9.83% during the forecast period, while the non-store-based segment is expected to exhibit a higher CAGR during the review period.

Global Athleisure Market
Share, by Region, 2020 (%)

Athleisure Market Share, by Region 2020

Source: MRFR Analysis


Regional Analysis

By region, the global athleisure market has been divided into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.North America accounted for the largest market share of 34.89% in 2020, with a market value of USD 134.75 billion; the market is expected to register a CAGR of 9.87% during the forecast period. Europe was the second-largest market in 2020, valued at USD 113.63 billion; the market is projected to exhibit a CAGR of 10.40%. However, the market in Asia-Pacific is expected to register the highest CAGR of 10.95%.


North America Market


North America accounted for a share of 34.89% in the global athleisure market in 2020 and is projected to expand at a 9.87% CAGR during the forecast period. The growth of the North American market is anticipated to be driven by several factors. Increasing participation in several sports events is one of the significant factors for the rising growth of the athleisure market during the forecast period. Moreover, rising health consciousness and the increasing need to appear fit are likely to upsurge participation in gym and fitness centers. According to the International Health, Racquet &Sportsclub Association (IHRSA), approximately 20% of American citizens have enrolled in health clubs or studios. According to MRFR analysis, the number of members has increased by 2.85% from 2019 to 2018.


Asia-Pacific Market

Asia-Pacific is one of the most lucrative regions among the manufactures of athleisure. The market in the region accounted for a 25.52% market proportion in the global athleisure market. The Asia-Pacific athleisure market is expected to register the highest CAGR of 10.95% during the forecast period. The growth of the athleisure market is attributed to several factors: Increasing consciousness among the consumers regarding fitness, growing millennial population in the emerging economies of Asia-Pacific; and rapid urbanization in the emerging economies in Asia-Pacific and with the emerging economies of Asia-Pacific the rising per capita disposable incomes.


Competitive Landscape


The key players operating in the global athleisure market include Under Armour, Inc. (US), lululemon athletica (Canada), Adidas AG (Germany), Hennes & Mauritz AB (Sweden), Nike, Inc. (US), Puma SE (Germany), Eysom (US), Outdoor Voices (US), Ten Thousand, Inc. (US), and Isaora (US). The market comprises tier-1 players along with some local players with diverse product portfolios. Companies such as Under Armour, Inc. (US), lululemon athletica (Canada), Adidas AG (Germany), Hennes & Mauritz AB (Sweden), and Nike, Inc. (US) dominate the market due to brand reputation, product differentiation, financial stability, and strong distribution network. The players are focused on lowering their environmental footprint and investing in research and development along with strategic growth initiatives such as acquisitions and product launches to strengthen their market position and capture a large consumer base.


Recent Developments


Few developments occurred in recent times, influencing the market growth of athleisure market are listed below:



  • In February 2021, Nike, Inc. acquired Datalogue, a leading data integration platform startup based in New York. This acquisition helped Nike to enable its consumer-led digital transformation.

  • In September 2020, Nike expanded its activewear offerings with the release of its first-ever active maternity line.

  • In July 2020,lululemon athletica completed its USD 500 million acquisition of Curiouser Products Inc. It is an at-home fitness company that offers weekly live classes, on-demand workouts, and one-on-one personal training.

  • In July 2020, Puma launched a new collection of footwear and clothing made from recycled plastic. Puma collaborated with First Mile—a UK-based waste management and recycling company—to create a sustainable sportswear collecti


Scope of the Report

Global Athleisure Market, by Product Type



  • Leggings, Tights, & Joggers

  • Hoodies & Sweatshirts

  • Sneakers

  • Shorts

  • Sports Jackets

  • Sports Bra

  • Yoga Pants

  • Others


Global Athleisure Market, by End User


  • Men

  • Women

  • Unisex


Global Athleisure Market, by Distribution Channel


  • Store-Based

    • Supermarkets & Hypermarkets

    • Specialty Stores

    • Others



  • Non-Store-Based


Global Athleisure Market, by Region


  • North America

    • US

    • Canada

    • Mexico



  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • India

    • Japan

    • Australia and New Zealand

    • Rest of Asia-Pacific



  • Rest of the World

    • South America

    • Middle East

    • Africa




Intended Audience


  • Athleisuremanufacturers

  • Raw Material Suppliers

  • Distributors

  • Governments, Associations, and Industrial Bodies

  • Investors and Trade Experts



Frequently Asked Questions (FAQ) :


Hike in disposable income, better technological inclusion, and others would drive athleisure market ahead.

Male and female are athleisure market end users.

The apparel types included in the athleisure market would be yoga pants, shorts, sneakers, leggings, sports jackets, sports bra, and others.

North America would dominate the athleisure market.

The APAC athleisure market would display the fastest CAGR.

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 14

1.1 MARKET ATTRACTIVENESS ANALYSIS 15

1.1.1 GLOBAL ATHLEISURE MARKET, BY PRODUCT TYPE 16

1.1.2 GLOBAL ATHLEISURE MARKET, BY END USER 17

1.1.3 GLOBAL ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL 18

1.1.4 GLOBAL ATHLEISURE MARKET, BY REGION 19

2 MARKET INTRODUCTION 20

2.1 DEFINITION 20

2.2 SCOPE OF THE STUDY 20

2.3 RESEARCH OBJECTIVE 20

2.4 MARKET STRUCTURE 20

2.5 KEY BUYING CRITERIA 21

3 RESEARCH METHODOLOGY 22

3.1 RESEARCH PROCESS 22

3.2 PRIMARY RESEARCH 23

3.3 SECONDARY RESEARCH 24

3.4 MARKET SIZE ESTIMATION 24

3.5 FORECAST MODEL 26

3.6 LIST OF ASSUMPTIONS 27

4 MARKET DYNAMICS 28

4.1 INTRODUCTION 28

4.2 DRIVERS 29

4.2.1 GROWING FITNESS-CONSCIOUS POPULATION 29

4.2.2 PRODUCT INNOVATION WITH GROWTH OF THE APPAREL INDUSTRY 29

4.2.3 DRIVERS IMPACT ANALYSIS 30

4.3 RESTRAINTS 30

4.3.1 PREVALENCE OF THE UNORGANIZED SECTOR 30

4.3.2 RESTRAINTS IMPACT ANALYSIS 30

4.4 OPPORTUNITIES 31

4.4.1 INFLUENCE OF SOCIAL MEDIA AND INNOVATIVE MARKETING STRATEGIES 31

4.4.2 INCREASED DEMAND FOR SUSTAINABLE AND ECO-FRIENDLY APPAREL 31

4.4.3 GROWTH OF THE ORGANIZED RETAIL SECTOR IN ASIA-PACIFIC 31

4.5 CHALLENGES 32

4.5.1 RAPIDLY CHANGING CONSUMER TRENDS 32

5 MARKET FACTOR ANALYSIS 33

5.1 VALUE CHAIN ANALYSIS 33

5.1.1 RAW MATERIAL PROCUREMENT 34

5.1.2 PROCESSING 35

5.1.3 PACKAGING 35

5.2 SUPPLY CHAIN ANALYSIS 36

5.3 PORTER’S FIVE FORCES MODEL 37

5.3.1 THREAT OF NEW ENTRANTS 38

5.3.2 BARGAINING POWER OF SUPPLIERS 38

5.3.3 THREAT OF SUBSTITUTES 38

5.3.4 BARGAINING POWER OF BUYERS 38

5.3.5 INTENSITY OF RIVALRY 38

5.4 IMPACT OF COVID-19 OUTBREAK ON GLOBAL ATHLEISURE MARKET 39

5.4.1 IMPACT ON PRODUCTION 39

5.4.2 IMPACT ON SUPPLY-CHAIN 39

5.4.3 IMPACT ON PRICING 40

5.4.4 IMPACT ON CONSUMER BUYING BEHAVIOR 40

5.4.5 IMPACT ON ONLINE VS OFFLINE SALES 40

6 GLOBAL ATHLEISURE MARKET, BY PRODUCT TYPE 41

6.1 OVERVIEW 41

6.1.1 GLOBAL ATHLEISURE MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019–2028 42

6.2 LEGGINGS, TIGHTS, & JOGGERS 42

6.2.1 LEGGINGS, TIGHTS, & JOGGERS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 42

6.3 HOODIES & SWEATSHIRTS 43

6.3.1 HOODIES & SWEATSHIRTS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 43

6.4 SNEAKERS 44

6.4.1 SNEAKERS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 44

6.5 SHORTS 44

6.5.1 SHORTS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 44

6.6 SPORTS JACKETS 45

6.6.1 SPORTS JACKETS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 45

6.7 SPORTS BRA 46

6.7.1 SPORTS BRA: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 46

6.8 YOGA PANTS 46

6.8.1 YOGA PANTS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 46

6.9 OTHERS 47

6.9.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 47

7 GLOBAL ATHLEISURE MARKET, BY END USER 48

7.1 OVERVIEW 48

7.1.1 GLOBAL ATHLEISURE MARKET ESTIMATES & FORECAST, BY END USER, 2019–2028 49

7.2 MEN 49

7.2.1 MEN: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 49

7.3 WOMEN 50

7.3.1 WOMEN: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 50

7.4 UNISEX 50

7.4.1 UNISEX: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 50

8 GLOBAL ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL 52

8.1 OVERVIEW 52

8.1.1 GLOBAL ATHLEISURE MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019–2028 53

8.2 STORE-BASED 53

8.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 53

8.3 NON-STORE-BASED 54

8.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 54

9 GLOBAL ATHLEISURE MARKET, BY REGION 55

9.1 OVERVIEW 55

9.2 NORTH AMERICA 57

9.2.1 US 59

9.2.2 CANADA 61

9.2.3 MEXICO 62

9.3 EUROPE 64

9.3.1 GERMANY 66

9.3.2 UK 68

9.3.3 FRANCE 69

9.3.4 SPAIN 71

9.3.5 ITALY 72

9.3.6 REST OF EUROPE 74

9.4 ASIA-PACIFIC 76

9.4.1 CHINA 78

9.4.2 JAPAN 80

9.4.3 INDIA 81

9.4.4 AUSTRALIA & NEW ZEALAND 83

9.4.5 REST OF ASIA-PACIFIC 84

9.5 REST OF THE WORLD 86

9.5.1 SOUTH AMERICA 88

9.5.2 MIDDLE EAST 90

9.5.3 AFRICA 91

10 COMPETITIVE LANDSCAPE 93

10.1 INTRODUCTION 93

10.1.1 MARKET STRATEGY ANALYSIS 93

10.2 COMPETITIVE BENCHMARKING 94

10.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 95

10.3.1 ACQUISITION 95

10.3.2 PRODUCT LAUNCH 95

10.3.3 EXPANSION 96

10.3.4 PARTNERSHIP 96

11 COMPANY PROFILES 97

11.1 UNDER ARMOUR, INC. 97

11.1.1 COMPANY OVERVIEW 97

11.1.2 FINANCIAL OVERVIEW 98

11.1.3 PRODUCTS OFFERED 99

11.1.4 KEY DEVELOPMENTS 102

11.1.5 SWOT ANALYSIS 103

11.1.6 KEY STRATEGIES 103

11.2 LULULEMON ATHLETIC 104

11.2.1 COMPANY OVERVIEW 104

11.2.2 FINANCIAL OVERVIEW 104

11.2.3 PRODUCTS OFFERED 105

11.2.4 KEY DEVELOPMENTS 110

11.2.5 SWOT ANALYSIS 110

11.2.6 KEY STRATEGIES 110

11.3 ADIDAS AG 111

11.3.1 COMPANY OVERVIEW 111

11.3.2 FINANCIAL OVERVIEW 111

11.3.3 PRODUCTS OFFERED 112

11.3.4 KEY DEVELOPMENTS 114

11.3.5 SWOT ANALYSIS 115

11.3.6 KEY STRATEGIES 115

11.4 HENNES & MAURITZ AB 116

11.4.1 COMPANY OVERVIEW 116

11.4.2 FINANCIAL OVERVIEW 116

11.4.3 PRODUCTS OFFERED 117

11.4.4 KEY DEVELOPMENTS 120

11.4.5 SWOT ANALYSIS 120

11.4.6 KEY STRATEGIES 121

11.5 NIKE, INC. 122

11.5.1 COMPANY OVERVIEW 122

11.5.2 FINANCIAL OVERVIEW 122

11.5.3 PRODUCTS OFFERED 123

11.5.4 KEY DEVELOPMENTS 125

11.5.5 SWOT ANALYSIS 126

11.5.6 KEY STRATEGIES 126

11.6 PUMA SE 127

11.6.1 COMPANY OVERVIEW 127

11.6.2 FINANCIAL OVERVIEW 127

11.6.3 PRODUCTS OFFERED 128

11.6.4 KEY DEVELOPMENTS 130

11.6.5 KEY STRATEGIES 130

11.7 EYSOM 131

11.7.1 COMPANY OVERVIEW 131

11.7.2 FINANCIAL OVERVIEW 131

11.7.3 PRODUCTS OFFERED 131

11.7.4 KEY DEVELOPMENTS 131

11.7.5 KEY STRATEGIES 131

11.8 OUTDOOR VOICES 132

11.8.1 COMPANY OVERVIEW 132

11.8.2 FINANCIAL OVERVIEW 132

11.8.3 PRODUCTS OFFERED 132

11.8.4 KEY DEVELOPMENTS 134

11.8.5 KEY STRATEGIES 134

11.9 TEN THOUSAND, INC. 135

11.9.1 COMPANY OVERVIEW 135

11.9.2 FINANCIAL OVERVIEW 135

11.9.3 PRODUCTS OFFERED 135

11.9.4 KEY DEVELOPMENTS 135

11.9.5 KEY STRATEGIES 135

11.10 ISAORA 136

11.10.1 COMPANY OVERVIEW 136

11.10.2 FINANCIAL OVERVIEW 136

11.10.3 PRODUCTS OFFERED 136

11.10.4 KEY DEVELOPMENTS 137

11.10.5 KEY STRATEGIES 137

12 REFERENCES 138


LIST OF TABLES

TABLE 1 PRIMARY INTERVIEWS 23

TABLE 2 LIST OF ASSUMPTIONS 27

TABLE 3 GLOBAL ATHLEISURE MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 42

TABLE 4 LEGGINGS, TIGHTS, & JOGGERS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD BILLION) 42

TABLE 5 HOODIES & SWEATSHIRTS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD BILLION) 43

TABLE 6 SNEAKERS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD BILLION) 44

TABLE 7 SHORTS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD BILLION) 44

TABLE 8 SPORTS JACKETS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD BILLION) 45

TABLE 9 SPORTS BRA: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD BILLION) 46

TABLE 10 YOGA PANTS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD BILLION) 46

TABLE 11 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD BILLION) 47

TABLE 12 GLOBAL ATHLEISURE MARKET ESTIMATES & FORECAST, BY END USER, 2019–2028 (USD BILLION) 49

TABLE 13 MEN: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD BILLION) 49

TABLE 14 WOMEN: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD BILLION) 50

TABLE 15 UNISEX: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD BILLION) 50

TABLE 16 GLOBAL ATHLEISURE MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 53

TABLE 17 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD BILLION) 53

TABLE 18 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD BILLION) 54

TABLE 19 GLOBAL ATHLEISURE MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD BILLION) 56

TABLE 20 NORTH AMERICA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 (USD BILLION) 57

TABLE 21 NORTH AMERICA: ATHLEISURE MARKET, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 58

TABLE 22 NORTH AMERICA: ATHLEISURE MARKET, BY END USER, 2019–2028 (USD BILLION) 58

TABLE 23 NORTH AMERICA: ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 59

TABLE 24 US: ATHLEISURE MARKET, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 59

TABLE 25 US: ATHLEISURE MARKET, BY END USER, 2019–2028 (USD BILLION) 60

TABLE 26 US: ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 60

TABLE 27 CANADA: ATHLEISURE MARKET, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 61

TABLE 28 CANADA: ATHLEISURE MARKET, BY END USER, 2019–2028 (USD BILLION) 61

TABLE 29 CANADA: ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 62

TABLE 30 MEXICO: ATHLEISURE MARKET, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 62

TABLE 31 MEXICO: ATHLEISURE MARKET, BY END USER, 2019–2028 (USD BILLION) 63

TABLE 32 MEXICO: ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 63

TABLE 33 EUROPE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 (USD BILLION) 64

TABLE 34 EUROPE: ATHLEISURE MARKET, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 65

TABLE 35 EUROPE: ATHLEISURE MARKET, BY END USER, 2019–2028 (USD BILLION) 65

TABLE 36 EUROPE: ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 66

TABLE 37 GERMANY: ATHLEISURE MARKET, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 66

TABLE 38 GERMANY: ATHLEISURE MARKET, BY END USER, 2019–2028 (USD BILLION) 67

TABLE 39 GERMANY: ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 67

TABLE 40 UK: ATHLEISURE MARKET, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 68

TABLE 41 UK: ATHLEISURE MARKET, BY END USER, 2019–2028 (USD BILLION) 68

TABLE 42 UK: ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 69

TABLE 43 FRANCE: ATHLEISURE MARKET, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 69

TABLE 44 FRANCE: ATHLEISURE MARKET, BY END USER, 2019–2028 (USD BILLION) 70

TABLE 45 FRANCE: ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 70

TABLE 46 SPAIN: ATHLEISURE MARKET, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 71

TABLE 47 SPAIN: ATHLEISURE MARKET, BY END USER, 2019–2028 (USD BILLION) 71

TABLE 48 SPAIN: ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 72

TABLE 49 ITALY: ATHLEISURE MARKET, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 72

TABLE 50 ITALY: ATHLEISURE MARKET, BY END USER, 2019–2028 (USD BILLION) 73

TABLE 51 ITALY: ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 73

TABLE 52 REST OF EUROPE: ATHLEISURE MARKET, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 74

TABLE 53 REST OF EUROPE: ATHLEISURE MARKET, BY END USER, 2019–2028 (USD BILLION) 74

TABLE 54 REST OF EUROPE: ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 75

TABLE 55 ASIA-PACIFIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019–2028 (USD BILLION) 76

TABLE 56 ASIA-PACIFIC: ATHLEISURE MARKET, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 77

TABLE 57 ASIA-PACIFIC: ATHLEISURE MARKET, BY END USER, 2019–2028 (USD BILLION) 77

TABLE 58 ASIA-PACIFIC: ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 78

TABLE 59 CHINA: ATHLEISURE MARKET, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 78

TABLE 60 CHINA: ATHLEISURE MARKET, BY END USER, 2019–2028 (USD BILLION) 79

TABLE 61 CHINA: ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 79

TABLE 62 JAPAN: ATHLEISURE MARKET, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 80

TABLE 63 JAPAN: ATHLEISURE MARKET, BY END USER, 2019–2028 (USD BILLION) 80

TABLE 64 JAPAN: ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 81

TABLE 65 INDIA: ATHLEISURE MARKET, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 81

TABLE 66 INDIA: ATHLEISURE MARKET, BY END USER, 2019–2028 (USD BILLION) 82

TABLE 67 INDIA: ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 82

TABLE 68 AUSTRALIA & NEW ZEALAND: ATHLEISURE MARKET, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 83

TABLE 69 AUSTRALIA & NEW ZEALAND: ATHLEISURE MARKET, BY END USER, 2019–2028 (USD BILLION) 83

TABLE 70 AUSTRALIA & NEW ZEALAND: ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 84

TABLE 71 REST OF ASIA-PACIFIC: ATHLEISURE MARKET, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 84

TABLE 72 REST OF ASIA-PACIFIC: ATHLEISURE MARKET, BY END USER, 2019–2028 (USD BILLION) 85

TABLE 73 REST OF ASIA-PACIFIC: ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 85

TABLE 74 REST OF THE WORLD: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 (USD BILLION) 86

TABLE 75 REST OF THE WORLD: ATHLEISURE MARKET, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 87

TABLE 76 REST OF THE WORLD: ATHLEISURE MARKET, BY END USER, 2019–2028 (USD BILLION) 87

TABLE 77 REST OF THE WORLD: ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 88

TABLE 78 SOUTH AMERICA: ATHLEISURE MARKET, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 88

TABLE 79 SOUTH AMERICA: ATHLEISURE MARKET, BY END USER, 2019–2028 (USD BILLION) 89

TABLE 80 SOUTH AMERICA: ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 89

TABLE 81 MIDDLE EAST: ATHLEISURE MARKET, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 90

TABLE 82 MIDDLE EAST: ATHLEISURE MARKET, BY END USER, 2019–2028 (USD BILLION) 90

TABLE 83 MIDDLE EAST: ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 91

TABLE 84 AFRICA: ATHLEISURE MARKET, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 91

TABLE 85 AFRICA: ATHLEISURE MARKET, BY END USER, 2019–2028 (USD BILLION) 92

TABLE 86 AFRICA: ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 92

TABLE 87 ACQUISITION 95

TABLE 88 PRODUCT LAUNCH 95

TABLE 89 EXPANSION 96

TABLE 90 PARTNERSHIP 96

TABLE 91 UNDER ARMOUR, INC.: PRODUCTS OFFERED 99

TABLE 92 UNDER ARMOUR, INC.: KEY DEVELOPMENTS 102

TABLE 93 LULULEMON ATHLETIC: PRODUCTS OFFERED 105

TABLE 94 LULULEMON ATHLETIC: KEY DEVELOPMENTS 110

TABLE 95 ADIDAS AG.: PRODUCTS OFFERED 112

TABLE 96 ADIDAS AG.: KEY DEVELOPMENTS 114

TABLE 97 HENNES & MAURITZ AB.: PRODUCTS OFFERED 117

TABLE 98 HENNES & MAURITZ AB: KEY DEVELOPMENTS 120

TABLE 99 NIKE, INC.: PRODUCTS OFFERED 123

TABLE 100 NIKE, INC: KEY DEVELOPMENTS 125

TABLE 101 PUMA SE: PRODUCTS OFFERED 128

TABLE 102 PUMA SE: KEY DEVELOPMENTS 130

TABLE 103 EYSOM.: PRODUCTS OFFERED 131

TABLE 104 OUTDOOR VOICES.: PRODUCTS OFFERED 132

TABLE 105 TEN THOUSAND, INC.: PRODUCTS OFFERED 135

TABLE 106 ISAORA: PRODUCTS OFFERED 136


LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS 14

FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL ATHLEISURE MARKET, 2020 15

FIGURE 3 GLOBAL ATHLEISURE MARKET ANALYSIS, BY PRODUCT TYPE 16

FIGURE 4 GLOBAL ATHLEISURE MARKET ANALYSIS, BY END USER 17

FIGURE 5 GLOBAL ATHLEISURE MARKET ANALYSIS, BY DISTRIBUTION CHANNEL 18

FIGURE 6 GLOBAL ATHLEISURE MARKET ANALYSIS, BY REGION, 2020 19

FIGURE 7 GLOBAL ATHLEISURE MARKET: STRUCTURE 20

FIGURE 8 KEY BUYING CRITERIA FOR ATHLEISURE 21

FIGURE 9 RESEARCH PROCESS 22

FIGURE 10 TOP-DOWN AND BOTTOM-UP APPROACHES 25

FIGURE 11 MARKET DYNAMICS OF GLOBAL ATHLEISURE MARKET 28

FIGURE 12 DRIVERS IMPACT ANALYSIS: ATHLEISURE MARKET 30

FIGURE 13 RESTRAINTS IMPACT ANALYSIS: GLOBAL ATHLEISURE MARKET 30

FIGURE 14 VALUE CHAIN: APPAREL MARKET 34

FIGURE 15 GLOBAL ATHLEISURE MARKET: SUPPLY CHAIN ANALYSIS 36

FIGURE 16 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL ATHLEISURE MARKET 37

FIGURE 17 GLOBAL ATHLEISURE MARKET, BY PRODUCT TYPE, 2020 (% SHARE) 41

FIGURE 18 GLOBAL ATHLEISURE MARKET, BY PRODUCT TYPE, 2019–2028 (USD BILLION) 41

FIGURE 19 GLOBAL ATHLEISURE MARKET, BY END USER, 2020 (% SHARE) 48

FIGURE 20 GLOBAL ATHLEISURE MARKET, BY END USER, 2019–2028 (USD BILLION) 48

FIGURE 21 GLOBAL ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2020 (% SHARE) 52

FIGURE 22 GLOBAL ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL, 2019–2028 (USD BILLION) 52

FIGURE 23 GLOBAL ATHLEISURE MARKET, BY REGION, 2019–2028 (USD BILLION) 55

FIGURE 24 GLOBAL ATHLEISURE MARKET, BY REGION, 2020 (% SHARE) 55

FIGURE 25 NORTH AMERICA: ATHLEISURE MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 57

FIGURE 26 EUROPE: ATHLEISURE MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 64

FIGURE 27 ASIA-PACIFIC: ATHLEISURE MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 76

FIGURE 28 REST OF THE WORLD: ATHLEISURE MARKET SHARE, BY REGION, 2020 (% SHARE) 86

FIGURE 29 UNDER ARMOUR, INC.: FINANCIAL OVERVIEW SNAPSHOT 98

FIGURE 30 UNDER ARMOUR, INC.: SWOT ANALYSIS 103

FIGURE 31 LULULEMON ATHLETIC: FINANCIAL OVERVIEW SNAPSHOT 104

FIGURE 32 LULULEMON ATHLETIC.: SWOT ANALYSIS 110

FIGURE 33 ADIDAS AG: FINANCIAL OVERVIEW SNAPSHOT 111

FIGURE 34 ADIDAS AG.: SWOT ANALYSIS 115

FIGURE 35 HENNES & MAURITZ AB: FINANCIAL OVERVIEW SNAPSHOT 116

FIGURE 36 HENNES & MAURITZ AB: SWOT ANALYSIS 120

FIGURE 37 NIKE, INC: FINANCIAL OVERVIEW SNAPSHOT 122

FIGURE 38 NIKE, INC: SWOT ANALYSIS 126

FIGURE 39 PUMA SE: FINANCIAL OVERVIEW SNAPSHOT 127