Athleisure Market Research Report—Global Forecast till 2030

Athleisure Market Research Report Information By Product Type (Leggings, Tights & Joggers, Hoodies & Sweatshirts, Sneakers, Shorts, Sports Jackets, Sports Bra, Yoga Pants, and Others), By End User (Men, Women, and Unisex), By Distribution Channel (Store-Based and Non-Store Based), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Market Forecast Till 2030

ID: MRFR/CR/5943-CR | 90 Pages | Author: Snehal Singh | August 2021         

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Global Athleisure Market Overview:

Athleisure Market Size was valued at USD 3,79,489.6 million in 2021. The athleisure market industry is projected to grow from USD 4,18,690.88 million in 2022 to USD 8,33,199.16 million by 2030, exhibiting a compound annual growth rate (CAGR) of 10.33% during the forecast period (2022 - 2030).A growing fitness-conscious population and demand for comfortable and trendy clothing are the key market drivers enhancing the market growth.
Athleisure Market Overview
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Athleisure Market Trends

  • Increased sports participation and flourishing demand for sports apparel to boost the market growth

The demand for athleisure products is being driven by the rising popularity of sports and fitness-related activities like yoga, aerobics, running, weight training, and running, as well as an increase in the number of women participating in these activities. For instance, in November 2021, a survey performed in Japan in collaboration with the Japan Sports Agency showed that 15.1% of respondents in their twenties reported using fitness clubs.

About 27% of Canadian adults reported playing sports, according to the Physical Activity Monitor (2019–2021) issued by the Canadian Fitness and Lifestyle Institute. Moreover, consumers are more likely to engage in fitness and sporting activities, which increases spending on healthy living, thanks to celebrity endorsements, major international sporting events, social media influence, and government initiatives and campaigns like #FitIndia (by the Government of India).

Figure 1: Growing prevalence of Yoga businesses in the US
Growing prevalence of Yoga businesses in the US
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Additionally, the apparel industry has experienced a considerable revolution in recent years. Yoga has seen an increase in popularity in 2021, which is predicted to continue.  demand for athleisure has increased as a result of this change. For instance, in the US, membership fees makeup 60.4% of the total revenue from health and fitness clubs. The data indicate that many Americans belong to various health and fitness clubs. Therefore, the growing fitness-conscious population has recently enhanced the  athleisure market CAGR.

For instance, the growing interest in outdoor sports and recreation among the expanding  youth population has increased the demand for various athleisure accessories. The growing emphasis on fitness and health consciousness, creating a high desire for stylish and comfortable clothing, is another factor driving the growth of the athleisure market revenue.

Athleisure Market Segment Insights

Athleisure Product Type Insights

The athleisure market segmentation, based on product type, includes leggings, tights & joggers, hoodies & sweatshirts, sneakers, shorts, sports jackets, sports bras, yoga pants, and others. The leggings, tights & joggers segment held the majority share in 2021, contributing around ~40% of the  athleisure market revenue. Since they are versatile and may be worn as fitness and casual clothing, leggings are necessary for athleisure wear. They can be utilized during various exercises, such as calisthenics, Zumba, cycling, and running. Over the forecast period, the yoga pants segment is expected to grow the fastest.

Athleisure End User Insights

The athleisure market segmentation, based on end users, includes men, women, and unisex. The women segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. The market is expanding due to rising involvement in health clubs and the number of women joining sports leagues. Furthermore, nearly 70% of all women in the nation participate in sports at least once a year. This element is increasing the nation's demand for athleisure and sportswear. Hence, product launches, expansion into new markets, and innovations in the athleisure space positively impact market growth.

Athleisure Distribution Channel Insights

The athleisure market data has been bifurcated by distribution channels into store-based and non-store-based. The store-based segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. As a result of advances in digital technology, growing ization, and modifications in consumer purchasing patterns, the fashion industry is going through seismic shifts. And the fashion sector is more uncertain than ever because of the coronavirus's accelerated retail catastrophe. Since celebrity routinely shares products on social media platforms like Instagram, a big store platform, these collaborations might help a brand's discoverability.

October 2022: To strengthen its position in the Indian sports and athleisure market, Metro Brands, a significant footwear retailer, has announced a share purchase deal to acquire Cravatex Brands. This acquisition has further broadened the growth opportunity for the athleisure industry.

Figure 2:  Athleisure Market, by Distribution Channel, 2021 & 2030 (USD Million)
Athleisure Market, by Distribution Channel, 2021 & 2030
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Athleisure Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. North America athleisure market accounted for USD 1,68,113.89 million in 2021 and is expected to exhibit a significant CAGR growth during the study period. One of the key drivers of the market's rising growth throughout the forecast period is the expanding participation in various sporting events. Moreover, increased involvement in gyms and exercise facilities is largely due to greater health consciousness and the drive to seem fit.

Further, the major countries studied in the market report are: The U.S., Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe athleisure market accounts for the second-largest market share. Sales of athletic clothing and equipment are increasing as customers' awareness of health and fitness increases in Europe. Due to the societal trend toward a healthier and more active lifestyle among all age groups and the rising popularity of sportswear worn as casualwear, athleisure is becoming increasingly popular in Europe. Further, the Germany athleisure market held the largest market share, and the UK athleisure market was the fastest-growing market in the European region.

The Asia-Pacific Athleisure Market is expected to grow at the fastest CAGR from 2022 to 2030. It is due to the growing millennial population in emerging nations, rapid urbanization, and rising per capita disposable incomes in emerging economies. Moreover, China athleisure market held the largest market share, and the India athleisure market was the fastest-growing market in the Asia-Pacific region.

For instance, the India athleisure market is the favored destination for health-conscious people. Traditional leaders in the athleisure market in the Asia-Pacific region include Reebok, Adidas, Nike, Puma, and Lotto. For instance, Adidas Australia introduced the "4DFWD" 3D-printed running shoe in September 2021. The e-midsole lattice structure of the 4DFWD shoe was produced by printing to convert vertical impact forces into horizontal forward motion. Hence, Asia-Pacific is anticipated to register the highest growth rate over the forecast period from 2022–2030.

Athleisure Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the athleisure market grow even more. Market participants are also taking various strategic initiatives to grow their  footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the athleisure industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies manufacturers adopt in the athleisure industry to benefit clients and expand the market sector is manufacturing locally to reduce operating costs. In recent years, the athleisure industry has focused on developing a diversified product portfolio, which has intensified the competition in the market. The athleisure market major player such as Under Armour Inc. (US), Lululemon Athletica (Canada), Adidas AG (Germany), Nike Inc. (US), and others are working on expanding the market demand by investing in research and development activities.

Lululemon Athletica (Canada) is a Canadian multinational athletic apparel retailer headquartered in British Columbia and incorporated in Delaware, United States. It was established in 1998 to sell yoga pants and other yoga clothing, but it has grown to sell athletic wear, lifestyle clothing, accessories, and personal care items. In June 2020, Lululemon announced a $500 million acquisition of MIRROR. Due to the COVID-19 pandemic, more people are doing virtual exercises at home instead of visiting a gym.

Also, Puma SE (Germany) creates and produces sporting goods like clothing, footwear, and accessories that are marketed under the PUMA and Cobra Golf names. It was created as a result of a family business split into Adidas and PUMA by German brothers Rudi and Adi Dassler. Although PUMA's heritage is in shoes, garment sales are increasing. Men's golf, sailing, motorsports, and denim items have been added to its growing collection of sporting gear styles. Moreover, PUMA runs its retail locations and manages product distribution. PUMA is one of the top athletic shoe brands, along with NIKE and Adidas, and has long-standing sponsorship deals with leading sports clubs, including Manchester City, AC Milan, and the Italian national soccer team. In July 2021, 18 Indian athletes signed contracts with Puma to compete for their nation in national and international hockey, shooting, and other sports competitions.

Key Companies in the athleisure market include

  • Under Armour Inc. (US)

  • Lululemon Athletica (Canada)

  • Adidas AG (Germany)

  • Hennes & Mauritz AB (Sweden)

  • Nike Inc. (US)

  • Puma SE (Germany)

  • Eysom (US)

  • Outdoor Voices (US)

  • Ten Thousand Inc. (US)

  • Isaora (US), among others

Athleisure Industry Developments

August 2022: With the launch of its newest line, "ONLY PLAY," the renowned European fashion label for young women ONLY joined the athleisure clothing market. Excellent craftsmanship, feminine accents, and exceptional utility are all offered by ONLY PLAY, which also offers a remarkable fusion of the newest sportswear and fashion trends.

February 2022: Women's athleisure brand Aastey takes pride in being "inclusive." The clothing manufacturer has received ten crores from CXXO, a Kalaari Capital project. The $10 million CXXO program, which aims to support female entrepreneurs, received funding from Kalaari Capital.

February 2022: Lululemon introduced footwear, giving athletes a uniform from head to toe. The brand's 2017 partnership with APL, which showed the athleisure behemoth that its customers are interested in footwear, served as the motivation for the new initiative.

Athleisure Market Segmentation

Athleisure Product Type Outlook

  • Leggings

  • Tights & Joggers

  • Hoodies & Sweatshirts

  • Sneakers

  • Shorts

  • Sports Jackets

  • Sports Bra

  • Yoga Pants

  • Others

Athleisure End User Outlook

  • Men

  • Women

  • Unisex

Athleisure Distribution Channel Outlook

  • Store-Based

  • Non-Store Based

Athleisure Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

Report Scope:

Report Attribute/Metric Details
Market Size 2021 USD 3,79,489.6 million
Market Size 2022 USD 4,18,690.88 million
Market Size 2030 USD 8,33,199.16 million
Compound Annual Growth Rate (CAGR) 10.33% (2022-2030)
Base Year 2021
Market Forecast Period 2022-2030
Historical Data 2018 & 2020
Market Forecast Units Value (USD Million)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product Type, End User, Distribution Channel, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Under Armour Inc. (US), Lululemon Athletica (Canada), Adidas AG (Germany), Hennes & Mauritz AB (Sweden), Nike Inc. (US), Puma SE (Germany), Eysom (US), Outdoor Voices (US), Ten Thousand Inc. (US), and Isaora (US)
Key Market Opportunities Influence of social media and innovative marketing strategies
Key Market Dynamics Growing fitness-conscious population Demand for comfortable and trendy clothing

Frequently Asked Questions (FAQ) :

The athleisure market size was valued at USD 3,79,489.6 Million in 2021.

The market is projected to grow at a CAGR of 10.33% during the forecast period 2022-2030.

North America had the largest share in the market.

The key players in the market are Under Armour Inc. (US), Lululemon Athletica (Canada), Adidas AG (Germany), Hennes & Mauritz AB (Sweden), Nike Inc. (US), Puma SE (Germany), Eysom (US), Outdoor Voices (US), Ten Thousand Inc. (US), and Isaora (US).

The women category dominated the market in 2021.

The store-based channel had the largest share in the market.

Key Questions Answered

  • ✅ Global Market Outlook
  • ✅ In-depth analysis of global and regional trends
  • ✅ Analyze and identify the major players in the market, their market share, key developments, etc.
  • ✅ To understand the capability of the major players based on products offered, financials, and strategies.
  • ✅ Identify disrupting products, companies, and trends.
  • ✅ To identify opportunities in the market.
  • ✅ Analyze the key challenges in the market.
  • ✅ Analyze the regional penetration of players, products, and services in the market.
  • ✅ Comparison of major players’ financial performance.
  • ✅ Evaluate strategies adopted by major players.
  • ✅ Recommendations
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