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Knitted Underwear Market

ID: MRFR/CG/18743-HCR
128 Pages
Tejas Chaudhary
December 2024

Knitted Underwear Market Size, Share, Industry Trend & Analysis Research Report Information By Type (Shapewear, Thermal Clothes And Other), By Application (Specialty Stores, SuperMarket Size, Share, Industry Trend & Analysis And Online Sales) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Forecast Till 2035

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Knitted Underwear Market Summary

As per MRFR analysis, the Knitted Underwear Market Size was estimated at 51.80 USD Billion in 2024. The knitted underwear industry is projected to grow from 54.20 USD Billion in 2025 to 84.90 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 4.6% during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Knitted Underwear Market is experiencing a transformative shift towards sustainability and technological innovation.

  • The North American region remains the largest market for knitted underwear, driven by a strong consumer preference for comfort and quality.
  • In contrast, the Asia-Pacific region is emerging as the fastest-growing market, fueled by increasing disposable incomes and changing fashion trends.
  • Casual wear dominates the knitted underwear segment, while sleepwear is witnessing rapid growth due to evolving consumer lifestyles.
  • Key market drivers include rising demand for comfort and sustainability initiatives, which are shaping consumer choices in both cotton and synthetic fiber segments.

Market Size & Forecast

2024 Market Size 51800.0 (USD Billion)
2035 Market Size 84900.0 (USD Billion)
CAGR (2025 - 2035) 4.6%

Major Players

Hanesbrands Inc (US), Fruit of the Loom (US), Calvin Klein (US), Victoria's Secret (US), Jockey International Inc (US), Gildan Activewear Inc (CA), Bamboo Underwear (US), M&S (UK), Uniqlo (JP)

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Knitted Underwear Market Trends

The Knitted Underwear Market is currently experiencing a dynamic evolution, characterized by shifting consumer preferences and an increasing emphasis on sustainability. As individuals become more conscious of their purchasing decisions, there is a noticeable trend towards eco-friendly materials and ethical production practices. This shift is not merely a fleeting phase; it appears to be a fundamental change in how consumers approach their clothing choices. Furthermore, the rise of online shopping platforms has transformed the way knitted underwear is marketed and sold, allowing brands to reach a broader audience while providing consumers with greater convenience and variety. In addition to sustainability, the Knitted Underwear Market is witnessing a growing demand for innovative designs and enhanced comfort. Manufacturers are increasingly focusing on incorporating advanced textile technologies to improve fit and functionality. This trend suggests that consumers are not only looking for basic garments but are also seeking products that offer a blend of style and practicality. As the market continues to evolve, it is likely that these trends will shape the future landscape of knitted underwear, driving brands to adapt and innovate in order to meet the changing needs of their clientele.

Sustainability Focus

The Knitted Underwear Market is seeing a pronounced emphasis on sustainable practices. Consumers are increasingly prioritizing eco-friendly materials and ethical production methods, which influences purchasing decisions.

Technological Advancements

Innovative textile technologies are becoming more prevalent in the Knitted Underwear Market. Brands are focusing on enhancing comfort and fit, indicating a shift towards more functional and stylish options.

E-commerce Growth

The rise of online shopping platforms is reshaping the Knitted Underwear Market. This trend allows brands to reach wider audiences and offers consumers greater convenience and variety in their choices.

Knitted Underwear Market Drivers

Market Trends and Projections

The Global Knitted Underwear Market Industry exhibits promising growth trends, with projections indicating a compound annual growth rate (CAGR) of 5.1% from 2025 to 2035. This growth is driven by various factors, including rising consumer demand for comfort, sustainability, and technological advancements in fabric production. The market is expected to evolve significantly, with brands adapting to changing consumer preferences and expanding their product lines. As the industry progresses, it will be essential for stakeholders to monitor these trends and adjust their strategies accordingly to capitalize on emerging opportunities.

Expanding E-Commerce Platforms

The expansion of e-commerce platforms significantly influences the Global Knitted Underwear Market Industry. As online shopping becomes increasingly prevalent, consumers gain access to a wider range of knitted underwear options. E-commerce platforms facilitate convenient shopping experiences, allowing consumers to explore various brands and styles from the comfort of their homes. This trend is particularly relevant in 2024, as the market is expected to reach 45.67 USD Billion, driven by the ease of online purchasing. Retailers that optimize their online presence and offer personalized shopping experiences may capture a larger share of the growing market.

Rising Consumer Demand for Comfort

The Global Knitted Underwear Market Industry experiences a notable increase in consumer demand for comfort-driven apparel. As lifestyles evolve, individuals prioritize comfort in their clothing choices, particularly in intimate wear. This trend is evidenced by the growing popularity of knitted underwear, which offers a soft, breathable, and flexible fit. In 2024, the market is projected to reach 45.67 USD Billion, reflecting a shift towards more comfortable clothing options. This consumer preference is likely to drive innovation in fabric technology, enhancing the overall experience of knitted underwear. Brands that adapt to these changing preferences may capture a larger share of the market.

Global Population Growth and Urbanization

Global population growth and urbanization are key factors driving the Global Knitted Underwear Market Industry. As urban areas expand and populations increase, there is a corresponding rise in demand for clothing, including knitted underwear. The urban consumer demographic tends to prioritize fashion and comfort, contributing to the growth of this market segment. By 2035, the market is projected to reach 78.9 USD Billion, indicating a robust demand trajectory. This demographic shift may lead to increased competition among brands, prompting them to innovate and diversify their product offerings to meet the evolving preferences of urban consumers.

Sustainability and Eco-Friendly Materials

Sustainability emerges as a pivotal driver within the Global Knitted Underwear Market Industry, as consumers increasingly seek eco-friendly products. The demand for sustainable materials, such as organic cotton and recycled fibers, is on the rise. Brands that incorporate these materials into their knitted underwear lines not only appeal to environmentally conscious consumers but also align with global sustainability goals. This shift towards sustainable practices could potentially enhance brand loyalty and market share. As the industry evolves, the integration of eco-friendly materials may become a standard expectation rather than a niche offering, thereby influencing purchasing decisions across various demographics.

Technological Advancements in Fabric Production

Technological advancements play a crucial role in shaping the Global Knitted Underwear Market Industry. Innovations in fabric production techniques, such as seamless knitting and moisture-wicking technologies, enhance the functionality and comfort of knitted underwear. These advancements allow manufacturers to create products that cater to diverse consumer needs, including athletic performance and everyday wear. As a result, the market is likely to witness a surge in product offerings that combine style, comfort, and performance. The ongoing investment in research and development within the industry may further drive growth, positioning knitted underwear as a versatile choice for consumers.

Market Segment Insights

By Material Type: Cotton (Largest) vs. Bamboo (Fastest-Growing)

In the Knitted Underwear Market, the material type segment showcases a diverse distribution of preferences among consumers. Currently, cotton is the largest segment, favored for its breathability, softness, and comfort, making it the preferred choice for many shoppers. Other materials like synthetic and wool also hold notable shares but remain secondary to the dominance of cotton. The bamboo segment, while smaller in terms of overall market share, has been gaining momentum due to its eco-friendly properties, making it a popular choice among environmentally conscious consumers.

Cotton (Dominant) vs. Bamboo (Emerging)

Cotton has established itself as the dominant material in the Knitted Underwear Market, synonymous with comfort and durability. It caters to a wide demographic, making it a staple in many wardrobes. On the other hand, bamboo is emerging as a trendy alternative, particularly appealing to eco-conscious consumers due to its biodegradable nature and softness against the skin. While cotton continues to lead, bamboo's growth is fueled by a rising interest in sustainable fashion. Both materials have their unique characteristics, with cotton offering resilience and bamboo promising comfort along with environmental benefits, positioning both well within the competitive landscape.

By Gender: Men (Largest) vs. Women (Fastest-Growing)

The knitted underwear market exhibits a diverse distribution among gender segments, with men representing the largest share. The male consumer base has traditionally favored comfort and functionality, driving a consistent demand for knitted underwear designed with durability and moisture-wicking features. Women, while historically holding a smaller share, have been gaining ground rapidly, driven by increasing fashion consciousness and the desire for comfortable yet stylish options for everyday wear. The unisex segment also contributes to the market, appealing to consumers who prioritize inclusivity and versatility in their apparel choices.

Men (Dominant) vs. Women (Emerging)

In the knitted underwear market, men's products have established a dominant position, characterized by classic styles and robust functionalities that cater to a broad audience. This segment benefits from longstanding brand loyalty and the importance of quality among male consumers. In contrast, the women's knitted underwear segment is emerging as a dynamic and rapidly evolving market, thriving on trends such as sustainability, fashion-forward designs, and diverse sizing options. This shift is largely influenced by changing consumer attitudes towards comfort, as well as the incorporation of innovative materials and design elements that attract a modern demographic.

By Style: Briefs (Largest) vs. Thongs (Fastest-Growing)

The Knitted Underwear Market is characterized by a diverse range of styles catering to various consumer preferences. Among these, Briefs hold the largest market share, favored for their comfort and classic design. On the other hand, Thongs have emerged as the fastest-growing segment, particularly among younger demographics looking for minimal coverage and seamless undergarments. The popularity of each style reflects shifting trends in fashion and personal choice regarding comfort versus aesthetics. In terms of growth trends, the rise of online retail has significantly influenced consumer behavior, making it easier for brands to reach wider audiences. Additionally, increasing awareness of fashion choices, supported by social media influencers promoting diverse styles, has driven the Thong segment's popularity. The overall growth of stylish and comfortable knitted underwear is fueled by innovations in fabric technology and the desire for breathable yet stylish options that align with modern lifestyles.

Briefs (Dominant) vs. Thongs (Emerging)

Briefs represent the dominant segment in the Knitted Underwear Market, known for their traditional cut and versatile usability. They resonate with consumers looking for daily comfort and support, making them a staple in most underwear collections. Their design appeals to a wide range of demographics, ensuring consistent demand across various age groups. In contrast, Thongs have recently emerged as a preferred choice for those seeking trendy and daring alternatives. This segment is particularly popular among younger consumers who prioritize style and minimalism. Thongs are appreciated for their ability to be worn under various clothing without visible panty lines, promoting a seamless look. The juxtaposition of these two styles highlights the market's diversity, reflecting consumer choices driven by comfort, aesthetics, and lifestyle.

By Age Group: Adults (Largest) vs. Teenagers (Fastest-Growing)

In the Knitted Underwear Market, the age group segment shows varied market share distribution. Adults represent the largest share, driven by a steady demand for comfortable and stylish underwear that aligns with modern trends. The sales figures for adults remain robust, attributed to consistent purchasing behavior and brand loyalty within this demographic. Teenagers, on the other hand, are emerging as a significant segment, fueled by the growing popularity of branded and fashionable knitted underwear. This youthful group is increasingly influenced by social media trends, which enhances their spending on apparel. Growth trends in the knitted underwear market indicate that while adults continue to dominate in terms of overall market share, teenagers are the fastest-growing demographic. Several factors drive this growth, including an increasing emphasis on personal style and the influence of celebrity endorsements. As manufacturers recognize the importance of catering to this age group, product lines are becoming more varied and tailored, contributing to the burgeoning sales within this segment.

Adults: Dominant vs. Teenagers: Emerging

The adults segment is characterized by a strong preference for comfort, quality, and style. Adults typically seek knitted underwear that offers both functionality and aesthetic appeal, leading brands to innovate continuously to meet these needs. Furthermore, this demographic tends to showcase brand loyalty, favoring established players in the market. In contrast, the teenagers segment is more dynamic and influenced heavily by fashion trends. This group is drawn to unique designs, vibrant colors, and the latest styles promoted across various media platforms. As a result, the teenagers segment is marked by rapid spending growth and greater brand experimentation, making it a vital focus area for brands aiming to capture emerging customer interests in the knitted underwear market.

By Functionality: Everyday Wear (Largest) vs. Athletic Wear (Fastest-Growing)

The Knitted Underwear Market shows a diverse makeup in the 'Functionality' segment, with Everyday Wear holding the largest market share. This category is favored by consumers for its comfort, style, and versatility now supplemented with innovative designs that cater to both aesthetics and wearability. Meanwhile, Athletic Wear is rapidly gaining traction among fitness enthusiasts, leveraging the trend of active lifestyles. It appeals particularly to younger demographics seeking both performance and style in their undergarments, marking it as a key player in this segment. In terms of growth trends, we observe an increasing inclination towards functional and sustainable products. The Athletic Wear segment is witnessing a surge due to the rising awareness of health and fitness, coupled with the popularity of athleisure. Innovations in fabric technology, such as moisture-wicking and stretchable materials, further bolster its appeal. Meanwhile, Everyday Wear remains resilient as brands increasingly emphasize comfort and personalization, ensuring its prominence in the market.

Everyday Wear: Dominant vs. Loungewear: Emerging

Everyday Wear has firmly established itself as the dominant segment in the Knitted Underwear Market due to its combination of comfort and practicality. This segment caters to consumers seeking versatile underwear suitable for various daily situations, combining functionality with style, and is increasingly incorporating sustainable materials. In contrast, Loungewear is emerging as a strong contender, gaining popularity as home-focused lifestyles become more common. Consumers are now prioritizing coziness and chic simplicity when choosing their loungewear, seeing it as an extension of their daily wear. This emerging segment is growing rapidly, as brands create innovative designs and utilize soft, breathable fabrics to enhance consumer comfort while lounging.

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Regional Insights

North America : Market Leader in Knitted Underwear

North America continues to lead the knitted underwear market, holding a significant share of 25900.0. The growth is driven by increasing consumer demand for comfort and quality, alongside a rising trend towards sustainable materials. Regulatory support for eco-friendly practices further enhances market potential, making it a hub for innovation in textile manufacturing. The competitive landscape is robust, with key players like Hanesbrands Inc, Calvin Klein, and Victoria's Secret dominating the market. The U.S. remains the largest contributor, supported by a strong retail infrastructure and consumer preference for branded products. This region's focus on quality and variety positions it favorably for continued growth.

Europe : Emerging Trends in Underwear Fashion

Europe's knitted underwear market is valued at 15500.0, reflecting a growing consumer preference for sustainable and ethically produced garments. Regulatory frameworks promoting eco-friendly practices are catalyzing this shift, with many brands adapting to meet these standards. The demand for organic materials and transparency in sourcing is reshaping the market landscape, driving innovation and consumer engagement. Leading countries like the UK, Germany, and France are at the forefront, with brands such as M&S and Uniqlo making significant impacts. The competitive environment is characterized by a mix of established players and emerging brands focusing on niche markets. This dynamic fosters a rich variety of offerings, appealing to diverse consumer preferences.

Asia-Pacific : Rapid Growth in Emerging Markets

The Asia-Pacific knitted underwear market, valued at 9000.0, is witnessing rapid growth driven by increasing disposable incomes and changing consumer lifestyles. The region's young population is increasingly seeking fashionable and comfortable underwear options, leading to a surge in demand. Additionally, government initiatives promoting local manufacturing are enhancing market dynamics, making it a key area for investment. Countries like Japan, China, and India are leading the charge, with brands like Uniqlo gaining popularity. The competitive landscape is evolving, with both local and international players vying for market share. This region's diverse consumer base presents unique opportunities for tailored product offerings, further fueling market expansion.

Middle East and Africa : Untapped Potential in Underwear Market

The Middle East and Africa knitted underwear market, valued at 400.0, is still in its nascent stages but shows promising growth potential. Factors such as urbanization, rising disposable incomes, and a growing middle class are driving demand for quality underwear. Regulatory support for textile manufacturing is also beginning to take shape, which could further stimulate market growth in the coming years. Countries like South Africa and the UAE are leading the market, with local brands emerging to cater to the evolving consumer preferences. The competitive landscape is gradually becoming more diverse, with both regional and international players entering the market. This region's unique cultural dynamics present opportunities for innovative product offerings tailored to local tastes.

Knitted Underwear Market Regional Image

Key Players and Competitive Insights

Activewear

Key Companies in the Knitted Underwear Market include

Industry Developments

October 2023: Victoria's Secret and Pink have launched their first-ever adaptive intimates collection, designed for individuals with disabilities. The line includes bras, bottoms, and period underwear, featuring magnetic closures, front adjustable straps, and sensory-friendly fabric.

April 2023: Fruit of the Loom has introduced a new line named "Fruitful Threads," showcasing men's underwear crafted from eco-friendly materials, including Lenzing ECOVERO fibers. Aligned with the brand's worldwide sustainability initiative, Fruitful Futures, the collection strives to reduce the ecological footprint of its offerings.

Future Outlook

Knitted Underwear Market Future Outlook

The Knitted Underwear Market is projected to grow at a 4.6% CAGR from 2025 to 2035, driven by increasing consumer demand for comfort, sustainability, and innovative designs.

New opportunities lie in:

  • Expansion into eco-friendly materials for sustainable product lines.
  • Development of smart textiles integrating health monitoring features.
  • Targeted marketing campaigns focusing on niche demographics and lifestyle preferences.

By 2035, the Knitted Underwear Market is expected to achieve robust growth, reflecting evolving consumer preferences and innovative product offerings.

Market Segmentation

Knitted Underwear Market Gender Outlook

  • Men
  • Women
  • Unisex

Knitted Underwear Market Material Outlook

  • Cotton
  • Wool
  • Synthetic Fiber
  • Bamboo Fiber

Knitted Underwear Market Age Group Outlook

  • Children
  • Teenagers
  • Adults
  • Elderly

Knitted Underwear Market Application Outlook

  • Casual Wear
  • Sportswear
  • Loungewear
  • Sleepwear

Knitted Underwear Market Price Range Outlook

  • Economical
  • Mid-Range
  • Premium

Report Scope

MARKET SIZE 2024 51800.0(USD Billion)
MARKET SIZE 2025 54200.0(USD Billion)
MARKET SIZE 2035 84900.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 4.6% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Billion
Key Companies Profiled Hanesbrands Inc (US), Fruit of the Loom (US), Calvin Klein (US), Victoria's Secret (US), Jockey International Inc (US), Gildan Activewear Inc (CA), Bamboo Underwear (US), M&S (UK), Uniqlo (JP)
Segments Covered Application, Material, Gender, Age Group, Price Range
Key Market Opportunities Growing consumer preference for sustainable materials in the Knitted Underwear Market presents significant opportunities.
Key Market Dynamics Rising consumer preference for sustainable materials drives innovation and competition in the knitted underwear market.
Countries Covered North America, Europe, APAC, South America, MEA
Author
Author Profile
Tejas Chaudhary
Research Analyst Level II

I have a degree in Engineering (Civil), with masters in Business Administration (Marketing). With more than 4 years of experience in market research and consulting, I am involved in end-to-end process of market research, proposals, project kickoffs and delivery. I have research knowledge and expertise in consumer goods/packaging domain. Also I have worked for various other domains like construction & equipment. Effectively managed and delivered more than 60 report studies for regional as well as global clientele.

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FAQs

What is the current valuation of the Knitted Underwear Market?

<p>The Knitted Underwear Market was valued at 51,800.0 USD Billion in 2024.</p>

What is the projected market size for the Knitted Underwear Market by 2035?

<p>The market is expected to reach a valuation of 84,900.0 USD Billion by 2035.</p>

What is the expected CAGR for the Knitted Underwear Market during the forecast period 2025 - 2035?

<p>The expected CAGR for the Knitted Underwear Market during 2025 - 2035 is 4.6%.</p>

Which material types dominate the Knitted Underwear Market?

<p>The market segments by material type include Cotton, Wool, Bamboo, Synthetic, and Modal, with Cotton valued between 15.0 and 25.0 USD Billion.</p>

How does the market perform in terms of gender segmentation?

<p>The gender segmentation shows equal market values for Men and Women, each ranging from 20,700.0 to 34,800.0 USD Billion.</p>

What styles of knitted underwear are most popular?

<p>Popular styles include Briefs, Boxers, Thongs, Hipsters, and Bikinis, with Briefs valued between 12.0 and 20.0 USD Billion.</p>

What age groups are targeted in the Knitted Underwear Market?

The market segments by age group include Children, Teenagers, Adults, and Seniors, with Adults valued between 30.0 and 50.0 USD Billion.

What functionalities are offered in the Knitted Underwear Market?

Functionalities include Everyday Wear, Athletic Wear, Loungewear, and Sleepwear, with Everyday Wear valued between 20.0 and 32.0 USD Billion.

Who are the key players in the Knitted Underwear Market?

Key players include Hanesbrands Inc, Fruit of the Loom, Calvin Klein, Victoria's Secret, and Jockey International Inc.

What trends are influencing the growth of the Knitted Underwear Market?

Trends such as increasing demand for comfort and sustainability are likely influencing the growth of the Knitted Underwear Market.

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