The Knitted Underwear market industry is projected to grow from Significant value by 2032, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2023 - 2032). Rising consumer demand for comfort and seamless designs propels are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for knitted underwear is being driven by increasing popularity of Seamless and Comfortable Designs. Consumers are seeking underwear that provides a smooth and irritation-free experience, eliminating seams and tags that can cause discomfort. Manufacturers are investing in advanced knitting technologies and seamless construction methods to create underwear with a second-skin feel. This trend aligns with the broader shift towards athleisure and casual wear, where comfort is a key driver of purchasing decisions.
Additionally, consumers are increasingly prioritizing sustainability and environmental consciousness in their purchasing decisions. This trend is prominently reflected in the knitted underwear market, with a growing demand for products made from sustainable and eco-friendly materials. Manufacturers are incorporating organic cotton, bamboo fibers, and recycled materials into their knitted underwear lines to appeal to environmentally conscious consumers. The use of these materials not only aligns with sustainable practices but also caters to the rising awareness of the environmental impact of traditional textile production.
The rise of e-commerce platforms has significantly impacted the knitted underwear market's distribution channels. Consumers are increasingly opting for online shopping due to convenience, a vast array of options, and the ability to compare products. E-commerce platforms enable easy access to a variety of knitted underwear brands and styles, contributing to market growth. Additionally, some brands are capitalizing on the online model to offer customization options, allowing consumers to personalize aspects like color, size, and design according to their preferences.
For instance, according to Statista, the global online fashion market is projected to reach USD 765 billion in 2022, indicating the dominance of e-commerce in the fashion and apparel sector. The ability to customize products further enhances the online shopping experience for consumers seeking personalized knitted underwear. As a result, it is anticipated that throughout the projection period, demand for knitted underwear will increase due to the rise of e-commerce platforms. Thus, driving the Knitted Underwear market revenue.
The Knitted Underwear Market segmentation, based on type includes shapewear, thermal clothes and other. The shapewear dominated the market. The growth is driven by increasing consumer focus on body shaping and the demand for seamless and comfortable solutions, aligning with the broader trend of shaping wear in intimate apparel.
Figure 1: Knitted Underwear Market, by Application, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Knitted Underwear Market segmentation, based on Application, includes specialty stores, supermarket and online sales. The online sales are the most dominating. driven by the growing popularity of e-commerce platforms, convenience in shopping, and a wide range of product choices available online, especially in the intimate apparel category.
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Knitted Underwear market area will dominate this market, owing to factors such as a high level of consumer awareness, fashion consciousness, robust retail infrastructure, and a growing trend towards premium and sustainable underwear options in the region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: KNITTED UNDERWEAR MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Knitted Underwear market accounts for the second-largest market share driven by a combination of sophisticated fashion culture, quality-conscious consumers, and diverse retail channels. Further, the German Knitted Underwear market held the largest market share, and the UK Knitted Underwear market was the fastest growing market in the European region
The Asia-Pacific Knitted Underwear Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to increasing urbanization, rising disposable incomes, and evolving fashion trends. Moreover, China’s Knitted Underwear market held the largest market share, and the Indian Knitted Underwear market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Knitted Underwear market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Knitted Underwear industry must offer innovative and sustainable products.
Continuous innovation in design, materials, and technologies to meet evolving consumer preferences is one of the key business tactics used by manufacturers in the global Knitted Underwear industry to benefit clients and increase the market sector. In recent years, the Knitted Underwear industry has offered diverse range of sustainable and eco-friendly options. Major players in the Knitted Underwear market, including Hanesbrands Inc, Adidas, Calvin Klein, Fruit of the Loom, and others, are attempting to increase market demand by investing in research and development operations.
Hanesbrands Inc. is a leading American consumer goods company founded in 1901. Known for its iconic brands such as Hanes, Champion, and Playtex, the company specializes in the design, manufacturing, and marketing of a wide range of innerwear, activewear, and casualwear. With a global presence, Hanesbrands is recognized for its commitment to innovation, quality, and sustainability in the apparel industry. The company continues to be a major player in providing comfortable and reliable clothing for consumers worldwide. In January 2024, Hanesbrands has renewed its partnership with the Georgia Institute of Technology (Georgia Tech) for an additional five years. The collaboration emphasizes research and development in innovative apparel technologies, with a specific focus on next-generation fabrics and sustainability initiatives.
Fruit of the Loom, a global apparel brand, has been a staple in the market for over 160 years. Known for its quality and affordability, the company offers a wide range of clothing essentials, including underwear, T-shirts, activewear, and more. Fruit of the Loom has a strong presence in the retail sector and is recognized for providing comfortable and durable apparel for individuals and families worldwide. In January 2023, Fruit of the Loom has revealed a fresh collaboration and licensing deal with Lamour to produce and distribute Fruit of the Loom-branded socks for the entire family. This partnership is geared towards fostering Fruit of the Loom's expansion goals in the sock segment, providing inventive products synonymous with the brand's recognized comfort, quality, and style.
Key Companies in the Knitted Underwear market include
Knitted Underwear Industry Developments
October 2023: Victoria's Secret and Pink have launched their first-ever adaptive intimates collection, designed for individuals with disabilities. The line includes bras, bottoms, and period underwear, featuring magnetic closures, front adjustable straps, and sensory-friendly fabric.
April 2023: Fruit of the Loom has introduced a new line named "Fruitful Threads," showcasing men's underwear crafted from eco-friendly materials, including Lenzing ECOVERO fibers. Aligned with the brand's worldwide sustainability initiative, Fruitful Futures, the collection strives to reduce the ecological footprint of its offerings.
| Report Attribute/Metric | Details |
| Market Size 2022 | Significant Value |
| Market Size 2023 | Significant Value |
| Market Size 2032 | Significant Value |
| Compound Annual Growth Rate (CAGR) | 5.80% (2023-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2023-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Application, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Hanesbrands Inc, Adidas, Calvin Klein, Fruit of the Loom |
| Key Market Opportunities | ·      Expansion of sustainable and eco-friendly options |
| Key Market Dynamics | ·      Changing consumer preferences and rising focus on comfort and sustainability |
Frequently Asked Questions (FAQ) :
The Knitted Underwear Market size was valued at Significant Value in 2022.
The global market is projected to grow at a CAGR of 5.80% during the forecast period, 2023-2032.
North America had the largest share in the global market
The key players in the market are Hanesbrands Inc, Adidas, Calvin Klein, Fruit of the Loom.
The shapewear category dominated the market in 2022.
The Online Sales had the largest share in the global market.
Research Analyst Level II I have a degree in engineering (civil), with masters in business administration (marketing). with more than 4 years of experience in market research and consulting, i am involved in end-to-end process of market research, proposals, project kickoffs and delivery. i have research knowledge and expertise in consumer goods/packaging domain. also i have worked for various other domains like construction & equipment. effectively managed and delivered more than 60 report studies for regional as well as global clientele.
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