Light Beer Market Research Report Information By Production (Macro-brewery, Microbrewery, Craft Brewery, Others), By Package (Glass, PET Bottle, Metal Can, Other), By Distribution Channel (Hypermarkets & Supermarket, On-trade, Specialty Stores, Convenience Store, Other), By Type (Limit Fermentation, Dealcoholization Method), By Flavor (Citrus, Herbal, Fruity, Spiced), By Application (Men, Women) – Market Forecast Till 2032

Global Light Beer Market Overview

Light Beer Market Size was valued at USD 305.2 Billion in 2023. The Light Beer industry is projected to grow from USD 313.7 Billion in 2024 to USD 391.3 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 2.80% during the forecast period (2024 - 2032). The changing consumer preferences, rise in youth population and average number of female drinkers, and increase in number of on-premise distribution channels are expected to be a significant market driver for the Light Beer Market.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Light Beer Market Trends

• Rising beer consumption and increase in the number of on-premises distribution channels is driving the market growth

Market CAGR for Light Beer is being driven by the rising beer consumption and increase in the number of on-premises distribution channels. There has been a notable surge in beer consumption among individuals aged 18 to 25. The number of middle-aged and elderly men has remained relatively constant, while there is a notable increase in the female demographic. According to the United Nations, the youth population is anticipated to grow by 7% to reach 1.3 million before 2030, contributing to the expansion of the light beer market. In 2021, beer consumption reached around 185.60 million kiloliters, marking a 4.0% year-on-year increase, equivalent to filling the Tokyo Dome approximately 150 times. China has maintained its position as the world's largest beer-consuming country for the 19th consecutive year, experiencing a 5.6% rise compared to 2020. The trend of women engaging in drinking activities is gaining acceptance globally, attributed to increased financial independence and the rise of social and professional gatherings, consequently boosting the light beer market.

On-premise distribution channels, including restaurants, cafes, discos, and bars, play a significant role in serving beer and specialized cocktails featuring light beer. These channels have seen heightened demand due to an upswing in disposable income and evolving consumer preferences. The proliferation of restaurants and bars has led to increased consumption of these beverages, as there is a growing preference for on-premise drinking over off-premise alternatives. As a result, it is anticipated that throughout the projection period, demand for the Light Beer Market will increase due to the Rising Beer Consumption and Increase in the Number of On-Premise Distribution Channels. Thus, driving the Light Beer Market revenue.

Light Beer Market Segment Insights

Light Beer Market Production Insights

The Light Beer Market segmentation, based on Production includes Macro-brewery, Microbrewery, Craft brewery, and Others. The Craft brewery segment dominated the market, accounting for 58% of market revenue (177.0 Billion). As per the Chief Economist of the Brewers Association, there is an anticipated progressive growth rate for small craft brewers in the matured beer market over the next five years. Globally, 86% of the total craft breweries in the U.S. and Europe, a significant portion, can be attributed to the increasing consumer preference for craft beer.

Figure 1: Light Beer Market, by Production, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Light Beer Market Package Insights

The Light Beer Market segmentation, based on Package includes Glass, PET bottles, Metal cans, and others. The PET bottles segment dominated the market, accounting for 58% of market revenue. This is due to the trend among several beer manufacturers who are shifting from glass bottles to PET packaging, driven by the superior physical attributes of PET such as high design flexibility, lightweight construction, and recyclability. PET bottles, being up to 86% lighter than their glass counterparts, are anticipated to enhance supply chain efficiency, leading to a reduction in production costs associated with packaging. Additionally, PET bottles exhibit high impermeability to gases, ensuring strong resistance to oxygen uptake and carbon dioxide loss, consequently offering a shelf life of up to six months.

Light Beer Market Distribution Channel Insights

The Light Beer Market segmentation, based on Distribution Channels includes Hypermarkets & supermarkets, On-trade, Specialty Stores, Convenience Stores, and others. The Hypermarkets & supermarkets segment dominated the market, accounting for 60% of market revenue (183.1 Billion). This can be credited to the presence of a diverse range of consumer goods in one location, sufficient parking facilities, and convenient operating hours. Furthermore, the growing urbanization, an increase in the working-class population, and competitive pricing contribute to the heightened popularity of hypermarkets in both developed and developing regions.

Light Beer Market Type Insights

The Light Beer Market segmentation, based on Type includes Limit Fermentation and Dealcoholization Methods. The Limit Fermentation segment dominated the market, accounting for 60% of market revenue. The inherent sessionability of light beers, allowing for prolonged consumption without inducing excessive intoxication, positions them as ideal choices for social occasions where individuals seek to enjoy multiple drinks while mitigating the impact of higher alcohol content. This trend underscores an opportunity for breweries to capitalize on the intersection of health and socializing preferences within the market

Light Beer Market Flavor Insights

The Light Beer Market segmentation, based on Flavor includes Citrus, Herbal, Fruity, and Spiced. The Fruity segment dominated the market, accounting for 60% of market revenue. The perceived healthiness of fruity light beers enhances their popularity. Consumers frequently link fruit flavors with natural and wholesome components, aligning with the prevailing trend toward health-conscious choices. Moreover, certain fruits contribute inherent nutritional benefits and antioxidants to the beverage, further supporting its appeal in the marketplace

Light Beer Market Application Insights

The Light Beer Market segmentation, based on Application includes Men and women. The Men segment dominated the market, accounting for 60% of market revenue. Light beers are commonly linked with social drinking scenarios, and the growth of the men's segment can be attributed to the preference for these beverages in male-centric social settings like sports events, barbecues, and gatherings. The sessional nature and lower alcohol content of light beers render them well-suited for prolonged socializing occasions

Light Beer Market Age Group Insights

The Light Beer Market segmentation, based on Age Group includes 18-25, 26-35, 36-45, 46-55, and 56+. The 26-35 segment dominated the market, accounting for 60% of market revenue. Moreover, a substantial portion of individuals aged 26-35 is health-conscious, driving the demand for light beers with their lower calorie content. This trend reflects the proactive pursuit of options that enable the enjoyment of alcoholic beverages while adhering to calorie management practices prevalent in this age group

Light Beer Market Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The anticipated expansion of the Light Beer market in North America can be attributed to several key factors. The United States, in particular, plays a pivotal role in the light beer market, enjoying substantial popularity in North America due to the prevalent health-conscious consumer trends and a preference for lower-calorie alcoholic beverages. In 2021, a study revealed that one in five Americans were affiliated with fitness studios or health clubs, reflecting a growing emphasis on wellness. According to IHRSA, recent data indicates a 3.8% increase in this membership over the past two years. Following the Federal Physical Activity Guidelines, adults are recommended to engage in at least 150 minutes of moderate or 75 minutes of vigorous exercise each week. Major brewing entities such as Anheuser-Busch InBev and Molson Coors Brewing Company hold a strong presence in this region, offering a diverse array of light beer options. Their market dominance can be attributed to a well-established consumer base and a prevailing culture of beer consumption.

Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: LIGHT BEER MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe's Light Beer Market accounts for the second-largest market share as Beer holds a pivotal role in the cultural, traditional, and nutritional fabric of every European country. The European Union stands out as a globally significant hub for beer production. According to The Brewers of Europe, in 2019, a total of 368,682 hectoliters of beer were consumed, originating from 11,048 brewers spread across Europe. The European beer industry exhibits a notably diverse structure, predominantly comprised of small and medium-sized enterprises, including microbreweries and breweries operating at local, regional, or national levels. Additionally, significant European brewers have established themselves as leaders in the field. The surge in the establishment of new micro and small breweries in recent years underscores the industry's inherent capacity for innovation. Further, the German Light Beer Market held the largest market share, and the UK Light Beer Market was the fastest-growing market in the European region

The Asia-Pacific Light Beer Market is expected to grow at the fastest CAGR from 2023 to 2032. The surge in beer consumption in the Asia-Pacific region is propelled by shifting lifestyles, urbanization, and the expanding middle-class population with increasing disposable incomes. Consumers in countries such as China and India are progressively transitioning from traditional alcoholic beverages to lighter alternatives like beer, a trend expected to persist. China's beer sales demonstrated stability, hovering around 45 billion liters from 2016 to 2020. In 2020, the total volume of beer sold in China reached 42.7 billion liters. Notably, China imported $11.26 million worth of U.S. beer from January to October 2021, marking a 5.6 percent increase compared to the same period in 2020. As beer consumption becomes more socially prevalent and both and local breweries expand their foothold in the region, the Asia-Pacific market for light beer is undergoing rapid growth. Furthermore, the adoption of marketing strategies targeting younger consumers is contributing significantly to this growth trajectory. Moreover, China’s Light Beer Market held the largest market share, and the Indian Light Beer Market was the fastest-growing market in the Asia-Pacific region.

Light Beer Market Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the Light Beer market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Light Beer industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Light Beer industry to benefit clients and increase the market sector. In recent years, the Light Beer industry has offered some of the most significant advantages to the beverage market. Major players in the Light Beer Market, including ABInBev, MillerCoors, Heineken USA, Pabst, Diageo-Guinness, Carlsberg, Asahi Breweries, Suntory Beer, Arpanoosh, ErdingerWeibbrau are attempting to increase market demand by investing in research and development operations.

Heineken NV is a brewing company specializing in the development, marketing, and sale of alcoholic beverages. The company's diverse product portfolio includes beer, cider, soft drinks, and various other beverages. Heineken promotes and sells its beer products under a range of regional, local, and specialty brands, including Amstel, Desperados, Sol, Tiger, Tecate, Red Stripe, and Birra Moretti. Cider offerings, such as Strongbow Apple Ciders, Orchard Thieves, Stassen, Bulmers, Old Mout, and Follow the Fox, are also part of their product lineup. Distribution and sales of these products are conducted through Heineken's wholesalers, pubs, and other third-party channels. The company operates in the Americas, Africa, the Middle East, Eastern Europe, Europe, and the Asia Pacific region, with its headquarters located in Amsterdam, Noord-Holland, the Netherlands. In March 2023, Heineken introduced a new light beer named Heineken Silver in the United States. This beer is crafted with a distinctive blend of hops, offering a crisp and clean taste to consumers.

Carlsberg AS is a prominent producer and promoter of both alcoholic and non-alcoholic beverages. The company's diverse product range encompasses beers, alcohol-free beers, pilsners, lagers, ciders, energy drinks, fruit beers, juices, low-alcohol and ready-to-drink products, soft drinks, and water. Various brands, including Carlsberg, Astra, Angkor, Warteck, Kronenbourg, Ringnes, Dali, 1664 Blanc, Grimbergen, Baltika, Somersby, Holsten, Tuborg, and Wusu, among others, fall under its product umbrella. Carlsberg manages its procurement, production, logistics, and planning functions through its subsidiary, Carlsberg Supply Company (CSC) AG. Operating across Western Europe, Central and Eastern Europe, and Asia, Carlsberg is headquartered in Copenhagen, Denmark. In February 2023, Carlsberg unveiled a new light beer in the UK named Carlsberg Snapp. This beer is crafted using a blend of barley and wheat, offering a lower calorie and carbohydrate content compared to traditional light beers.

Key companies in the Light Beer Market include

• ABInBev


• MillerCoors


• Heineken USA


• Pabst


• Diageo-Guinness


• Carlsberg


• Asahi Breweries


• Suntory Beer


• Arpanoosh


• ErdingerWeibbrau

Light Beer Industry Developments

September 2022: In September 2022, HEINEKEN Vietnam proudly revealed its largest brewery in the country. Situated in the My Xuan A Industrial Zone, Phu My - Ba Ria Vung Tau, the brewery spans an expansive 40 hectares and boasts an annual capacity of 11 million hectolitres. Notably, the HEINEKEN Vietnam Vung Tau Brewery stands as the largest among all breweries in the Southeast Asian region

January 2023: In January 2023, Anheuser-Busch InBev announced a $100 million investment in its light beer brand, Michelob Ultra. The allocated funds will be utilized for expanding production capacity and enhancing marketing initiatives for the brand.

Light Beer Market Segmentation

Light Beer Market Production Outlook

• Macro-brewery


• Microbrewery


• Craft brewery


• Others

Light Beer Market Package Outlook

• Glass


• PET bottles


• Metal cans


• Others

Light Beer Market Distribution Channel Outlook

• Hypermarkets & supermarkets


• On-trade


• Specialty Stores


• Convenience Stores


• Others

Light Beer Market Type Outlook

• Limit Fermentation


• Dealcoholization Methods

Light Beer Market Flavor Outlook

• Citrus


• Herbal


• Fruity


• Spiced

Light Beer Market Application Outlook

• Men


• Women

Light Beer Market Age Group Outlook

• 18-25


• 26-35


• 36-45


• 46-55


• 56+

Light Beer Market Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  

• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  

• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  

• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America