Light Beer Market

Rising beer consumption and increase in the number of on-premises distribution channels is driving the market growth

Market CAGR for Light Beer is being driven by the rising beer consumption and increase in the number of on-premises distribution channels. There has been a notable surge in beer consumption among individuals aged 18 to 25. The number of middle-aged and elderly men has remained relatively constant, while there is a notable increase in the female demographic. According to the United Nations, the youth population is anticipated to grow by 7% to reach 1.3 million before 2030, contributing to the expansion of the light beer market.

In 2021, beer consumption reached around 185.60 million kiloliters, marking a 4.0% year-on-year increase, equivalent to filling the Tokyo Dome approximately 150 times. China has maintained its position as the world's largest beer-consuming country for the 19th consecutive year, experiencing a 5.6% rise compared to 2020. The trend of women engaging in drinking activities is gaining acceptance globally, attributed to increased financial independence and the rise of social and professional gatherings, consequently boosting the light beer market.

On-premise distribution channels, including restaurants, cafes, discos, and bars, play a significant role in serving beer and specialized cocktails featuring light beer. These channels have seen heightened demand due to an upswing in disposable income and evolving consumer preferences. The proliferation of restaurants and bars has led to increased consumption of these beverages, as there is a growing preference for on-premise drinking over off-premise alternatives. As a result, it is anticipated that throughout the projection period, demand for the Light Beer Market will increase due to the Rising Beer Consumption and Increase in the Number of On-Premise Distribution Channels.

Thus, driving the Light Beer Market revenue.

The rising trend of health consciousness among consumers appears to be a pivotal driver for the Global Light Beer Market Industry. As individuals increasingly seek lower-calorie and lower-alcohol alternatives, light beers have gained traction. This shift is evidenced by the growing preference for beverages that align with healthier lifestyles. In 2024, the market is projected to reach 313.7 USD Billion, reflecting a significant demand for products that cater to health-oriented consumers. The Global Light Beer Market Industry seems poised to benefit from this trend, as brands innovate to offer flavorful yet lighter options that appeal to this demographic.

The Global Light Beer Market Industry is projected to experience substantial growth, with estimates indicating a rise from 313.7 USD Billion in 2024 to 425.1 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate (CAGR) of 2.8% from 2025 to 2035. Such projections highlight the increasing demand for light beer globally, driven by evolving consumer preferences and health trends. The market's expansion may also reflect broader shifts in the alcoholic beverage industry, as consumers continue to seek lighter, more refreshing options. This upward trend underscores the potential for innovation and diversification within the Global Light Beer Market Industry.

Sustainability initiatives are becoming increasingly relevant within the Global Light Beer Market Industry. Consumers are more inclined to support brands that demonstrate environmental responsibility. This trend has prompted breweries to adopt sustainable practices, such as using eco-friendly packaging and sourcing ingredients responsibly. As the market evolves, companies that prioritize sustainability may gain a competitive edge, appealing to environmentally conscious consumers. The Global Light Beer Market Industry could witness a shift towards brands that not only offer lighter options but also contribute positively to the environment, thereby enhancing their market position.

Changing consumer preferences are reshaping the landscape of the Global Light Beer Market Industry. Younger generations, particularly millennials and Gen Z, are gravitating towards lighter, more refreshing beer options. This demographic shift indicates a potential for growth, as these consumers often prioritize taste and experience over traditional beer offerings. The Global Light Beer Market Industry is likely to see an increase in product diversification, with brands experimenting with flavors and ingredients to attract this audience. As preferences evolve, the market may experience a notable transformation, fostering innovation and competition among light beer producers.

The global expansion of craft breweries is significantly influencing the Global Light Beer Market Industry. As craft beer culture proliferates, many breweries are introducing light beer variants to cater to diverse consumer tastes. This trend is indicative of a broader movement towards artisanal and locally produced beverages, which often emphasize quality and unique flavors. The Global Light Beer Market Industry may benefit from this craft beer renaissance, as consumers seek out innovative and authentic products. The increasing number of craft breweries worldwide suggests a vibrant future for light beer, potentially driving market growth.

Technological advancements in brewing processes are playing a crucial role in shaping the Global Light Beer Market Industry. Innovations in brewing techniques allow for the production of lighter beers without compromising flavor or quality. These advancements enable brewers to experiment with new ingredients and methods, resulting in a wider variety of light beer options. As the market evolves, the Global Light Beer Market Industry may see an influx of products that appeal to diverse consumer preferences. The ability to create high-quality light beers through improved technology could enhance market competitiveness and drive growth.

By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The anticipated expansion of the Light Beer market in North America can be attributed to several key factors. The United States, in particular, plays a pivotal role in the light beer market, enjoying substantial popularity in North America due to the prevalent health-conscious consumer trends and a preference for lower-calorie alcoholic beverages. In 2021, a study revealed that one in five Americans were affiliated with fitness studios or health clubs, reflecting a growing emphasis on wellness.

According to IHRSA, recent data indicates a 3.8% increase in this membership over the past two years. Following the Federal Physical Activity Guidelines, adults are recommended to engage in at least 150 minutes of moderate or 75 minutes of vigorous exercise each week. Major brewing entities such as Anheuser-Busch InBev and Molson Coors Brewing Company hold a strong presence in this region, offering a diverse array of light beer options. Their market dominance can be attributed to a well-established consumer base and a prevailing culture of beer consumption.

Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: LIGHT BEER MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe's Light Beer Market accounts for the second-largest market share as Beer holds a pivotal role in the cultural, traditional, and nutritional fabric of every European country. The European Union stands out as a globally significant hub for beer production. According to The Brewers of Europe, in 2019, a total of 368,682 hectoliters of beer were consumed, originating from 11,048 brewers spread across Europe. The European beer industry exhibits a notably diverse structure, predominantly comprised of small and medium-sized enterprises, including microbreweries and breweries operating at local, regional, or national levels.

Additionally, significant European brewers have established themselves as leaders in the field. The surge in the establishment of new micro and small breweries in recent years underscores the industry's inherent capacity for innovation. Further, the German Light Beer Market held the largest market share, and the UK Light Beer Market was the fastest-growing market in the European region

The Asia-Pacific Light Beer Market is expected to grow at the fastest CAGR from 2023 to 2032. The surge in beer consumption in the Asia-Pacific region is propelled by shifting lifestyles, urbanization, and the expanding middle-class population with increasing disposable incomes. Consumers in countries such as China and India are progressively transitioning from traditional alcoholic beverages to lighter alternatives like beer, a trend expected to persist. China's beer sales demonstrated stability, hovering around 45 billion liters from 2016 to 2020. In 2020, the total volume of beer sold in China reached 42.7 billion liters.

Notably, China imported $11.26 million worth of U.S. beer from January to October 2021, marking a 5.6 percent increase compared to the same period in 2020. As beer consumption becomes more socially prevalent and both and local breweries expand their foothold in the region, the Asia-Pacific market for light beer is undergoing rapid growth. Furthermore, the adoption of marketing strategies targeting younger consumers is contributing significantly to this growth trajectory. Moreover, China’s Light Beer Market held the largest market share, and the Indian Light Beer Market was the fastest-growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development to expand their product lines, which will help the Light Beer market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Light Beer industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Light Beer industry to benefit clients and increase the market sector. In recent years, the Light Beer industry has offered some of the most significant advantages to the beverage market. Major players in the Light Beer Market, including ABInBev, MillerCoors, Heineken USA, Pabst, Diageo-Guinness, Carlsberg, Asahi Breweries, Suntory Beer, Arpanoosh, ErdingerWeibbrau are attempting to increase market demand by investing in research and development operations.

Heineken NV is a brewing company specializing in the development, marketing, and sale of alcoholic beverages. The company's diverse product portfolio includes beer, cider, soft drinks, and various other beverages. Heineken promotes and sells its beer products under a range of regional, local, and specialty brands, including Amstel, Desperados, Sol, Tiger, Tecate, Red Stripe, and Birra Moretti. Cider offerings, such as Strongbow Apple Ciders, Orchard Thieves, Stassen, Bulmers, Old Mout, and Follow the Fox, are also part of their product lineup. Distribution and sales of these products are conducted through Heineken's wholesalers, pubs, and other third-party channels.

The company operates in the Americas, Africa, the Middle East, Eastern Europe, Europe, and the Asia Pacific region, with its headquarters located in Amsterdam, Noord-Holland, the Netherlands. In March 2023, Heineken introduced a new light beer named Heineken Silver in the United States. This beer is crafted with a distinctive blend of hops, offering a crisp and clean taste to consumers.

Carlsberg AS is a prominent producer and promoter of both alcoholic and non-alcoholic beverages. The company's diverse product range encompasses beers, alcohol-free beers, pilsners, lagers, ciders, energy drinks, fruit beers, juices, low-alcohol and ready-to-drink products, soft drinks, and water. Various brands, including Carlsberg, Astra, Angkor, Warteck, Kronenbourg, Ringnes, Dali, 1664 Blanc, Grimbergen, Baltika, Somersby, Holsten, Tuborg, and Wusu, among others, fall under its product umbrella. Carlsberg manages its procurement, production, logistics, and planning functions through its subsidiary, Carlsberg Supply Company (CSC) AG. Operating across Western Europe, Central and Eastern Europe, and Asia, Carlsberg is headquartered in Copenhagen, Denmark.

In February 2023, Carlsberg unveiled a new light beer in the UK named Carlsberg Snapp. This beer is crafted using a blend of barley and wheat, offering a lower calorie and carbohydrate content compared to traditional light beers.