Licensed Sports Merchandise Market Share, Size Research Report: Information by Product Type (Sports Apparel, Sports Footwear, Sports Accessories & Toys, Others), Price Range (Premium, Economic), Distribution Channel (Store, Non-store), Region - Global Forecast till 2030

Licensed Sports Merchandise Market Overview

The licensed sports merchandise market is projected to expand USD 34.67 billion at a 6.45% CAGR during the forecast period of 2020 to 2030. The licensed sports merchandise includes items licensing with team players, logos, names of different sports organizations, and symbols. Many sports organizations, sports celebrities, or sports teams own these items here, and in return for the royalty, they lease the rights to use their property. Therefore, the Market size is driving its growth in the research period due to the growing inclination of teenagers towards outdoor sports like baseball, cricket, and football; and the increasing popularity of sports leagues among the people of various countries. 

As most of the world's population focuses on sports in terms of value, awareness is growing among the consumers regarding licensed sports merchandise. And, this gives potential to the sports organization to adopt the advanced form of advertising rather than the traditional forms of advertising to reach the sports fans outside. Likely, the purchasing intent of a consumer is predicted to expand because of the quality of the relationship between a sports team and people. 

In the present context, the Licensed Sports Merchandise industry is contributed with the enormous global marketing campaigns credits. In the growth of the Licensed Sports Merchandise Market, the most important role is played by the growing e-commerce industry. Consumers highly prefer online buying as it offers the privilege of choosing favorite products with more quality and convenience at an affordable price. In addition, the Market growth depends on the intended audiences like licensed sports merchandise manufacturers, raw material suppliers and distributors, sports associations, retailers, hypermarkets, and supermarkets, commercial research and development institutions, exporters, importers, and traders who are contributing highly with their collective efforts. 

COVID-19 Impact Analysis

Due to the Covid-19 pandemic, the non-essential product's brand manufacturers have expected to experience a tough time. Among these, one of the biggest merchandising sectors is apparel that has always been the priority of the consumers. But, the unprecedented global pandemic is projected to impact the maximum Licensed Sports Merchandise Market share. At this pandemic time, people shifted their attention from non-essential items to essential items like groceries and foods. 

However, the manufacturers and market players have adopted heavy discounts and low-cost prices to sell it. For instance, the market is taking up its speed in the present scenario by employing new ideas and strategies.

Market Dynamics

• Key Drivers of the Market

The licensed sports merchandise market size is expected to grow in the forecast period because of the increasing inclination of the young population towards merchandise like phone cases, mugs, helmets, balls, key chains, and wallets in favor of their supporting team. Moreover, the increasing craze of the young population towards many national and international leagues will thrive the global market growth. 

In September 2021, the Indian Government has estimated to spend nearly USD 54.06 billion in the overall exports (services and merchandise). This can be one of the major growth driving factors for the growth of the global market in the review period.  

• Market Opportunities

The licensed sports merchandise market share increases and brings more opportunities for the market players due to government officials' increasing investment in licensed sports merchandise. 

Apart from that, the huge fan following for sports events and major sporting leagues across many parts of the world because of the television exposure creates lucrative growth opportunities for the upcoming future.

• Market Restraints

The availability of fake sports merchandise products in many parts of the globe can be one of the major restraints for the Licensed Sports Merchandise Market growth.

Moreover, the higher price for merchandise can hamper the growth of the market in the forecast period. 

• Market Challenges

The licensed sports merchandise market growth is expected to experience challenges due to the coronavirus outbreak that has affected the investment and disrupted the supply chain.

Moreover, the stringent government rules regarding Licensed Sports Merchandise can also be one of the major challenges for the Market in the research period. 

• Cumulative Growth Analysis

The licensed sports merchandise market share is expected to enhance market value in the forecast period. 

According to the Market analysis, a region like North America is expected to show cumulative growth in the assessment period because of the increasing demand for personalized products like t-shirts, coffee mugs, hats, and shoes in the region.

Market Segmentation

The Licensed Sports Merchandise Market analysis shows that the present worldwide market has segmented the price range, product type, region, and distribution channel.

• By Price Range:

The market has been segmented into economic and premium based on the price range.

These two price range segment is set up based on the functionality and quality of the product. 

• By Product Type:

Based on product type segment, the licensed sports merchandise market has been divided into sports footwear, sports apparel, videogames, sports accessories & toys, and others.

Sports accessories and apparel are projected to grow higher market share in the review period among all the product types. 

• By Region:

North America, Asia-Pacific, Europe, and the rest of the world are considered the regional segment for the licensed sports merchandise market. 

Furthermore, the North American Market has been sub-segmented into Canada, the US, and Mexico. The Asia-Pacific industry has been sub-segmented into Australia and New Zealand, Japan, China, India, and the rest of Asia-Pacific. Moreover, the Market of Europe has been sub-segmented into Germany, the UK, Spain, France, Italy, and the rest of Europe. Further, the rest of the world is sub-segmented into Middle East Africa. Latin America, and South America.

• By Distribution Channel:

The market is classified into non-store-based and store-based in terms of distribution channel segment. 

The store-based segment is further sub-classified into specialty stores, hypermarkets and supermarkets, and others.

Regional Analysis

Regionally, the Licensed Sports Merchandise Market of North America is anticipated to dominate the global market in the review period due to the strong purchasing power of the consumers and high living standards in the region. In addition, the Market size is expected to expand due to the high popularity of sports leagues like the National Hockey League (NHL), National Basketball Association (NBA), Canadian Football League (CFL), and National Football League (NFL) in the region. 

Apart from that, the Asia-Pacific regional market is projected to generate the highest CAGR during the assessment timeframe due to the increasing interest of the Asian Pacific population in sports like cricket and football. Also, the Market size is projected to grow because of the popularity of sports licensed accessories, including sun shades, seat covers, cushions, phone cases, game cards, wallets, mugs, and keychains in the developing countries of the Asia Pacific such as India, Japan, and China. Furthermore, the Asia Pacific's Juventus Football Club rolled out its licensed products like car accessories, apparel, luggage, and gadgets in countries like China, Japan, and Australia to show its presence in the region. 

Competitive Landscape Analysis

As per the Licensed Sports Merchandise Market analysis, many prominent market players are available in the global market who are developing the market with their efforts. These prominent market players are:

• Quiksilver, Inc. (US),


• Puma SE (Germany),


• Li Ning (China),


• Fanatics, Inc. (US),


• Adidas AG (Germany), 


• Sports Direct International plc (UK), 


• G-III Apparel Group (US), 


• Knights Apparel, Inc. (US),


• Ralph Lauren Corporation (US),


• Nike, Inc. (US).

Licensed Sports Merchandise Market's market players compete to show their presence in sports activities by employing many strategies. They emphasize launching a new product, advertisement, promotion, and partnership to develop their business in the Market.

Recent Developments

• Recently, online retailing players are focusing on online channels like e-commerce and advertisements to promote their products. Major companies like Adidas and Nike have increased their merchandise marketing efforts by focusing on the women's segment in the Middle East.

Report Overview

The licensed sports merchandise market analysis highlights that primary and secondary research method has been used in this report. A brief analysis of the Market has been conducted to measure the global market performance.

This report includes the market overview, market segments, dynamics, covid-19 analysis, regional analysis, competitive analysis, and recent developments. 

Segmental Table:

By Price Range

• economic 


• premium

Product Type

• sports footwear, 


• sports apparel, 


• videogames, 


• sports accessories & toys, 


• others

By Region

• North America, 


• Asia-Pacific, 


• Europe, 


• the rest of the world

By Distribution Channel

• non-store based 


• store-based