Market Research Future (MRFR) has published a cooked research report on the “Global Licensed Sports Merchandise Market” that contains information from 2025 to 2035. The Global Licensed Sports Merchandise Market is estimated to register a CAGR of 4.91% during the forecast period of 2023 to 2030.

MRFR recognizes the following companies as the key players in the global Global Licensed Sports Merchandise Market— Quiksilver Inc., Puma SE, Li Ning, Fanatics Inc., Adidas AG, Sports Direct International plc, G-III Apparel Group, Knights Apparel Inc., Ralph Lauren Corporation and Nike Inc.

Licensed Sports Merchandise Market Highlights

The Global Licensed Sports Merchandise Market is accounted to register a CAGR of 4.91% during the forecast period and is estimated to reach 65.0 USD Billion by 2035.

The Global Licensed Sports Merchandise Market refers to the worldwide market for products that bear the branding, logos, and trademarks of professional sports teams, leagues, and athletes. Licensed sports merchandise includes a wide range of products such as apparel (jerseys, T-shirts, hats), accessories (bags, keychains, phone cases), footwear, sporting goods, collectibles, and more.

The Global Licensed Sports Merchandise Market has witnessed significant growth in recent years, driven by factors such as increasing fan engagement, rising disposable incomes, growing online retail channels, and the expansion of sports leagues into new markets. It is a highly competitive market with both global and regional players vying for market share and constantly innovating to attract consumers.

Segment Analysis

The Global Licensed Sports Merchandise Market has been segmented based on type, range and sales channel.

On the basis of type, the market is segmented into sports apparel, sports footwear and sports accessories & toys. Consumers' growing fitness concerns as a result of sedentary lives and health issues have increased demand for the category. 

Based on range, the market has been segmented into Premium and Economic. These two-price range segment is set up based on the functionality and quality of the product.

Based on sales channel, the market has been segmented into store and non- store based. This prompted consumers to continue shifting their purchasing decisions away from conventional retailing channels and towards online marketplaces that provide a vast array of high-quality goods at reasonable prices. 

Regional Analysis

The Global Licensed Sports Merchandise Market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Global Licensed Sports Merchandise Market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Global Licensed Sports Merchandise Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Global Licensed Sports Merchandise Market comprises of Middle East, Africa, and Latin America.

North America is a significant market for licensed sports merchandise, driven by the popularity of major sports leagues such as the National Football League (NFL), Major League Baseball (MLB), National Basketball Association (NBA), and National Hockey League (NHL).

Europe is another major market for licensed sports merchandise, with a passionate fan base for football (soccer), rugby, cricket, and other sports. Major football leagues like the English Premier League, La Liga, Serie A, and the UEFA Champions League generate substantial demand for licensed merchandise.

The Asia Pacific region is witnessing significant growth in the licensed sports merchandise market due to the increasing popularity of sports such as cricket, football, basketball, and Formula 1.

Furthermore, the rest of the world's Global Licensed Sports Merchandise Market is divided into the Middle East, Africa, and Latin America. Latin America has a strong sports culture, particularly in football. Countries like Brazil, Argentina, and Mexico have passionate football fans who contribute to the demand for licensed sports merchandise.

Key Findings of the Study

• The Global Licensed Sports Merchandise Market is expected to reach USD 34.8 Billion by 2030, at a CAGR of 6.45% during the forecast period.


• North America is a significant market for licensed sports merchandise, driven by the popularity of major sports leagues such as the National Football League (NFL), Major League Baseball (MLB), National Basketball Association (NBA), and National Hockey League (NHL).


• Based on Offerings, the hardware segment was attributed to holding the largest market in 2022.


• Quiksilver Inc., Puma SE, Li Ning, Fanatics Inc., Adidas AG, Sports Direct International plc, G-III Apparel Group, Knights Apparel Inc., Ralph Lauren Corporation and Nike Inc.