Sports Equipment Market Share, Size, Industry Research Report: Information by Type (Balls, Sticks, Bats & Clubs, Nets and Goalposts, Sports Gear and others), Distribution Channel (Store-Based and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2027

Global Sports Equipment Market Overview

Sports Equipment Market Size is anticipated to Reach at a USD 97.16 billion by 2032  with CAGR of 3.20% by  2024-2032

Sporting equipment, also known as sporting goods, refers to the gear, apparel, tools, and materials used to compete in a sport and differ based on the sport. The equipment varies from protective gear, nets and balls. Sporting equipment can be used as a tool or protective gear to assist the athletes in playing the sport. Over the years, this equipment has developed as sports have started to need more protective gear to prevent injuries. Sporting equipment may be found in any department store or special sporting equipment shops. The global market for sports equipment has witnessed a massive surge in the growth rate in recent years. The market's growth is primarily credited to the growing participation in recreational and sports activities. Furthermore, the factors such as the growing stress management, openness to constantly changing trends, rising health awareness, swift adoption of modern technologies, and sedentary lifestyles of the younger working-class population are also projected to impact the market's growth over the forecasted period. In addition, the improving living standards, rising disposal income, and rapid urbanizations across several regions are projected to boost the demand for this equipment.

Recent Development in key Companies :

• Nike: Maintains its market dominance through a strong emphasis on innovation, sustainability, and strategic athlete partnerships.

• Adidas: Prioritizes performance technology, innovative design, and collaborations with high-profile athletes.

• Under Armour: Specializes in performance apparel and footwear, with a growing presence in connected fitness and wearable technology.

• Decathlon: Provides a broad selection of sports equipment at affordable prices, with a focus on accessibility and inclusivity.

COVID-19 Analysis

Due to the Covid-19 pandemic, the entire sports equipment industry contracted to the most and faced many challenges. Most retailers, brands, and manufacturers have to bear severe financial losses. The entire economy stoops down to the lowest levels in terms of growth. Lockdown restrictions put the manufacturing process at a halt, and there was a scarcity of manual workforce for continuing operations. In addition, the disruptions in the supply chain have also affected the sports equipment market. However, the higher demand from the consumers after lockdown restrictions relaxation has helped the Market bounce back and elevate the market revenue.

The covid-19 pandemic surge has made people more cautious about health and inclining more towards sports. Thus, increasing the market demand. The newer market trends and the constant efforts from market players also support the Market to sustain even in difficult times.

Major Drivers of the Market

The growing awareness in people regarding fitness and general health is skyrocketing the potential of the sports equipment market. As per the Bureau of Labour Statistics data, nearly 16 percent of the US population of age above 15 years are engaged in sports activities that are way higher than earlier. This shows that the demand for the market is not going to stop any sooner. With the rise of licensed merchandise sports equipment popularity, the sports equipment market share will elevate to optimum levels.

Nowadays, consumers demand high-quality and advanced products for improved performance. This, in turn, leads to boost the global sports equipment market revenue. Innovations and constant improvement in sport equipment materials are making people shift towards sports more.

Significant Opportunities for the Market

As the young generation is leading sedentary lifestyles, resulting in countless lifestyle diseases, there is an immense need for shifting towards sports to stay fit. The increasing awareness for sports is resulting in the expansion of the market size. With the introduction of the latest trends like athletic and casual designs and new development in the sports field, consumers are willing to purchase sports products and begin a healthy life. All these are providing a big push to the market growth.

The increasing urbanization and rising disposable income are turning people towards sports to maintain a better lifestyle. The higher standard of living also contributes to the increase in the potential of the sports equipment market. These opportunities will also help the Market reach its maximum potential.

Market Restraints

Numerous opportunities push the sports equipment market to greater heights. However, there are certain limitations to this Market too. The sports industry had to go through a tough time during the pandemic as equipment manufacturing and operations were restricted. This is the biggest constraint in the path of market growth. In addition, some may feel the sports equipment is expensive, which can hinder the expected rise of the market size.

Market Growth Challenges

Even though the sports equipment market is growing due to many factors, some challenges can restrict it from reaching its optimum potential. One such challenge is the fluctuating exchange rates which have the potential to hinder market growth. The presence of counterfeit sports products can also hamper the market share from rising to its peak.

Cumulative Growth Analysis

According to market analysis, the value of the Market is going to attain its maximum momentum in the upcoming years due to heavy demand and popularity. By 2027, the sports equipment market will surpass all its previous historical growth.

The global market has been bifurcated into different segments on the basis of distribution channel, Type, and Region.

By Distribution Channel

This market segment is further categorized into store-based and non-store-based. The store-based ones have many more sections like hypermarkets, specialty stores, supermarkets, and others. This market segment is anticipated to hold a bigger share of the Market during the forecast period. However, the non-stored-based ones are projected to register higher growth by 2027.

By Type

There are many more sub-segments in this sports equipment market segment, such as balls, bats, clubs, sticks, goalposts, nets, sports gear, and others. Out of all these, the ball segment will have the maximum market growth in the forecast years.

By Region

The market segment is analyzed over four major geographies: North America, Asia-Pacific, Europe, and other parts of the world.

Regional Analysis

The market analysis is prepared after analyzing North America, Asia-Pacific, Europe, and the remaining parts of the world. The North American sports equipment market is anticipated to dominate during the review period. Due to the presence of top sport equipment manufacturers and the rising popularity of several sports like baseball, hockey, and soccer, the market growth will reach greater heights.

The market share will increase with a high CAGR during the assessment period in the Asia-Pacific region. Higher growth of the retail sector and increasing awareness of fitness will contribute to the market growth. The smart sports equipment launch in China, Indonesia, and Japan will further boost the sports equipment market potential.

The prominent players of the market are:

• Daei Sportswear & Equipment (Iran)


• Kering S.A. (France)


• New Balance Athletics, Inc. (US)


• Nike Inc. (US)


• Black Diamond Equipment, Ltd (US)


• ANTA Sports Products Limited (China)


• Yonex Co., Ltd (Japan)


• Adidas AG (Germany)


• MIZUNO Corporation (Japan)


• Quiksilver, Inc. (Australia)


• Globeride, Inc. (Japan)


• Callaway Golf Company (US)


• Shenzhen Taishan Sports Technology Co., Ltd (China)


• BPS Direct, LLC (US)


• Sports Direct International plc (UK)

Recent Developments

• March 2022- Huawei has announced the introduced some pretty major software updates to its Watch GT 2e and Watch GT 2 series smartwatches that bring over features from its GT 3 and Watch 3 watches, such as the ability to download third-party apps.


• June 2021- JD Sports Fashion has announced purchasing a majority stake in Spanish sports equipment pureplay as it grows further within Europe. The retailer has disclosed that it will be buying an 80% stake in Catalonian company Deporvillage, specializing in selling cycling, outdoors, and running equipment.

Report Outlook

The market forecast report includes insights into the projected growth and value of the Market and a market overview. It describes the impact of Covid-19 on the sports equipment industry. The report also sheds light on various dynamics of the Market, including drivers and restraints. It consists of the segment overview, and different regions’ can influence the sports equipment market growth in the forecast period. In the report, the competitive landscape and recent developments are well-discussed.