Sports Analytics Market: Information by Sport (Football, Cricket, Baseball, Rugby, Others), Type (On-Field, Off-Field), Component (Solutions, Services), Deployment Model (On-Premise, Cloud), Application (Team Performance Analysis, Video Analysis, Health Assessment, Data Interprtation and Analysis, Fan Engagement and Digital Experience Analysis, and Others), and Region (North America, Europe, Asia-Pacific, and Rest of the World)—Forecast till 2027

Sports Analytics Market Overview:

The Sports Analytics Market is estimated to record a CAGR of over 20.2% to reach $ 8,321.5 million by the end of 2027.

Sports analytics is a compilation of useful historical statistics that can give a team or person a competitive advantage. Sports analytics inform players, coaches, and other staff by collecting and analyzing data to help them make better decisions during and before athletic events. The analysis of sports data, which includes aspects of sports such as player performance, business operations, and recruitment, is known as sports analytics. Individuals and teams competing in a competition and sports enterprises can benefit from the data.

• Exasol launched a DBaaS on AWS in February 2022, allowing users to gather and accumulate data from a variety of sources, such as APIs or event data streaming.


• May 2022- The England and Wales Cricket Board (ECB) and Sportradar's InteractSport announced a multi-year agreement today to continue providing electronic scoring and fan engagement tools to the recreational cricket community.


• The Sportradar AG Company has extended its agreement with the International Tennis Federation (ITF) to serve as the ITF's Official Data Partner for another three years.

COVID-19 Impact vs  Opportunities for Global Sports analytics Market:

The IT industry boomed during the pandemic due to the rise in dependence on virtual communications, productivity tools, online media, entertainment, gaming, cloud-based solutions, and online banking & payment services, among others. Additionally, sports analytics has reported a rise in the demand for gambling, mainly due to higher chances of return on investments, increasing web traffic to betting platforms.

• Stats Perform, for example, inked a multi-year deal with New Zealand Cricket in November 2020 to collect, analyse, and distribute ball-by-ball match data to the New Zealand team, as well as broadcast it to media, fantasy, and betting operators.


• We-Yun recently developed an application based on the Neo4j graph database to alert Chinese residents if they were in the vicinity of the virus, and Sportsradar AG has announced a collaboration with Badminton Europe, the regulatory body for badminton competitions across Europe.

High-performance computing (HPC) technology can process data and perform complex calculations at high speeds. Sport organizations have been using HPC technology on and off the field, making it possible to analyze huge amounts of data in a single platform to make suitable decisions and changes. The solutions help track a player’s performance and identify the areas where their activity needs improvement. Technological developments are expected to shape the future of the sports industry as the accelerated digital revolution provides more possibilities for the sports sector.

Market Dynamics:

Zebra Technologies Corporation has partnered with NFL to expand its customer base across Europe. They will share key team and player insights from the 2021-22 season, preview the Super Bowl matchup, take attendees inside Zebra's player and ball tracking technology, discuss Zebra's eight-year partnership with the NFL, and look ahead to the future of sports technology.

Deltatre can announce the release of the OTT video player DIVA, which will support several features such as fan engagement, multi-camera viewing, 360-degree support, and is used by BT Sport, NFL Game Pass, and other prominent streaming platforms - allowing for easier integration with a client's existing technology stack.

In tennis, PlaySight has introduced a smart court that uses IoT technology to measure the speed of the player's tennis serve. It also provides instant video replays and live video streaming, general statistics, and tactical 3D analysis.

• Drivers:

Growing Demand for Real-Time Data Access: The continuous advancements in wireless (sensor) and mobile technology are presenting new opportunities for the development of sports applications.  

Increasing Demand for Predictive Insights into Fan Preferences: Fans are considered to be true brand partners for sports, and thus, there has been a rise in demand for predictive insights into fan preferences by many organizations operating in the sports and related industries to improve fan experiences and cater to them more effectively.

• Opportunities:

Availability of Cost-Effective and High-End Computing Solutions: The rapid digital innovation resulting in the availability of cost-effective and high-end computing solutions is expected to present lucrative growth opportunities for the vendors operating in the global sports analytics market.

• Restraint:

Lack of awareness about technology in sports: Technology is a significant aspect of modern sport, with some sports such as motorsport requiring it and others using it to boost performance. Thus, the lack of awareness about the benefits of using advanced technology in sports applications is expected to act as a restraint for the growth of the global sports analytics market during the forecast period.

• Challenge:

Lack of appropriate analytical skills: Analytical skills are required to properly use sports analytics software and make use of them to their full extent. However, the availability of individuals with such skills is low, creating a challenge in adopting and using sport analytical technologies, which is likely to create a challenge for the vendors providing the solutions.

Value Chain Analysis

The global sports analytics market value chain involves three stages of value addition: software/application development by developers, platform integrators, and the end users of the sports analytics platform in the form of a mobile-based or a web-based application.

Segment Overview

The global Sports analytics market has been segmented on the basis of sport, type, component, deployment model, application, and region.

• ChyronHego is a renowned company that provides a TRACAB solution for capturing live tracking data of a player's performance during a match, as well as technology that drives ticket pricing for engaging fans.

The global sports analytics market, based on sport, has been segmented into football, cricket, baseball, basketball, rugby, and others. The football segment accounted for the largest market share in 2020 and is estimated to register a CAGR of 43.1% during the review period.

The global sports analytics market, based on type, has been segmented into on-field and off-field.

The global sports analytics market, based on component, has been segmented into solutions and services.

Based on the deployment model, the global sports analytics market has been divided into on-premises and cloud.

The global sports analytics market, on the basis of application, has been segmented into performance tracking & analysis, health assessment & injury prediction, fan engagement and digital experience analysis, event ticket pricing & merchandise sales, player scouting & valuation, and others.

Regional Analysis

The global sports analytics market has been studied across Asia-Pacific, North America, Europe, and Rest of the World. North America accounted for the largest market share of 42.3% in 2020. North America is one of the largest regional markets and is expected to witness significant growth for the sports analytics market as the demand for agile, scalable, and cost-effective computing is high in the region.   

The sports analytics market in Europe is expected to witness significant growth owing to the presence of many developed nations and their willingness to adopt new technologies. In the European sports analytics market, Germany is expected to dominate the sports analytics market in this region.

The increasing preference among team managers and coaches to utilize real-time data to formulate gaming strategies and organize training sessions in the region are some of the essential factors that anticipate the rise in sports analytics solutions.

• SAP's tennis performance analytics platform was recently upgraded. The new feature will be a solution called Patterns of Play, which will assist WTA players and coaches in analyzing and detecting patterns during rallies and matches. It also helps in recognizing the athletes' responses and the outcome of the server's ball toss rally.

Competitive Landscape

Oracle aims to grow sustainably and responsibly. Its core strategic initiatives are serving customers better, improving product quality, boosting growth in its core business, and winning with solutions. The company continuously seeks to make technologically advanced and efficient products by significantly investing in its R&D abilities.

Key players operating in the global sports analytics market include Oracle (US), IBM Corporation (US), Sportradar AG (Switzerland), Deltatre (UK), Hudl (US), SAP SE (Germany), SAS Institute Inc. (US), Trumedia Networks (US), Salesforce.Com Inc. (US), Stats Perform (US), Catapult Group International Ltd. (Australia), Accenture plc (Ireland), and Experfy Projects (US).

Recent Developments

Oracle and SailGP, sailing’s premier racing league, have expanded their data analytics platform leading into the second season in 2021.

The Sportradar AG Company announced a three-year extension to its agreement with the International Tennis Federation (ITF) to serve as the ITF’s Official Data Partner in 2021.

The Sportradar AG company announced its acquisition of sports betting and gaming omnichannel platform business Optima in 2021.

Stats Perform announced an extension to its agreement with K-Sport, who will continue to be part of Stats Perform’s SPIN network for another four years in 2021.

Report Overview

As per MRFR, the global sports analytics market has been growing significantly over the past few years. The global sports analytics market has been segmented on the basis of sport, type, component, deployment model, application, and region. Based on region, the graphical user interface design software market has been segmented into North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.

Objective of the Study

• To provide a comprehensive analysis of the sports analytics market and its sub-segments in the global market, thereby providing a detailed structure of the industry


• To provide detailed insights into factors driving and restraining the growth of the global sports analytics market


• To estimate the market size of the global sports analytics market where 2019 would be the historical period, 2020 shall be the base year, and 2021 to 2027 will be the forecast period for the study


• To analyze the global sports analytics market in North America, Europe, Asia-Pacific, and the Rest of the World (Middle East & Africa and South America)


• To provide region-wise market value analysis for various segments of the global sports analytics market


• To provide strategic profiling of key companies present across the region and comprehensively analyze their competitiveness/competitive landscape in this market


• To provide a value chain for the global sports analytics market

Scope of the Report

The scope of the global sports analytics market study includes the market size analysis and a detailed analysis of the vendor’s products and strategies. The global sports analytics market has been segmented on the basis of sport, type, component, deployment model, application, and region.

Intended Audience

• Investors and Consultants


• Research/Consultancy Firms


• Technology Solution Providers


• Government Agencies


• Analytical Service Providers


• Software Developers


• Independent Software Vendors (ISVs)


• Cloud Service Providers


• Web Service Providers