Kombucha Fermented Drink Market Research Report — Global Forecast till 2032

Kombucha Fermented Drink Market Research Report: Information By Product (Conventional and Hard), By Distribution Channel (Off-trade (Supermarkets & Hypermarkets, Online, Others) and On-trade) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

ID: MRFR/F-B & N/12459-HCR | 128 Pages | Author: Snehal Singh | March 2024         

Global Kombucha Fermented Drink Market Overview


The kombucha fermented drink market industry is projected to grow from Significant Value by 2032, exhibiting a compound annual growth rate (CAGR) of 16.20% during the forecast period (2023 - 2032).  Market market drivers include increased consumer awareness of health advantages, rising demand for probiotic-rich beverages, and an increasing emphasis on natural and organic products can be linked to the rise of the kombucha fermented drink market.


Kombucha Fermented Drink Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Kombucha Fermented Drink Market Trends




  • Growing popularity of unique flavors and the shift to healthier beverage options is driving the market growth




The distinct flavors found in kombucha are a major draw for customers looking for fascinating and varied flavor sensations. Kombucha, in contrast to normal soft drinks, comes in a variety of flavors that are not found in other drinks. Producers frequently experiment with different botanicals, herbs, and fruit infusions to create a varied palate that suits a range of consumer preferences. This variety adds to the appeal of the beverage by matching the changing tastes of consumers. Additionally, the market for fermented kombucha drinks has grown due to the shift towards healthy beverage options. Wellness is becoming more and more important to health-conscious customers, and they are moving away from sugary and artificially flavored beverages. Kombucha markets itself as a healthier option thanks to its probiotic content and natural fermentation process. The market is growing because of the purported health benefits, which include better digestion and intestinal health and are in line with the larger mindful consumption trend.


The market for fermented drinks made from kombucha is expanding due in large part to customer preferences shifting in favor of sustainable and eco-friendly products. Customers actively seek out goods that reflect their ideals as they become more aware of how their decisions affect the environment. As a fermented beverage frequently made with natural and organic ingredients, kombucha is a good fit for the sustainability narrative. In order to avoid using artificial additives and pesticides, many kombucha producers place a high priority on acquiring organic tea and other components. Additionally, the fermentation process itself is frequently seen to be more environmentally friendly than the methods used to produce other traditional beverages. Sustainability is prioritized in packaging as well as product formulation. Many kombucha companies use recyclable glass bottles or compostable alternatives for their packaging, which lessens the product's total environmental impact.


The market expansion is significantly aided by the wider availability of fermented kombucha beverages via a variety of distribution channels. Due in large part to its availability through a variety of outlets, kombucha has crossed over from being a specialized product to a mainstream beverage. It's now essential for customers to find and buy kombucha at mainstream retail establishments like supermarkets, convenience stores, and grocery stores. In these stores, kombucha products are positioned strategically to increase their visibility and reach a wider range of consumers. They are frequently placed among other health-focused beverages. Additionally, more shelf space and availability are also a result of collaborations between well-known stores and kombucha companies. Moreover, growth in the market is further accelerated by the emergence of e-commerce platforms, which give customers easy access to a wide selection of kombucha products. Greater consumer choice is fostered by online platforms that allow consumers to examine several brands, flavors, and packaging alternatives. Customers who want hassle-free access to health-conscious beverage options are also drawn to the ease of doorstep delivery. Thus, driving the kombucha fermented drink market revenue.


Kombucha Fermented Drink Market Segment Insights


Kombucha Fermented Drink Product Insights


The Kombucha Fermented Drink Market segmentation, based on product includes Conventional and Hard. The conventional segment dominated the market. Consumers' growing acceptance of functional beverages is fueling the market's growth. These beverages are drunk to stay hydrated, in place of fizzy soda and even coffee. Segment growth is anticipated to be aided by a rise in product introductions and flavor innovation.


Kombucha Fermented Drink Distribution Channel Insights


The Kombucha Fermented Drink Market segmentation, based on distribution channel, includes Off-trade (Supermarkets & Hypermarkets, Online, Others) and On-trade. The off-trade category generated the most income. Off-trade channels provide a large selection of goods from various brands, as well as deals and discounts. Because of their wide customer base, companies also first launch or introduce their products in huge supermarkets and hypermarkets.


Figure 1: Kombucha Fermented Drink Market, by Distribution Channel, 2022 & 2032 (USD Billion)


Kombucha Fermented Drink Market, by Distribution Channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Kombucha Fermented Drink Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American kombucha fermented drink market area will dominate this market driven by factors like the region's inclination for natural and functional beverages, a focus on sustainable & organic products, and trends in health and wellness. Particularly in the US, kombucha consumption has increased as a result of growing interest in its probiotics and possible health advantages.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: KOMBUCHA FERMENTED DRINK MARKET SHARE BY REGION 2022 (USD Billion)


KOMBUCHA FERMENTED DRINK MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe kombucha fermented drink market accounts for the second-largest market share as a result of consumers' growing health consciousness and inclination for natural and functional beverages. The area's need for goods high in probiotics is consistent with kombucha's supposed health advantages. Organic and artisanal brewing techniques, a strong emphasis on sustainability, and the growing availability of a wide range of flavor profiles to suit different consumer preferences are the main reasons propelling the market. Further, the German kombucha fermented drink market held the largest market share, and the UK kombucha fermented drink market was the fastest growing market in the European region


The Asia-Pacific Kombucha Fermented Drink Market is expected to grow at the fastest CAGR from 2023 to 2032 propelled by elements like a growing number of people who are concerned about their health, an inclination for traditional fermented drinks, and an increase in disposable wealth. There is a rising demand for functional drinks that are high in probiotics, and countries like Japan, China, and South Korea are major players in the sector. Moreover, China’s kombucha fermented drink market held the largest market share, and the Indian kombucha fermented drink market was the fastest growing market in the Asia-Pacific region.


Kombucha Fermented Drink Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the kombucha fermented drink market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, kombucha fermented drink industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global kombucha fermented drink industry to benefit clients and increase the market sector. In recent years, the kombucha fermented drink industry has offered some of the most significant advantages to medicine. Major players in the kombucha fermented drink market are attempting to increase market demand by investing in research and development operations includes PepsiCo Inc (KeVita), GT’s Living Food, Health-Ade LLC, Remedy Drinks, BREW DR. KOMBUCHA, GO Kombucha, Lo Bros., Brothersandsisters, BB Kombucha, København Kombucha, Real Kombucha, and Equinox Kombucha.


In the fermented beverage sector, Equinox Kombucha is a well-known business that specializes in making premium kombucha drinks. Leading-edge company Equinox Kombucha is committed to producing high-quality kombucha drinks. The business has quickly become well-known for its dedication to quality, creativity, and a wholistic approach to wellbeing. Additionally, a wide variety of kombucha varieties are available from Equinox Kombucha, all of which are painstakingly prepared with organic tea and other carefully chosen components. The product line features flavors that appeal to a wide range of consumer tastes, reflecting a dedication to authenticity.


GO Kombucha specializes in making kombucha, a popular fermented beverage with probiotic qualities and health advantages. The company is dedicated to providing health-conscious customers with premium, organic kombucha. It provides a wide variety of expertly prepared kombucha flavors. The products are committed to employing natural and organic components, but they also strive to satisfy a wide range of taste preferences. In order to reduce its carbon impact, the company uses sustainable production methods and eco-friendly packaging materials.


Key Companies in the kombucha fermented drink market include



  • PepsiCo Inc (KeVita)

  • GT’s Living Food

  • Health-Ade LLC

  • Remedy Drinks

  • BREW DR. KOMBUCHA

  • GO Kombucha

  • Lo Bros.

  • brothersandsisters

  • BB Kombucha

  • København Kombucha

  • Real Kombucha

  • Equinox Kombucha


Kombucha Fermented Drink Industry Developments


August 2022: Distillerie Stadaconé and Lao Kombucha collaborated to develop and introduce an RTD cocktail that combines gin and kombucha. RTD cocktail and kombucha consumption will be impacted by this kind of product innovation. Organic kombucha is also safer to drink because the USDA has approved certain of the components used to make it.


Kombucha Fermented Drink Market Segmentation


Kombucha Fermented Drink Product Outlook



  • Conventional

  • Hard


Kombucha Fermented Drink Distribution Channel Outlook



  • Off-trade

    • Supermarkets & Hypermarkets

    • Online

    • Others



  • On-trade


Kombucha Fermented Drink Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Scope:

Report Attribute/Metric Details
Market Size 2022 Significant Value
Market Size 2023 Significant Value
Market Size 2032 Significant Value
Compound Annual Growth Rate (CAGR) 16.20% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product, Distribution Channel, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled PepsiCo Inc (KeVita), GT’s Living Food, Health-Ade LLC, Remedy Drinks, BREW DR. KOMBUCHA, GO Kombucha, Lo Bros., Brothersandsisters, BB Kombucha, København Kombucha, Real Kombucha, and Equinox Kombucha
Key Market Opportunities Shifting consumer tastes in favor of ecologically friendly and sustainable goods
Key Market Dynamics Increasing consumer knowledge of health advantages Growing interest in drinks high in probiotics




Frequently Asked Questions (FAQ) :

The Kombucha Fermented Drink Market size was valued at Significant Value in 2022.

The global market is projected to grow at a CAGR of 16.20% during the forecast period, 2023-2032.

North America had the largest share in the global market

The key players in the market are PepsiCo Inc (KeVita), GT’s Living Food, Health-Ade LLC, Remedy Drinks, BREW DR. KOMBUCHA, GO Kombucha, Lo Bros., Brothersandsisters, BB Kombucha, København Kombucha, Real Kombucha, and Equinox Kombucha.

The conventional category dominated the market in 2022.

The off-trade category had the largest share in the global market.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
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