Probiotics Market: Information by Type (Bifidobacterium, Lactobacillus and others), Application (Functional Food & Beverages, Dietary Supplements, Animal Nutrition and others) and Region (North America, Europe, Asia-Pacific, South America and Middle East & Africa) - Forecast till 2030

Probiotics Market Overview

The Probiotics Market size is projected to grow at a CAGR of 8.5% and reach USD 74 Billion By the end of 2030. Probiotics can be defined as the combination of live beneficial yeast and bacteria in the human body. The use of probiotics has gained considerable popularity in recent times, and it has led to the expansion of the probiotics market size. The demand for probiotic products has surged as people are intaking them to maintain and restore their gut microflora. Due to its high popularity, probiotic elements are commonly used in processed food and preventive healthcare solutions. According to the National Institutes of Health (NIH), several probiotic supplements contain 1 to 10 billion CFU (colony forming units) per dose. In comparison, some might contain up to 50 billion CFU or even more.   

The rise in health consciousness among people is likely to drive Probiotics market performance at the global level. As probiotic products can improve the digestive health of humans, people have preferred food products that contain probiotic elements. Since the product can be used in different industries, its demand has further expanded lately. 

A thorough market evaluation has been conducted to capture the growth potential of the probiotics market in the future. Several market variables have been taken into consideration, including opportunities, drivers, restraints, and challenges. Each of these elements could directly affect the performance and profitability of the Probiotics market in the future.Cutibacterium Acnes CA-31, a live bacterial strain isolated from healthy people and present on the skin, is a new skincare product from S-Biomedic. When outside causes including environmental pressures, have disrupted the facial skin microbiome, harsh chemicals (like disinfectants), or specific cosmetics, the active aids in restoring the microbiome's natural equilibrium (e.g., cleansers). According to the manufacturer, the substance is a genuine skin commensal and a member of the C. acnes group. This bacterium dominates the facial skin microbiome at up to 90% of the microbial communities.

COVID 19 analysis

The COVID 19 pandemic has brought about a major shift in the global probiotic industry by changing consumer buying behavior and purchasing patterns. In the current times, several people have become highly conscious about what food they intake. People have showcased an inclination towards nutritionally rich and healthy food, which has positively influenced the probiotics market. With the sudden Covid 19 outbreak, many people started panicking and piling up on nutrient boosters. Such behavior played a key role and positively influenced market performance. During the forecasted period, the Probiotics market is expected to continue to showcase commendable performance owing to the health-conscious nature of the customers. 

Chief variables existing in the market

• Key market drivers

The chief drivers that are likely to contribute to the market's growth include:

• The health benefits associated with probiotic products.


• Better awareness about the usefulness of probiotic products.


• The high application of the industry offerings.

As people have become more health-conscious, they have been showing interest in purchasing healthy food offerings with probiotic components. 

• Market challenges

The businesses operating in the probiotics market could come across several challenges in the probiotics market setting, such as high complexity relating to the integration of probiotics in functional foods and a high level of competition. While operating in the global market setting, businesses need to devise their strategies by taking into account the challenges to effectively function in the global business setting. 

• Opportunities in the global market

Numerous opportunities arise in the probiotics market that could be capitalized on by businesses that operate in it. One of the key opportunities is that probiotics have the potential to replace pharmaceutical agents. Another opportunity is the integration of new kinds of technologies to improve the efficiency and functionality of probiotic products that are introduced in the market 

• Restraints

Several restraints are existing the global probiotic market that limits its attractiveness. Some of the major restraining factors include stringent regulations and international quality standards related to probiotic products. These elements could increase the complexity in the market setting. 

Cumulative evaluation of the market

The in-depth evaluation of the global probiotic market has been conducted by focusing on diverse market variables like opportunities, drivers, etc. One of the chief drivers of the market is the health benefits of probiotic products. Even though several favorable elements exist in the market that could positively influence its future growth, there are also certain restraining elements. One of the key restraints that have been identified in the market analysis is the high complexity of integrating probiotic elements in functional foods. A detailed evaluation of the competitive landscape has been presented in the report as the players could play an influential role in molding the global probiotic market performance. The Refreshing Fermented Protein drink is a new offering from Arla Foods Ingredients for healthy beverages. The business emphasizes that the new solution, centered on 100% whey-based hydrolysates Lacprodan HYDRO.365 and Nutrilac FO-8571, opens fresh opportunities for improving fermented protein beverages. The whey-based solution greatly minimizes sedimentation and cloudiness, allowing the manufacturing of clean, high-protein fermented beverages. Arla Foods Ingredients continues, "As indicated by the rising popularity of kombucha, sipping yogurt, and clear protein drinks, there is a significant demand for unique ready-to-drink (RTD) beverages. The method provided by Arla Foods Ingredients permits the creation of fermented beverages with high protein content. Thermophilic cultures for mesophilic cultures or fermented drinks for beverages mimicking kombucha, both lactose-free and rich in probiotics, can be used with it by manufacturers. They can also be produced on a regular yogurt production line.

Overview of the main market segments

• By Type

Based on type, the probiotics market can be segmented into bifidobacterium, lactobacillus, and others. Bifidobacterium and lactobacillus are the most commonly used probiotic bacterial strains, and they are expected to showcase consistent performance during the forecasted period. Since they are found in a diverse range of dairy products such as yogurt, their demand is expected to surge among people who prefer dairy-based products. To capitalize on the opportunity, several businesses and manufacturers have been coming up with new offerings in the yogurt category. 

• By Application

Based on application, the probiotics market can be further divided into functional food and beverages, dietary supplements, animal nutrition, and others. The functional food and beverages category can be further sub-divided into dairy products, non-dairy beverages, cereals, and infant foods. The functional food and beverages segment has been projected to be the largest market segment in the future. The rising popularity of probiotics is expected to contribute to the commendable performance of the specific market segment. However, the use of probiotics in animal feed market is likely to play a key role and act as a major driving factor in the European region. The probiotics whole foods market is also likely to play a key role in improving profitability at a global scale. The xylo-oligosaccharide prebiotic OptiXOS from OptiBiotix, which the company claims has high stability and gastrointestinal tolerance is now a viable option for dietary supplement manufacturers involved in marketing prebiotics and synbiotics - combinations of pre- and post-biotics - in Europe and Africa.

Regional analysis

The probiotics market can be categorized into several geographical segments: North America, South America, Europe, the Asia Pacific and the Middle East, and Africa. In each of the regions, varying market drivers could come into play and influence its performance. The North American segment is expected to capture the largest portion of the probiotics market share during the forecasted period. Some factors that could help the region flourish include the U.S.'s solid performance, where several prominent business participants operate, and the increase in interest to consume healthy and functional food and beverages. The Asia Pacific market segment is also expected to act as a major contributor during the forecasted period.The owners of a beverage firm that is excellent for your belly joke that it all began with a gut instinct. The world's first pre and probiotic drink, Good Sh*t, was created in New Zealand. Pre- and probiotics, or good bacteria, are necessary for maintaining the health of your gut microbiota. The beverage brand includes four distinct flavors: cola, ginger, citrus, and berry. On Wednesday, after years in development, it introduced its newest flavor, tropical. The company produced a beverage with 10 grams of prebiotic dietary fiber and 1 billion probiotics or healthy bacteria that are like best friends for your gut. Acacia gum, artichoke leaf, marshmallow root, and prickly pear cactus are among the constituents. The duo developed the drinks over two years and released them in March last year.

Competitive intensity in the industry

The global probiotic market is considered to be one of the most competitive markets of the current times. The rise in awareness of the products has increased its attractiveness and further expanded the number of business participants that operate in the industry. Some of the major market players that play a dominating role at the global level have been listed below: 

• Lallemand Inc.


• Probi AB 


• CHR-Hansen A/S


• Kerry Group


• Synbio Tech Inc.


• DowDupont Inc.


• Novozymes A/S


• Probiotic SpA


• Roelmi HPC


• UAS Laboratories LLC


• Greentech SA

Recent market developments

• FANCL, a prominent business entity in the global probiotics industry, has devised an encapsulation technology that enables bifidobacterium to survive in a low pH environment even after two hours of exposure.


• Several businesses have been working on innovative digital technologies such as novel coating and filming techniques to increase the shelf life of probiotic products. 

Report Overview

The comprehensive probiotics market report gives an insight into diverse variables in the industry and influences its performance. The market's attractiveness is considered high due to factors such as the increase in awareness of the benefits associated with probiotic products and the surge in demand for industrial offerings. These factors could favor the industry and lead to its favorable performance and profitability at the global level during the forecasted period. However, the detailed evaluation has also shed light on various restraining factors that could restrict its growth potential. In the highly competitive and unpredictable market landscape, the operating businesses need to devise their strategy by conducting a detailed situation analysis and considering the macro and micro environmental factors. It could influence their ability to capture a major portion of the probiotics market share. The use of diverse strategic tools such as the PESTLE framework, SWOT analytical model, and Porter's Five Force analytical model has increased the richness of the market analysis. 

Key Industrial segments

By Type

• Bifidobacterium


• Lactobacillus and 


• Others

By Application

• Functional food and beverages


• Dietary Supplements


• Animal Nutrition and 


• Others