Carbonated Soft Drinks Market Research Report by Flavour (Cola, Lemon, Lime, Orange and Others), Packaging Type (Bottles and Cans), Distribution Channel (Store-Based [Supermarkets and Hypermarkets, Convenience Stores and others] and Non-Store-Based) and Region (North America, Europe, Asia-Pacific, and Rest of the World) - Forecast till 2027

Carbonated Soft Drinks Market Overview

Carbonated Soft Drinks Market is Expected to Register a Growth Rate of 3.80% During the Forecast Period of 2020 - 2027 to Reach USD 370 Billion by 2027. The rise and a positive change in the customer preferences for carbonated soft drinks is one of the major reasons that are responsible for the market growth during the period.

Manufacturers enjoy complete control over the final quality of goods that reaches the target audience and the services that the customers tend to enjoy and hence, the manufacturers have a major role in driving the global demand for the market operations during the forecast period.

Covid 19 Analysis of Carbonated Soft Drinks Market

The obnoxious outbreak of the coronavirus diseases and its recognition as a pandemic by the WHO has not only created havoc in the minds of the people but has also, developed various challenges for the healthcare services and service providers to deal with and conquer subsequently. However, the consumption of snacks, appetizers, and carbonated soft drinks market has increased since the pandemic has hit. One of the major reasons behind this is the lockdown which has forced people to sit back at their places and opt for alternate means to keep themselves busy and do something productive. With snacks like chips or fried food items, carbonated soft drinks are considered a must owing to their ability to help in better and faster digestion. Also, the rising taste of these drinks amongst millennials has increased since the arrival of the pandemic.

Post the pandemic, the demand is likely to increase as they are easily available in all the supermarkets, hypermarkets, local stores, and other places. Also, to have a better reach, the prominent players of the market are enhancing the availability of these drinks in the form of taste, texture, and appearance that will positively impact the market operations during the forecast period. Also, the market is flexible that is supporting the entry of new companies and startups to experiment and introduce new kinds of products with new tastes in the carbonated soft drinks market during the forecast period.

Market Dynamics

Drivers

The manufacturers of carbonated soft drinks market are making a smart move by opting for a smart move of natural approaches. This attempt is to appeal to the customers who are in search of a convenient option and wish to opt for healthier options. The easy availability of these drinks in the market is helping them enjoy the tag of the on-the-go drinks and has no signs of a slowdown. The ready-to-drink market is enjoying better limelight owing to its ability to target the needs and willingness to intake such goods as a part of the market. Hence, the producers are taking the creativity angle high and going for vibrant packaging that will suit the demands of people who have a time crush and are willing to invest in products that are quick to consume and form a great part of their active lifestyles.

Restraints

However, the consumers are realizing their health needs and the demand graph is witnessing a gradual shift towards products that have a low sugar content and better stress-relieving properties. Also, there are many awareness programs on the run to convince the consumers that these drinks are likely to have a bad impact on the nervous system functioning and bone health. Hence, the market is likely to witness restraints on the way of its growth during the forecast period.

Technology Analysis

The carbonated soft drinks market is home to various technological advancements that are resulting in major transformations related to the production process of these drinks in the market. The producers and manufacturers have been making use of the advanced laser technology that is replacing the inkjet technology related to the labeling and packaging of beverages. This is resulting in offering unique benefits to the goods and their sales during the period. The processing codes are fast and permanent printing is enabling the manufacturers to opt for better integration with the products’ production lanes. Hence, the final cost of the products is reduced and fits the budget of the target audience well.

Study Objectives

• To have a detailed analysis of the impact of the pandemic on carbonated soft drinks marketoperations and the market dynamics in the form of the market growth drivers and opportunities, that will help the market recover the losses and thus, stimulate a demand that goes well with the expansion predictions as laid down by the market leaders and industry experts.


• To study the revenue earning potential held by the market segments that will lead the operations during the period and hence, grow as per the predictions. The report further discusses the ability of the segments to fulfill the demand of the target audience.


• To draw a competitive graph amongst the prominent players of the market that will help in understanding the scope of the players to emerge as international trendsetters during the forecast period.

Segment Overview

The carbonated soft drinks market analysis highlights the responsibility of the global market segments to earn better revenues that will impact the market value by the end of the period. The market has been segmented based on the following:

Based on the flavor outlook

The flavor outlook segment of the market depicts that the carbonated soft drinks market producers are producing products in cola, citrus, and other flavors.

Based on the product distribution channel

The carbonated soft drinks market growth is dependent on its wide availability in areas like online stores, hypermarkets, convenience stores, outlets, D2C, gas stations, mass merchandisers, amongst others.

Based on the global regions

The carbonated soft drinks market operations are rather more prevalent in 5 major regions. These are North America, Central, and South America, the Middle East and Africa, Europe, and the APAC region.

Regional Analysis

During the forecast period, the North American region is likely to continue the trends of the previous forecast period and continue to grow at a stunning pace. In the upcoming years, carbonated soft drinks market players are expected to enjoy a solid presence amongst the HNWI population. The rising inclination of consumers towards these market products is encouraging the market players to design products that are parallel with the consumption needs of both elderly and the children belonging to this region.

Competitive Landscape

The rising competition is prevalent in the following prominent players of the carbonated soft drinks market:

• PepsiCo, Inc. (US)


• Keurig Dr. Pepper Inc. (US)


• Jones Soda Co. (US)


• The Coca-Cola Company (US)


• Reeds Inc. (US)


• Appalachian Brewing Company (US)


• National Beverage Corp. (US)


• F&N Foods Pte Ltd (Singapore)


• Tru Blu Beverages (Australia)


• Cott Corporation (US)


• Postobón S.A.(Colombia)


• Britvic Soft Drinks Limited (UK)

Recent Developments

• Pepsi Mango was released by Pepsi in March 2021, as a new flavor in the US market. This flavor is a combination of rich caramel and bright citrus notes and includes mango in huge quantities. To solve the low sugar content needs of a large chunk of the population, these drinks are available in zero sugar variants alongside the normal varieties in various parts of the US.


• The cola flavor of the carbonated soft drinks market goods held the largest market share that amounted to 55% since the coronavirus outbreak in 2020. However, during the ongoing forecast period, the citrus segment is expected to show better growth results with an expectation to grow at a CAGR of 4.9%.


• One of the main reasons that lead to a steady growth of the market even when the pandemic hit the sectors is the availability of online stores and the D2C segment which is expected to emerge as one of the key buying mediums that will increase the number of satisfied customers that have a thing for online and mobile shopping. They don’t hesitate the willingness of the consumers to pay premium prices for the same.

Report Overview

The carbonated soft drinks market report puts light on the market dynamics that will help to lead the market operations during the forecast period. The market report depicts the performance of the market segments at global locations and discusses the role of the participating regions in the global market operations. The report highlights the role of the key market players and the recent developments undertaken by them during the period.