Rising demand for beverages high in probiotics is expected to drive market expansion in the near future at a CAGR of 16.20% during the forecast period 2023 to 2032

Market Research Future (MRFR) has published on the “Global Kombucha Fermented Drink Market”.

The kombucha fermented drink market is estimated to register a CAGR of 16.20% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global kombucha fermented drink market - PepsiCo Inc (KeVita), GT’s Living Food, Health-Ade LLC, Remedy Drinks, BREW DR. KOMBUCHA, GO Kombucha, Lo Bros., Brothersandsisters, BB Kombucha, København Kombucha, Real Kombucha, and Equinox Kombucha.

Market Highlights

The global kombucha fermented drink market is accounted to register a CAGR of 16.20% during the forecast period and is estimated to reach USD XX billion by 2032.

The market for fermented drinks like kombucha has grown due to growing consumer knowledge of its health advantages, increased demand for beverages high in probiotics, and an increasing interest in natural and organic products. The market's growth is further aided by the popularity of unusual flavors and the movement toward healthier beverage options. Furthermore, the market for fermented drinks made from kombucha is expanding due to a shift in customer tastes toward sustainable and eco-friendly products. Additionally, the industry gains from consumers' increased focus on wellness and overall well-being, as they seek for beverages that support gut health and overall wellbeing.

Segment Analysis

The global kombucha fermented drink market has been segmented into product and distribution channel.

On the basis of product, the market is segmented into Conventional and Hard. The conventional segment was attributed to holding the largest market share in 2022. The industry is expanding because consumers are beginning to accept functional beverages more and more. These drinks are substituted for carbonated sodas and even coffee in order to stay hydrated. Increased product releases and flavor innovation are expected to support segment growth.

Based on distribution channel, the global kombucha fermented drink market has been segmented into Off-trade (Supermarkets & Hypermarkets, Online, Others) and On-trade. The off-trade segment was expected to hold the largest market share in 2022. Off-trade channels offer discounts and offers together with a wide assortment of products from different companies. Due to their large consumer base, businesses also first introduce or launch their items at enormous hypermarkets and supermarkets.

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Regional Analysis

The global kombucha fermented drink market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe kombucha fermented drink market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The kombucha fermented drink market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World kombucha fermented drink market comprises of Middle East, Africa, and Latin America.

The largest market share for kombucha fermented drink was maintained by the North American regional sector propelled by elements such as the area's propensity for functional and natural drinks, its emphasis on organic and ecological goods, and its recognition of health and wellness trends. Due to growing interest in the probiotics in kombucha and its potential health benefits, the beverage has become more popular, especially in the US.

Moreover, the Europe market has been persistently growing in the forecast period due to consumers' increasing interest in natural and functional beverages and their growing health consciousness. The region's need for probiotic-rich products makes sense given kombucha's purported health benefits. The primary factors driving the industry are the increasing availability of a broad range of flavor profiles to accommodate varying consumer preferences, the use of organic and artisanal brewing processes, and a strong emphasis on sustainability.

Additionally, Asia Pacific is anticipated to experience the quickest growth over the forecast period due to the factors such as an increase in disposable income, a propensity for traditional fermented drinks, and a growing number of consumers who are health-conscious. Functional drinks with high probiotic content are becoming more and more popular, and prominent players in the market include Japan,China, and South Korea.

Furthermore, the rest of the world's kombucha fermented drink market is divided into the Middle East, Africa, and Latin America. Owing to consumers' growing awareness of health and wellness, the rest of world kombucha fermented drink market has experienced substantial growth. This trend can be attributed to rising disposable earnings as well as a preference for natural and functional drinks. Adapting flavors and ingredients locally also helps to appeal to a wide range of palates.

Key Findings of the Study

• The global kombucha fermented drink market is expected to reach USD XX billion by 2032, at a CAGR of 16.20% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market influenced by elements like rising disposable income, a preference for traditional fermented beverages, and a surge in health-conscious consumers.


• Based on product, the conventional segment was attributed to holding the largest market in 2022, with an approximate market share of 45–65%.


• PepsiCo Inc (KeVita), GT’s Living Food, Health-Ade LLC, Remedy Drinks, BREW DR. KOMBUCHA, GO Kombucha, Lo Bros., Brothersandsisters, BB Kombucha, København Kombucha, Real Kombucha, and Equinox Kombucha.