Kombucha Market is slated to cross USD 7.0 Billion by 2027 registering a CAGR of 19.5% from 2020 - 2027. Kombucha is a type of sweet and fizzy beverage that has black tea or green tea at its base. Kombucha is fermented with tea fungus known as SCOBY; it is a symbiotic culture of acetic acid bacteria, and due to that, the shelf life is higher of kombucha. Kombucha has probiotics and friendly bacteria that boost the person’s health. Kombucha offers many health benefits such as good guy health, reduced infection risk, increase mental health, and liver health. Kombucha looks like a Yellow-orange beverage, and it has a slightly sour taste. Kombucha is produced from bacteria and enzyme culture form, and its unique taste makes it stand out from other beverages available in the kombucha market.
Kombucha has also been found to be very effective for the treatment of arthritis, cancer, and other dangerous diseases; it helps the body detox, increase metabolism, control headache, rebuilding connective tissues. Companies are investing in healthy beverages to meet the health drinks Demand of consumers. Companies are also investing in the kombucha industry through various social media platforms. The Market for Kombucha is rapidly growing with the adoption of healthy habits of the consumer and increasing health issues among consumers every day, boosting the kombucha industry trends. There are many types of flavors of kombucha, and a wide range of options is fueling the kombucha market trends. Apart from that attractive packaging, and marketing by the manufacturers have a great impact on the Market for Kombucha growth.
According to the Kombucha Market analysis, the market was valued at $0.6 billion in 2015, and it is expected to grow at a CAGR rate of 17.50% in the forecast period. People have been drinking fermented tea for years for its probiotic benefits and its taste. Innovative marketing with producing kombucha with different flavors and ingredients such as lemon, coffee, berries, and ginger is expected to boost the kombucha industry growth in the forecast period. Advanced technology in bottling and automated labeling can increase the kombucha market size. Manufacturers have partnered with various supermarkets, online stores, and other stores to boost the kombucha industry size. Supermarkets are one of the best places to distribute kombucha, and the attractive packaging is boosting the kombucha target market.
Due to the outbreak of coronavirus, many factories were closed across the countries due to the imposition of lockdown and social distancing guidelines by the government to control the spread of coronavirus. But it had a positive impact on the kombucha target market. The medical stores were open, and the manufacturing of essential health supplies continued. According to the study of the national center for biotechnology information, 2020 drinking kombucha is very beneficial amidst the covid-19 pandemic as kombucha can bossy the immune system due to its anti-inflammatory and antioxidant properties. Government across many countries advised consuming kombucha. The Kombucha tea whole foods market was in high demand due to its health benefits, and consumer awareness boosted the demand of the kombucha tea whole foods market. Due to the high demand for healthy drinks, the manufacturers increased their production capacities. Immunity-boosting beverages will have a huge demand in the future due to the covid-19 pandemic. So overall, covid-19 had a great impact on the kombucha market, and it will boost the demand of the market in the future.
There are many factors that influence the kombucha industry in a positive way, and those are called market drivers. And the factors that can hamper the growth of the kombucha industry are called market restraints.
One of the major drivers of the kombucha market is the growing adoption of kombucha over alcohol; as the world health organization says, nearly 3 million people die every year due to alcohol consumption which has shifted the taste towards fermented tea and other non-alcoholic drinks across the world. The popularity of refreshing drinks and ready-to-drink drinks has encouraged the consumer to drink kombucha. The preference of consumers towards non-alcoholic drinks and healthier drinks is driving the kombucha market size. Apart from that, growing consumer preference towards healthy beverages will drive the kombucha industry. Probiotic drinks are consumed by people suffering from lactose intolerance and constipation. And the various health benefits of kombucha will drive the market for kombucha. Also, the availability of various types of flavors is expected to drive the market. Consumers love to try new flavors these days, and this is encouraged the manufacturers to add new flavors and ingredients to lure customers towards their products. Some of the new flavors include blueberry, guava, hibiscus, and more. Various herbs, fruits, spices, and juices are included in flavoring kombucha.
Rising health problems of people have shifted the preference towards healthy drinks; as a result, it is expected to bring opportunities for the fresh kombucha market. Covid-19 pandemic has encouraged people to adopt healthy habits and healthy foods. As a result, the consumption of kombucha is increasing. After the pandemic, people understand the value of a better immune system; as a result, it will generate opportunities for the kombucha market. Various flavor types are available in the market, and so many options of flavor will generate opportunities for the market.
Various regulations have been strictly observing the alcohol control in different types of beverages as it can be a risk for people. It can be a big problem for people undergoing some type of medication. Also, there is a chance that the alcohol ratio might change when the product travels from manufacturer to retailer due to secondary fermentation, and the flavor can also contribute to the alcohol content of the beverage. The overcome these problems, the government has imposed strict rules on alcohol content in beverages. According to the United States Food and drug administration, the alcohol content in the drinks should not be above 0.5% during the production or after packaging. And numerous regulations can be restraints for the kombucha market.
There are many areas where people have not adopted kombucha, and they are consuming other types of beverages; as a result, it has become a challenge for the market. Also, the underdeveloped areas have no idea about the production of kombucha as it has become another challenge for the market. But the market key players are trying to overcome these challenges and boost the demand of the kombucha market.
Cumulative Growth Analysis
The kombucha market was valued at $0.6 billion in 2015, and it is expected to grow at a CAGR rate of 17.50% in the forecast period. Increasing health awareness in people, benefits of healthy drinks, availability of different types of flavors will drive the market Demand.
The kombucha market is segmented based on type, packaging, distribution channel, and region.
By Type- By type, the global market is segmented into black tea, green tea, and others; among these, green tea is expected to gain the highest growth in the coming years.
By Packaging- On the basis of packaging, the global market is further divided into metal, plastic, glass, and others. Among them, plastic holds a major kombucha industry share due to various advantages, according to kombucha industry report.
By Distribution Channel- On the basis of distribution channel, the kombucha market further carried out into store-based, non-store based. Among them, the store-based channel is expected to have the highest share in the forecast period, according to kombucha market report.
Region- On the basis of region, the market is divided into North America, Europe, Asia Pacific, and the rest of the world.
The major regions in the kombucha market are North America, Europe, Asia Pacific, and the rest of the world. North America holds the highest global market share, according to kombucha market analysis. Canada has a strong presence in the kombucha industry, and it is driving the growth of the market in this region. The Asia Pacific is the fastest-growing region in the kombucha industry, and China is the major country in the kombucha market, and the adoption of healthy drinks is driving the market for kombucha in China. Many people in India suffer from various health problems like joint pain, arthritis, and others. So, the high demand for kombucha and increasing population are driving the kombucha industry in this region. The European region is also expected to see positive growth with increasing health problems and increasing demand for healthy beverages in this region.
The major regions in the Kombucha Market are:
In February 2019, Health-Ade launched six new flavors for Kombucha in the glass bottle lineups such as cherry berry, passionfruit-tangerine, grapefruit, tropical punch, strawberry-lemonade, and peach-mango.
On the basis of type, the global kombucha market is segmented into green tea, black tea, and others.
kombucha market majorly uses plastic, metal, glass, and others.
Growing awareness about the health benefits of kombucha is a major driver for the global kombucha market.
North America holds the dominant share in the global kombucha market.
Key players in the kombucha market include Kevita Inc., Kombucha Wonder Drink, and Kosmic Kombucha, among others.