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Japan COVID 19 Diagnostics Market

ID: MRFR/MED/51437-HCR
200 Pages
Rahul Gotadki
October 2025

Japan COVID-19 Diagnostics Market Research Report By Test Type (PCR Tests, Antigen Tests, Antibody Tests, CRISPR Tests), By End User (Hospitals, Clinics, Laboratories, Home Care), By Sample Type (Nasopharyngeal Swabs, Oropharyngeal Swabs, Saliva, Serum) and By Distribution Channel (Direct Sales, Retail Pharmacies, Online Sales) - Growth & Industry Forecast 2025 To 2035

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Japan COVID 19 Diagnostics Market Summary

As per Market Research Future analysis, the COVID-19 Diagnostics Market Size was estimated at 295.37 USD Million in 2024. The covid 19-diagnostics market is projected to grow from 313.44 USD Million in 2025 to 567.5 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 6.1% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The Japan COVID-19 Diagnostics Market is experiencing robust growth driven by technological advancements and increased public awareness.

  • Technological advancements in diagnostics are enhancing the accuracy and speed of testing methods.
  • The largest segment in the market is the molecular diagnostics segment, while the fastest-growing segment is the rapid testing segment.
  • Regulatory support is facilitating quicker approvals for new diagnostic tests, thereby boosting market growth.
  • Rising demand for rapid testing and government initiatives are key drivers propelling the market forward.

Market Size & Forecast

2024 Market Size 295.37 (USD Million)
2035 Market Size 567.5 (USD Million)
CAGR (2025 - 2035) 6.12%

Major Players

Abbott Laboratories (US), Roche Diagnostics (CH), Thermo Fisher Scientific (US), Siemens Healthineers (DE), BD (Becton, Dickinson and Company) (US), Cepheid (US), Hologic (US), PerkinElmer (US)

Japan COVID 19 Diagnostics Market Trends

The covid 19-diagnostics market is currently experiencing notable developments, driven by advancements in technology and increasing demand for rapid testing solutions. In Japan, the emphasis on early detection and efficient management of covid 19 cases has led to a surge in the adoption of innovative diagnostic tools. These tools are designed to provide accurate results in a timely manner, which is crucial for effective public health responses. Furthermore, the integration of artificial intelligence and machine learning into diagnostic processes appears to enhance the accuracy and speed of testing, thereby improving overall healthcare outcomes. Moreover, the regulatory landscape in Japan is evolving to accommodate new diagnostic technologies. Authorities are actively working to streamline approval processes for novel testing methods, which may facilitate quicker access to essential diagnostic tools. This regulatory support, combined with a growing awareness of the importance of testing, suggests a positive trajectory for the covid 19-diagnostics market. As the healthcare sector continues to adapt to changing needs, the focus on innovative solutions is likely to shape the future of diagnostics in Japan, ensuring that the population remains well-equipped to manage potential outbreaks effectively.

Technological Advancements

The covid 19-diagnostics market is witnessing rapid technological innovations, particularly in the development of point-of-care testing devices. These advancements enable healthcare providers to deliver immediate results, which is essential for timely decision-making in clinical settings. The integration of digital platforms for data management further enhances the efficiency of diagnostic processes.

Regulatory Support

Regulatory bodies in Japan are increasingly supportive of new diagnostic technologies, aiming to expedite the approval process for innovative testing methods. This proactive approach may lead to a more dynamic market environment, allowing for quicker access to essential diagnostic tools that can address public health needs effectively.

Increased Public Awareness

There is a growing awareness among the Japanese population regarding the importance of regular testing for covid 19. This heightened awareness is likely to drive demand for diagnostic services, as individuals seek to ensure their health and safety. Consequently, healthcare providers may expand their offerings to meet this increasing demand.

Japan COVID 19 Diagnostics Market Drivers

Rising Demand for Rapid Testing

The covid 19-diagnostics market in Japan experiences a notable surge in demand for rapid testing solutions. This trend is driven by the need for quick results, particularly in high-traffic areas such as airports and public events. The Japanese government has emphasized the importance of rapid testing to facilitate safe travel and public gatherings. As of November 2025, the market for rapid antigen tests has expanded significantly, with a reported growth rate of approximately 25% annually. This demand is likely to continue as the public seeks reassurance regarding health safety, thereby propelling the covid 19-diagnostics market forward.

Government Initiatives and Funding

Government initiatives play a crucial role in shaping the covid 19-diagnostics market in Japan. The Japanese government has allocated substantial funding to enhance testing capabilities and improve diagnostic technologies. In 2025, it was reported that the government invested over $500 million in research and development for innovative diagnostic solutions. This funding aims to support local manufacturers and encourage the development of advanced testing kits. Such initiatives not only bolster the market but also ensure that Japan remains at the forefront of diagnostic technology, potentially increasing the market's competitiveness on an international scale.

Integration of AI and Machine Learning

The integration of artificial intelligence (AI) and machine learning technologies is transforming the covid 19-diagnostics market in Japan. These technologies enhance the accuracy and efficiency of diagnostic tests, allowing for quicker identification of positive cases. As of November 2025, several Japanese companies have begun to implement AI-driven algorithms in their testing processes, which reportedly improve diagnostic accuracy by up to 30%. This technological advancement not only streamlines testing procedures but also increases the overall reliability of results, thereby fostering greater trust in the covid 19-diagnostics market.

Increased Focus on Preventive Healthcare

There is a growing emphasis on preventive healthcare within the covid 19-diagnostics market in Japan. This shift is largely influenced by the public's heightened awareness of health risks associated with infectious diseases. As a result, individuals are increasingly seeking regular testing as a preventive measure. The market has seen a rise in subscription-based testing services, allowing consumers to access regular testing at their convenience. This trend is expected to contribute to a sustained growth rate of approximately 20% in the covid 19-diagnostics market over the next few years, as preventive healthcare becomes a priority for many.

Collaboration Between Public and Private Sectors

Collaboration between public and private sectors is emerging as a key driver in the covid 19-diagnostics market in Japan. Partnerships between government agencies and private diagnostic companies are fostering innovation and improving testing infrastructure. These collaborations have led to the development of new testing methodologies and the rapid deployment of testing kits across the country. As of November 2025, such partnerships have resulted in a 15% increase in testing capacity, enabling quicker responses to potential outbreaks. This synergy is likely to enhance the overall effectiveness of the covid 19-diagnostics market, ensuring that Japan can effectively manage public health challenges.

Market Segment Insights

By Test Type: PCR Tests (Largest) vs. Antigen Tests (Fastest-Growing)

The market share distribution among test types in the Japan covid 19-diagnostics market reveals that PCR Tests represent the largest segment, dominating the landscape due to their high sensitivity and accuracy. Antigen Tests, while currently smaller in share, are rapidly gaining traction, primarily driven by their speed and ease of use in various settings, making them an attractive option for mass testing campaigns. Growth trends indicate a significant shift towards Antigen Tests as they cater to the urgent needs of point-of-care testing and large-scale screenings. The demand for rapid testing solutions, coupled with advancements in technology and regulatory support for quicker approvals, are key drivers for this segment. As a result, the market is likely to witness increased investments in the development of Antigen Tests, fostering competition and innovation.

PCR Tests (Dominant) vs. Antigen Tests (Emerging)

PCR Tests are the dominant force in the Japan covid 19-diagnostics market, known for their ability to detect viral RNA with high specificity. Their established presence in clinical laboratories ensures a trusted and widely accepted method for diagnosing COVID-19 infections. On the other hand, Antigen Tests are emerging rapidly due to their favorable characteristics such as cost-effectiveness and quick results, making them ideal for broad public screening initiatives. While PCR Tests maintain a solid market position, Antigen Tests are becoming increasingly essential for timely detection and managing outbreaks, offering a complementary approach to traditional diagnostic methods.

By End User: Hospitals (Largest) vs. Clinics (Fastest-Growing)

In the Japan covid 19-diagnostics market, the distribution of market share among the end user segments reveals that hospitals hold the largest share, significantly influencing the overall diagnostics landscape. This segment's dominance is attributed to their capacity to manage large-scale testing and treatment, along with government support and funding dedicated to enhancing healthcare infrastructure. On the other hand, clinics are recognized as the fastest-growing segment. The rising popularity of point-of-care testing and telemedicine solutions has driven their growth. This shift is fueled by an increasing awareness of healthcare accessibility and convenience among patients, resulting in a heightened demand for rapid diagnostic solutions within clinic environments.

Hospitals: Dominant vs. Clinics: Emerging

Hospitals remain the dominant player in the Japan covid 19-diagnostics market, primarily due to their extensive resources, which include advanced technology and skilled personnel trained to handle complex diagnosis and treatment processes. They play a crucial role in the comprehensive management of covid 19 cases. Clinics, while emerging, have rapidly adapted to meet the demand for diagnostic services with innovative practices such as mobile testing units and home collection kits. The adaptability of clinics makes them an increasingly vital component of the healthcare ecosystem, addressing the urgent need for efficient testing and treatment in more accessible settings. Their growth signifies a shift towards decentralized healthcare, ensuring that diagnostics are available to a wider population.

By Sample Type: Nasopharyngeal Swabs (Largest) vs. Saliva (Fastest-Growing)

In the Japan covid 19-diagnostics market, the distribution of market share among sample types shows that nasopharyngeal swabs hold the largest portion, significantly contributing to testing protocols. Oropharyngeal swabs follow closely, while saliva samples have emerged as a preferred choice due to their ease of collection. Serum samples, while important, remain less utilized in comparison to swabs and saliva. The growth trends indicate that while nasopharyngeal swabs dominate the market, saliva is quickly becoming the fastest-growing sample type. This shift is driven by advancements in diagnostic technologies, increased preference for non-invasive testing methods, and the efficiency of saliva collection. As public health measures adapt to lessen invasive procedures, the demand for saliva testing is expected to rise considerably.

Nasopharyngeal Swabs (Dominant) vs. Saliva (Emerging)

Nasopharyngeal swabs play a dominant role in the testing landscape of the Japan covid 19-diagnostics market due to their established reliability and accuracy in detecting the virus. They are the standard method utilized in hospitals and testing centers, ensuring high-quality results. In contrast, saliva has emerged as an alternative that is gaining traction, particularly for its non-invasive collection process and patient convenience. Saliva's rise can be attributed to its potential for widespread use in various settings, including home testing, making it an attractive option for rapid diagnostic approaches. As the market evolves, these two sample types signify the balance between traditional testing methods and innovative, user-friendly alternatives.

By Distribution Channel: Online Sales (Largest) vs. Retail Pharmacies (Fastest-Growing)

In the Japan covid 19-diagnostics market, the distribution of market share among various channels showcases Online Sales as the dominant channel, leveraging the growing preference for online shopping among consumers. Retail Pharmacies also hold a significant position in the distribution landscape, while Direct Sales contribute minimally to the overall share, reflecting a shift in consumer behavior towards more accessible purchasing options. The growth trends within this segment indicate a robust expansion for Online Sales, driven by technology advancements and increased internet penetration. Retail Pharmacies are emerging as the fastest-growing channel, supported by government initiatives for widespread testing and increasing consumer demand for easily accessible diagnostic solutions. This competitive dynamic highlights the evolving landscape of distribution channels in the market.

Online Sales (Dominant) vs. Retail Pharmacies (Emerging)

Online Sales in the Japan covid 19-diagnostics market is characterized by its convenience and accessibility, catering to a tech-savvy population that prefers purchasing from the comfort of their homes. This channel has adapted quickly, with swift logistics and a user-friendly interface, ensuring timely delivery of diagnostic products. In contrast, Retail Pharmacies are gaining momentum as an emerging channel, providing a critical touchpoint for consumers seeking immediate access to testing solutions. The brick-and-mortar presence of pharmacies allows them to serve as trusted sources of information and support for customers, driving foot traffic and boosting sales. Together, these channels reflect the diverse preferences of consumers during the pandemic.

Get more detailed insights about Japan COVID 19 Diagnostics Market

Key Players and Competitive Insights

The covid 19-diagnostics market in Japan is characterized by a competitive landscape that is both dynamic and multifaceted. Key growth drivers include the ongoing demand for rapid testing solutions, advancements in diagnostic technologies, and the increasing emphasis on public health preparedness. Major players such as Abbott Laboratories (US), Roche Diagnostics (CH), and Thermo Fisher Scientific (US) are strategically positioned to leverage these trends. Abbott Laboratories (US) focuses on innovation in point-of-care testing, while Roche Diagnostics (CH) emphasizes its extensive portfolio of molecular diagnostics. Thermo Fisher Scientific (US) is enhancing its capabilities through strategic partnerships and technological advancements, collectively shaping a competitive environment that prioritizes rapid response and technological integration.

In terms of business tactics, companies are increasingly localizing manufacturing to enhance supply chain resilience and reduce lead times. The market structure appears moderately fragmented, with several key players exerting significant influence. This fragmentation allows for a variety of testing solutions, catering to diverse consumer needs while fostering competition among established and emerging players.

In October 2025, Roche Diagnostics (CH) announced the launch of a new rapid antigen test designed to provide results in under 15 minutes. This strategic move is likely to enhance Roche's market share by addressing the urgent need for quick testing solutions, particularly in high-traffic environments such as airports and schools. The introduction of this product aligns with the growing demand for efficient diagnostic tools, positioning Roche as a leader in rapid testing.

In September 2025, Abbott Laboratories (US) expanded its collaboration with local health authorities to enhance testing accessibility in rural areas. This initiative not only demonstrates Abbott's commitment to public health but also strengthens its market presence by ensuring that its testing solutions reach underserved populations. Such partnerships are crucial in a landscape where equitable access to diagnostics is increasingly prioritized.

In August 2025, Thermo Fisher Scientific (US) unveiled a new AI-driven platform aimed at streamlining laboratory workflows and improving diagnostic accuracy. This technological advancement reflects a broader trend towards digitalization in the diagnostics sector, suggesting that companies are investing in innovative solutions to enhance operational efficiency and patient outcomes. The integration of AI into diagnostics may redefine competitive advantages in the market.

As of November 2025, current trends indicate a shift towards digitalization, sustainability, and AI integration within the competitive landscape. Strategic alliances are becoming increasingly important, as companies seek to combine resources and expertise to enhance their offerings. Looking ahead, competitive differentiation is likely to evolve from traditional price-based competition to a focus on innovation, technological advancements, and supply chain reliability. This shift underscores the necessity for companies to adapt and innovate continuously in order to maintain a competitive edge.

Key Companies in the Japan COVID 19 Diagnostics Market market include

Industry Developments

Recent developments in the Japan COVID-19 Diagnostics Market have shown significant momentum, particularly with innovations from companies like Abbott Laboratories, Roche, and Fujifilm. In October 2023, Terumo launched a new rapid antigen test aimed at facilitating quicker screening in healthcare settings, responding to ongoing demand for timely diagnostics. 

Additionally, Bio-Rad Laboratories announced enhancements to its PCR technology for better specificity and speed in testing. Current affairs indicate a strong move towards automating laboratory processes, as Sysmex introduced advanced robotics that streamlines testing workflows. On the merger and acquisition front, Mitsubishi Chemical has been reported to explore strategic partnerships with local biotech firms to enhance its diagnostics portfolio as of August 2023. 

Furthermore, Eiken Chemical and Hologic made strides with collaborative efforts to expand their diagnostic offerings in Japan, with recent emphasis on multiplex testing capabilities that accommodate various respiratory pathogens alongside SARS-CoV-2. Overall, this heightened growth trajectory, driven by advancements and strategic alignments, highlights the necessity for accessible and efficient COVID-19 diagnostics in Japan’s healthcare landscape, particularly in light of any emerging variants.

 

Future Outlook

Japan COVID 19 Diagnostics Market Future Outlook

The COVID 19 Diagnostics Market in Japan is projected to grow at a 6.12% CAGR from 2024 to 2035, driven by technological advancements and increasing healthcare investments.

New opportunities lie in:

  • Development of rapid testing kits for home use
  • Integration of AI for predictive diagnostics
  • Expansion of telehealth services for remote consultations

By 2035, the market is expected to achieve substantial growth and innovation.

Market Segmentation

Japan COVID 19 Diagnostics Market End User Outlook

  • Hospitals
  • Clinics
  • Laboratories
  • Home Care

Japan COVID 19 Diagnostics Market Test Type Outlook

  • PCR Tests
  • Antigen Tests
  • Antibody Tests
  • CRISPR Tests

Japan COVID 19 Diagnostics Market Sample Type Outlook

  • Nasopharyngeal Swabs
  • Oropharyngeal Swabs
  • Saliva
  • Serum

Japan COVID 19 Diagnostics Market Distribution Channel Outlook

  • Direct Sales
  • Retail Pharmacies
  • Online Sales

Report Scope

MARKET SIZE 2024 295.37(USD Million)
MARKET SIZE 2025 313.44(USD Million)
MARKET SIZE 2035 567.5(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 6.12% (2024 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Million
Key Companies Profiled Abbott Laboratories (US), Roche Diagnostics (CH), Thermo Fisher Scientific (US), Siemens Healthineers (DE), BD (Becton, Dickinson and Company) (US), Cepheid (US), Hologic (US), PerkinElmer (US)
Segments Covered Test Type, End User, Sample Type, Distribution Channel
Key Market Opportunities Integration of advanced AI technologies in covid 19-diagnostics market enhances accuracy and efficiency of testing.
Key Market Dynamics Technological advancements drive innovation in diagnostics, enhancing accuracy and speed in response to evolving health needs.
Countries Covered Japan

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FAQs

What is the expected market size of the Japan COVID-19 Diagnostics Market in 2024?

The Japan COVID-19 Diagnostics Market is expected to be valued at 236.1 million USD in 2024.

What is the forecasted growth rate for the Japan COVID-19 Diagnostics Market from 2025 to 2035?

The market is projected to grow at a compound annual growth rate (CAGR) of 5.028 percent from 2025 to 2035.

By 2035, what will be the estimated value of the Japan COVID-19 Diagnostics Market?

By 2035, the Japan COVID-19 Diagnostics Market is expected to reach a value of 405.0 million USD.

Which test type is anticipated to dominate the Japan COVID-19 Diagnostics Market by 2035?

PCR Tests are expected to dominate the market, valued at 175.0 million USD by 2035.

What will be the market value for Antigen Tests in 2035?

The market for Antigen Tests is projected to be valued at 120.0 million USD in 2035.

Who are the key players in the Japan COVID-19 Diagnostics Market?

Major players in the market include Abbott Laboratories, Roche, and Terumo among others.

What is the expected market size for Antibody Tests in 2024?

Antibody Tests are valued at 50.0 million USD in 2024.

What is the forecasted market value for CRISPR Tests by 2035?

The market for CRISPR Tests is expected to reach 30.0 million USD by 2035.

How much is the Japan COVID-19 Diagnostics Market valued for PCR Tests in 2024?

The PCR Tests market is valued at 100.0 million USD in 2024.

What challenges are currently affecting the Japan COVID-19 Diagnostics Market?

The market faces challenges related to evolving regulatory requirements and competition among key players.

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