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India Online Food Delivery Market Research Report Information By Type (Restaurant-to-Consumer and Platform-to-Consumer), By Payment (Cash On Delivery and Online), By Cuisine (Fast Food, Indian, Chinese, Italian and Others) – India Market Forecast Till 2032

ID: MRFR/ICT/20016-HCR | 128 Pages | Author: Aarti Dhapte| July 2024

India Online Food Delivery Market Overview

India's Online Food Delivery Market Size was valued at USD 44.8 Billion in 2022. The Online Food Delivery market industry is projected to grow from USD 52.50 Billion in 2023 to USD 186.9 Billion by 2032, exhibiting a compound yearly growth rate (CAGR) of 17.20% during the forecast period (2024 - 2032). The rising number of smartphone users and the growing prevalence of internet access are the main market drivers anticipated to propel the Online Food Delivery market in India.

Source: The Primary Research, Secondary Research, MRFR Database and Analyst Review

India Online Food Delivery Market Trends

  • Surging adoption of mobile technology and the proliferation of smartphones are driving the market growth

The adoption of mobile technology and the proliferation of smartphones have a significant role in the growth of the online food delivery market CAGR. India has experienced a significant surge in smartphone penetration, fueled by affordable devices and widespread access to mobile internet connectivity. This trend has transformed the way consumers access and interact with online food delivery platforms, making it convenient and accessible for a vast demographic across urban and rural areas. With the convenience of ordering food on the go, anytime and anywhere, mobile apps have become the preferred channel for placing food orders, driving substantial growth in the online food delivery market. The rise of mobile technology has not only expanded the reach of online food delivery platforms but has also facilitated seamless user experiences through intuitive mobile apps and responsive websites. Food delivery apps offer user-friendly interfaces, personalized recommendations, and streamlined ordering processes, enhancing convenience and user engagement. Moreover, the integration of location-based services and real-time tracking features enables customers to track their orders in transit, providing transparency and peace of mind.

Furthermore, the increasing digital literacy and tech-savvy population in India have contributed to the growing acceptance of online transactions and cashless payments for food delivery. Mobile wallets, digital payment apps, and unified payment interfaces have gained widespread acceptance, offering secure and hassle-free payment options for online food orders. Cashback offers, discounts, and loyalty programs incentivize consumers to use digital payment methods, further driving the adoption of online food delivery services. Additionally, the COVID-19 pandemic has accelerated the shift towards contactless delivery and digital payments, as consumers prioritize safety and hygiene concerns, further reinforcing the importance of mobile technology in the online food delivery ecosystem. The proliferation of mobile technology has also spurred innovation and competition within the Indian online food delivery market, leading to the emergence of new players, business models, and service offerings. Food delivery platforms are investing in technology infrastructure, data analytics, and AI-driven algorithms to enhance operational efficiency, optimize delivery routes, and improve order accuracy. Moreover, partnerships with restaurants, cloud kitchens, and third-party logistics providers enable online food delivery platforms to expand their network, offer diverse cuisines, and ensure timely deliveries, catering to evolving consumer preferences and demand. Thus, driving the India Online Food Delivery market revenue.

India Online Food Delivery Market Segment Insights

  • Online Food Delivery Type Insights

The India Online Food Delivery market segmentation, based on type, includee platform-to-consumer segment dominated the market due to the shift in consumer behavior, the growing convenience of ordering food, and growing smartphone and internet penetration. Further, the broadening of food delivery platforms like Zomato, Uber Eats, and Swiggy increases global online delivery adoption. Moreover, the significant inclusion of smart technology by food delivery platforms for customer convenience is foreseen to offer the market large growth opportunities.

  • Online Food Delivery Payment Insights

The India Online Food Delivery market segmentation, based on payment, includes  The online category dominates the market. Payments made through UPI, net banking, payment wallets, and credit/debit cards are examples of payment services. The rising consumer awareness of digital money and the number of partnerships between online food delivery service providers and banks are boosting the adoption of online payment methods.

 Figure 1: India Online Food Delivery Market, by Payment, 2023 & 2032 (USD Billion)

Source: The Primary Research, Secondary Research, MRFR Database and Analyst Review

Online Food Delivery Cuisine Insights

The India Online Food Delivery market segmentation, based on cuisine, include the fast-food category dominates the market due to the growing demand for on-the-go snacks, convenience foods, and ready meals. The surge in restaurants and hotels is due to rapid globalization, and urbanization is anticipated to fuel the Indian online fast-food market. The rising consumer health consciousness and demand for healthy and tasty food boosts the market growth. Online food ordering is a convenient and simple way of ordering food via the websites or mobile apps of a restaurant, fast-food chain, app, or website that provides delivery options for multiple restaurants.

Online Food Delivery Country Insights

In India, online food delivery has become a transformative force in the culinary landscape, reshaping the way people dine and interact with food. With a burgeoning population, rapid urbanization, and changing lifestyles, online food delivery platforms have gained immense popularity across the country. Urban centers like Delhi, Mumbai, Bangalore, and Hyderabad have emerged as key hubs for online food delivery services, fueled by a growing appetite for convenience and variety. The market is highly competitive, with both domestic players like Zomato and Swiggy and international giants like Uber Eats vying for market share. Moreover, the COVID-19 pandemic has accelerated the adoption of online food delivery, with consumers increasingly relying on these platforms for safe and contactless dining experiences. As digital infrastructure improves and consumer preferences evolve, online food delivery is poised to continue its rapid growth trajectory, catering to diverse tastes and preferences across India.

India Online Food Delivery Key Market Players & Competitive Insights

Leading market players are investing largely in research and development in order to extend their product lines, which will help the Online Food Delivery market grow even more. Market players are also undertaking different strategic activities to extend their footprint, with important market developments including contractual agreements, new product launches, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and prevail in a more competitive and rising market climate, the Online Food Delivery industry must offer cost-effective items.

Major participants in the Online Food Delivery market are trying to raise the market demand by investing in research and development operations, including Jubilant FoodWorks Limited, Zomato Limited, Swiggy, Uber Eats, Dominos, McDonald's, Bundl Technologies Private Limited, Rebel Foods Private Limited, 

Key Companies in the Online Food Delivery market include

  • Jubilant FoodWorks Limited

  • Zomato Limited

  • Swiggy

  •  Uber Eats

  • Dominos

  •  McDonald's

  •  Bundl Technologies Private Limited

  • Rebel Foods Private Limited

  • Delightful Gourmet Private Limited

  •  Poncho Hospitality Private Limited

India Online Food Delivery Industry Developments

May 2022: Swiggy partnered with Garuda Aerospace to deliver groceries with the aid of drones in the city of Bengaluru in the Indian state of Karnataka and the Delhi-NCR region.

October 2021: Drizly was acquired by Uber Technologies Inc., and the two companies will start integrating their complementary delivery application and services. The purchase consideration was USD 1.1 billion, consisting of approx—18.7 million newly issued shares of Uber common stock plush cash.

India Online Food Delivery Market Segmentation

Online Food Delivery Type Outlook

  • Restaurant-to-Consumer

  •  Platform-to-Consumer

Online Food Delivery Payment Outlook

  •  Cash On Delivery

  • Online

Online Food Delivery Cuisines Outlook

  • Fast Food

  • Indian

  • Chinese

  • Italian

  •  Others

Report Attribute/Metric Details
Market Size 2022 USD 44.8 Billion
Market Size 2023 USD 52.50 Billion
Market Size 2032 USD 186.9 Billion
Compound Annual Growth Rate (CAGR) 17.20% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2019-2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, The Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Type, Payment, Cuisines, and Region
Countries Covered India
Key Companies Profiled Jubilant FoodWorks Limited, Zomato Limited, Swiggy, Uber Eats, Dominos, McDonald's, Bundl Technologies Private Limited, Rebel Foods Private Limited, Delightful Gourmet Private Limited, Poncho Hospitality Private Limited
Key Market Opportunities ·         Increasing demand for healthy and personalized dining options.
Key Market Dynamics ·         Intense competition among numerous players. ·         The continuous innovation and integration of new technologies into their services.

Frequently Asked Questions (FAQ) :

The India Online Food Delivery market size was valued at USD 52.50 Billion in 2023.

The market is foreseen to grow at a CAGR of 17.20% during the forecast period, 2024-2032.

The key players in the market are Jubilant FoodWorks Limited, Zomato Limited, Swiggy, Uber Eats, Dominos, MccDonald’s, Bundl Technologies Private Limited, Rebel Foods Private Limited, Delightful Gourmet Private Limited, Poncho Hospitality Private Limited

The online category dominated the market in 2023.

The fast food category had the largest share of the market.

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