Global Hairbrush Market Overview
Hairbrush Market Size was estimated at 2.31 (USD Billion) in 2024.The Hairbrush Market Industry is expected to grow from 2.39 (USD Billion) in 2025 to 3.32(USD Billion) by 2034. The Hairbrush Market CAGR (growth rate) is expected to be around 3.69% during the forecast period (2025 - 2034).
Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review
Key Hairbrush Market Trends Highlighted
Prominent market trends within the Hairbrush Market include the growing popularity of hairbrushes designed for specific hair types and concerns. Consumers are increasingly seeking brushes tailored to their unique needs, such as detangling brushes for delicate hair, volumizing brushes for fine hair, and scalp-massaging brushes for hair growth stimulation. Additionally, the rising trend of sustainable and eco-conscious products has influenced the hairbrush market, with an increasing demand for hairbrushes made from biodegradable or recycled materials.
Furthermore, the advancements in technology have led to the emergence of smart hairbrushes that offer features such as heat distribution control, hair analysis, and connectivity to mobile applications. These innovations are transforming the hairbrush market by providing personalized and enhanced hair care experiences for consumers.
Hairbrush Market Drivers
Rising Demand for Eco-Friendly and Sustainable Hairbrushes
The growing awareness of environmental issues and the increasing demand for sustainable products have spurred the popularity of eco-friendly hairbrushes. Consumers are actively seeking hairbrushes made from sustainable materials such as bamboo, recycled plastic, and plant-based bristles. These brushes align with their eco-conscious values and help reduce plastic waste. The adoption of sustainable hairbrushes is expected to drive market growth in the coming years as consumers prioritize environmentally responsible choices.
Technological Advancements and Innovation
Technological advancements are revolutionizing the hairbrush industry. The Hairbrush Market Industry is witnessing the emergence of innovative hairbrushes with advanced features such as ionic technology, detangling brushes, and heated brushes. These brushes offer enhanced hair care benefits, improving hair health and styling. The integration of technology in hairbrushes is expected to drive market growth as consumers seek innovative products that cater to their specific hair care needs.
Increasing Popularity of Hair Care Routines and Styling Trends
Currently, as hair care routines and different hairstyling trends increase in popularity, the market for hairbrushes is expanding. Customers are willing to spend more on hair products and tools. Brushing is an essential component as different types of hairbrushes can be used for untangling, styling, or hair protection. The consciousness of taking good care of hair and the huge variety of hairstyles becoming constantly popular will fuel the market growth, as customers will be looking for high-quality hairbrushes that will meet their demands.
Hairbrush Market Segment Insights
Hairbrush Market Material Insights Â
The Hairbrush Market is segmented based on material into plastic, metal, wood, ceramic, and natural fibers. Plastic is the most used material for hairbrushes, owing to its affordability, durability, and ease of molding into various shapes and sizes. In 2023, the plastic hairbrush segment accounted for approximately 65% of the Hairbrush Market revenue. The metal hairbrush segment is expected to experience significant growth over the forecast period due to its durability and ability to withstand high temperatures. The Hairbrush Market segmentation by material provides valuable insights into the market dynamics and helps in identifying growth opportunities.The plastic hairbrush segment is expected to continue to dominate the market, while the metal and natural fibers segments are projected to grow at a faster pace. This growth can be attributed to the increasing demand for sustainable and eco-friendly products. Additionally, the growing popularity of hair styling tools that require heat-resistant materials is driving the demand for metal hairbrushes. Ceramic hairbrushes are also gaining traction due to their ability to distribute heat evenly and reduce hair damage. The natural fibers segment includes hairbrushes made from materials such as bamboo, boar bristles, and horsehair, which are gaining popularity due to their gentle touch and ability to reduce static and frizz.
Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review
Hairbrush Market Bristle Type Insights Â
The Hairbrush Market segmentation by Bristle Type includes Nylon, Natural, Synthetic, Boar hair, and Mixed. Nylon bristles are the most widely used because of their high durability, flexibility, resistance to heat and chemicals, and ease of cleaning. Besides, they are easy to clean and maintain. Natural bristles like boar hair are soft and gentle to the hair and scalp but not durable like nylon. Synthetic bristles contain a combination of both natural and nylon, making them durable and soft. Mixed bristles involve a combination of all kinds of bristles to give an overall multipurpose kind of hair bushing.The Hairbrush Market revenue for Nylon, Natural, Synthetic, Boar hair, and Mixed will grow at a high rate over the forecasted years. This is because of the high consumer demand and growing awareness of hair issues.
Hairbrush Market Size Insights Â
The Hairbrush Market is segmented into various sizes, including compact, standard, large, travel-size, and mini. Among these, compact hairbrushes are projected to hold a significant market share due to their portability and convenience, especially for on-the-go styling. Travel-size hairbrushes are also gaining popularity, as they are ideal for travelers who seek compact and lightweight options. Standard and large hairbrushes cater to the needs of individuals who prefer full-size, ergonomic options for detangling and styling. Mini hairbrushes are suitable for styling small sections of hair or touch-ups.This growth is attributed to rising consumer awareness about hair care, increasing disposable income, and the growing popularity of online shopping platforms.
Hairbrush Market Hair Type Insights Â
Market segmentation based on hair type offers valuable insights into specific consumer needs. Hair Type Segmentation: The market is segmented into five hair types: 'All hair types', 'Straight hair', 'Curly hair', 'Fine hair', and 'Thick hair'. 'All hair types' brushes cater to a wide range of hair textures and lengths, representing a significant portion of the market. 'Straight hair' brushes are designed to smooth and detangle straight strands, while 'Curly hair' brushes help define and shape curls without causing breakage. 'Fine hair' brushes are gentle on delicate strands, promoting volume and preventing breakage.'Thick hair' brushes effectively detangle and distribute natural oils throughout thick, coarse hair. This segmentation allows manufacturers to tailor products to meet the unique requirements of different hair types, driving market growth.Â
Hairbrush Market Functionality Insights Â
The 'Functionality' segment holds a significant share of the Hairbrush Market revenue and is expected to continue its growth trajectory. Detangling brushes hold the largest market share due to their wide usage in removing knots and tangles. Smoothing brushes come second, owing to their ability to smoothen hair cuticles and impart shine. Volumizing brushes, designed to add volume to hair, are also gaining popularity. Styling brushes, used for various styling purposes, represent a smaller but growing segment. Anti-static brushes, which reduce static and flyaways, are witnessing increasing demand due to the rising awareness of hair care.The market growth for these segments is driven by consumer demand for effective hair care solutions, technological advancements, and increasing disposable income.
Hairbrush Market Regional Insights Â
The Hairbrush Market is expected to reach a value of USD 2.98 billion by 2032, exhibiting a CAGR of 3.69% during the forecast period. Regionally, the market is segmented into North America, Europe, APAC, South America, and MEA. North America held the largest market share in 2023, accounting for around 38.9% of the global revenue. This dominance is attributed to the presence of a large customer base, high disposable income, and the early adoption of new hair care products and technologies. The European market is expected to witness steady growth over the forecast period, driven by the increasing popularity of hair styling products and the growing consumer awareness about hair care.APAC is anticipated to be the fastest-growing regional market, with a CAGR of 4.26%. This growth is primarily attributed to the rising disposable income, increasing urbanization, and the growing popularity of hair care products among the younger population. South America and MEA are expected to experience moderate growth over the forecast period, supported by the increasing demand for hair care products and the growing awareness about hair health.
Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review
Hairbrush Market Key Players And Competitive Insights
Major players in the Hairbrush Market industry are developing innovative products to cater to the diverse needs of consumers. Leading Hairbrush Market players are investing in research and development to create technologically advanced hairbrushes that offer enhanced functionality and convenience. The Hairbrush Market industry is witnessing the emergence of new players, intensifying competition and driving Hairbrush Market development. Companies are focusing on expanding their product portfolios and distribution channels to gain a competitive edge. The Hairbrush Market Competitive Landscape is characterized by a mix of established and emerging players, with each player adopting different strategies to capture market share.Revlon is a leading player in the Hairbrush Market, known for its innovative hair care products. The company offers a wide range of hairbrushes designed to meet the specific needs of different hair types and styles. Revlon's hairbrushes are available in various shapes, sizes, and materials, providing consumers with a variety of options to choose from. The company's commitment to quality and innovation has made it a trusted brand among consumers. Revlon's strong distribution network and marketing strategies have contributed to its success in the Hairbrush Market.Conair is a major competitor in the Hairbrush Market, renowned for its high-quality hair styling tools. The company's hairbrushes are designed to provide professional-level results at home. Conair offers a comprehensive range of hairbrushes, including brushes for detangling, styling, and finishing. The company's brushes are made from durable materials and feature advanced technologies that minimize hair breakage and promote healthy hair. Conair's focus on innovation and user experience has made it a preferred choice among hair care enthusiasts. Its extensive distribution network and strategic partnerships have further strengthened its position in the Hairbrush Market.
Key Companies in the Hairbrush Market Include
Hairbrush Market Industry Developments
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Q2 2024: Wet Brush® Launches New Go Green™ Detangler Collection Made with Plant-Based Plastic Wet Brush, a leading hairbrush brand, announced the launch of its Go Green™ Detangler Collection, featuring handles made from plant-based plastic, as part of its sustainability initiative.
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Q2 2024: Conair Appoints New CEO to Drive Innovation in Hair Care Segment Conair Corporation announced the appointment of a new Chief Executive Officer, aiming to accelerate product innovation and growth in its hairbrush and hair care business.
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Q3 2024: Tangle Teezer Expands U.S. Distribution Through Ulta Beauty Partnership Tangle Teezer, a UK-based hairbrush company, entered into a new retail partnership with Ulta Beauty, expanding its distribution network across the United States.
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Q2 2024: Goody® Introduces New Clean Radiance™ Copper Bristle Hairbrush Goody announced the launch of its Clean Radiance™ hairbrush, featuring copper bristles designed to reduce buildup and promote healthier hair.
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Q1 2024: Denman Opens New Manufacturing Facility in Northern Ireland Denman, a prominent hairbrush manufacturer, opened a new production facility in Bangor, Northern Ireland, to increase capacity and support global demand.
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Q2 2024: Mason Pearson Unveils Limited Edition Heritage Collection Hairbrushes Mason Pearson, a luxury hairbrush brand, launched a limited edition Heritage Collection to celebrate its 140th anniversary, featuring exclusive designs.
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Q3 2024: GHD Launches New Glide Smoothing Hot Brush GHD, a leading hair styling brand, introduced the Glide Smoothing Hot Brush, combining heat and brush technology for at-home styling.
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Q2 2024: Acca Kappa Announces Partnership with Sephora for European Expansion Acca Kappa, an Italian hairbrush and personal care brand, entered into a partnership with Sephora to expand its retail presence across Europe.
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Q1 2024: Janeke 1830 Launches Eco-Friendly Bamboo Hairbrush Line Janeke 1830, an Italian luxury hairbrush maker, launched a new line of eco-friendly hairbrushes made from sustainably sourced bamboo.
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Q2 2024: Ibiza Hair Appoints New Creative Director to Lead Product Innovation Ibiza Hair, a professional hairbrush brand, appointed a new Creative Director to oversee product development and innovation.
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Q3 2024: YS Park Professional Launches Carbon Tiger Brush for Salon Professionals YS Park Professional, a Japanese hairbrush manufacturer, launched the Carbon Tiger Brush, targeting professional stylists with advanced materials.
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Q2 2024: Goody® Partners with Target to Launch Exclusive Kids’ Hairbrush Collection Goody announced a partnership with Target to launch an exclusive collection of kids’ hairbrushes, featuring playful designs and gentle bristles.
Hairbrush Market Segmentation Insights
Hairbrush Market Material Outlook
Hairbrush Market Bristle Type Outlook
Hairbrush Market Size Outlook
Hairbrush Market Hair Type Outlook
Hairbrush Market Functionality Outlook
Hairbrush Market Regional Outlook
| Report Attribute/Metric |
Details |
| Market Size 2024 |
2.31 (USD Billion) |
| Market Size 2025 |
2.39 (USD Billion) |
| Market Size 2034 |
3.31 (USD Billion) |
| Compound Annual Growth Rate (CAGR) |
3.69% (2025 - 2034) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2025 - 2034 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Olivia Garden, Aveda, Goody Products, Conair, Revlon, Redken, Denman, GHD, Drybar, Dyson, Wet Brush, Moroccanoil, Mason Pearson, Kent, Tangle Teezer |
| Segments Covered |
Material, Bristle Type, Size, Hair Type, Functionality, Regional |
| Key Market Opportunities |
Personalized Hairbrushes Sustainable Materials Smart Hairbrushes Niche Hairbrush Designs Hairbrush Subscriptions |
| Key Market Dynamics |
1 Growth in styling tools 2 Increasing disposable income 3 Demand for sustainable products 4 Innovations in brush design 5 Rising awareness of hair health |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ):
Hairbrush Size is Anticipated to Reach at a USD 3.32 Billion 2034 with CAGR 3.7 % by 2025-2034,
The key regions in the Hairbrush Market are North America, Europe, Asia Pacific, and the Rest of the World. North America is the largest market, followed by Europe.
The major applications of Hairbrushes include personal grooming, hair styling, and detangling. Hairbrushes are used by both men and women of all ages.
The key competitors in the Hairbrush Market include Procter & Gamble, L'Oréal, Conair, Helen of Troy, and Wet Brush.
The key trends in the Hairbrush Market include the increasing popularity of natural and organic hairbrushes, the growing demand for hairbrushes with innovative features, and the rising popularity of online sales.
The key challenges in the Hairbrush Market include the intense competition, the fluctuating raw material prices, and the changing consumer preferences.
The Hairbrush Market is expected to grow at a CAGR of 3.69% from 2024 to 2032.
The key opportunities in the Hairbrush Market include the rising demand for hairbrushes in emerging markets, the growing popularity of online sales, and the increasing demand for hairbrushes with innovative features.
The key drivers of the Hairbrush Market include the increasing demand for personal grooming products, the rising awareness of hair care, and the growing popularity of hair styling products.
The key restraints of the Hairbrush Market include the intense competition, the fluctuating raw material prices, and the changing consumer preferences.
