As per MRFR Analysis, the Global Gluten-free Bakery Market was valued at USD 1.4 Billion in 2023 and is projected to reach USD 2.1533 Billion by 2032, growing at a CAGR of 4.90% from 2024 to 2032. The market is driven by increasing consumer awareness of health benefits associated with gluten-free diets, particularly among individuals with celiac disease and gluten sensitivities. The rise in online retailing is also contributing to market growth, as consumers increasingly prefer the convenience of purchasing gluten-free products online.
Key trends driving the gluten-free bakery market include health awareness and online retail growth.
Key players include Kraft Heinz Company, Hain Celestial Group Inc, General Mills, Kellogg's Company, ConAgra Brands Inc, Hero AG, Barilla G.E.R Fratelli S.P.A, Quinoa Corporation, Raisio PLC, Dr Schär AG/SPA, Enjoy Life Foods, Farmo S.P.A., Freedom Foods Group Limited, Koninklijke Wessanen N.V, Big OZ, and Alara Wholefoods Ltd.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The primary reason fueling the expansion of the worldwide gluten-free bakery market CAGR is growing awareness of the health benefits of eating food without gluten. People with celiac disease should avoid gluten since it can lead to food intolerance and several other adverse digestive symptoms. The last step of the symptoms of gluten intolerance is celiac disease. As a result, many who are sensitive to gluten prefer a gluten-free diet. Improved digestion, less gut inflammation, and better cholesterol levels are a few health advantages of gluten-free diets. Children with autism who are sensitive to processing peptides and proteins in foods containing gluten and casein also benefit from eating gluten-free foods. Over the past five years, there has been significant growth in the consumption of gluten-free foods. One of the main market drivers is the rising public awareness of the health advantages of gluten-free eating.
Furthermore, the main trend driving the expansion of the worldwide gluten-free bakery industry is an increase in online commerce. Online sales of gluten-free bakery products are being boosted by consumers' increased use of cell phones and the Internet, which makes online shopping simple. The worldwide e-commerce business is mostly driven by increased Internet adoption, rising customer trust in online retailing, the availability of speedy shipping, and the fragmentation of consumer preferences. The prominence of the gluten-free bakery products that sellers sell is increased through online retail stores. These online retailers do not require significant investments in physical stores to sell bakery products that are gluten free. Additionally, the market for gluten-free bakeries will expand as a result of the expansion of the online retail sector. This pattern motivates a variety of gluten-free bakery producers to focus on the online-savvy customer base and investigate the brand-new online retailing model. The sales of gluten-free bread items will increase as online retailing develops, spur market expansion during the projection period. Thus, driving the gluten-free bakery market revenue.
The gluten-free bakery market segmentation, based on product type includes breadrolls & buns, cakes & cheese, muffins & cupcakes, cookies & biscuits, doughnuts, sandwiches & wraps, dough & butter and others. The cookies & biscuit segment dominated the market. Product demand is being boosted by customers' changing food tastes and changing dietary patterns. Additionally, during the coming ten years, hectic lifestyles and rising health and wellness concerns are anticipated to encourage consumers to snack healthily and speed up business growth.
The gluten-free bakery market segmentation, based on ingredients, includes main ingredients and others. The main ingredients category generated the most income. Rice, corn, buckwheat, and quinoa are the primary ingredients. It is anticipated that there will be plenty of room for expansion in the major ingredients of gluten-free products due to the rising trend of eating healthily in developing nations.
The gluten-free bakery market segmentation, based on distribution channel, includes store-based and non-store-based. The store-based category generated the most income. The supermarkets and hypermarkets' vast selection of products and the ability for customers to learn more about them before making a purchase helped the industry flourish. Additionally, the robust offline retail chains in many economies, including the United States, China, India, and other significant nations, contributed to increased sales of gluten-free bakery goods through retailers.
Figure 1: Gluten-free Bakery Market, by Distribution Channel, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The Europe gluten-free bakery market area will dominate this market. Alongside familiar foods like pasta and bread, the category of "free-from foods" is quickly gaining favor. Naturally, gluten-free components, including ancient grains, wheat substitutes, and formulations without grains, are becoming more popular in the area. A major factor in the region's demand for gluten-free products is consumers' avoidance of refined wheat products as part of their quest for a perceived better lifestyle.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: GLUTEN-FREE BAKERY MARKET SHARE BY REGION 2023 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
North America gluten-free bakery market accounts for the second-largest market share. The demand for gluten-free, allergen-free, and non-GMO foods will increase as clean label products become more popular. The expanding millennial demographic, which favors healthier eating options, is anticipated to increase demand for gluten-free bread and bakery treats. The rising incidence of celiac illness and gluten sensitivities is anticipated to fuel market expansion in the area. Further, the US gluten-free bakery market held the largest market share, and the Canada gluten-free bakery market was the fastest growing market in the region.
The Asia-Pacific Gluten-free bakery Market is expected to grow at the fastest CAGR from 2023 to 2032 due to the increasing demand for healthier food. With greater awareness, people are becoming more interested in other processed food categories, such as bread, pizza, and biscuits, which have already grown in popularity among gluten-free flour and baking mixes. A few tactics, including presenting low-cost goods and regional flavors to appeal to a broad consumer base, also offer tremendous growth prospects in the area. Moreover, China’s gluten-free bakery market held the largest market share, and the Indian gluten-free bakery market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the gluten-free bakery market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, gluten-free bakery industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the gluten-free bakery industry to benefit clients and increase the market sector. In recent years, the gluten-free bakery industry has offered some of the most significant advantages to the market. Major players in the gluten-free bakery market attempting to increase market demand by investing in research and development operations include Kraft Heinz Company (US), Hain Celestial Group Inc (US), General Mills (US), Kellogg's Company (US), ConAgra Brands Inc (US), Hero AG (Switzerland), Barilla G.E.R Fratelli S.P.A (Italy), Quinoa Corporation (US), Raisio PLC (Finland), Dr Schär AG/SPA (Italy), Enjoy Life Foods (US), Farmo S.P.A. (Italy), Freedom Foods Group Limited (Australia), Koninklijke Wessanen N.V (Netherlands), Big OZ (UK), and Alara Wholefoods Ltd (UK).
Gluten Free Bakery Philadelphia offers a variety of gluten-free bakeries, such as Taffets Bakery, that cater to those with dietary restrictions, providing delicious gluten-free baked goods.
Producing and marketing ready-to-eat cereal and convenience meals is the business of Kellogg Co. Cereals, cookies, crackers, savory snacks, frozen waffles, toaster pastries, cereal bars, fruit-flavored snacks and vegetable foods are all included in its product line. The firm sells its snack foods under Kellogg's Cheez-It, Murray, Pringles, Austin, Parati, RXBAR, Bear Naked & Kashi, Morningstar Farms, and Eggo brand names. Kellogg provides its products to supermarkets and retailers for resale through its direct sales team, distributors, and brokers.
The Kraft Heinz Co. is a company that produces and markets food and drink items. The company's product line includes meats, cheese and other dairy goods, coffee, cold meals, condiments and sauces, beans and pasta dishes, soups, infant nutrition snack nuts, dressings, frozen food, and other groceries. The brand names Kraft, Ore-Ida, Oscar Mayer, Heinz, ABC, Philadelphia, Velveeta, and Maxwell House are used to sell Kraft Heinz's products.
Gluten-free Bakery Industry Developments
General Mills: Released new flavours of gluten-free protein snacks, including Peanut Butter Brownie and Birthday Cake, under the EPIC Provisions brand.
Kellogg's: brought new flavours to its line of gluten-free Cheez-It crackers, including Sourdough and Everything Bagel.
January 2022: Original flatbread pitas have been introduced at some Walmart locations nationwide, according to MYBREAD Gluten Free Bakery. In Florida, California, Illinois, Nevada, Iowa, Louisiana, Oregon, Wisconsin, and Texas, the pitas will be sold in the frozen department of the supermarkets.
June 2021: Dawn Foods introduced injected muffins and chocolate brownies made with gluten-free mixes and fillings. The business increased its selection of products in the gluten-free baking market with the launch of this item.
| Attribute/Metric | Details |
| Market Size 2023 | USD 1.4 Billion |
| Market Size 2024 | USD 1.468 Billion |
| Market Size 2032 | USD 2.1533 Billion |
| Compound Annual Growth Rate (CAGR) | 4.90% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019- 2023 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product Type, Ingredients, Distribution Channel and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Kraft Heinz Company (US), Hain Celestial Group Inc (US), General Mills (US), Kellogg's Company (US), ConAgra Brands Inc (US), Hero AG (Switzerland), Barilla G.E.R Fratelli S.P.A (Italy), Quinoa Corporation (US), Raisio PLC (Finland), Dr Schär AG/SPA (Italy), Enjoy Life Foods (US), Farmo S.P.A. (Italy), Freedom Foods Group Limited (Australia), Koninklijke Wessanen N.V (Netherlands), Big OZ (UK), and Alara Wholefoods Ltd (UK) |
| Key Market Opportunities | It helps improve the shelf life and offer all-natural taste and texture |
| Key Market Dynamics | Increasing health problems and health awareness of people |
Gluten Free Bakery Market Highlights:
Frequently Asked Questions (FAQ) :
The gluten-free bakery market size was valued at USD 1.4 Billion in 2023.
The market is projected to grow at a CAGR of 4.90% during the forecast period, 2024-2032.
Europe had the largest share in the market.
The key players in the market are Kraft Heinz Company (US), Hain Celestial Group Inc (US), General Mills (US), Kellogg's Company (US), ConAgra Brands Inc (US), Hero AG (Switzerland), Barilla G.E.R Fratelli S.P.A (Italy), Quinoa Corporation (US), Raisio PLC (Finland), Dr Schär AG/SPA (Italy), Enjoy Life Foods (US), Farmo S.P.A. (Italy), Freedom Foods Group Limited (Australia), Koninklijke Wessanen N.V (Netherlands), Big OZ (UK), and Alara Wholefoods Ltd (UK).
The main ingredients category dominated the market in 2023.
The store based had the largest share in the market.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Assistant Manager - Research High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. by implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in packaging, construction, and equipment domains. she handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
