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Gluten Free Bakery Companies

Gluten-free bakery companies specialize in crafting delicious baked goods without gluten. Catering to individuals with gluten sensitivities or those choosing a gluten-free lifestyle, these businesses offer a delectable array of treats that prioritize taste and dietary preferences.

The competitive landscape of the gluten-free bakery market is characterized by dynamic shifts in consumer preferences, regulatory considerations, and the pursuit of healthier dietary choices. Key players in this market are engaged in a competitive race to capture a larger share, employing diverse strategies to cater to the growing demand for gluten-free baked goods.


Key Players:


Kraft Heinz Company (US)


Hain Celestial Group Inc (US)


General Mills (US)


Kellogg's Company (US)


ConAgra Brands Inc (US)


Hero AG (Switzerland)


Barilla G.E.R Fratelli S.P.A (Italy)


Quinoa Corporation (US)


Raisio PLC (Finland)


Dr Schär AG/SPA (Italy)


Enjoy Life Foods (US)


Farmo S.P.A. (Italy)


Freedom Foods Group Limited (Australia)


Koninklijke Wessanen N.V (Netherlands)


Big OZ (UK)


Alara Wholefoods Ltd (UK)


Strategies Adopted:


In the gluten-free bakery sector, strategies adopted by key players revolve around product innovation, marketing initiatives, and strategic partnerships. Given the increased awareness of gluten-related sensitivities and the desire for healthier alternatives, companies are investing heavily in research and development to formulate gluten-free products that replicate the taste and texture of traditional baked goods. General Mills, for example, has focused on expanding its gluten-free product portfolio through continuous innovation, addressing a broader consumer base.


Marketing strategies play a crucial role, with companies emphasizing the health benefits of gluten-free options and targeting specific consumer segments, such as those with celiac disease or gluten sensitivity. The Hain Celestial Group, known for its emphasis on organic and natural products, has leveraged its brand image to position its gluten-free offerings as premium and health-conscious choices.


Strategic partnerships are also prevalent in the industry, facilitating market expansion and product diversification. Dr. Schär, a European player, has engaged in partnerships with retailers and distributors to broaden its reach and ensure accessibility of its gluten-free products to a wider audience.


Gluten-free Products Company


Market Share Analysis:


Market share analysis in the gluten-free bakery market is influenced by several key factors. Quality and taste remain paramount, as consumers are increasingly discerning when it comes to gluten-free alternatives. Companies that successfully achieve a balance between health considerations and taste preferences tend to secure a larger market share.


Brand reputation and recognition also play a significant role in market share dynamics. Established players benefit from consumer trust built over years, while emerging companies need to invest in building brand credibility to compete effectively. Pricing strategies, distribution efficiency, and responsiveness to consumer feedback are additional factors that impact market share within this niche but rapidly growing market.


New and Emerging Companies:


The gluten-free bakery market has witnessed the emergence of new and niche players focusing on innovative approaches to meet the evolving needs of consumers. Startups like Simple Mills and Udi's Gluten Free have gained traction by offering gluten-free baked goods with clean label ingredients. These companies often capitalize on consumer demand for transparency in product sourcing and production processes.


Industry News and Current Company Investment Trends:


In recent years, the gluten-free bakery market has seen notable trends and investment patterns. One significant trend is the incorporation of alternative flours and ingredients in gluten-free products. Companies are exploring diverse options such as almond flour, coconut flour, and rice flour to enhance the nutritional profile and taste of their gluten-free offerings.


Additionally, the industry is witnessing increased investment in digital marketing and e-commerce channels. As consumers seek convenient and accessible ways to purchase gluten-free products, companies are optimizing their online presence and collaborating with e-commerce platforms to reach a wider audience. This shift is evident in the efforts of Enjoy Life Foods, which has invested in enhancing its online retail capabilities to cater to the evolving purchasing habits of consumers.


Gluten-free Bakery company


Competitive Scenario:


The gluten-free bakery market's competitive scenario reflects a balance between established players maintaining their dominance and new entrants disrupting traditional norms. The industry's growth is fueled by the increasing prevalence of gluten-related health concerns and a broader health and wellness trend among consumers. Adapting to regulatory changes, understanding consumer preferences, and delivering high-quality gluten-free products are key factors for sustained success in this competitive market.


Recent Developments:


Bunge Loders Croklaan: Developed new starches and flours free of gluten from ancient grains and legumes that provide better nutritional profiles and baking performance.


Ingredion: Introduced a line of functional protein blends that improve texture and shelf life and are especially made for use in gluten-free bread applications.


Ajinomoto Bakery Company: Introduced yeast-based fermentation technique, leading to a more tender crumb and enhanced flavour in gluten-free bread.

Global Gluten-free Bakery Market Overview


Gluten-free Bakery Market Size was valued at USD 1.4 Billion in 2022. The gluten-free bakery market industry is projected to grow from USD 1.468 Billion in 2024 to USD 2.1533 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.90% during the forecast period (2024 - 2032). The increased demand for healthy and nutritional food products due to health concerns is a primary market driver for the industry's expansion.


Gluten-free Bakery Market1


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Gluten-free Bakery Market Trends



  • Growing consumer understanding of the health benefits of gluten-free food will spur the market growth.


The primary reason fueling the expansion of the worldwide gluten-free bakery market CAGR is growing awareness of the health benefits of eating food without gluten. People with celiac disease should avoid gluten since it can lead to food intolerance and several other adverse digestive symptoms. The last step of the symptoms of gluten intolerance is celiac disease. As a result, many who are sensitive to gluten prefer a gluten-free diet. Improved digestion, less gut inflammation, and better cholesterol levels are a few health advantages of gluten-free diets. Children with autism who are sensitive to processing peptides and proteins in foods containing gluten and casein also benefit from eating gluten-free foods. Over the past five years, there has been significant growth in the consumption of gluten-free foods. One of the main market drivers is the rising public awareness of the health advantages of gluten-free eating.


Furthermore, the main trend driving the expansion of the worldwide gluten-free bakery industry is an increase in online commerce. Online sales of gluten-free bakery products are being boosted by consumers' increased use of cell phones and the Internet, which makes online shopping simple. The worldwide e-commerce business is mostly driven by increased Internet adoption, rising customer trust in online retailing, the availability of speedy shipping, and the fragmentation of consumer preferences. The prominence of the gluten-free bakery products that sellers sell is increased through online retail stores. These online retailers do not require significant investments in physical stores to sell bakery products that are gluten free. Additionally, the market for gluten-free bakeries will expand as a result of the expansion of the online retail sector. This pattern motivates a variety of gluten-free bakery producers to focus on the online-savvy customer base and investigate the brand-new online retailing model. The sales of gluten-free bread items will increase as online retailing develops, spur market expansion during the projection period. Thus, driving the gluten-free bakery market revenue.


Gluten-free Bakery Market Segment Insights


Gluten-free Bakery Product Type Insights


The gluten-free bakery market segmentation, based on product type includes breadrolls & buns, cakes & cheese, muffins & cupcakes, cookies & biscuits, doughnuts, sandwiches & wraps, dough & butter and others. The cookies & biscuit segment dominated the market. Product demand is being boosted by customers' changing food tastes and changing dietary patterns. Additionally, during the coming ten years, hectic lifestyles and rising health and wellness concerns are anticipated to encourage consumers to snack healthily and speed up business growth.


Gluten-free Bakery Ingredients Insights


The gluten-free bakery market segmentation, based on ingredients, includes main ingredients and others. The main ingredients category generated the most income. Rice, corn, buckwheat, and quinoa are the primary ingredients. It is anticipated that there will be plenty of room for expansion in the major ingredients of gluten-free products due to the rising trend of eating healthily in developing nations.


Gluten-free Bakery Distribution Channel Insights


The gluten-free bakery market segmentation, based on distribution channel, includes store-based and non-store-based. The store-based category generated the most income. The supermarkets and hypermarkets' vast selection of products and the ability for customers to learn more about them before making a purchase helped the industry flourish. Additionally, the robust offline retail chains in many economies, including the United States, China, India, and other significant nations, contributed to increased sales of gluten-free bakery goods through retailers.


Figure 1: Gluten-free Bakery Market, by Distribution Channel, 2022 & 2032 (USD Billion)


Gluten-free Bakery Market, by Distribution Channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Gluten-free Bakery Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The Europe gluten-free bakery market area will dominate this market. Alongside familiar foods like pasta and bread, the category of "free-from foods" is quickly gaining favor. Naturally, gluten-free components, including ancient grains, wheat substitutes, and formulations without grains, are becoming more popular in the area. A major factor in the region's demand for gluten-free products is consumers' avoidance of refined wheat products as part of their quest for a perceived better lifestyle.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: GLUTEN-FREE BAKERY MARKET SHARE BY REGION 2022 (USD Billion)


GLUTEN-FREE BAKERY MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


North America gluten-free bakery market accounts for the second-largest market share. The demand for gluten-free, allergen-free, and non-GMO foods will increase as clean label products become more popular. The expanding millennial demographic, which favors healthier eating options, is anticipated to increase demand for gluten-free bread and bakery treats. The rising incidence of celiac illness and gluten sensitivities is anticipated to fuel market expansion in the area. Further, the US gluten-free bakery market held the largest market share, and the Canada gluten-free bakery market was the fastest growing market in the region.


The Asia-Pacific Gluten-free bakery Market is expected to grow at the fastest CAGR from 2023 to 2032 due to the increasing demand for healthier food. With greater awareness, people are becoming more interested in other processed food categories, such as bread, pizza, and biscuits, which have already grown in popularity among gluten-free flour and baking mixes. A few tactics, including presenting low-cost goods and regional flavors to appeal to a broad consumer base, also offer tremendous growth prospects in the area. Moreover, China’s gluten-free bakery market held the largest market share, and the Indian gluten-free bakery market was the fastest growing market in the Asia-Pacific region.


Gluten-free Bakery Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the gluten-free bakery market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, gluten-free bakery industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the gluten-free bakery industry to benefit clients and increase the market sector. In recent years, the gluten-free bakery industry has offered some of the most significant advantages to the market. Major players in the gluten-free bakery market attempting to increase market demand by investing in research and development operations include Kraft Heinz Company (US), Hain Celestial Group Inc (US), General Mills (US), Kellogg's Company (US), ConAgra Brands Inc (US), Hero AG (Switzerland), Barilla G.E.R Fratelli S.P.A (Italy), Quinoa Corporation (US), Raisio PLC (Finland), Dr Schär AG/SPA (Italy), Enjoy Life Foods (US), Farmo S.P.A. (Italy), Freedom Foods Group Limited (Australia), Koninklijke Wessanen N.V (Netherlands), Big OZ (UK), and Alara Wholefoods Ltd (UK).


Gluten Free Bakery Philadelphia offers a variety of gluten-free bakeries, such as Taffets Bakery, that cater to those with dietary restrictions, providing delicious gluten-free baked goods.


Producing and marketing ready-to-eat cereal and convenience meals is the business of Kellogg Co. Cereals, cookies, crackers, savory snacks, frozen waffles, toaster pastries, cereal bars, fruit-flavored snacks and vegetable foods are all included in its product line. The firm sells its snack foods under Kellogg's Cheez-It, Murray, Pringles, Austin, Parati, RXBAR, Bear Naked & Kashi, Morningstar Farms, and Eggo brand names. Kellogg provides its products to supermarkets and retailers for resale through its direct sales team, distributors, and brokers.


The Kraft Heinz Co. is a company that produces and markets food and drink items. The company's product line includes meats, cheese and other dairy goods, coffee, cold meals, condiments and sauces, beans and pasta dishes, soups, infant nutrition snack nuts, dressings, frozen food, and other groceries. The brand names Kraft, Ore-Ida, Oscar Mayer, Heinz, ABC, Philadelphia, Velveeta, and Maxwell House are used to sell Kraft Heinz's products.


Key Companies in the gluten-free bakery market include.



  • Kraft Heinz Company (US)

  • Hain Celestial Group Inc (US)

  • General Mills (US)

  • Kellogg's Company (US)

  • ConAgra Brands Inc (US)

  • Hero AG (Switzerland)

  • Barilla G.E.R Fratelli S.P.A (Italy)

  • Quinoa Corporation (US)

  • Raisio PLC (Finland)

  • Dr Schär AG/SPA (Italy)

  • Enjoy Life Foods (US)

  • Farmo S.P.A. (Italy)

  • Freedom Foods Group Limited (Australia)

  • Koninklijke Wessanen N.V (Netherlands)

  • Big OZ (UK)

  • Alara Wholefoods Ltd (UK)


Gluten-free Bakery Industry Developments


General Mills: Released new flavours of gluten-free protein snacks, including Peanut Butter Brownie and Birthday Cake, under the EPIC Provisions brand.


Kellogg's: brought new flavours to its line of gluten-free Cheez-It crackers, including Sourdough and Everything Bagel.


January 2022: Original flatbread pitas have been introduced at some Walmart locations nationwide, according to MYBREAD Gluten Free Bakery. In Florida, California, Illinois, Nevada, Iowa, Louisiana, Oregon, Wisconsin, and Texas, the pitas will be sold in the frozen department of the supermarkets.


June 2021: Dawn Foods introduced injected muffins and chocolate brownies made with gluten-free mixes and fillings. The business increased its selection of products in the gluten-free baking market with the launch of this item.


Gluten-free Bakery Market Segmentation


Gluten Free Bakery Product Type Outlook (USD Billion, 2018-2032)



  • Bread

  • Rolls & Buns

  • Cakes & Cheesecakes

  • Muffins & Cupcakes

  • Cookies & Biscuit

  • Doughnuts

  • Sandwiches & Wraps

  • Dough & Butter

  • Others


Gluten Free Bakery Ingredients Outlook (USD Billion, 2018-2032)



  • Main Ingredients

  • Others


Gluten Free Bakery Distribution Channel Outlook (USD Billion, 2018-2032)



  • Store-based

  • Non-Store-based


Gluten Free Bakery Regional Outlook (USD Billion, 2018-2032)



  • North America

    • US

    • Canada





  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe





  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific





  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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