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Fruit Concentrates Market Research Report Information by Form (Powder, Liquid) Fruit Type (Berries, Citrus, Stone, Tropical, Pome, Others) Application (Beverages, Bakery & Confectionery, Dairy & Frozen Desserts, Others) Region - Forecast till 2030

ID: MRFR/F-B & N/2212-HCR | 110 Pages | Author: Sakshi Gupta| April 2024

Global Fruit Concentrate Market Overview

Fruit Concentrate Market size is projected to present a 14.6% CAGR to reach USD 3,790 million by 2030. The Fruit Concentrate Market is one of the fastest-growing markets. There has been an uprise in demand for natural food products and the fruit concentrate market is sure to benefit from it. Fruit Concentrates Market is expected to grow significantly during the forecast period

Rising awareness about healthy food is also contributing to market growth. Since fruit products are seasonal and during the off-season we cannot have the production, so improve technologies such as fruit concentrate will help to fulfill the demand. The global fruit concentrate market is expected to reach the highest market value by the end of the current forecast period.

Covid - 19 Analysis

There was a great loss to the fruit concentrate market during the covid-19 pandemic. Due to the irregular functioning of supply chains, farmers had to dispose of their products in the field itself. Moreover, the poor functioning of industries also halted market growth.

The estimated growth rate fell sharply, and the market showed only moderate growth. Moreover, the closure of retail markets led to a decline in overall sales. However, the fruit concentrate market has shown a sharp increase in growth rate post covid.

Market Dynamics


Fruits concentrates are pure fruit products with similar health benefits as those given by natural fruits. The rise in health consciousness is the major factor behind the rising market for natural fruit products. Moreover, the rising popularity of the fruit-flavored product is also boosting the growth.

Overcoming seasonal limitations of fruit availability by processing them is what makes them valuable. Moreover, fruit concentrates are convenient to transport and store thereby ensuring the availability of products. Furthermore, the wide use of fruit concentrate market in a variety of products such as confectioneries, bakery products, soft drinks, etc. is propelling the growth.

Governments of many developing nations are investing hugely in the development of the fruit product industry. This is ensuring more production and quality of products. Moreover, fruit concentrate market has been a rise in demand for natural products as people are having a busy lifestyle. Natural products also help in deterring lifestyle-related diseases.


Less investment in infrastructure regarding the processing of fruit products is a cause for less production.  Moreover, farmers of developing countries having good fruit production are unaware of such possibilities. Less efficient supply chains are also a major cause of waste of fruit production.

The major drawback of fruit concentrate is high fructose and acid content. The product often comes with added sugar and preservatives which are discarded by conscious consumers.

Technology Analysis

fruit concentrate market is a natural fruit product made by removing the water content of fruits to increase their storage life. It has similar color and flavor to that of natural fruit as it retains the nutrient composition and aroma. 

Fruit concentrates are rich in nutrients, dietary fibers, vitamins, and Minerals. Moreover, it allows people to have their favorite fruits around the year. Fruit concentrate is easier to store and transport and to use too.

Fruit concentrate finds its use in the beverage, bakery, and confectionery industry, etc. It is used for preparing soft drinks, fruit-based drinks, etc. While in the bakery industry, fruit concentrates are used for flavoring bakery products and sweets.  fruit concentrate market are also used as natural sweeteners and flavors in different food products.

Study Objectives

This report aims to fulfill the gap in knowledge about the global fruit concentrate market. The objectives of this report on the fruit concentrate market are given below:

  • To analyze and forecast the fruit concentrate market in terms of value and volume.

  • To provide information about the impact of covid 19 and market growth thereafter for this market.

  • To identify the problems and prospects of the fruit concentrate market.

  • To give details about the technological viability of the product and possible further innovation areas.

  • To identify the global key players of this market and recent developments in the fruit concentrate sector.


Firstly, on the basis of form, the global fruit constructed market is segmented as:

  • Powder form

  • Liquid form

More preference for liquid concentrate by consumers makes it the largest shareholder. Moreover, the liquid form is quite easy to utilize and store. Furthermore, the preparation of liquid type is less time-consuming and more economical. The dry type had good growth in the past but is losing space due to storage incompatibility. 

Secondly, on the basis of fruits, we can divide the fruit concentrate market as

  • Berries

  • citrus fruits

  • Stone fruits

  • tropical fruits

  • pome fruits &

  • others

Among different segments, citrus fruits hold the major market share. Relatively higher production and productivity of citrus fruits are the driving force behind this holding. Moreover, the processing techniques to convert citrus fruits into concentrate are easy and very economical too.

However, Berries are also witnessing faster growth. This is due to their high palatability and nutrient-rich composition. For the given forecast period (2020-2027), berries are estimated to have a higher growth rate.  

Moreover, on the basis of application, we can segment the market into different applications such as in

  • beverage industry

  • bakery industry

  • confectionery industry

  • dairy industry &

  • Others

The beverage industry is the largest user of fruit concentrate. Rising demand for fruit-based drinks is expected to make the market vaster. Next comes the bakery industry which is a potentially growing division. Fruit concentrate is used to flavor different bakery products and the demand for such products is also increasing day by day. 

Regional Analysis

The fruit concentrate market is divided into four major regional segments.

North America

  • US

  • Canada

  • Mexico


  • UK

  • Germany

  • France

  • Italy

  • Spain

  • Rest of Europe


  • China

  • India

  • Japan

  • Australia & New Zealand

  • Rest of Asia-Pacific

Rest of the world ( RoW )

  • South America

  • The Middle East

  • Africa.

North America is the largest market for fruit concentrates. Due to their preference for ready-to-drink products, fruit products are high in demand. Moreover, fruit concentrate can be used in the preparation of different packaged drinks, popular in this region.  This region accounts for nearly 40 % of the total market share.

However, Asia-Pacific is the fastest-growing market. The utilization of Improved technology in Fruit Production by farmers has increased total production. Moreover, coordination through government policies on the development of the fruit sector helped establish fruit product industries. Rising income levels and literacy rates have also brought more customers for the product to market. Furthermore, the traditional preference for natural products by people of this region is supporting the growth.

Europe also holds a good market proportion and is showing consistent growth. The market of this region showed less fluctuation during covid times too.

Increasing fruit culture in other regions such as Africa, South America will witness demand growth during the forecast period. The Middle East has also been a good market for many fruit products.

Recent Trends

  • Product Innovation: Leading companies like Ingredion, Kerry, and Döhler might be investing in research and development to create innovative fruit concentrate solutions that cater to these trends. This could involve new flavor profiles, functional ingredients, or organic certifications.

  • Strategic Acquisitions: Mergers and acquisitions are a way to expand market reach and product offerings. Companies might be acquiring smaller players with expertise in specific fruit concentrates or organic production methods.

  • Geographic Expansion: The rise of the fruit concentrate market in regions like the Middle East might prompt key companies to invest in production facilities or distribution networks in these areas.

Competitive Landscape

The global fruit concentrate market is dominated by international and regional players. The prominent players of the global fruit consented market are:

  • Agrana Beteiligungs AG (Austria)

  • China Haisheng Fresh Fruit Juice Company, Ltd (Hong Kong),

  • Döhler Group (Germany),

  • Kerr Concentrates, Inc. (US)

  • Kerry Group PLC (Ireland),

  • Royal Cosun (Netherlands), SunOpta, Inc. (Canada)

  • Rudolf Wild Gmbh & Co. KG (Germany)

Recent Developments

In April 2019, Zoocasa, a leading Spanish fruit processing company, was acquired by Döhler.

Intended Audience

This report will be beneficial for every stakeholder of the fruit concentrate market. It will be of great help to those directly connected with the industry such as:

  • Manufacturers of fruit concentrate

  • Traders and distributors

  • Farmers and raw material suppliers

  • Research in developmental organizations

  • Retailers dealing with fruit concentrate

  • Importers and exporters

Report Outlook

This report provides complete details on the fruit concentrate market in terms of current value and future forecast. We have also identified the problems and prospects of the given market.

Moreover, technological analysis of the products will greatly help to make decisions about innovations in the product. Furthermore, this report contains a detailed analysis of every segment of the fruit concentrate market. This report has highlighted the key players and current development in the should concentrate market too.

Report Attribute/Metric Details
  Market Size   USD 3,790 Million
  CAGR   3,790 Million
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Form, Fruit Type, Application, and Region
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   China Haisheng Fresh Fruit Juice Co. Ltd (Hong Kong), Agrana Beteiligungs AG (Austria), Kerr Concentrates Inc. (US), Döhler Group (Germany), SunOpta Inc. (Canada), Kerry Group PLC (Ireland), Royal Cosun (Netherlands), Rudolf Wild Gmbh & Co. KG (Germany)
  Key Market Opportunities   Rising awareness about healthy food
  Key Market Drivers   Rise in health consciousness, Rising popularity of the fruit-flavored product, Rise in demand for natural products

Frequently Asked Questions (FAQ) :

Fruit concentrates market would be boosted by improving packaging, transportation, cost-affordability, and rising demand for non-alcoholic beverages.

The forms included in the fruit concentrates market report are powder and liquid.

The players in the fruit concentrates market are China Haisheng Fresh Fruit Juice Co., Ltd (Hong Kong), Agrana Beteiligungs AG (Austria), Kerr Concentrates, Inc. (US), Döhler Group (Germany), SunOpta, Inc. (Canada), Kerry Group PLC (Ireland), Royal Cosun (Netherlands), and Rudolf Wild Gmbh & Co. KG (Germany).

Fruit concentrates industry would be led by North America.

The type-based segments of fruit concentrates market are stone fruits, berries, citrus fruits, pome fruits, tropical fruits, and others.

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