Fruit concentrates are concentrated forms of fruit juices, preserving the natural flavors and nutrients. These versatile concentrates are used in beverages, cooking, and baking, offering a convenient burst of fruity goodness.
The fruit concentrates market has witnessed substantial growth, driven by the increasing demand for natural and versatile ingredients in the food and beverage industry. The competitive landscape of this market is characterized by a mix of established players and emerging companies, each contributing to the expansion and diversification of the fruit concentrates segment.
Key Players:
Agrana Beteiligungs AG (Austria)
China Haisheng Fresh Fruit Juice Company, Ltd (Hong Kong),
Döhler Group (Germany),
Kerr Concentrates, Inc. (US)
Kerry Group PLC (Ireland),
Royal Cosun (Netherlands), SunOpta, Inc. (Canada)
Rudolf Wild Gmbh & Co. KG (Germany)
Strategies Adopted:
The fruit concentrates market employ various strategies to maintain and enhance their competitive positions. Diversification of product portfolios is a common approach, with companies introducing new fruit concentrates to cater to evolving consumer preferences for unique flavors and applications. Strategic partnerships with fruit growers and suppliers secure a reliable source of high-quality raw materials, ensuring consistency in the taste and quality of fruit concentrates. Marketing efforts often focus on the natural, clean-label, and health attributes of fruit concentrates, aligning with consumer trends toward clean and transparent ingredient lists.
Market Share Analysis:
The fruit concentrates segment involves considering several key factors. Brand reputation and customer trust play a crucial role, with consumers often choosing fruit concentrates from well-established and reputable companies. Distribution networks and collaborations with food and beverage manufacturers significantly contribute to market share, ensuring that fruit concentrates are widely available and integrated into various products. Pricing strategies, product innovation, and responsiveness to regional preferences also play a pivotal role in influencing market share dynamics in the competitive fruit concentrates market.
News & Emerging Companies:
The fruit concentrates market has seen the emergence of new players responding to the increasing demand for natural and high-quality ingredients. Start-ups such as FruitSmart and Concord Foods have entered the market, offering innovative fruit concentrate solutions with a focus on unique fruit varieties and sustainable sourcing practices. These emerging companies contribute to the diversification of the fruit concentrates segment, introducing novel products and catering to niche markets with specific preferences for locally sourced and artisanal fruit concentrates.
Industry Trends:
The fruit concentrates market reflect the evolving landscape of consumer preferences and the emphasis on sustainability. Key players are actively investing in research and development to create new fruit concentrate formulations that align with evolving dietary trends, such as organic, non-GMO, and clean-label options. Investments in sustainable and eco-friendly sourcing practices are gaining prominence, aligning with the increasing consumer demand for responsibly sourced fruit concentrates. Additionally, companies are exploring digital marketing strategies and e-commerce channels to enhance their market reach and adapt to changing consumer shopping behaviors in the fruit concentrates segment.
Competitive Scenario:
The fruit concentrates market is dynamic, with companies continually adapting to changing consumer preferences and market trends. The focus on natural and clean-label attributes has intensified competition, prompting companies to highlight the quality, authenticity, and sustainability of their fruit concentrate products. The battle for shelf space in supermarkets and collaboration with food and beverage manufacturers further heightens the competitive landscape, leading companies to differentiate themselves through marketing, branding initiatives, and a commitment to providing fruit concentrate options that meet the evolving needs of the industry.
Recent Development
The fruit concentrates market witnessed a significant development. Archer Daniels Midland Company (ADM) announced a strategic acquisition of a regional fruit concentrate producer, expanding its presence in key geographic markets and enhancing its product portfolio. This move aimed to strengthen ADM's position as a leading supplier of fruit concentrates by leveraging the acquired company's established relationships with local fruit growers and processors. Ingredion Incorporated introduced a new line of fruit concentrates with reduced sugar content, aligning with the growing consumer demand for healthier alternatives in the food and beverage industry.
Doehler Group invested in advanced processing technologies to enhance the flavor and functionality of its fruit concentrates, aiming to offer innovative solutions to food and beverage manufacturers. Kerry Group collaborated with a renowned beverage brand to co-create a line of premium fruit-flavored beverages using Kerry's unique fruit concentrate formulations. SunOpta Inc. made headlines with the implementation of sustainable packaging practices for its fruit concentrates, responding to the increasing consumer focus on environmentally friendly packaging solutions. These developments underscore the competitive nature of the fruit concentrates market, with companies actively innovating and adapting to meet evolving consumer expectations and secure their positions in this dynamic and essential segment of the food and beverage ingredient industry.
Fruit Concentrate Market size is projected to present a 14.6% CAGR to reach USD 3,790 million by 2030. The Fruit Concentrate Market is one of the fastest-growing markets. There has been an uprise in demand for natural food products and the fruit concentrate market is sure to benefit from it. Fruit Concentrates Market is expected to grow significantly during the forecast period
Rising awareness about healthy food is also contributing to market growth. Since fruit products are seasonal and during the off-season we cannot have the production, so improve technologies such as fruit concentrate will help to fulfill the demand. The global fruit concentrate market is expected to reach the highest market value by the end of the current forecast period.
Covid - 19 Analysis
There was a great loss to the fruit concentrate market during the covid-19 pandemic. Due to the irregular functioning of supply chains, farmers had to dispose of their products in the field itself. Moreover, the poor functioning of industries also halted market growth.
The estimated growth rate fell sharply, and the market showed only moderate growth. Moreover, the closure of retail markets led to a decline in overall sales. However, the fruit concentrate market has shown a sharp increase in growth rate post covid.
Fruits concentrates are pure fruit products with similar health benefits as those given by natural fruits. The rise in health consciousness is the major factor behind the rising market for natural fruit products. Moreover, the rising popularity of the fruit-flavored product is also boosting the growth.
Overcoming seasonal limitations of fruit availability by processing them is what makes them valuable. Moreover, fruit concentrates are convenient to transport and store thereby ensuring the availability of products. Furthermore, the wide use of fruit concentrate market in a variety of products such as confectioneries, bakery products, soft drinks, etc. is propelling the growth.
Governments of many developing nations are investing hugely in the development of the fruit product industry. This is ensuring more production and quality of products. Moreover, fruit concentrate market has been a rise in demand for natural products as people are having a busy lifestyle. Natural products also help in deterring lifestyle-related diseases.
Less investment in infrastructure regarding the processing of fruit products is a cause for less production. Moreover, farmers of developing countries having good fruit production are unaware of such possibilities. Less efficient supply chains are also a major cause of waste of fruit production.
The major drawback of fruit concentrate is high fructose and acid content. The product often comes with added sugar and preservatives which are discarded by conscious consumers.
Technology Analysis
fruit concentrate market is a natural fruit product made by removing the water content of fruits to increase their storage life. It has similar color and flavor to that of natural fruit as it retains the nutrient composition and aroma.
Fruit concentrates are rich in nutrients, dietary fibers, vitamins, and Minerals. Moreover, it allows people to have their favorite fruits around the year. Fruit concentrate is easier to store and transport and to use too.
Fruit concentrate finds its use in the beverage, bakery, and confectionery industry, etc. It is used for preparing soft drinks, fruit-based drinks, etc. While in the bakery industry, fruit concentrates are used for flavoring bakery products and sweets. fruit concentrate market are also used as natural sweeteners and flavors in different food products.
Study Objectives
This report aims to fulfill the gap in knowledge about the global fruit concentrate market. The objectives of this report on the fruit concentrate market are given below:
More preference for liquid concentrate by consumers makes it the largest shareholder. Moreover, the liquid form is quite easy to utilize and store. Furthermore, the preparation of liquid type is less time-consuming and more economical. The dry type had good growth in the past but is losing space due to storage incompatibility.
Among different segments, citrus fruits hold the major market share. Relatively higher production and productivity of citrus fruits are the driving force behind this holding. Moreover, the processing techniques to convert citrus fruits into concentrate are easy and very economical too.
However, Berries are also witnessing faster growth. This is due to their high palatability and nutrient-rich composition. For the given forecast period (2020-2027), berries are estimated to have a higher growth rate.
The beverage industry is the largest user of fruit concentrate. Rising demand for fruit-based drinks is expected to make the market vaster. Next comes the bakery industry which is a potentially growing division. Fruit concentrate is used to flavor different bakery products and the demand for such products is also increasing day by day.
Regional Analysis
The fruit concentrate market is divided into four major regional segments.
North America
Europe
Asia-Pacific
Rest of the world ( RoW )
North America is the largest market for fruit concentrates. Due to their preference for ready-to-drink products, fruit products are high in demand. Moreover, fruit concentrate can be used in the preparation of different packaged drinks, popular in this region. This region accounts for nearly 40 % of the total market share.
However, Asia-Pacific is the fastest-growing market. The utilization of Improved technology in Fruit Production by farmers has increased total production. Moreover, coordination through government policies on the development of the fruit sector helped establish fruit product industries. Rising income levels and literacy rates have also brought more customers for the product to market. Furthermore, the traditional preference for natural products by people of this region is supporting the growth.
Europe also holds a good market proportion and is showing consistent growth. The market of this region showed less fluctuation during covid times too.
Increasing fruit culture in other regions such as Africa, South America will witness demand growth during the forecast period. The Middle East has also been a good market for many fruit products.
Recent Trends
The global fruit concentrate market is dominated by international and regional players. The prominent players of the global fruit consented market are:
Recent Developments
In April 2019, Zoocasa, a leading Spanish fruit processing company, was acquired by Döhler.
Intended Audience
This report will be beneficial for every stakeholder of the fruit concentrate market. It will be of great help to those directly connected with the industry such as:
Report Outlook
This report provides complete details on the fruit concentrate market in terms of current value and future forecast. We have also identified the problems and prospects of the given market.
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