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    Dried herbs Market

    ID: MRFR/F-B & N/20217-HCR
    200 Pages
    Snehal Singh
    October 2025

    Dried Herbs Market Research Report By Application (Food Beverages, Cosmetics, Pharmaceuticals, Nutraceuticals), By Form (Whole Herbs, Crushed Herbs, Powdered Herbs, Extracts), By Type (Basil, Oregano, Thyme, Rosemary, Parsley), By Packaging Type (Bottles, Pouches, Bulk Packages, Glass Jars), and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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    Dried herbs Market Infographic

    Dried herbs Market Summary

    As per MRFR analysis, the Dried Herbs Market Size was estimated at 4.1 USD Billion in 2024. The Dried Herbs industry is projected to grow from 4.313 USD Billion in 2025 to 7.162 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 5.2 during the forecast period 2025 - 2035.

    Key Market Trends & Highlights

    <p>The Dried Herbs Market is experiencing robust growth driven by evolving consumer preferences and innovative culinary applications.</p>

    • The demand for organic dried herbs is rising, particularly in North America, as consumers increasingly prioritize health and sustainability.
    • Culinary applications for dried herbs are expanding, with innovative recipes and cooking techniques gaining popularity across diverse cuisines.
    • Interest in herbal remedies is surging in the Asia-Pacific region, reflecting a cultural shift towards natural health solutions.
    • Key market drivers include rising health consciousness and culinary innovation, which are propelling growth in the Food and Beverages segment.

    Market Size & Forecast

    2024 Market Size 4.1 (USD Billion)
    2035 Market Size 7.162 (USD Billion)
    CAGR (2025 - 2035) 5.2%

    Major Players

    McCormick & Company (US), Olam International (SG), Döhler (DE), Herbalife Nutrition Ltd. (US), Frontier Co-op (US), Starwest Botanicals (US), Simply Organic (US), Badia Spices (US), Spice Islands (US)

    Dried herbs Market Trends

    The Dried Herbs Market is currently experiencing a notable evolution, driven by a confluence of consumer preferences and culinary trends. As individuals increasingly gravitate towards natural and organic products, the demand for dried herbs appears to be on the rise. This shift is likely influenced by a growing awareness of health benefits associated with herbal consumption, as well as a desire for enhanced flavor profiles in cooking. Furthermore, the expansion of the food service industry, including restaurants and catering services, seems to be propelling the market forward, as these establishments seek to incorporate high-quality ingredients into their offerings. In addition to health-conscious consumers, the Dried Herbs Market is also witnessing a surge in interest from the wellness sector. Herbal remedies and natural supplements are gaining traction, suggesting that dried herbs may play a pivotal role in holistic health practices. The increasing popularity of ethnic cuisines, which often utilize a variety of dried herbs, further indicates a diversification of consumer tastes. As the market continues to evolve, it may be essential for suppliers to adapt to these changing preferences and explore innovative product offerings to remain competitive.

    Rising Demand for Organic Products

    There is a growing inclination among consumers towards organic dried herbs, reflecting a broader trend of health consciousness. This shift suggests that consumers are increasingly prioritizing quality and sustainability in their purchasing decisions.

    Expansion of Culinary Applications

    Dried herbs are finding their way into a wider array of culinary applications, from home cooking to gourmet restaurants. This trend indicates that chefs and home cooks alike are recognizing the versatility and flavor enhancement that dried herbs can provide.

    Increased Interest in Herbal Remedies

    The wellness movement is fostering a heightened interest in herbal remedies, with dried herbs being utilized for their potential health benefits. This trend suggests that consumers are exploring natural alternatives for health and wellness, further driving market growth.

    The global dried herbs market is poised for growth as consumer preferences shift towards natural and organic products, reflecting a broader trend in health-conscious eating habits.

    U.S. Department of Agriculture

    Dried herbs Market Drivers

    Rising Health Consciousness

    The Dried Herbs Market is experiencing a notable surge in demand driven by an increasing awareness of health and wellness among consumers. As individuals become more health-conscious, they are gravitating towards natural and organic products, including dried herbs, which are perceived as healthier alternatives to artificial flavorings and preservatives. This trend is reflected in market data, indicating that the demand for dried herbs is projected to grow at a compound annual growth rate of approximately 5.5% over the next five years. Consumers are increasingly seeking out dried herbs for their potential health benefits, such as antioxidant properties and anti-inflammatory effects, further propelling the market forward. The Dried Herbs Market is thus positioned to benefit from this shift towards healthier eating habits.

    Culinary Innovation and Trends

    The Dried Herbs Market is significantly influenced by the ongoing culinary innovation and evolving food trends. Chefs and home cooks alike are increasingly incorporating dried herbs into their recipes to enhance flavors and create unique dishes. The rise of gourmet cooking and the popularity of international cuisines have led to a greater appreciation for diverse herb varieties. Market data suggests that the culinary sector is a major driver of growth, with dried herbs being utilized in sauces, marinades, and seasonings. This trend is expected to continue, as consumers seek to elevate their cooking experiences. The Dried Herbs Market stands to gain from this culinary renaissance, as the demand for high-quality dried herbs continues to expand.

    Cultural and Regional Influences

    Cultural and regional influences play a crucial role in shaping the Dried Herbs Market. Different cuisines around the world utilize various dried herbs, leading to diverse consumer preferences. For instance, Mediterranean and Asian cuisines prominently feature herbs such as oregano, basil, and lemongrass, which are increasingly sought after in various markets. Market data suggests that the demand for specific dried herbs is often tied to cultural trends and culinary practices, with certain regions showing a higher propensity for particular herb varieties. This cultural diversity not only enriches the market but also presents opportunities for targeted marketing strategies. The Dried Herbs Market is thus poised to capitalize on these regional preferences, fostering growth through tailored product offerings.

    E-commerce and Online Retail Growth

    The Dried Herbs Market is experiencing a transformation due to the rapid growth of e-commerce and online retail platforms. As consumers increasingly turn to online shopping for convenience, the availability of dried herbs through various digital channels is expanding. This shift is supported by market data, which shows that online sales of dried herbs have increased by over 30% in recent years. The ease of access to a wide range of products, coupled with the ability to compare prices and read reviews, is driving consumer preferences towards online purchases. Consequently, the Dried Herbs Market is likely to see continued growth as e-commerce becomes a dominant sales channel, providing opportunities for both established brands and new entrants.

    Sustainability and Eco-Friendly Practices

    Sustainability has emerged as a pivotal driver in the Dried Herbs Market, as consumers increasingly prioritize eco-friendly products. The shift towards sustainable agriculture practices is influencing the sourcing and production of dried herbs. Many producers are adopting organic farming methods, which not only cater to health-conscious consumers but also align with environmental concerns. Market data indicates that the organic dried herbs segment is witnessing substantial growth, with an estimated increase of 7% annually. This trend reflects a broader movement towards sustainability in food production, where consumers are more inclined to support brands that demonstrate a commitment to environmental stewardship. The Dried Herbs Market is thus likely to benefit from this growing emphasis on sustainability.

    Market Segment Insights

    By By Application: Food Beverages (Largest) vs. Nutraceuticals (Fastest-Growing)

    In the Dried Herbs Market, the 'Food Beverages' segment holds the largest share, capitalizing on the increasing demand for natural and organic ingredients in culinary applications. This segment's dominance is driven by growing consumer preferences for healthy and flavorful food options, leading to higher utilization of dried herbs in various cuisines and beverage formulations. On the other hand, the 'Nutraceuticals' segment is emerging rapidly, gaining traction as health-conscious consumers show a rising interest in herbal supplements and functional foods that offer health benefits. This shift towards preventive healthcare and wellness-oriented products is reshaping the landscape of dried herbs' applications.

    Food Beverages: Dominant vs. Nutraceuticals: Emerging

    The 'Food Beverages' segment is characterized by its extensive range of applications in cooking, seasoning, and beverage crafting, making it a crucial player in the dried herbs market. As consumers increasingly seek natural flavor enhancers, dried herbs have become integral to meals, snacks, and drinks. In contrast, the 'Nutraceuticals' segment represents a burgeoning market driven by the demand for natural remedies and dietary supplements. This segment is seeing significant innovation with the inclusion of dried herbs in functional foods, weight management products, and wellness supplements, positioning it as an emerging category with substantial growth potential.

    By By Form: Whole Herbs (Largest) vs. Extracts (Fastest-Growing)

    In the Dried Herbs Market, the segment distribution reveals that Whole Herbs hold the largest market share, appealing to consumers seeking authentic flavors and culinary applications. Crushed Herbs and Powdered Herbs follow, catering to the convenience and ease of use in meal preparation. Extracts, although currently smaller in share, are rapidly gaining momentum due to the increased consumer interest in health supplements and natural remedies.

    Whole Herbs: Dominant vs. Extracts: Emerging

    Whole Herbs are recognized as the dominant segment in the Dried Herbs Market, often preferred for their robust flavor profile and versatility in cooking. They are favored by chefs and home cooks alike for their purity and ability to retain essential oils and nutrients compared to processed forms. On the other hand, Extracts represent the emerging trend, driven by consumer demand for concentrated flavors and health benefits. Extracts are increasingly integrated into health products, highlighting their growing role as a convenient option for flavoring and nutritional supplementation in modern diets.

    By By Type: Basil (Largest) vs. Oregano (Fastest-Growing)

    In the Dried Herbs Market, Basil currently holds the largest market share, dominating the segment due to its widespread use in various cuisines and culinary applications. Following closely is Oregano, which has gained significant traction among consumers for its robust flavor and health benefits. Other herbs like Thyme, Rosemary, and Parsley, while having their own loyal customer bases, occupy smaller portions of the overall market, reflecting diverse consumption trends in different regions.

    Basil: (Dominant) vs. Oregano (Emerging)

    Basil is seen as the dominant player in the Dried Herbs Market, recognized for its versatility in culinary uses and its strong preference among chefs and home cooks alike. Its aromatic profile makes it a staple in sauces, salads, and a variety of dishes, securing its position as a favorite herb. Oregano, on the other hand, is emerging as a rapidly growing segment due to its increasing popularity in Mediterranean and health-conscious cooking. With its potential health benefits and robust flavor, Oregano is finding its way into a plethora of dishes, thereby capturing the interest of a new consumer base and leading to its expanding market presence.

    By By Packaging Type: Bottles (Largest) vs. Pouches (Fastest-Growing)

    In the Dried Herbs Market, the packaging type exhibits a diverse distribution with bottles leading the segment due to their convenience and protective qualities, which keep herbs fresher for longer. Bottles have captured significant market share owing to their easy pouring capabilities and reusability which appeal to both consumers and retailers alike. Following closely, pouches are becoming increasingly popular for their lightweight nature and ability to reduce packaging waste, marking a shift towards more sustainable options. The growth trends within this segment are largely driven by changing consumer preferences, where there is an inclination towards eco-friendly packaging and convenience. Pouches are gaining traction as the fastest-growing segment, attributed to their flexibility and lower production costs, which enhance their market appeal. Furthermore, innovation in packaging design and the burgeoning health and wellness trend among consumers further support the expansion of this segment, encouraging brands to adopt versatile packaging solutions.

    Bottles: Dominant vs. Pouches: Emerging

    Bottles have solidified their position as the dominant packaging choice within the Dried Herbs Market due to their robust design that offers superior protection against external factors such as moisture and light. This keeps the herbs fresher and more flavorful for longer periods, catering to the quality-conscious consumer. Conversely, pouches represent the emerging alternative that is gaining momentum due to their sustainable profile and cost-effectiveness. They are notable for their lightweight, space-saving attributes that appeal to both consumers and retailers looking for convenience. Pouches also allow for effective branding on the front, enhancing visual appeal on retail shelves. Together, these packaging types reflect a dynamic balance between tradition and innovation in the market.

    Get more detailed insights about Dried herbs Market

    Regional Insights

    The Dried Herbs Market experienced a significant expansion across various regions. Europe led the market with a valuation of 1.7 USD Billion in 2024 and is expected to reach 2.69 USD Billion by 2035, highlighting its majority holding and strong culinary tradition that fosters demand for dried herbs.

    Following was Asia Pacific, valued at 1.3 USD Billion in 2024, projected to grow to 2.0 USD Billion by 2035, driven by increasing consumer preference for natural and organic food ingredients. North America, with a valuation of 1.0 USD Billion in 2024, showed steady growth to 1.56 USD Billion by 2035, reflecting the region's rising focus on health-conscious eating.

    South America and the Middle East and Africa, valued at 0.4 USD Billion and 0.24 USD Billion respectively in 2024, represented emerging markets that are gradually gaining traction. Despite their smaller market sizes, there lies potential growth driven by flavor trends and traditional medicinal practices in their respective culinary landscapes.

    Overall, the Dried Herbs Market segmentation revealed distinct regional dynamics that were influenced by local consumption trends, health trends, and cultural cuisines, shaping the industry's future growth in these regions.

    Dried Herbs Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The Dried Herbs Market is characterized by a dynamic landscape driven by evolving consumer preferences, the growing inclination towards natural flavors, and the rising demand for health-oriented products. Within this competitive arena, several key players are making significant strides to establish their brand presence, innovate product lines, and network effectively with suppliers and distributors.

    Companies are focusing on enhancing product quality, exploring sustainable practices, and leveraging marketing strategies that cater to health-conscious consumers and culinary enthusiasts alike. The market exhibits diversification in offerings, including culinary herbs, medicinal herbs, and specialty blends, which cater to both retail and foodservice sectors.This competitive environment fosters innovations and collaborations, ultimately benefiting consumers with a wider variety of high-quality dried herbs.

    Frontier Coop has carved a pivotal role within the Dried Herbs Market by emphasizing its commitment to quality, sustainability, and ethical sourcing. The company is recognized for its vast selection of organic and non-organic dried herbs, appealing to health-conscious consumers and those seeking culinary excellence.

    Frontier Coop effectively utilizes a strong distribution network that encompasses retailers, co-ops, and online platforms, allowing it to maintain a robust market presence on a global scale. Its strengths lie in its transparent supply chain practices and community-oriented approach, which resonate with consumers looking for trustworthy brands.Frontier Coop's initiatives in promoting organic farming and fair trade practices further enhance its positioning in the market, driving loyalty among customers who prioritize ethical consumption.

    The Herb Farm stands out in the Dried Herbs Market with its diverse portfolio focused on premium quality herbs and blends that cater to health and wellness trends. The company's product offerings not only include culinary herbs but also extend to medicinal herbs, capturing a larger audience interested in holistic health solutions.The Herb Farm's strength is derived from its commitment to sustainable farming practices and rigorous quality control measures, ensuring that its products meet the highest standards before reaching consumers.

    With a solid international distribution network and various partnerships, the company has expanded its market presence globally. The Herb Farm has strategically engaged in mergers and acquisitions to bolster its market share, enhancing its capabilities in production and distribution.This allows the company to adapt quickly to market trends, ensuring that its product offerings remain relevant and valuable to consumers worldwide.

    Key Companies in the Dried herbs Market market include

    Industry Developments

    Through its subsidiary Dehydro Foods, Olam Food Ingredients opened a new herb processing factory in Beni Suef, Egypt, in June 2025. The facility can process 3,000 metric tons of dried herbs per year to meet demand worldwide.Simply Organic, a U.S. brand owned by Frontier Co-op, launched three chef-designed finishing salts and four marinades and dry rubs with worldwide inspiration in March 2023 to improve grilling and cooking at home.

    In July 2022, BART Ingredients Company teamed up with Amazon to use Amazon's retail platform to increase the global accessibility of its dry herb goods.In response to the increased customer interest in organic and sustainable products, as reported in several market trend surveys, producers in the dried herbs sector are also actively experimenting with packaging and presentation to guarantee freshness and convenience.

    Growing middle-class demand for wellness-focused goods and increased consumer adoption of both traditional and modern medicinal herbs are supporting the Asia-Pacific region's emergence as a major growth driver.At the same time, Europe remains the market leader, with significant import volumes and a strong focus on sustainability and organic products driving regional development trends. These changes are the result of calculated investments made by major industry participants in line with consumers' growing inclinations for natural components that are high-quality, convenient, and health-conscious.

    Future Outlook

    Dried herbs Market Future Outlook

    The Global Dried Herbs Market is projected to grow at a 4.07% CAGR from 2025 to 2035, driven by increasing health consciousness, culinary trends, and demand for natural ingredients.

    New opportunities lie in:

    • Develop organic dried herb lines to cater to health-conscious consumers.
    • Leverage e-commerce platforms for direct-to-consumer sales expansion.
    • Innovate packaging solutions to enhance product shelf life and appeal.

    By 2035, the market is expected to exhibit robust growth, reflecting evolving consumer preferences and increased demand.

    Market Segmentation

    Dried Herbs Market Form Outlook

    • Whole Herbs
    • Crushed Herbs
    • Powdered Herbs
    • Extracts

    Dried Herbs Market Type Outlook

    • Basil
    • Oregano
    • Thyme
    • Rosemary
    • Parsley

    Dried Herbs Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Dried Herbs Market Application Outlook

    • Food Beverages
    • Cosmetics
    • Pharmaceuticals
    • Nutraceuticals

    Dried Herbs Market Packaging Type Outlook

    • Bottles
    • Pouches
    • Bulk Packages
    • Glass Jars

    Report Scope

    Report Attribute/Metric

    Details

    Market Size 2024

    4.64(USD Billion)

    Market Size 2035

    7.16 (USD Billion)

    Compound Annual Growth Rate (CAGR)

    5.20% (2025 - 2035)

    Report Coverage

    Revenue Forecast, Competitive Landscape, Growth Factors, and Trends

    Base Year

    2024

    Market Forecast Period

    2025 - 2035

    Historical Data

    2019 - 2024

    Market Forecast Units

    USD Billion

    Key Companies Profiled

    Frontier Coop, The Herb Farm, McCormick & Company, Pure Spice, Olam International, Savory Spice, Gustatech, The Spice House, Bergin Fruit and Nut Company, Dried Fruits & Nuts, Rituals Cosmetics, Starwest Botanicals, Kraft Heinz, Badia Spices, Herbal Planet

    Segments Covered

    Application, Form, Type, Packaging Type, Regional

    Key Market Opportunities

    Rising demand for organic products, Growth in health-conscious consumers, Expansion of e-commerce platforms, Innovative blends and flavors, Increased culinary experimentation

    Key Market Dynamics

    increasing health consciousness, demand for natural ingredients, growing culinary tourism, rise in convenience foods, expanding online retail channels

    Countries Covered

    North America, Europe, APAC, South America, MEA

    Market Size 2025 4.31 (USD Billion)

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    What was the Market Was at a the Dried Herbs Market in 2024?

    The Dried Herbs Market 4.10 Billion USD by 2024

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