As per MRFR Analysis, the Global Dried Herbs Market was valued at 4.46 USD Billion in 2023 and is projected to grow to 7.2 USD Billion by 2035, reflecting a CAGR of 4.08% from 2025 to 2035. The market is driven by increasing health awareness, a shift towards natural and organic products, and rising interest in home cooking and herbal remedies. The Food and Beverages sector is a significant contributor, expected to reach 3.2 USD Billion by 2035. The market is characterized by diverse applications, forms, and types of herbs, catering to evolving consumer preferences for health-conscious and sustainable options.
The Dried Herbs Market is experiencing transformative trends driven by consumer preferences and health consciousness.
Key players include Aldar Inc, Kraft Heinz, Olam International, Cloverdale Foods, Unilever, Simply Organic, McCormick Spices USA, Badia Spices, Mountain Rose Herbs, Frontier Coop, Herb Pharm, Whole Foods Market, Starwest Botanicals.
Key Dried Herbs Market Trends Highlighted
The market for dried herbs is undergoing a number of noteworthy developments as a result of shifting customer tastes and lifestyle decisions. The desire for natural ingredients in cooking has increased due to growing health and wellness consciousness, which has brought dried herbs into the limelight as vital flavorings with added nutritional value.
This interest is being heightened by the global trend toward plant-based diets, as dried herbs are essential for boosting the flavors of vegetarian and vegan dishes. The worldwide industry offers significant prospects for capture, especially in the organic dry herb category.
Growing environmental concerns and a desire for products free of pesticides are driving consumers to seek out organic choices. A greater choice of dried herbs can now be simply purchased by customers in different locations thanks to the growth of e-commerce platforms. This change in consumer behavior gives producers new ways to connect with more people.
The market for dried herbs has changed recently due in part to culinary trends like gourmet cookery and international cuisines. The demand for particular dried herbs, such as oregano, basil, and others, is increasing as people try tastes from other countries.
Additionally, farmers have been encouraged to use better harvesting techniques and support local procurement of herbs due to the growing interest in food sustainability, which has improved market quality and consistency. A dynamic market environment is developing as a result of these changes, one that keeps changing in tandem with consumer tastes and technology breakthroughs.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Dried Herbs Market Drivers
Growing Consumer Preference for Natural Ingredients
The Dried Herbs Market is witnessing a significant increase in consumer demand for natural and organic products. According to data from the Food and Agriculture Organization (FAO), global organic product sales reached approximately 100 billion USD in 2020, with a continued growth trend driving the demand for natural ingredients.
This natural shift is driven by consumers becoming more health-conscious and seeking products free from artificial additives.
As leading retailers and brands incorporate dried herbs into their product lines to meet this preference, the Dried Herbs Market is projected to experience accelerated growth. Major companies such as McCormick & Company and Nestle are investing heavily in Research and Development initiatives to enhance their dried herb offerings, thereby expanding market presence.
Rise in Health and Wellness Trends
Health and wellness trends are significantly influencing the Dried Herbs Market, with consumers increasingly seeking products that promote a healthy lifestyle. A survey conducted by the International Food Information Council indicated that 73% of consumers place importance on the nutritional value of the products they consume.
This has led to a surge in the use of dried herbs, known for their health benefits such as anti-inflammatory and antioxidant properties.
Organizations like the World Health Organization (WHO) emphasize the importance of incorporating herbs and spices into diets as they can contribute to overall health improvement. Consequently, this focus on health translates to expanded opportunities for dried herbs in gourmet foods and dietary supplements worldwide.
Expansion of Foodservice Sector
The Dried Herbs Market is being propelled by the rapid expansion of the foodservice sector, including restaurants, cafes, and catering services. As per the United Nations, the global restaurant industry generates near 3 trillion USD in revenues annually, reflecting a surge in dining out preferences post-pandemic.
This growing sector demands diverse flavoring agents, with dried herbs being essential for enhancing culinary experiences. Major foodservice providers, such as Yum! Brands and Restaurant Brands International, are increasingly sourcing high-quality dried herbs to meet consumer taste preferences.This increase in foodservice operations drives the demand for dried herbs, positively impacting the overall market growth in the coming years.
Dried Herbs Market Application Insights
The Dried Herbs Market experienced significant growth, particularly in its Application segment, which includes key areas such as Food Beverages, Cosmetics, Pharmaceuticals, and Nutraceuticals.
In 2024, the Food Beverages segment is expected to held a substantial market value of 1.8 USD Billion, reflecting its importance in culinary practices worldwide. As consumer preferences shifted towards natural flavors and health-conscious choices, this segment continues to evolve, making it a majority holding in the market.
Following closely, the Cosmetics segment achieved a valuation of 1.0 USD Billion in 2024, underscoring the increasing incorporation of dried herbs in skincare and beauty products, aimed at enhancing product efficacy and consumer appeal.
The Pharmaceuticals sector, valued at 1.2 USD Billion, represented a critical area where dried herbs play a role in drug formulation and alternative medicine, ensuring a significant contribution to health solutions.Additionally, Nutraceuticals is anticipated to reach 0.64 USD Billion by 2024, as it encompassed dietary supplements that leverage the health benefits associated with dried herbs, catering to the growing demand for preventive health measures.
Together, these segments form a comprehensive landscape of the Dried Herbs Market, driven by trends that favor natural ingredients and holistic wellness, presenting ample opportunities for growth and innovation. As the market evolves, the alignment of these segments with consumer expectations will likely dictate the trajectory of market growth and segmentation dynamics in the coming years.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Dried Herbs Market Form Insights
The Dried Herbs Market, particularly in the Form segment, showcases a diverse landscape with various product types, including Whole Herbs, Crushed Herbs, Powdered Herbs, and Extracts. Whole Herbs are favored for their potency and extended shelf life, while Crushed Herbs offer convenience for culinary applications.
Powdered Herbs have gained traction due to their use in culinary and health products, enhancing the appeal among consumers looking for easy-to-use ingredients. Extracts are increasingly popular for their concentrated flavors and versatility in various applications, from food and beverages to nutraceuticals.
Together, these forms of dried herbs accommodate evolving consumer preferences and trends, driving growth within the Dried Herbs Market. The segmentation reflects the industry's focus on delivering quality and versatility, capitalizing on the growing interest in plant-based and organic products, thus presenting ample growth opportunities as the market evolves.
Dried Herbs Market Type Insights
The market segmentation by Type includes popular herbs such as Basil, Oregano, Thyme, Rosemary, and Parsley, each with significant contributions to the overall market revenue. Among these, Basil and Oregano are often noted for their considerable demand in culinary applications, making them highly relevant in the market as they offer flavor and health benefits to various dishes.
Thyme and Rosemary also hold considerable significance, especially in Mediterranean cuisines, reflecting a growing trend towards richer flavors and gourmet cooking. Parsley, often used as a garnish, is prevalent not only in households but also in the foodservice industry, emphasizing its versatile application.
The increasing awareness regarding the health benefits associated with dried herbs, alongside a rising preference for natural flavorings over artificial ones, drives the Dried Herbs Market growth.
However, challenges such as sourcing quality herbs and ensuring proper storage conditions could impact market dynamics. Nevertheless, opportunities for innovation in product variants and sustainable farming practices are on the rise, promising a positive outlook for this segment in the global marketplace.
Dried Herbs Market Packaging Type Insights
The Dried Herbs Market is experiencing notable growth, with a significant focus on the Packaging Type segment. In this context, diverse packaging options like Bottles, Pouches, Bulk Packages, and Glass Jars play a crucial role in market dynamics.
Each packaging type has unique advantages; for instance, Bottles offer convenience and freshness, while Pouches are favored for their lightweight and cost-effectiveness. Bulk Packages cater to wholesale and industrial needs, ensuring efficiency in production and distribution.
Glass Jars are increasingly preferred for premium products, highlighting the importance of aesthetics in consumer choices. The market is influenced by consumer preferences for sustainable packaging solutions and the growing demand for organic and natural products.
Furthermore, the Dried Herbs Market data indicates that innovations in packaging technology are driving market expansion, with challenges like maintaining product quality post-packaging being addressed. Overall, the segmentation of the Dried Herbs Market emphasizes the vital role of Packaging Type in aligning with consumer needs and enhancing product appeal.
Dried Herbs Market Regional Insights
The Dried Herbs Market experienced a significant expansion across various regions. Europe led the market with a valuation of 1.7 USD Billion in 2024 and is expected to reach 2.69 USD Billion by 2035, highlighting its majority holding and strong culinary tradition that fosters demand for dried herbs.
Following was Asia Pacific, valued at 1.3 USD Billion in 2024, projected to grow to 2.0 USD Billion by 2035, driven by increasing consumer preference for natural and organic food ingredients. North America, with a valuation of 1.0 USD Billion in 2024, showed steady growth to 1.56 USD Billion by 2035, reflecting the region's rising focus on health-conscious eating.
South America and the Middle East and Africa, valued at 0.4 USD Billion and 0.24 USD Billion respectively in 2024, represented emerging markets that are gradually gaining traction. Despite their smaller market sizes, there lies potential growth driven by flavor trends and traditional medicinal practices in their respective culinary landscapes.
Overall, the Dried Herbs Market segmentation revealed distinct regional dynamics that were influenced by local consumption trends, health trends, and cultural cuisines, shaping the industry's future growth in these regions.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Dried Herbs Market Key Players and Competitive Insights
The Dried Herbs Market is characterized by a dynamic landscape driven by evolving consumer preferences, the growing inclination towards natural flavors, and the rising demand for health-oriented products. Within this competitive arena, several key players are making significant strides to establish their brand presence, innovate product lines, and network effectively with suppliers and distributors.
Companies are focusing on enhancing product quality, exploring sustainable practices, and leveraging marketing strategies that cater to health-conscious consumers and culinary enthusiasts alike. The market exhibits diversification in offerings, including culinary herbs, medicinal herbs, and specialty blends, which cater to both retail and foodservice sectors.This competitive environment fosters innovations and collaborations, ultimately benefiting consumers with a wider variety of high-quality dried herbs.
Frontier Coop has carved a pivotal role within the Dried Herbs Market by emphasizing its commitment to quality, sustainability, and ethical sourcing. The company is recognized for its vast selection of organic and non-organic dried herbs, appealing to health-conscious consumers and those seeking culinary excellence.
Frontier Coop effectively utilizes a strong distribution network that encompasses retailers, co-ops, and online platforms, allowing it to maintain a robust market presence on a global scale. Its strengths lie in its transparent supply chain practices and community-oriented approach, which resonate with consumers looking for trustworthy brands.Frontier Coop's initiatives in promoting organic farming and fair trade practices further enhance its positioning in the market, driving loyalty among customers who prioritize ethical consumption.
The Herb Farm stands out in the Dried Herbs Market with its diverse portfolio focused on premium quality herbs and blends that cater to health and wellness trends. The company's product offerings not only include culinary herbs but also extend to medicinal herbs, capturing a larger audience interested in holistic health solutions.The Herb Farm's strength is derived from its commitment to sustainable farming practices and rigorous quality control measures, ensuring that its products meet the highest standards before reaching consumers.
With a solid international distribution network and various partnerships, the company has expanded its market presence globally. The Herb Farm has strategically engaged in mergers and acquisitions to bolster its market share, enhancing its capabilities in production and distribution.This allows the company to adapt quickly to market trends, ensuring that its product offerings remain relevant and valuable to consumers worldwide.
Key Companies in the Dried Herbs Market Include
Dried Herbs Market Developments
Through its subsidiary Dehydro Foods, Olam Food Ingredients opened a new herb processing factory in Beni Suef, Egypt, in June 2025. The facility can process 3,000 metric tons of dried herbs per year to meet demand worldwide.Simply Organic, a U.S. brand owned by Frontier Co-op, launched three chef-designed finishing salts and four marinades and dry rubs with worldwide inspiration in March 2023 to improve grilling and cooking at home. In July 2022, BART Ingredients Company teamed up with Amazon to use Amazon's retail platform to increase the global accessibility of its dry herb goods.In response to the increased customer interest in organic and sustainable products, as reported in several market trend surveys, producers in the dried herbs sector are also actively experimenting with packaging and presentation to guarantee freshness and convenience.
Growing middle-class demand for wellness-focused goods and increased consumer adoption of both traditional and modern medicinal herbs are supporting the Asia-Pacific region's emergence as a major growth driver.At the same time, Europe remains the market leader, with significant import volumes and a strong focus on sustainability and organic products driving regional development trends. These changes are the result of calculated investments made by major industry participants in line with consumers' growing inclinations for natural components that are high-quality, convenient, and health-conscious.
Dried Herbs Market Segmentation Insights
Dried Herbs Market Application Outlook
Dried Herbs Market Form Outlook
Dried Herbs Market Type Outlook
Dried Herbs Market Packaging Type Outlook
Dried Herbs Market Regional Outlook
| Report Attribute/Metric | Details |
| Market Size 2023 | 4.46(USD Billion) |
| Market Size 2024 | 4.64(USD Billion) |
| Market Size 2035 | 7.2(USD Billion) |
| Compound Annual Growth Rate (CAGR) | 4.07% (2025 - 2035) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Frontier Coop, The Herb Farm, McCormick & Company, Pure Spice, Olam International, Savory Spice, Gustatech, The Spice House, Bergin Fruit and Nut Company, Dried Fruits & Nuts, Rituals Cosmetics, Starwest Botanicals, Kraft Heinz, Badia Spices, Herbal Planet |
| Segments Covered | Application, Form, Type, Packaging Type, Regional |
| Key Market Opportunities | Rising demand for organic products, Growth in health-conscious consumers, Expansion of e-commerce platforms, Innovative blends and flavors, Increased culinary experimentation |
| Key Market Dynamics | increasing health consciousness, demand for natural ingredients, growing culinary tourism, rise in convenience foods, expanding online retail channels |
| Countries Covered | North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Dried Herbs Market was valued at 4.64 billion USD in 2024.
The market is expected to grow at a CAGR of 4.07% from 2025 to 2035.
In 2024, Europe dominated the market, valued at 1.7 billion USD.
The Food Beverages application is expected to reach a market value of 2.7 billion USD by 2035.
Key players include Frontier Coop, McCormick & Company, and Olam International.
The Nutraceuticals segment is expected to be valued at 1.09 billion USD in 2035.
The North American market was valued at 1.0 billion USD in 2024.
The Pharmaceuticals application is anticipated to be valued at 1.9 billion USD by 2035.
The Asia Pacific region held a market size of 1.3 billion USD in 2024.
In 2035, the South American market is expected to be valued at 0.62 billion USD.
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