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Fabric Softeners Market Research Report Information By Nature (Organic, and Conventional), By Product Type (Liquid, Sheets, Sprays, Tablets, and Dryers Bars), By End Use (Laundry Services, Textile Industry, Household, Hospitality Industry, and Others), By Sales Channel (Independent Retailers, Hypermarkets, Multi Brand Stores, Supermarkets, Specialty Retail Stores, Online Sales, Company Website, and 3rd Party Online Sales), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032


ID: MRFR/CR/11043-HCR | 128 Pages | Author: Pradeep Nandi| July 2024

Global Fabric Softeners Market Overview


Fabric Softeners Market Size was valued at USD XX Billion in 2022. The Fabric Softeners market industry is projected to grow from USD XX Billion in 2023 to USD XX Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.60% during the forecast period (2023 - 2032). An increase in available funds and a preference for spending on luxury goods are the key market drivers accelerating market expansion.


Global Fabric Softeners Market Overview


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Fabric Softeners Market Trends



  • Growing middle-class consumers' discretionary income is driving the market growth


Market CAGR for fabric softeners is being driven by the rising middle-class consumers' discretionary income. Chemicals called fabric softener and conditioner are used to soften and freshen fabrics. They are produced using macro and micro emulsion polymers. Small molecules called polymers attach to dirt and oil particles and pull them away from the cloth. These are utilized for rinsing laundry in a washing machine. Fabric softener and conditioner provide a floral scent and maintain the fabric's softness. In the market, there are numerous fabrics and conditioners.


Additionally, the average millennial spends less time doing laundry. In order to draw in millennial customers, personal care companies are developing social media campaigns and offering promotions through e-commerce channels. It has been discovered that Millennial Americans only use detergent for their daily washing. Another factor predicting the growth of the fabric softener and conditioner market is the rising demand for eco-friendly fabric conditioner as a result of rising consumer awareness of the need for safe and eco-friendly products. One of the factors preventing the target market from expanding during the forecast period is the strict regulations imposed on the environment and customers as a result of the use of artificial and dangerous chemicals in daily life.


Different product categories, such as fabric, softener, and conditioner, are growing as a result of urbanization, rising disposable income, and the willingness of customers to spend on high-end goods in developing nations. The product is ideally matched to the needs of the client; therefore emerging nations with poor water quality are anticipated to lead market expansion over the projection period. Increased employment of women, urbanization, busy lifestyles, and the explosive growth of e-commerce have all contributed to the market's expansion. The key driver of the fabric softener and conditioner market's expansion in other regions is the improvement in lifestyle, which has led to a more fashionable way of life and an increase in disposable income.


For instance, In 2022, the market for fabric softener conditioner experienced a 2.5% value CAGR. In 2018, sales of Fabric Conditioner exceeded US$9000 million in revenue worldwide. With forecast sales of over US$ 3,200 million in 2019, Europe is anticipated to lead the market for fabric softener conditioner. Thus, result in driving the Fabric Softeners market revenue.


Fabric Softeners Market Segment Insights


Fabric Softeners Nature Insights


The Fabric Softeners market segmentation, based on nature includes organic, and conventional. The organic segment dominated the market. This is because of increasing awareness about environmental harm produced by using synthetic products. Nowadays, more people are aware about the side effect and disadvantages of using any synthetic product, so people are trying to use more eco friendly products.


Fabric Softeners Product Type Insights


The Fabric Softeners market segmentation, based on product type, includes liquid, sheets, sprays, tablets, and dryers bars. The liquid category generated the most income. By limiting fiber wiggle in the yarn, liquid conditioner increase clothing durability. Large detergent manufacturers have released liquid fabric softeners made for washing machines.


Figure1: Fabric Softeners Market, by Product Type, 2022&2032 (USD Billion)


Fabric Softeners Market, by Product Type, 2022&2032


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Fabric Softeners End Use Insights


The Fabric Softeners market segmentation, based on end use includes food, laundry services, textile industry, household, hospitality industry, and others. The household segment dominated the market. It is projected that growing washing machine adoption will positively effects will grow in developing countries like China and India.


Fabric Softeners Sales Channel Insights          


The Fabric Softeners market segmentation, based on sales channel, independent retailers, hypermarkets, multi brand stores, supermarkets, specialty retail stores, online sales, company website, and 3rd party online sales. The supermarkets category generated the most income. The ease of one-stop shopping, where customers can find a large selection of brands and product options, is the demand driver for supermarkets, one of the main retail channels where people buy their household needs, including fabric softener sheets.


Fabric Softeners Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Fabric Softeners market area will dominate this market. The region's huge working population, which has high disposable income, rising living standards, and the presence of big companies in this market are all factors that are contributing to revenue growth in North America.


Further, the major countries studied in the market report are The US, German, France, Canada, the UK, Italy, Spain, Japan, India, China, Australia, South Korea, and Brazil.


Figure2: FABRIC SOFTENERS MARKET SHARE BY REGION 2022 (USD Billion)


FABRIC SOFTENERS MARKET SHARE BY REGION 2022


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Europe Fabric Softeners market accounts for the second-largest market share due to people looking for solutions for hypoallergenic and environmentally friendly fabric softeners. Further, the German Fabric Softeners market held a dominant market share, and the UK Fabric Softeners market was the European region's fastest-growing market.


The Asia-Pacific Fabric Softeners Market is anticipated to see a rapid CAGR between 2023 and 2032. This is because of increased discretionary money, particularly in developing nations like China and India. Moreover, China’s Fabric Softeners market held a dominant market share, and the Indian Fabric Softeners market was the Asia-Pacific region's fastest-growing market.


Fabric Softeners Key Market Players& Competitive Insights


Leading market players are putting a lot of money on R&D to extend their product lines, which will promote the growth of the fabric softeners market. Additionally, market participants are engaging in a range of strategic initiatives to increase their worldwide reach, with important market developments such as the introduction of new products, contracts, mergers and acquisitions, increased investments, and cooperation with other organizations. to grow and endure in an increasingly competitive and challenging market environment, Fabric Softeners industry must provide reasonably priced goods.


One of the main business strategies employed by manufacturers is to produce locally to reduce operational expenses in the Fabric Softeners industry to develop market sector and provide benefits to customers. In recent years, the Fabric Softeners industry has provided laundry firms with some of the most important benefits. Major players in the Fabric Softeners market, including Church & Dwight Co., Inc., Colgate-Palmolive Company., Henkel AG & Co. KGaA, LG Household & Health Care Ltd, Marico, Melaleuca Inc, and Pigeon Corporation and others, invest in operations for research and development in an effort to improve market demand.


An American corporation called Church & Dwight specializes in consumer goods with an emphasis on personal care, home goods, and niche items. The business was established in 1847, and its main office is in Ewing, New Jersey. First Response, Trojan, OxiClean, and Arm & Hammer are just a few of the well-known companies that belong to this organization. Church & Dwight stated that in 2022 they made $5.4 billion in revenue annually. The company offers a variety of consumer items, including condoms, pregnancy tests, baking soda, laundry detergent, air fresheners, and oral hygiene products.


The Park Avenue neighborhood of Midtown Manhattan is home to the Colgate-Palmolive Company, an American consumer goods corporation. The business specializes in the creation, provision, and distribution of goods for the home, health, personal care, and animals. Procter & Gamble (P&G), the biggest manufacturer of soap and detergent in the world, has long been a rival of Colgate-Palmolive. Thousands of customers switched from Colgate's soaps to P&G's Tide laundry detergent shortly after World War II. In 2020, Hello Products LLC, one of the quickest-growing premium oral care companies in the United States, was purchased by Colgate-Palmolive for an unknown sum.


Key Companies in the Fabric Softeners market include



Fabric Softeners Industry Developments


September 2022: Hello Products LLC, one of the quickest-growing premium oral care companies in the United States, was purchased by Colgate-Palmolive for an unknown sum.


August 2021: New Comfort's Ultimate Care fabric conditioners from Unilever have begun to be sold; the company claims that they will lengthen the lifespan of clothing and have less of an adverse environmental effect.


April 2018: The Comfort Pure brand of fabric conditioner for baby garments was introduced by Unilever. Clothing for those with sensitive skin can also use this product.


Fabric Softeners Market Segmentation


Fabric Softeners Nature Outlook



  • Organic

  • Conventional


Fabric Softeners Product Type Outlook



  • Liquid

  • Sheets

  • Sprays

  • Tablets

  • Dryers Bars


Fabric Softeners End Use Outlook



  • Laundry Services

  • Textile Industry

  • Household

  • Hospitality Industry

  • Others


Fabric Softeners Sales Channel Outlook



  • Independent Retailers

  • Hypermarkets

  • Multi Brand Stores

  • Supermarkets

  • Specialty Retail Stores

  • Online Sales

  • Company Website

  • 3rd Party Online Sales


Fabric Softeners Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Attribute/Metric Details
Market Size2022 USD XX Billion
Market Size 2023 USD XX Billion
Market Size2032 USD XX Billion
Compound Annual Growth Rate (CAGR) 4.60% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Nature, Product Type, End Use, Sales Channel, and Region
Geographies Covered North America, Europe, AsiaPacific, and the Rest of the World
Countries Covered The US, German, France, Canada, UK, Italy, Spain, Japan, India, Australia, China, South Korea, and Brazil
Key Companies Profiled  Church & Dwight Co., Inc., Colgate-Palmolive Company., Henkel AG & Co. KGaA, LG Household & Health Care Ltd, Marico, Melaleuca Inc, Pigeon Corporation, Reckitt Benckiser Group PLC, S. C. JOHNSON & SON, INC., and Unilever
Key Market Opportunities ·         Increasing levels of urbanization and middle-class people
Key Market Dynamics ·         escalating demand for environmentally friendly and allergy-free fabric softeners


Frequently Asked Questions (FAQ) :

In 2022, the size of the world market for fabric softeners was estimated to be USD XX Billion.

From 2023 to 2032, the market is anticipated to expand at a CAGR of 16.26%.

North America maintained the biggest market share globally.

Church & Dwight Co., Inc., Colgate-Palmolive Company, Henkel AG & Co. KGaA, LG Household & Health Care Ltd, Marico, and Melaleuca Inc. are the leading companies in the market.

In the year 2022, the liquid category ruled the market.

The Household dominated the market with the highest proportion.

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