ID: MRFR/CR/6224-CR | 184 Pages | Author: Snehal Singh | April 2019
Eyeliner Market Size is anticipated to reach USD 9026.2 Million by 2028, registering a CAGR of 5.34% during 2018-2028
$9026.2 Million
5.34%
Asia Pacific
2018-2028
Global Eyeliner Market Research (MRFR Insights)
The eyeliner market size is anticipated to reach approximately USD 9026.2 Million by 2028, at a CAGR of 5.34% from 2018 to 2028. The eyeliner market is growing due to premium brands of eyeliner in the market. Increased sales revenues from a strong digital platform will result in continued sales growth and a positive net scale increase. Beauty brand acquisitions have increased the company's appeal among millennium consumers. As per the market research, the growth drivers for the market are the growth of eye makeup products, the growing working women population, organized retail sectors, and increasing innovation.
COVID-19 Impact Analysis
According to the market report, COVID-19 has affected the eyeliner market. During the pandemic, eyeliner was not considered a critical product. Hence, the demand for eyeliner has seen a decline. As the COVID-19 pandemic has pushed countries to enforce lockdowns, the supply and distribution chains have been disrupted. The movement of activities in operations and vendor processes impacted production.
Eyeliner Market Dynamics
The market dynamics include an increase in population around the globe, and new sets of customers are adding themselves to the personal care & cosmetics market. Manufacturing companies are growing their efforts in researching consumer expectations from the market. With the fast pace of life, customers want their products to be more convenient, which is expected to save time. Furthermore, the influence of digital media is expected to drive the demand in the resolution market as it influences consumers to opt for the latest product variant, which comes with additional improvements. Social media influencers influence a vital chunk of the population, reflecting sales growth.
Market Drivers
Key Players Launching Innovative Products
Various manufacturers around the globe are embracing new technologies to manufacture products, including the incorporation of microbiome-based eyeliner products to expand their value and application. The players are performing in the market and focus on delivering attractive packaging, easy-to-handle, and easy-to-use products. These are expanding the product demand. Compact packaging, which does not need much space and can be easily stored and preserved in a bag or kit, is accumulating more popularity. Additionally, growing investment in R&D activities is anticipated to expand the market growth, thus acting as an important market driver over the forecast period.
The growing popularity of organic and natural ingredients for developing organic eyeliner
Market Restraints:
There could be a serious infection risk from applying unapproved colors of eyeliners. FDA has an import warning for eye cosmetics which are often infected with harmful microorganisms. The Food and Drug Administration (FDA) hinders consumers from purchasing and utilizing unlisted cosmetic products. Beauty marker eyeliner waterproof products should be verified by FDA primarily by post-marketing surveillance and should reflect a proper certification of product notification (CPN) as proof of approval. The contamination of heavy chemicals, including waxes, silicones, natural gums, harmful oils, and adulterer cosmetics, can guide to skin irritation, organ failure, itchiness, or even anaphylactic shock.
Market Opportunities:
Many market players are introducing waterproof eyeliners based on unique ingredients to pique consumer interest. In 2019, Huda Beauty introduced a dual-ended eyeliner lasting 48 hours. As per the Brand's website, the product is also "waterproof, smudge-proof, and completely fade-proof." The brand depends on silicone resins and increased molecular weight silicones to deliver long wear, the water-free formula "to develop an elastic-like texture and lightweight film." The dual feature comes with a liquid liner and soft pencil. This feature permits users to create a graphic look that is not clumpy nor thick and hence allows them to create a new market opportunity for such products.
Segment Overview
By Product Type Insights
Based on product type, the eyeliner market segmentation is liquid, pen, powder, wax, kohl, gel, and others. The eyeliner market growth was prominently high under the liquid category in 2021 owing to its benefits like minimal clumping, bold colors, availability of waterproof variants, and easy removal. Besides this, the gel was the fastest growing category as it is smudge-proof, which augments its demand among consumers looking for eye makeup products for a longer duration.
By Application Isights
Based on the application, the eyeliner market segmentation is personal application, professional application, and entertainment industry. The entertainment industry category held a prominent market share in 2021 due to the growing demand for celebrity eyeliner. However, the professional application was the fastest-growing category due to growing awareness regarding workplace self-grooming.
By Distribution Channel insights
Based on distribution channels, the market is divided into online and offline. The offline category had a prominent share in 2021, as consumers can physically check the product before buying it at offline stores. Besides this, online was the fastest growing category due to growing internet penetration and rising use of social media, which provide easy product ordering solutions.
Global Eyeliner Market Share, by Region, 2021 (%)
Eyeliner Market Overview, by Region
In the eyeliner market forecast period, the eyeliner market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific accounted for the most extensive market share. Europe is projected to hold the highest CAGR during the review period.
Asia-Pacific
As per the market research, the Asia-Pacific held a prominent market share in 2021 due to growing disposable income in developing countries (India and China). Consumers' growing concern about their appearance is the key factor driving the demand for the product in this region. China is the largest importer of cosmetics and makeup products ly. Increasing consumption of easy-to-use and innovative daily routine makeup products, including waterproof eyeliner, washable eyeliner, and smudge-proof eyeliner, is pushing the demand in the market.
North America
North America was the fastest growing region in 2021 owing to the high spending power of the populace, the growing number of beauty salons, and the availability of improved infrastructure facilities for product development in this region based on the market overview. For instance, as per the 'Socio-Economic Contribution of the European Cosmetics Industry,' issued by Cosmetics Europe- the Personal Care Association in 2019, the US held the second position in the eyeliner market, accounting for around USD 73.93 billion in 2018.
Eyeliner Market Competitive Landscape
The competitive market landscape includes tier-1, tier-2, and local players. The tier-1 and tier-2 players have reach with diverse product portfolios. Companies such as Kao Corporation (Japan), Christian Dior SE (France), Mary Kay Inc. (US), Shiseido Co. Ltd (Japan), and L'Oréal S.A (France) dominate the eyeliner market due to product differentiation, financial stability, strategic developments, and diversified regional presence. The players are concentrating on supporting research and development. Furthermore, they embrace strategic growth initiatives, including development, product introduction, joint ventures, and partnerships, to strengthen their market position and capture an extensive customer base. For instance, in January 2020, Nykaa introduced the Nykaa Wing In A Blink Eyeliner Marker Pen, which comes with an inbuilt wing shape stamp to support consumers in achieving the perfect winged look along with eyeliner markers tip.
Prominent players in the eyeliner market include The Estée Lauder Companies Inc. (US), AmorePacific Corporation (South Korea), Kazi Lan Carslan (China), Chanel S.A. (France), Jordana Cosmetics Corporation (US), Iredale Mineral Cosmetics, Ltd. (US), Markwins International Corp. (US), Sisley Paris (France), Marie Dalgar (China), and Flamingo Beauty Supply (US), among others.
Scope of the Eyeliner Market Segmantation
Eyeliner Market, By Product Type Outlook
Eyeliner Market, By Application Outlook
Eyeliner Market, By Distribution Channel Outlook
Eyeliner Market, By Region Outlook
Objectives of the Study
The objectives of the study are summarized in 5 stages. They are as mentioned below:
To identify and estimate the market size for the eyeliner market report segmented by product type, application, and distribution channel by value (in US dollars). Also, to understand the consumption/ demand created by consumers with eyeliner market forecast between 2022 and 2030
To identify and infer the drivers, restraints, opportunities, and challenges for the eyeliner market growth
To find out the factors which are impacting the eyeliner market size among consumers
To identify and understand the several factors involved in the eyeliner market affected by the pandemic
To provide a detailed eyeliner market analysis of the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.
Intended Audience
Report Attribute/Metric | Details |
Market Size | 2028: USD 9026.2Million |
CAGR | Â 5.34% CAGR (2018-2028) |
Base year | 2017 |
Forecast Period | 2018-2028 |
Historical Data | Â 2016 |
Forecast Units | Value (USD Billion) |
Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
Segments Covered | Product Type, Application, and Distribution Channel |
Geographies Covered | North America, Europe, Asia-Pacific, and the Rest of the World (RoW) |
Key Vendors |  The Estée Lauder Companies Inc. (US), AmorePacific Corporation (South Korea), Kazi Lan Carslan (China), Chanel S.A. (France), and Jordana Cosmetics Corporation (US) |
Key Market Opportunities | Growing awareness regarding personal grooming |
Key Market Drivers | The growing popularity of organic and natural ingredients for developing organic eyeliner |
The  eyeliner market forecast period is 2018 - 2028
The  eyeliner market is growing at a CAGR of ~5.34% over the next 10 years, according to the  eyeliner market research.
North America is projected to register the highest CAGR during 2018 - 2028
Asia-Pacific held the largest share in 2021
The market size is expected to be USD 9026.2 Million by 2028.
The Estée Lauder Companies Inc. (US), AmorePacific Corporation (South Korea), Kazi Lan Carslan (China), Chanel S.A. (France), and Jordana Cosmetics Corporation (US) are the major companies working in the eyeliner market.
Key Questions Answered
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