Top Industry Leaders in the Eyeliner Market
Global Eyeliner Market
On Jun. 28, 2023, Rare Beauty launched three new eye products, including Brow Harmony Precision Pencil, Weightless Eyeshadow Stick, and Perfect Strokes Longwear Gel Eyeliner. The brand already has a popular liquid eyeliner line, and Perfect Strokes Longwear Gel Eyeliner comes in three shades: True Black, True Brown, and Compassion (a burgundy). This eyeliner pencil allows for soft definition and tight lining, and it lasts all day.
On May 31, 2023, Gwen Stefani filed the trademark for new beauty products under her business, GS Beauty, LLC., as the brand expanded its massive business empire. The brand plans to launch a new eyeliner called Classic Meow to make a new product for her expanding beauty empire. The trademark description reads, "G & S Cosmetics; Eyeliner."
On Apr. 03, 2023, L'Oréal's Maybelline New York launched a new digital campaign to promote its new Tattoo Studio Ink Pen Eyeliner. A comedic,' 90s-inspired music video is used to promote the eyeliner's long-lasting, 24-hour wear and "cry-proof" abilities. The campaign, "Ugly Cry, Perfect Liner," sees Maybelline pairing humor and nostalgia to promote the product's longevity and follows a series of major marketing plays by the brand, mainly targeted at Gen Z.
On Apr. 01, 2022, Grande Cosmetics launched liquid eyeliner GrandeLINER, with lash-enhancing serum for long-term benefits. GrandeLINER Liquid Eyeliner is launched exclusively at Sephora, Grandecosmetics.com, and Salon Centric.
On July 30, 2019, NakedPoppyTM, the first clean beauty site powered by intelligent technology, announced the launch of NakedPoppy.com, the online destination for on-the-go women who seek the highest standards in hand-vetted, luxe, and long-lasting clean makeup. NakedPoppy also released its first branded beauty product, NakedPoppy Clean Liquid Eyeliner. The company announced receiving $4 million seed funding from leading Silicon Valley investors. NakedPoppy's intelligent proprietary technology enables a highly personalized, curated experience that dramatically simplifies the process of finding just the right products.
Key Companies in the Eyeliner Market include –
- Kao Corporation (Japan)
- Christian Dior SE (France)
- Mary Kay Inc. (US)
- Shiseido Co. Ltd (Japan)
- L’Oréal S.A (France)
- The Estée Lauder Companies Inc. (US)
- Amore Pacific Corporation (South Korea)
- Chanel S.A. (France)
- Sisley Paris (France)
- Jordana Cosmetics Corporation (US)
- Iredale Mineral Cosmetics Ltd. (US)
- Markwins International Corp. (US)
- LG Household & Health Care Ltd. (South Korea)
- Marie Dalgar (China)
- Kazi Lan Carslan (China)
- Flamingo Beauty Supply (US)
