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    Europe Nutricosmetics Market

    ID: MRFR/F-B & N/45081-HCR
    128 Pages
    Varsha More
    September 2025

    Europe Nutricosmetics Market Research Report By Type (Capsules, Tablets and Softgels, Drinks, Powders, Gummies and Candies, Others), By Distribution Channel (Store-Based, Non-Store-Based) and By End-User (Skincare, Haircare, Nailcare, Others) - Forecast to 2035

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    Europe Nutricosmetics Market Infographic
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    Europe Nutricosmetics Market Summary

    The Europe Nutricosmetics market is projected to grow significantly, reaching 3392.0 USD Billion by 2035.

    Key Market Trends & Highlights

    Europe Nutricosmetics Key Trends and Highlights

    • The market valuation is expected to rise from 1664.0 USD Billion in 2024 to 3392.0 USD Billion by 2035.
    • A compound annual growth rate (CAGR) of 6.69 percent is anticipated for the period from 2025 to 2035.
    • The increasing consumer awareness regarding health and beauty is driving the demand for nutricosmetics in Europe.
    • Growing adoption of natural ingredients due to rising health consciousness is a major market driver.

    Market Size & Forecast

    2024 Market Size 1664.0 (USD Billion)
    2035 Market Size 3392.0 (USD Billion)
    CAGR (2025-2035) 6.69%

    Major Players

    Beautycafé, Amway, Nutrixeal, Sky Nutrition, Nutraceutical Corporation, Zahler, OLLY, DHC Corporation, Swisse, Youtheory, Nutrafol, HUM Nutrition, Herbalife, Bausch Health

    Europe Nutricosmetics Market Trends

    The European nutricosmetics market is expanding significantly due to consumers' increased understanding of the value of general health and wellbeing. Products that combine nutrition and cosmetics are becoming more and more popular as people search for more holistic approaches to skincare and beauty.

    The aging of the European population and the rising incidence of skin conditions are driving this trend, which is driving consumers to look within for preventive and corrective measures. Furthermore, consumers in a number of European countries have been able to increase their spending on high-quality nutricosmetic goods due to increases in disposable income, which has increased market demand.

    There are many of market opportunities, especially in the areas of plant-based components and customized nutrition. Because consumers are become more discerning and knowledgeable, brands are able to develop customized products that address particular cosmetic requirements, such increased hydration or skin elasticity.

    Market share is projected to increase for brands that prioritize clean labeling and openness regarding the sourcing of their ingredients. Businesses have an opportunity to stand out from the competition and win over environmentally sensitive customers because to the growing emphasis on ethical and sustainable production methods.

    Many customers have included nutricosmetics into their daily routines, reflecting a noticeable change in recent years towards preventative health measures. This trend has been accelerated in Europe by the widespread use of social media and influencers, which has created a culture where beauty products go beyond superficial appearances and incorporate nutritional benefits into overall beauty routines.

    Furthermore, European regulatory agencies are actively directing the development and promotion of these goods, bolstering customer trust and promoting market expansion. Overall, the future of the European nutricosmetics market is expected to be greatly influenced by ongoing innovation and changing customer tastes.

    Market Segment Insights

    Nutricosmetics Market Type Insights

    The Europe Nutricosmetics Market is broadly segmented by Type, which includes Capsules, Tablets and Softgels, Drinks, Powders, Gummies and Candies, and Others. This segmentation provides a comprehensive understanding of consumer preferences and product delivery methods.

    Capsules, Tablets, and Softgels are quite popular among users due to their convenience and ease of consumption, especially for those who seek targeted benefits for skin health, hair growth, and overall wellness. Drinks have gained traction, particularly among younger demographics who prefer functional beverages that offer beauty-enhancing properties alongside hydration.

    Powders are favored for their versatility and can be easily incorporated into daily routines, often used in smoothies or other diets. Gummies and Candies attract consumers looking for a tasty alternative to traditional supplements, making them appealing, especially for those who may not like swallowing pills.

    Each of these forms serves a specific consumer need and preference, contributing to the overall landscape of the Europe Nutricosmetics Market. The dynamic range of formats also reflects evolving market trends, such as the increasing interest in personalized health and beauty solutions.

    The growth of online retailing in Europe has further facilitated easier access to these varied product types, enabling a more significant market presence.

    Nutricosmetics Market Distribution Channel Insights

    The Distribution Channel segment of the Europe Nutricosmetics Market plays a vital role in shaping the consumer purchase journey and overall market accessibility. With a broad range of products available in both Store-Based and Non-Store-Based channels, each method presents unique advantages that cater to diverse consumer preferences.

    Store-based distribution remains significant, as it offers customers the tactile experience of exploring products directly and receiving personalized advice from sales personnel. Meanwhile, Non-Store-Based channels, including online platforms, present a growing opportunity by providing convenience, accessibility, and a wider selection, which is crucial in today's digital-first retail environment.

    The surge in e-commerce has particularly empowered this sector, driven by the increasing online shopping trend among European consumers. Moreover, as awareness about health and wellness continues to rise, various platforms adopt innovative marketing strategies to enhance visibility and stimulate purchases.

    The combination of both channels addresses different consumer needs and preferences, thus broadening the market reach and offering significant opportunities for growth within the Europe Nutricosmetics Market, emphasizing the importance of an omnichannel approach to meet evolving consumer demands.

    Nutricosmetics Market End-User Insights

    The End-User segment of the Europe Nutricosmetics Market showcases a diverse range of categories including Skincare, Haircare, Nailcare, and Others, each playing a crucial role in the overall growth of the industry.

    Skincare products remain a significant focus, driven by the growing consumer awareness regarding skin health and the rising trend of natural ingredients, which aligns with European consumers' preferences for organic and sustainable options.

    Haircare, too, holds substantial importance as consumers increasingly seek products that promote hair strength and vitality, often incorporating botanicals and vitamins in formulations that appeal to a health-conscious audience.

    Nailcare has seen a steady rise, with consumers desiring products that not only enhance aesthetic appeal but also offer health benefits like strengthening and nourishing the nails. The 'Others' category often encompasses innovative formulations and emerging product types, reflecting changing consumer needs and the increasing trend of holistic beauty.

    The dynamic nature of the Europe Nutricosmetics Market segmentation illustrates how these categories cater to the evolving preferences of consumers, driven by factors such as lifestyle changes, environmental concerns, and the pursuit of overall wellbeing. Understanding these nuances is essential for stakeholders aiming to tap into the growing opportunities in this vibrant market.

    Get more detailed insights about Europe Nutricosmetics Market Research Report — Forecast till 2035

    Key Players and Competitive Insights

    The Europe Nutricosmetics Market has witnessed a significant expansion in recent years, driven by growing consumer interest in holistic health and beauty solutions. With the rising trend towards wellness, there is a marked increase in the demand for products that merge nutritional benefits with cosmetic applications.

    This has led to a competitive landscape characterized by innovation, diverse product offerings, and targeted marketing strategies. Companies in this market are focusing on developing formulations that not only enhance beauty but also provide health benefits such as improved skin elasticity, anti-aging properties, and overall vitality.

    The integration of clean beauty principles, transparency in ingredient sourcing, and a commitment to sustainable practices is shaping the competitive dynamics in the region and attracting a health-conscious consumer base.

    Beautycafé has carved out a unique niche in the Europe Nutricosmetics Market with its focus on combining gourmet-inspired ingredients with beauty-enhancing benefits. The brand leverages its innovative positioning to appeal to consumers interested in high-quality, aesthetically pleasing products that promise both health benefits and cosmetic results.

    Its presence in Europe is marked by a strong emphasis on natural and organic formulations, further enhancing its appeal among a clientele that is increasingly seeking clean beauty options.

    Beautycafé's strengths lie in its ability to create a lifestyle brand that resonates with its target audience, driven by captivating marketing campaigns that highlight the dual benefits of beauty and wellness in a consumable form. The brand's commitment to quality and effective skincare solutions has helped it establish a loyal customer base in a competitive landscape.

    Amway has established a formidable presence in the Europe Nutricosmetics Market by integrating a diverse portfolio of wellness and beauty products that cater to a wide demographic. Known for its direct selling model, Amway offers an extensive range of products, including dietary supplements, beauty cosmetics, and skin care items specifically formulated to address the needs of European consumers.

    The company emphasizes the use of scientifically backed ingredients, which underpin its reputation for quality and efficacy. Amway's strengths in the region are further buoyed by strategic mergers and acquisitions aimed at expanding its product offerings and market share.

    Key products such as dietary supplements that support skin health and beauty-enhancing cosmetics play a vital role in its portfolio, positioning Amway as a trusted name among consumers seeking reliable nutricosmetic solutions. This strategic alignment with consumer trends around health and beauty not only enhances brand loyalty but also strengthens its competitive stance within the European market.

    Key Companies in the Europe Nutricosmetics Market market include

    Industry Developments

    The Europe Nutricosmetics Market has been witnessing significant developments and current affairs, particularly with companies like Beautycafé, Amway, Nutrixeal, and others making notable impacts. In July 2023, Nutrafol announced a strategic partnership to enhance distribution across Europe, showcasing its commitment to expanding its presence in the nutricosmetics sector.

    Furthermore, in August 2023, OLLY launched a new line of plant-based supplements specifically formulated for skin health, tapping into the growing consumer demand for clean beauty products in Europe. The market is experiencing robust growth, with a valuation surge attributed to increasing awareness of the connection between beauty and nutritional wellness.

    In recent years, major happenings include DHC Corporation launching new dietary supplements in Europe in June 2022, aligning with trends toward holistic beauty solutions. Additionally, in September 2021, Swisse acquired a smaller European brand to broaden its product offering, reflecting continuous consolidation within the market.

    These developments indicate an evolving landscape as companies strive to innovate and fulfill the rising consumer interest in functional beauty solutions across the region.

    Market Segmentation

    Nutricosmetics Market Type Outlook

    • Store-Based

    Nutricosmetics Market End-User Outlook

    • Skincare
    • Haircare
    • Nailcare
    • Others

    Nutricosmetics Market Distribution Channel Outlook

    • Skincare

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023 1564.23(USD Billion)
    Market Size 2024 1664.02(USD Billion)
    Market Size 2035 3391.96(USD Billion)
    Compound Annual Growth Rate (CAGR) 6.688% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2024
    Market Forecast Units USD Billion
    Key Companies Profiled Beautycafé, Amway, Nutrixeal, Sky Nutrition, Nutraceutical Corporation, Zahler, OLLY, DHC Corporation, Swisse, Youtheory, Nutrafol, HUM Nutrition, Herbalife, Bausch Health
    Segments Covered Type, Distribution Channel, End-User
    Key Market Opportunities Increasing demand for natural ingredients, Rising focus on skin health, Growing awareness of holistic wellness, Expansion of e-commerce distribution channels, and Advancements in personalized nutricosmetics.
    Key Market Dynamics Increasing consumer awareness, demand for natural ingredients, rising anti-aging concerns, growth of online retailing, and influence of social media.
    Countries Covered Germany, UK, France, Russia, Italy, Spain, Rest of Europe

    FAQs

    What was the market size of the Europe Nutricosmetics Market in 2024?

    The market size of the Europe Nutricosmetics Market in 2024 was valued at 1664.02 USD Billion.

    What is the anticipated market growth for the Europe Nutricosmetics Market by 2035?

    By 2035, the anticipated market size for the Europe Nutricosmetics Market is projected to be 3391.96 USD Billion.

    What is the CAGR for the Europe Nutricosmetics Market between 2025 and 2035?

    The CAGR for the Europe Nutricosmetics Market is expected to be 6.688% from 2025 to 2035.

    Which segment will have the largest market value in the Europe Nutricosmetics Market for capsules by 2035?

    The capsules segment is expected to have the largest market value of 850.0 USD Billion in 2035.

    Which are the major players in the Europe Nutricosmetics Market?

    Some major players in the Europe Nutricosmetics Market include Amway, Nutraceutical Corporation, and HUM Nutrition.

    What is the expected market value for tablets and softgels in the Europe Nutricosmetics Market by 2035?

    The expected market value for tablets and soft gels in 2035 is 700.0 USD Billion.

    What growth opportunity exists within the drinks segment of the Europe Nutricosmetics Market by 2035?

    The drinks segment is projected to grow to a market value of 500.0 USD Billion by 2035.

    What is the value of the powders segment in the Europe Nutricosmetics Market by 2035?

    The powders segment is expected to reach a value of 900.0 USD Billion by 2035 in the Europe Nutricosmetics Market.

    How much was the gummies and candies segment valued in 2024?

    The gummies and candies segment was valued at 213.02 USD Billion in 2024.

    What are the key trends driving the growth of the Europe Nutricosmetics Market?

    Key trends include increasing consumer demand for natural ingredients and the rising emphasis on health and wellness.

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