Europe Cloud Services Brokerage Market Research Report By Service (Security and Compliance, Training and Consulting, Support and Maintenance, Workload Management, Operations Management, Reporting and Analytics, Catalog Management), By Platform (Internal Brokerage Enablement, External Brokerage Enablement), By Organization Size (Large Enterprise, Small Enterprise, Medium Enterprise), By Deployment Model (Public Cloud, Private Cloud, Hybrid Cloud), and By Regional (Germany, UK, France, Russia, Italy, Spain, Rest of Europe)- Forecast to 2035

Europe Cloud Services Brokerage Market Overview

As per MRFR analysis, the Europe Cloud Services Brokerage Market Size was estimated at 1.36 (USD Billion) in 2023.The Europe Cloud Services Brokerage Market is expected to grow from 1.54(USD Billion) in 2024 to 6.07 (USD Billion) by 2035. The Europe Cloud Services Brokerage Market CAGR (growth rate) is expected to be around 13.263% during the forecast period (2025 - 2035)

Key Europe Cloud Services Brokerage Market Trends Highlighted

A number of important market factors are causing notable changes in the European cloud services brokerage sector. The growing need for smooth cloud service integration across various platforms is one of the main motivators.Cloud brokerage services are compelled to offer tailored solutions that help expedite the adoption of hybrid and multi-cloud systems since European firms are eager to optimize their cloud operations.

Furthermore, strong regulatory frameworks like the General Data Protection Regulation (GDPR) force businesses to guarantee data security and compliance, which is why brokerage services are crucial for successfully navigating these laws.The growth of digital transformation activities among small and medium-sized businesses (SMEs) is one of the opportunities to be investigated in the Europe Cloud Services Brokerage Market. These businesses are becoming more aware of the need for adaptable IT solutions, which creates a demand for cloud brokers to provide specialized services that foster their expansion and creativity.

Additionally, cloud brokerage services are encouraged to create environmentally friendly solutions that complement the environmental objectives of the European Union by the trend towards sustainability and the reduction of carbon footprints. Recent trends indicate that cloud-native solutions, which improve service delivery speed and efficiency, are becoming more and more important.

The COVID-19 epidemic hastened the adoption of technology for remote work, prompting businesses to look for cloud solutions that offer improved data access and collaboration features. This change reflects an ongoing trend in cloud services toward automation and artificial intelligence, which have the potential to revolutionize operational efficiency.All things considered, these market trends show a changing European environment where the demand for flexible, safe, and legal cloud brokerage services is propelling major industry expansion.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Europe Cloud Services Brokerage Market Drivers

Increasing Demand for Cloud-Oriented Solutions

The Europe Cloud Services Brokerage Market is witnessing a significant rise in demand for cloud-oriented solutions as businesses in various sectors strive to enhance their operational efficiency and scalability. According to the European Commission's Digital Economy and Society Index (DESI), around 75% of European businesses adopted cloud services in 2022, indicating a robust trend towards digitalization.This move is propelled by major companies such as IBM and Microsoft, which have been investing heavily in cloud technologies and creating advanced brokerage services to support enterprises in their digital transformation.

As businesses increasingly rely on cloud platforms to streamline processes and reduce costs, the market for cloud services brokerage is expected to experience substantial growth, thereby driving the overall valuation upward. Furthermore, with the push towards fully digital economies, the adoption rates for cloud services are anticipated to rise further, influencing the investment ecosystem positively.

Emphasis on Data Security and Compliance

A critical driver of the Europe Cloud Services Brokerage Market is the rising emphasis on data security and compliance with various regulations such as the General Data Protection Regulation (GDPR).As reports from Eurostat indicate that data breaches affect approximately 30% of European companies each year, organizations are increasingly seeking brokerage services that can ensure stringent data protection and regulatory compliance.

Companies like AWS and Google Cloud are enhancing their service offerings to include comprehensive security features and compliance assistance, thereby tapping into the urgent need for secure cloud solutions. The focus on safeguarding sensitive information will continue to fuel market growth as more businesses prioritize adopting secure cloud infrastructures.

Growth in Hybrid Cloud Adoption

The shift towards hybrid cloud architectures is creating new opportunities within the Europe Cloud Services Brokerage Market. A survey by the European Telecommunications Network Operators' Association (ETNO) revealed that more than 60% of European enterprises foresee adopting hybrid cloud solutions by 2025, blending public and private cloud services to achieve greater flexibility.

Prominent players like Oracle and VMware are actively developing brokerage solutions that facilitate seamless integration and management of multi-cloud environments, tapping into this growing preference. This trend is anticipated to drive demand for cloud services brokerages as organizations seek to optimize their cloud strategies and streamline operations.

Rise of Startups and SMEs Leveraging Cloud Solutions

The proliferation of startups and Small and Medium Enterprises (SMEs) in Europe has significantly contributed to the expansion of the Europe Cloud Services Brokerage Market. Statistics from the European Commission have shown that SMEs account for 99% of all businesses in the EU, and many are increasingly leveraging cloud services to scale operations and improve service delivery.

Companies like Shopify and Squarespace have underscored this trend by providing simplified cloud-based solutions that empower SMEs to utilize advanced technologies without substantial upfront investments. This market need for tailored cloud brokerage services is expected to grow, indicating a promising trajectory for cloud service providers specializing in SMEs.

Europe Cloud Services Brokerage Market Segment Insights

Cloud Services Brokerage Market Service Insights

The Service segment of the Europe Cloud Services Brokerage Market is critical to the broader landscape as it enhances the facilitation and management of various cloud services across industries in Europe.This segment encompasses several key areas such as Security and Compliance, Training and Consulting, Support and Maintenance, Workload Management, Operations Management, Reporting and Analytics, and Catalog Management.

Within this segment, Security and Compliance is particularly significant, given the heightened regulatory environment in Europe, which necessitates businesses to ensure data protection and adhere to standards like the General Data Protection Regulation (GDPR).As organizations migrate to cloud services, they require robust security solutions and compliance measures to safeguard their data and build trust with customers. Training and Consulting services are increasingly essential as businesses often lack the in-house expertise to effectively implement and manage cloud services.

This area supports organizations by providing the necessary skills and knowledge to optimize their cloud utilization and drive business transformation. Support and Maintenance services are equally vital as they offer ongoing assistance and technical support, enabling companies to maintain operational continuity and manage any unforeseen issues that arise with cloud solutions.Workload Management contributes significantly to the effective allocation of resources and helps businesses optimize performance by ensuring that applications and services are running efficiently in the cloud.

Operations Management fosters efficient processes and seamless operations, assisting organizations in managing the complexities of hybrid cloud environments. Moreover, Reporting and Analytics hold an essential role in enabling organizations to gain insights from their data, enhance decision-making, and track performance metrics that drive strategic initiatives.Finally, Catalog Management is important in creating a structured service catalog that simplifies service discovery and enables users to access the cloud services they need. The rapid evolution of cloud technology, coupled with a growing digital transformation movement across Europe, positions the Service segment as a key driver of growth within the Europe Cloud Services Brokerage Market.

Organizations are increasingly seeking ways to streamline their cloud operations, reduce costs, and improve customer experiences by leveraging these services. As the market continues to expand, the demand for tailored services, particularly around security and regulatory compliance, will play a pivotal role in shaping the future landscape of cloud service brokerage in Europe.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Cloud Services Brokerage Market Platform Insights

The Europe Cloud Services Brokerage Market, particularly within the Platform segment, is poised for notable growth as enterprises increasingly seek to optimize their cloud resource management.This market encompasses key areas such as Internal Brokerage Enablement and External Brokerage Enablement, both essential in facilitating seamless integration and interoperability between various cloud services.

Internal Brokerage Enablement significantly enhances an organization’s ability to manage its internal resources effectively, fostering a more agile and responsive IT environment. On the other hand, External Brokerage Enablement plays a crucial role in connecting organizations with multiple cloud providers, ensuring that businesses can leverage the best available services tailored to their specific needs.

The emphasis on these enabling platforms reflects a growing recognition of their importance in driving efficiency and adaptability within the cloud services landscape across Europe. Increasing demands for compliance and data protection regulations also highlight the significance of these brokerage solutions, as companies navigate a complex regulatory environment while striving for technological advancement.

As the Europe Cloud Services Brokerage Market continues to evolve, the integration of advanced technologies and innovative solutions will further solidify the relevance of the Platform segment in the broader industry dynamics.

Cloud Services Brokerage Market Organization Size Insights

The Organization Size segment within the Europe Cloud Services Brokerage Market plays a crucial role in shaping the overall landscape of cloud services adoption and utilization. Large Enterprises are increasingly leveraging cloud services to enhance operational efficiency, scalability, and agility, which makes them significant players in the market.

They tend to dominate the landscape due to their substantial budgets and the need for robust solutions to manage complex IT environments. Medium Enterprises also contribute notably, often seeking tailored solutions that allow them to compete effectively in the market while ensuring cost-effectiveness.

On the other hand, Small Enterprises, while generally having smaller budgets, demonstrate a growing inclination towards cloud services, driven by the need for flexibility and innovation. This segment is gaining traction as many small businesses recognize the competitive advantages that cloud technology can provide, enabling them to operate with agility akin to their larger counterparts.

Overall, the Organization Size segment's dynamics reflect a diverse range of requirements and strategies, showcasing both opportunities and challenges that shape the Europe Cloud Services Brokerage Market landscape.

Cloud Services Brokerage Market Deployment Model Insights

The Deployment Model segment of the Europe Cloud Services Brokerage Market is crucial for understanding how organizations adapt cloud solutions to meet their operational needs. Among the various types, Public Cloud services are widely adopted due to their scalability and cost-effectiveness, offering organizations access to resources without heavy upfront investments.

Conversely, Private Cloud solutions provide enhanced security and customization, making them particularly attractive for industries that handle sensitive data, such as finance and healthcare. Hybrid Cloud combines the benefits of both Public and Private Clouds, allowing businesses to maintain flexibility and control over their resources while leveraging public infrastructure for scalability.

This versatile approach caters to both large enterprises and small-to-medium businesses, driving significant growth within the market. Increasing reliance on digital transformation initiatives across the European region further accelerates the adoption of these deployment models, highlighting their importance in enhancing operational efficiency.

The growing emphasis on data privacy regulations, such as the General Data Protection Regulation (GDPR), also plays a significant part in shaping demand for flexible and compliant cloud solutions.

Overall, these dynamics contribute to the evolving landscape of the Europe Cloud Services Brokerage Market, creating opportunities for service providers to innovate and offer tailored solutions that meet diverse customer requirements.

Cloud Services Brokerage Market Regional Insights

The Europe Cloud Services Brokerage Market is witnessing a significant transformation, driven by the increasing adoption of cloud-based solutions across various industries. In particular, Germany leads the region, showcasing a robust economic framework that supports the growth of digital services, while the UK follows closely with a strong emphasis on innovation and technology advancement.

France also plays a pivotal role, benefiting from a favorable regulatory environment that encourages cloud integration among businesses. Meanwhile, Russia's market presence is growing, albeit modestly, as it navigates through economic sanctions and develops its own cloud ecosystem.

Italy continues to improve its digital infrastructure, aligning with European Union initiatives promoting digital economy advancements. Spain is increasingly investing in cloud technologies, reflecting trends toward digital transformation. The Rest of Europe encompasses several smaller nations that contribute to the regional diversity in cloud services brokerage, enabling a broader market growth landscape.

Overall, the convergence of these dynamics presents substantial opportunities while also posing challenges, such as compliance with data protection regulations and the necessity for skilled professionals in the growing Europe Cloud Services Brokerage Market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Europe Cloud Services Brokerage Market Key Players and Competitive Insights

The Europe Cloud Services Brokerage Market is experiencing significant competitive dynamics as organizations increasingly transition towards cloud-based infrastructures to enhance their operational efficiency and agility.The market is characterized by the presence of various players offering a range of solutions and services designed to facilitate the seamless integration, management, and procurement of cloud services.

As enterprises seek to optimize their cloud strategies, the role of cloud service brokers has become critical, enabling users to navigate complex cloud ecosystems, align services with specific business needs, and achieve cost savings.The competitive landscape is defined by factors such as technological advancements, partnerships, customer acquisition strategies, and the ability to offer tailored solutions. Companies within this sector are strategically positioning themselves to leverage emerging trends, ensuring they meet the evolving demands of clients across diverse industries.

Orange Business Services stands out in the Europe Cloud Services Brokerage Market through its robust offerings and a strong commitment to innovation. With a solid market presence, the company has established itself as a trusted partner for businesses looking to enhance their cloud capabilities.One of the key strengths of Orange Business Services is its comprehensive portfolio that includes cloud sourcing and integration solutions, enabling organizations to effectively manage multi-vendor environments.

The company also benefits from its extensive network infrastructure, which supports high levels of performance and reliability. Additionally, the emphasis on customer-centric solutions allows Orange Business Services to cater to a diverse range of client needs, helping them achieve tailored, optimal cloud strategies.The strong brand recognition and industry expertise further enhance its competitive positioning in the marketplace.

Key Companies in the Europe Cloud Services Brokerage Market Include

• Orange Business Services
• Accenture
• Atos
• Rackspace
• IBM
• Capgemini

Europe Cloud Services Brokerage Market Developments

Bleu, a jointly developed "cloud de confiance" platform for French public agencies, hospitals, and critical infrastructure operators, was introduced in January 2024 by Orange Business and Capgemini.It offers a sovereign cloud brokerage built on Microsoft Azure and Microsoft 365, with plans to roll out services by the end of 2024 and to achieve SecNumCloud 3.2 certification in 2025 to guarantee trusted cloud adoption in line with EU standards.

Due to its initiatives in high-security hybrid cloud managed services and joint solutions with European hyperscalers including AWS, Azure, and Google Cloud, Orange Business was named a leader in sovereign cloud infrastructure services in Europe by ISG in June 2024.With its Live Intelligence platform, which supports AI-embedded services while maintaining data sovereignty, Orange Business joined the NVIDIA Cloud Partner Network in March 2025, allowing it to provide AI-native, sovereign SaaS and cloud brokerage solutions driven by NVIDIA GPU acceleration to Europe's 30,000+ B2B clientele.

In addition, Atos formally introduced its Eviden brand in April 2023. This brand focuses on cloud, cybersecurity, and big data services, and it offers cloud brokerage and hybrid advisory services to European businesses and public sector clients.It is bolstered by new cloud center rollouts in Poland and India that are targeted at use cases involving multi-cloud transformation. These actions by Orange Business / Capgemini, Atos (Eviden), and Accenture show how regulated, sovereign cloud brokerage services are being deployed more widely throughout Europe.These services are firmly rooted in compliance-centric models, AI-ready infrastructure, and migrations driven by reputable consultants.

Europe Cloud Services Brokerage Market Segmentation Insights

Cloud Services Brokerage Market Service Outlook

• • Security and Compliance
  • Training and Consulting
  • Support and Maintenance
  • Workload Management
  • Operations Management
  • Reporting and Analytics
  • Catalog Management

Cloud Services Brokerage Market Platform Outlook

• • Internal Brokerage Enablement
  • External Brokerage Enablement

Cloud Services Brokerage Market Organization Size Outlook

• • Large Enterprise
  • Small Enterprise
  • Medium Enterprise

Cloud Services Brokerage Market Deployment Model Outlook

• • Public Cloud
  • Private Cloud
  • Hybrid Cloud

Cloud Services Brokerage Market Regional Outlook

• • Germany
  • UK
  • France
  • Russia
  • Italy
  • Spain
  • Rest of Europe

 

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	1.36(USD Billion)
MARKET SIZE 2024	1.54(USD Billion)
MARKET SIZE 2035	6.07(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	13.263% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Orange Business Services, Tata Consultancy Services, Accenture, Dimension Data, Atos, Rackspace, SoftwareONE, Cloudreach, Volkswagen Industrial Cloud, IBM, DXC Technology, Wipro, Tech Mahindra, Capgemini, Fujitsu
SEGMENTS COVERED	Service, Platform, Organization Size, Deployment Model, Regional
KEY MARKET OPPORTUNITIES	Increased demand for multi-cloud strategies, Growing emphasis on data security solutions, Rising need for cost optimization tools, Expansion of cloud compliance services, Enhanced integration with AI technologies
KEY MARKET DYNAMICS	increased cloud adoption, regulatory compliance, cost optimization strategies, multi-cloud management, security and privacy concerns
COUNTRIES COVERED	Germany, UK, France, Russia, Italy, Spain, Rest of Europe