Europe Chips and Crisps Market Research Report Information By Type (Potato chips, Tortilla Chips, Multigrain Chips, Vegetable chips(Excluding potato), Meat Chips/Snacks, and Others), by Form (Sliced and Compound), by Mode of preparation (Fried, Baked and Dehydrated), by Flavor (Classic salty, Barbeque, cheese, salt and pepper, cheese and onion, Jalapeno and others), by Nature (Organic and Conventional), by end user (Residential, and Commercial), By Distribution Channel (Supermarkets & Hypermarkets, Specialty stores, Online and Others), By c

Europe Chips and Crisps Market Overview

Europe Chips and Crisps Market Size was valued at USD 63.02 million in 2023. The europe chips and crisps industry is projected to grow USD 65.77 Million in 2024 to USD 90.43 million by 2032, exhibiting a compound annual growth rate (CAGR) of 4.06% during the forecast period (2024 - 2032). The increased demand for potato snacks is driving the rise of the European chips & crisps sector. The fact that more than 90% of potatoes used for processing in Europe are grown in its northern area, which is also a significant production site for potato processing, producing fries and chips, crisps, and a range of other potato specialties, is a primary motivator for this. Increased cross-border traffic between EU nations is a critical feature of Europe's primary potato producing area, ensuring that potato processing facilities are supplied as efficiently as possible.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Chips and Crisps Market Trends

• Increasing Healthier snacking options

The market for chips and crisps in Europe has undergone an important move to healthier eating options. Snacks with better nutritional profiles are in demand as consumers place a higher priority on wellness. In reaction, producers are catering to buyers' healthy desires by launching goods with lower levels of fat, salt, and artificial ingredients. Innovative cooking methods like baking and air-frying are becoming more and more well-liked as fatter substitutes for typical fried appetizers. Using natural ingredients and whole grains enhances the health appeal. In addition, to help consumers make educated, healthier decisions, brands are placing a strong emphasis on nutritional information on packaging and transparent labeling. The industry is evolving due to the trend of consumers favoring healthier snacks which is forcing producers to diversify and adjust their product lines to satisfy the increasing demand for satisfying and healthier chip and crisp options.

Europe Chips and Crisps Type Insights

The Europe Chips and Crisps market segmentation, based on type, Europe chips & crisps Market has been bifurcated into potato chips, tortilla chips, multigrain chips, vegetable chips (excluding potato), meat chips/snacks and others. The potato chips segment accounted for a market share of 34.3% in 2021 and is likely to register a CAGR of 4.68% during the projected period. A potato chips is usually a very thin slice of potato that has been fried until they become hard, dry and crisp and are usually eaten as a cold snack. Moreover, the various benefits provided by potato chips such as a good source of several essential vitamins and nutrients are set to drive its market growth.

Figure 1: Europe Chips and Crisps Market, by product type, 2022 & 2030 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Chips and Crisps Form Insights

The Europe Chips and Crisps market segmentation, based on form, Europe chips & crisps Market has been bifurcated into sliced and compound. The sliced segment accounted for a market share of 62.6% in 2021 and is likely to register a CAGR of 4.43% during the projected period. The chips are usually cut into slices, which are then fried in oil confined in a vessel at a temperature that is controlled by a furnace. The amount of moisture in the chips as well as the quality of the potato and the temperature and duration of the oil's frying all affect how crisp they become. Moreover, the presence of key players across the region providing a wide range of sliced chips coupled with the growing innovations by them is set to propel its market growth.

Figure 2: Europe Chips and Crisps Market, by form, 2022 & 2030 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Chips and Crisps mode of preparation Insights

The Europe Chips and Crisps market segmentation, based on mode of preparation, Europe chips & crisps Market has been bifurcated into fried, baked and dehydrated. The fried segment accounted for a market share of 45.2% in 2021 and is likely to register a CAGR of 4.49% during the projected period Fried chips are usually made by using potato as a raw material, sliced and then fry into potato chips. This step is crucial in the production of potato crisps. Before moving on to the next step, the potato pieces will be deep-fried for a predetermined amount of time at a high contact temperature. Typically, either maize oil, cottonseed oil, or a combination of vegetable oils are used to fry the potatoes. Additionally, the oil is purified during the frying process to maintain purity. Apart from this, the recent acquisition of major players operating in the market is likely to boost its market growth.

Figure 3: Europe Chips and Crisps Market, by mode of preparation, 2022 & 2030 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Chips and Crisps mode of flavor Insights

The Europe Chips and Crisps market segmentation, based on flavor, Europe chips & crisps Market has been bifurcated into classic salty, barbeque, cheese, salt and pepper, cheese and onion, jalapeno and others. The classic salty segment accounted for a market share of 27.2% in 2021 and is likely to register a CAGR of 4.93% during the projected period. The growing preference of classic salty flavor of chips among the European has opened huge opportunities for its market growth. For example, according to MRFR analysis, despite the wide variety of inventive chip flavors available, Brits favor plain, ready-salted chips above all others. According to a recent study, ready-salted foods are the most popular in the country, accounting for 25% of volume and expenditure sales. Crisps are the most popular savory snack in Britain, with seven out of ten respondents acknowledging their addictive nature and claiming that they evoke emotions of nostalgia. 93% of households purchase the snack, with sales of GBP950 million in 2017. With consumers reporting that they purchase more chocolate and fruit in contrast, chips come in third place overall in the rankings of snacks. Potatoes top the crisp category with 87% of consumers having consumed them in the previous three months, followed by biscuit varieties at 49%.

Figure 4: Europe Chips and Crisps Market, by flavor, 2022 & 2030 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Chips and Crisps mode of Nature Insights

The Europe Chips and Crisps market segmentation, based on nature, Europe chips & crisps Market has been bifurcated into organic and conventional. The conventional segment accounted for a market share of 67.20% in 2021 and is likely to register a CAGR of 4.29% during the projected period.  Conventional chips and crisps are also produced from potatoes, vegetables and other raw materials using conventional farming practices. Conventional chips and crisps are still preferred among the youngster owing to its wide availability and low cost. In contrast to organic farming, conventional farming techniques are used to create conventional chips and crisps because they are more productive and affordable. Because conventional chips and crisps are less expensive than organic chips and crisps, manufacturers can manage to produce them. The accessibility of conventional fries and crisps is another benefit. Consumers can quickly find and purchase the conventional chips and crisps that are readily available on the market. To satisfy the demand of consumers, conventional chips and crisps can also be produced in big quantities.

Figure 5: Europe Chips and Crisps Market, by nature, 2022 & 2030 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Chips and Crisps mode of end user Insights

The Europe Chips and Crisps market segmentation, based on end user, Europe chips & crisps Market has been bifurcated into residential and commercial. The residential segment accounted for a market share of 74.36% in 2021 and is likely to register a CAGR of 4.32% during the projected period. The increasing government investment in the residential sector has compelled Europe chips and crisps manufacturers to come up with a wide range of products to serve end users which in turn is expected to boost its market growth. For instance, in February 2022, all the major political parties pledged to boost the housing supply in England in their 2019 election manifestos.

Figure 6: Europe Chips and Crisps Market, by end user, 2022 & 2030 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Chips and Crisps mode of distribution channel Insights

The Europe Chips and Crisps market segmentation, based on distribution channel, Europe chips & crisps Market has been bifurcated into supermarkets & hypermarkets, specialty stores, online and others. The supermarkets & hypermarkets segment accounted for a market share of 39.85% in 2021 and is likely to register a CAGR of 4.67% during the projected period. A supermarket is usually a large retail space where products are arranged so that consumers can pick what they want. Customers always fill a trolley from the shelf with what they want, then have the counter employee charge their credit card. The growing advantages that supermarkets and hypermarkets have, like operating on a self-service basis, providing a variety of goods discounts available on various goods, giving customers freedom of choice, and making significant profits, are expected to drive the market's development.

Figure 7: Europe Chips and Crisps Market, by distribution channel, 2022 & 2030 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Chips and Crisps mode of by channel Insights

The Europe Chips and Crisps market segmentation, Europe basically includes the UK, Germany, France, Italy, Spain, and Rest of the Europe are all included in the analysis of the European market.UK continues to hold a significant share in the Europe chips and crisps industry, owing to the presence of major players in the region providing chips and crisps. For example, Intersnack produced its first batch of potato chips after being established in Germany more than 60 years earlier.

Europe Chips and Crisps Key Market Players & Competitive Insights

The competitive landscape offers an analysis of the key developments by the companies operating in the regional market in the last 3 years. The European market for chips & crisps is projected to witness healthy growth during the forecast period, owing to the increasing demand for snacks on account of changing lifestyle and eating habits. The COVID-19 pandemic resulted in restrictions, shutdowns, and lockdowns, thus compelling consumers to stay at home and propel the online sales for snacks. Moreover, the demand for healthier alternatives such as baked and popped snacks with low fat and low calories has resulted in manufacturers to launch variety of products to keep up with the changing demand.

Key Companies in the Europe Chips and Crisps market include.

• Tyson Foods, Inc (US)


• Nestle (Switzerland)


• Hormel Foods Corporation (US)


• Pepsico, Inc (US)


• Calbee (Japan)


• Herr Foods Inc. (US)


• Intersnack group GMBH & CO. KG (Germany)


• Europe Snacks (France)


• Agrarfrost GMBH & CO. KG (Germany)


• Amica Chips S.P.A. (Italy)

Europe Chips and Crisps Industry Developments

In 2024, Walkers introduced the Max Strong range, featuring bold flavors like "Hot Chicken Wings" and "Fiery Prawn Cocktail." This new line is designed to offer intense flavor profiles and a thicker, crunchier texture.

February 2023: Europe Snacks is acquiring 100% of Burts Snacks, a UK-based snack producer specializing in hand-cooked chips. The acquisition will be finalized in March. The purchase is Europe Snacks’ latest expansion into the UK.

February 2020: Agrarfrost GmbH invested around USD 24.54 million (Euro 20 million) in its Aldrup location for modernizing the potato receiving, sorting, washing and storage areas on a surface of ​​5,000sqm. This was the company’s strategy to promote the "Made in Germany" quality standard for stronger domestic foothold.

Europe Chips and Crisps Market Segmentation

• Potato Chips


• Tortilla Chips


• Multigrain Chips


• Vegetable Chips (excluding potato)


• Meat Chips/Snacks


• Others

Europe Chips and Crisps Form Outlook

• Sliced


• Compound

Europe Chips and Crisps Mode of Preparation Outlook

• Fried


• Baked


• Dehydrated

Europe Chips and Crisps Flavor Outlook

• Classic Salty


• Barbeque


• Cheese


• Salt and Pepper


• Cheese and Onion


• Jalapeno


• Others

Europe Chips and Crisps Nature Outlook

• Organic


• Conventional

Europe Chips and Crisps End User Outlook

• Residential


• Commercial

Europe Chips and Crisps Distribution Channel Outlook

• Supermarkets & Hypermarkets


• Specialty Stores


• Online


• Others

Europe Chips and Crisps Country Outlook

• Germany
  
  
  
  • UK
  
  
  • France
  
  
  • Spain
  
  
  • Italy
  
  
  • Netherlands
  
  
  • Rest of Europe