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    Electronic Gadget Insurance Market

    ID: MRFR/BFSI/22512-HCR
    128 Pages
    Aarti Dhapte
    October 2025

    Electronic Gadget Insurance Market Research Report By Policy Type (Comprehensive Insurance, Named Peril Insurance), By Protection Plan (Accidental Damage Plan, Theft Protection Plan, Extended Warranty Plan), By Gadget Type (Smartphones, Laptops, Tablets, Wearables, Gaming Consoles), By Distribution Channel (Online, Offline (Insurance Agents, Gadget Sellers)) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) – Industry Forecast to 2035

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    Electronic Gadget Insurance Market Infographic
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    Electronic Gadget Insurance Market Summary

    As per MRFR analysis, the Electronic Gadget Insurance Market Size was estimated at 85.72 USD Billion in 2024. The Electronic Gadget Insurance industry is projected to grow from 96.44 USD Billion in 2025 to 313.21 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 12.5 during the forecast period 2025 - 2035.

    Key Market Trends & Highlights

    The Electronic Gadget Insurance Market is experiencing notable growth driven by evolving consumer preferences and technological advancements.

    • Rising consumer awareness is shaping the demand for tailored insurance solutions in North America.
    • Customization of insurance plans is becoming increasingly prevalent, particularly in the Asia-Pacific region.
    • Digital transformation in claims processing is enhancing customer experience and operational efficiency across the market.
    • The increasing dependency on electronic gadgets and the rising incidence of theft and damage are key drivers propelling the growth of comprehensive insurance and accidental damage plans.

    Market Size & Forecast

    2024 Market Size 85.72 (USD Billion)
    2035 Market Size 313.21 (USD Billion)
    CAGR (2025 - 2035) 12.5%

    Major Players

    Asurion (US), SquareTrade (US), Protect Your Bubble (GB), Worth Ave Group (US), Cover Genius (AU), Clyde (US), Safeware (US), AppleCare (US), AXA (FR)

    Electronic Gadget Insurance Market Trends

    The Electronic Gadget Insurance Market is currently experiencing a notable evolution, driven by the increasing reliance on technology in daily life. As consumers acquire a diverse array of electronic devices, the demand for insurance coverage tailored to these gadgets appears to be on the rise. This trend is likely influenced by the growing awareness of potential risks associated with device ownership, such as theft, accidental damage, and malfunction. Consequently, insurance providers are adapting their offerings to meet the specific needs of consumers, which may include customizable plans and enhanced customer service options. Moreover, the market seems to be shifting towards a more digital-first approach, with many companies leveraging technology to streamline the claims process and improve customer engagement. This digital transformation could potentially enhance the overall customer experience, making it easier for users to file claims and receive support. As the Electronic Gadget Insurance Market continues to evolve, it is essential for stakeholders to remain vigilant and responsive to changing consumer preferences and technological advancements, ensuring that their products remain relevant and competitive in this dynamic landscape.

    Rising Consumer Awareness

    There is an observable increase in consumer awareness regarding the importance of insuring electronic devices. As individuals become more informed about the risks associated with gadget ownership, they are more inclined to seek insurance solutions that provide adequate protection against potential losses.

    Customization of Insurance Plans

    Insurance providers are increasingly offering customizable plans tailored to the specific needs of consumers. This trend allows users to select coverage options that align with their individual preferences, enhancing satisfaction and potentially leading to higher adoption rates.

    Digital Transformation in Claims Processing

    The Electronic Gadget Insurance Market is witnessing a shift towards digital solutions for claims processing. Companies are adopting technology to streamline procedures, making it easier for customers to file claims and receive timely assistance, thereby improving overall service quality.

    Electronic Gadget Insurance Market Drivers

    Rising Incidence of Theft and Damage

    The prevalence of theft and accidental damage to electronic gadgets is a significant factor influencing the Electronic Gadget Insurance Market. Reports indicate that theft rates for portable devices have surged, with millions of smartphones reported stolen annually. Additionally, the likelihood of accidental damage, such as screen cracks or water exposure, remains high, particularly among younger demographics. This trend underscores the necessity for insurance coverage, as consumers seek to protect themselves from unexpected financial burdens. The Electronic Gadget Insurance Market is thus positioned to expand as individuals recognize the importance of insuring their devices against these prevalent risks.

    Growing E-commerce and Online Retail Sales

    The expansion of e-commerce and online retail sales is significantly impacting the Electronic Gadget Insurance Market. As more consumers purchase electronic devices through online platforms, the volume of transactions increases, leading to a higher number of insured gadgets. Data suggests that online sales of electronics have seen a substantial rise, with many consumers opting for home delivery. This trend not only boosts the sales of gadgets but also raises awareness about the importance of insurance coverage for these purchases. Consequently, the Electronic Gadget Insurance Market is likely to benefit from this surge in online retail, as consumers seek to protect their newly acquired devices.

    Increasing Dependency on Electronic Gadgets

    The growing reliance on electronic gadgets in daily life appears to be a primary driver for the Electronic Gadget Insurance Market. As individuals increasingly depend on devices such as smartphones, tablets, and laptops for communication, work, and entertainment, the potential financial loss from damage or theft becomes more pronounced. Recent data indicates that the average consumer owns at least three electronic devices, which amplifies the need for protective measures. This trend suggests that consumers are more likely to seek insurance coverage to mitigate risks associated with their valuable gadgets. Consequently, the Electronic Gadget Insurance Market is likely to experience growth as consumers prioritize safeguarding their investments in technology.

    Technological Advancements in Insurance Offerings

    Innovations in technology are reshaping the landscape of the Electronic Gadget Insurance Market. Insurers are increasingly leveraging advanced technologies such as artificial intelligence and machine learning to enhance their offerings. These advancements facilitate more accurate risk assessments and streamlined claims processing, which can lead to improved customer satisfaction. Furthermore, the integration of mobile applications allows consumers to manage their policies conveniently, making insurance more accessible. As these technological improvements continue to evolve, they are likely to attract more consumers to the Electronic Gadget Insurance Market, thereby driving growth and competition among providers.

    Evolving Consumer Preferences for Flexible Coverage

    The shift in consumer preferences towards flexible and customizable insurance plans is a notable driver for the Electronic Gadget Insurance Market. Modern consumers are increasingly seeking insurance solutions that cater to their specific needs, rather than one-size-fits-all policies. This trend has prompted insurers to offer tailored coverage options, allowing customers to select the types of protection they desire, such as theft, accidental damage, or loss. As a result, the Electronic Gadget Insurance Market is adapting to meet these demands, potentially leading to increased policy uptake and customer loyalty as consumers feel more empowered in their insurance choices.

    Market Segment Insights

    By Policy Type: Comprehensive Insurance (Largest) vs. Named Peril Insurance (Fastest-Growing)

    In the Electronic Gadget Insurance Market, the distribution of market share between comprehensive insurance and named peril insurance reveals comprehensive insurance as the largest segment. This type of insurance covers a wide range of incidents, appealing to consumers who seek broad protection for their electronic devices. Meanwhile, named peril insurance captures a smaller share but is gaining traction due to its focused protection against specific risks, making it appealing to budget-conscious consumers looking for flexibility in their coverage.

    Policy Type: Comprehensive Insurance (Dominant) vs. Named Peril Insurance (Emerging)

    Comprehensive insurance stands as the dominant choice among policy types in the Electronic Gadget Insurance Market, known for its extensive coverage that protects against a wide array of risks. This type of insurance is particularly appealing to consumers seeking peace of mind, as it often includes theft, accidental damage, and more. Conversely, named peril insurance is emerging as a popular alternative, especially among younger consumers and tech enthusiasts who prefer tailored protection against specific threats. This insurance type allows consumers to select the risks they want to be covered for, often resulting in lower premiums and a more personalized approach to insurance.

    By Protection Plan: Accidental Damage Plan (Largest) vs. Theft Protection Plan (Fastest-Growing)

    In the Electronic Gadget Insurance Market, the Accidental Damage Plan holds the largest market share among protection plans, appealing primarily to consumers seeking coverage against common usage mishaps such as drops and spills. This segment is well-established, with a significant number of users opting for plans that offer a safety net against potential accidental repairs, driving its dominance in the market. On the other hand, the Theft Protection Plan is witnessing rapid growth, fueled by increasing concerns over gadget theft amid rising urban crime rates and the proliferation of high-value electronic devices. As consumers become more reliant on their gadgets, the demand for theft coverage is escalating, positioning this plan as a key growth driver in the industry.

    Accidental Damage Plan (Dominant) vs. Extended Warranty Plan (Emerging)

    The Accidental Damage Plan stands as the dominant offering in the Electronic Gadget Insurance Market, primarily appealing to users who frequently handle advanced electronic devices and require assurance against accidental mishaps. It provides robust coverage for repairs caused by accidental damage while emphasizing user-friendly claim processes and swift service. In contrast, the Extended Warranty Plan is emerging as an alternative for consumers seeking ongoing protection beyond the manufacturer's warranty period. While it mainly covers mechanical and electrical failures rather than accidental damage, its popularity is on the rise as users become more conscious of protecting their gadgets for longer durations. This segment is attracting customers looking to safeguard their investment against unforeseen faults, thus expanding the overall insurance landscape.

    By Gadget Type: Smartphones (Largest) vs. Tablets (Fastest-Growing)

    In the Electronic Gadget Insurance Market, the distribution of market share is heavily tilted towards smartphones, which dominate the segment due to their ubiquitous usage and increasing reliance on mobile technology. Laptops also hold a significant portion of the market, reflecting their essential role in both personal and professional environments. In contrast, tablets, wearables, and gaming consoles command smaller shares; however, they are rapidly gaining traction among consumers.

    Smartphones (Dominant) vs. Tablets (Emerging)

    Smartphones serve as the dominant category in the Electronic Gadget Insurance Market due to their widespread adoption and continuous technological advancements, offering features like improved cameras and increased storage capacity that enhance user experience. On the other hand, tablets are emerging as a preferred gadget, particularly among students and professionals seeking a versatile device for both work and leisure. The growing trend towards remote learning and digital collaboration tools has significantly contributed to the rising demand for tablet insurance, signifying a shift in consumer preferences and creating opportunities for insurers.

    By Distribution Channel: Online (Largest) vs. Offline (Fastest-Growing)

    In the Electronic Gadget Insurance Market, online distribution channels currently hold the largest share, driven primarily by the increasing popularity of e-commerce and the convenience it offers consumers. More customers are opting to purchase insurance online due to the ease of comparing policies and making informed decisions from the comfort of their homes. Consequently, the online segment continues to thrive in this environment, catering to tech-savvy consumers who prioritize digital solutions. Conversely, the offline distribution channel is emerging as the fastest-growing segment within the market. Physical retail stores and direct sales through agents are seeing a resurgence as companies seek to build trust and offer personalized services to potential clients. The growing interest in face-to-face consultations and tailored insurance solutions contributes to the offline segment's rapid expansion, indicating a shift in consumer preferences as they seek a blend of convenience and personal interaction.

    Distribution Channel: Online (Dominant) vs. Offline (Emerging)

    The online distribution channel in the Electronic Gadget Insurance Market is characterized by its convenience and accessibility, making it the dominant force among consumers seeking quick and efficient coverage options for their gadgets. Online platforms allow for easy comparisons of various insurance policies, empowering customers to make informed choices at their own pace. On the other hand, the offline segment is emerging as it offers personalized services through face-to-face interactions, ensuring clients receive tailored advice on their insurance needs. This duality allows consumers to choose how they prefer to engage with insurance providers, signifying the importance of both channels in catering to differing customer preferences.

    Get more detailed insights about Electronic Gadget Insurance Market

    Regional Insights

    North America : Insurance Innovation Leader

    The North American electronic gadget insurance market is driven by high consumer demand for protection against device damage and theft. The region is the largest market, holding approximately 45% of the global share, with the U.S. being the primary contributor. Regulatory support for consumer protection and increasing smartphone penetration are key growth catalysts. The market is also influenced by rising e-commerce sales, which boost gadget purchases and subsequently insurance needs. Leading the market are major players like Asurion, SquareTrade, and AppleCare, which dominate with innovative offerings and extensive distribution networks. The competitive landscape is characterized by a mix of established companies and emerging startups, all vying for market share. The presence of tech-savvy consumers further fuels demand, as they seek comprehensive coverage for their devices, ensuring a vibrant and competitive market environment.

    Europe : Emerging Market Dynamics

    Europe's electronic gadget insurance market is witnessing significant growth, driven by increasing consumer awareness and the rising value of electronic devices. The region is the second-largest market, accounting for approximately 30% of the global share. Regulatory frameworks promoting consumer rights and data protection are also enhancing market dynamics. The demand for insurance is further fueled by the proliferation of smart devices and the need for financial security against potential losses. Key players in Europe include Protect Your Bubble and AXA, which are leveraging innovative insurance models to cater to diverse consumer needs. The competitive landscape is evolving, with new entrants focusing on niche markets and tailored offerings. Countries like the UK and Germany are leading in market share, supported by a tech-savvy population that prioritizes gadget protection, thus creating a robust environment for growth in the insurance sector.

    Asia-Pacific : Rapidly Expanding Market

    The Asia-Pacific electronic gadget insurance market is rapidly expanding, driven by increasing smartphone penetration and a growing middle class. This region is witnessing a surge in demand, holding approximately 20% of the global market share. Factors such as urbanization, rising disposable incomes, and a heightened focus on consumer protection are propelling market growth. Regulatory initiatives aimed at enhancing consumer rights are also playing a crucial role in shaping the market landscape. Leading countries in this region include China and India, where the presence of major players like Cover Genius and Clyde is notable. The competitive landscape is characterized by a mix of local and international companies, all striving to capture the growing consumer base. The increasing reliance on electronic devices for daily activities further drives the need for comprehensive insurance solutions, making this market a focal point for innovation and investment.

    Middle East and Africa : Untapped Market Potential

    The Middle East and Africa electronic gadget insurance market is still in its nascent stages but shows promising growth potential. The region currently holds about 5% of the global market share, with increasing smartphone adoption and a young population driving demand. Regulatory frameworks are gradually evolving to support consumer protection, which is essential for market development. The growing trend of e-commerce is also contributing to the rising need for gadget insurance as more consumers invest in electronic devices. Countries like South Africa and the UAE are leading the way in market development, with local players beginning to emerge alongside international firms. The competitive landscape is still developing, with opportunities for new entrants to capture market share. As awareness of gadget insurance grows, the region is poised for significant growth, making it an attractive area for investment and innovation in the insurance sector.

    Key Players and Competitive Insights

    The Electronic Gadget Insurance Market is currently characterized by a dynamic competitive landscape, driven by rapid technological advancements and increasing consumer reliance on electronic devices. Key players such as Asurion (US), SquareTrade (US), and AppleCare (US) are strategically positioned to leverage their extensive service networks and innovative offerings. Asurion (US) focuses on enhancing customer experience through digital transformation initiatives, while SquareTrade (US) emphasizes flexible coverage options tailored to consumer needs. AppleCare (US), on the other hand, integrates its insurance offerings with its product ecosystem, thereby reinforcing customer loyalty and brand value. Collectively, these strategies contribute to a competitive environment that is increasingly centered around customer-centric solutions and technological integration.

    The market structure appears moderately fragmented, with a mix of established players and emerging startups vying for market share. Key business tactics such as localizing service operations and optimizing supply chains are prevalent among these companies. For instance, many firms are investing in regional partnerships to enhance service delivery and reduce response times. This collective influence of major players fosters a competitive atmosphere where innovation and customer service are paramount, potentially reshaping consumer expectations and industry standards.

    In August 2025, SquareTrade (US) announced a partnership with a leading electronics retailer to offer on-the-spot insurance coverage at the point of sale. This strategic move not only enhances customer convenience but also positions SquareTrade (US) as a frontrunner in integrating insurance solutions within retail environments. The partnership is likely to drive sales and increase market penetration, reflecting a growing trend towards seamless service integration in the insurance sector.

    In September 2025, Asurion (US) launched a new AI-driven claims processing system aimed at reducing claim resolution times significantly. This initiative underscores Asurion's commitment to leveraging technology to improve operational efficiency and customer satisfaction. By streamlining the claims process, Asurion (US) may enhance its competitive edge, appealing to tech-savvy consumers who prioritize quick and efficient service.

    In October 2025, AppleCare (US) expanded its coverage options to include accidental damage for a wider range of devices, including wearables and smart home products. This expansion reflects AppleCare's strategy to adapt to evolving consumer preferences and the growing market for interconnected devices. By broadening its coverage, AppleCare (US) not only strengthens its market position but also reinforces its brand loyalty among existing customers.

    As of October 2025, the competitive trends in the Electronic Gadget Insurance Market are increasingly defined by digitalization, sustainability, and the integration of artificial intelligence. Strategic alliances are becoming more prevalent, as companies seek to enhance their service offerings and operational capabilities. Looking ahead, it appears that competitive differentiation will increasingly pivot from traditional price-based competition to a focus on innovation, technological advancements, and supply chain reliability. This shift may redefine how companies engage with consumers, emphasizing the importance of value-added services and customer experience.

    Key Companies in the Electronic Gadget Insurance Market market include

    Industry Developments

    The Electronic Gadget Insurance Market is projected to reach USD 27.9 billion by 2032, exhibiting a CAGR of 6.98% during the forecast period (2024-2032). Rising demand for electronic gadgets, increasing disposable income, and growing awareness about the importance of protecting valuable devices are driving market growth. Additionally, the proliferation of smartphones, laptops, and other electronic devices has fueled the need for insurance coverage. Furthermore, the increasing adoption of smart home devices and the rise of the Internet of Things (IoT) are expected to contribute to market expansion. Key players in the market include Assurant, AIG, Zurich Insurance Group, and Chubb.

    Recent developments include the launch of innovative insurance products, such as usage-based insurance and on-demand coverage, to cater to the evolving needs of consumers.

    Future Outlook

    Electronic Gadget Insurance Market Future Outlook

    The Electronic Gadget Insurance Market is projected to grow at a 12.5% CAGR from 2024 to 2035, driven by increasing gadget usage, rising theft rates, and consumer awareness.

    New opportunities lie in:

    • Development of customizable insurance plans for high-end gadgets.
    • Integration of AI-driven claims processing for faster service.
    • Partnerships with retailers for bundled insurance offerings at point of sale.

    By 2035, the market is expected to be robust, reflecting substantial growth and innovation.

    Market Segmentation

    Electronic Gadget Insurance Market Gadget Type Outlook

    • Smartphones
    • Laptops
    • Tablets
    • Wearables
    • Gaming Consoles

    Electronic Gadget Insurance Market Policy Type Outlook

    • Comprehensive Insurance
    • Named Peril Insurance

    Electronic Gadget Insurance Market Protection Plan Outlook

    • Accidental Damage Plan
    • Theft Protection Plan
    • Extended Warranty Plan

    Electronic Gadget Insurance Market Distribution Channel Outlook

    • Online
    • Offline

    Report Scope

    MARKET SIZE 202485.72(USD Billion)
    MARKET SIZE 202596.44(USD Billion)
    MARKET SIZE 2035313.21(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR)12.5% (2024 - 2035)
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2024
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledMarket analysis in progress
    Segments CoveredMarket segmentation analysis in progress
    Key Market OpportunitiesRising consumer reliance on electronic devices creates demand for comprehensive Electronic Gadget Insurance Market solutions.
    Key Market DynamicsRising consumer reliance on electronic devices drives demand for comprehensive gadget insurance solutions amid evolving market dynamics.
    Countries CoveredNorth America, Europe, APAC, South America, MEA

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    FAQs

    What is the market size of the Electronic Gadget Insurance Market?

    The Electronic Gadget Insurance Market is expected to reach a valuation of USD 278.40 Billion by the year 2035, exhibiting a CAGR of 12.50% during the forecast period of 2025 to 2035.

    What are the key regions contributing to the growth of the Electronic Gadget Insurance Market?

    North America and Europe are the dominant regions in the Electronic Gadget Insurance Market, collectively accounting for over 60% of the market share. The Asia-Pacific region is anticipated to showcase promising growth prospects, owing to the increasing adoption of electronic gadgets and rising disposable income in developing countries.

    What are the major applications of Electronic Gadget Insurance?

    Electronic Gadget Insurance primarily finds applications in insuring smartphones, laptops, tablets, and other portable electronic devices against accidental damage, theft, and loss. It provides coverage for repair or replacement costs, offering peace of mind to device owners.

    Who are the key competitors in the Electronic Gadget Insurance Market?

    Major players in the Electronic Gadget Insurance Market include AIG, Allianz, Assurant, Chubb, and Lemonade. These companies offer a range of insurance products tailored to meet the specific needs of electronic gadget owners.

    What are the factors driving the growth of the Electronic Gadget Insurance Market?

    The increasing penetration of electronic gadgets, rising disposable income, and growing awareness about the importance of device protection are the primary factors propelling the growth of the Electronic Gadget Insurance Market.

    What are the challenges faced by the Electronic Gadget Insurance Market?

    The Electronic Gadget Insurance Market faces challenges such as intense competition, commoditization of insurance products, and the emergence of new technologies that could disrupt the traditional insurance landscape.

    What are the opportunities for growth in the Electronic Gadget Insurance Market?

    Opportunities for growth in the Electronic Gadget Insurance Market lie in the expansion of the Internet of Things (IoT) and the development of innovative insurance products that cater to the evolving needs of consumers.

    What are the key trends shaping the Electronic Gadget Insurance Market?

    Key trends shaping the Electronic Gadget Insurance Market include the integration of technology into insurance processes, the rise of usage-based insurance models, and the increasing demand for customized insurance solutions.

    What is the expected growth rate of the Electronic Gadget Insurance Market?

    The Electronic Gadget Insurance Market is anticipated to exhibit a CAGR of 12.50% over the forecast period of 2025 to 2035.

    What are the key factors to consider when purchasing Electronic Gadget Insurance?

    When purchasing Electronic Gadget Insurance, it is essential to consider factors such as the coverage provided, the cost of the insurance, the reputation of the insurance provider, and the terms and conditions of the policy.

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