Elastography Imaging Market Size

ID: MRFR/MED/6598-HCR

90 Pages

Rahul Gotadki

October 2025

Elastography Imaging Market Research Report By Imaging Modality (Ultrasound Elastography, Magnetic Resonance Elastography, Computed Tomography Elastography), By Application (Liver Diseases, Breast Cancer, Musculoskeletal Disorders, Cardiovascular Diseases), By End User (Hospitals, Diagnostic Centers, Research Institutes), By Technology (Strain Elastography, shear Wave Elastography, Transverse Wave Elastography) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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Elastography Imaging Size

Elastography Imaging Market Growth Projections and Opportunities

Market elements driving elastography imaging growth include increased liver disease rates worldwide. Elastography is a crucial non-invasive liver fibrosis test. It detects and monitors cirrhosis and hepatitis early. Elastography imaging has grown in popularity due to patient safety and non-invasive testing. Market growth is due to patients and physicians selecting non-invasive diagnostic procedures over regular ones. As elastography imaging technologies improve, diagnostic findings are increasingly accurate and dependable. New technologies like shear wave elastography and acoustic radiation force impulse imaging let clinicians identify tissue types more accurately, growing the market. Growing populations have led to chronic ailments like liver disorders that require frequent checkups. Elastography imaging addresses the health demands of this age group by quickly and painlessly diagnosing and treating age-related diseases. Elastography imaging was originally used to identify liver illness, but today it's employed elsewhere. Musculoskeletal disorders, breast lumps, and thyroid cancers are diagnosed using the method. This has expanded its market and led to more physicians adopting it in various medical specialties. The global healthcare expense increase has benefited the elastography imaging market. Healthcare institutions are investing more in innovative medical instruments to enhance patient outcomes. These expenditures boosted elasticity imaging. New medical techniques improve patient outcomes and cut chronic disease treatment costs, and governments worldwide are understanding this. The industry has risen due to regulations, financing, and initiatives that enable new testing technologies like elastography imaging simpler to use. Making healthcare staff and consumers aware of elastography imaging' advantages has driven industry expansion. Educational initiatives, seminars, and collaboration between healthcare institutions and technology companies have improved knowledge of the technology's advantages. Competition among the top elastography imaging providers is driving new technology and solutions. Strategic cooperation between corporations and research institutions are creating new applications and growing the market. Although the market is improving, elastography imaging therapies are not reimbursed properly. Payment rates vary per region, slowing market expansion. This highlights how vital standard reimbursement rules are for widespread elastography imaging.

Market Highlights

Author

Rahul Gotadki

Assistant Manager

He holds an experience of about 7+ years in Market Research and Business Consulting, working under the spectrum of Life Sciences and Healthcare domains. Rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. His expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. In addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives

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FAQs

What is the projected growth of the Elastography Imaging market?

The Elastography Imaging market is the expected increase in total market value of 40.37 USD billion over a defined forecast period 2025–2035. It is driven by factors such as demand trends, technological advances, regulatory changes, and geographic expansion.

What is the size of the Elastography Imaging market?

Elastography Imaging market size was valued at approximately 12.61 billion USD in 2024. This figure will reach 40.37 billion USD covering all regions (America, Europe, Asia, MEA and ROW), focusing its segments / services / distribution channels till 2035.

What is the CAGR of the Elastography Imaging market?

Elastography Imaging market is expected to grow at a CAGR of 11.16% between 2025 and 2035.

How much will the Elastography Imaging market be worth by 2035?

Elastography Imaging market is expected to be worth of 40.37 billion USD, reflecting growth driven by usage, technology and global demands by the end of 2035.

How will the Elastography Imaging market perform over the next 10 years?

Over the next 10 years the Elastography Imaging market is expected to shift from usd billion 12.61 to 40.37 billion USD, led by adoption of advanced tech, demographic trends, regulatory approvals, with potential headwinds from 2025 to 2035.

What was the current market size of the Elastography Imaging Market in 2024?

The Elastography Imaging Market was valued at 0.94 billion USD in 2024.

What is the projected market valuation for the Elastography Imaging Market by 2035?

By 2035, the Elastography Imaging Market is expected to reach a valuation of 2.5 billion USD.

Which region is expected to have the largest market share in the Elastography Imaging Market by 2035?

North America is expected to dominate the market, reaching a valuation of 1.05 billion USD by 2035.

What will be the market size for Magnetic Resonance Elastography in 2035?

The market for Magnetic Resonance Elastography is projected to reach 0.8 billion USD by 2035.

Who are the key players in the Elastography Imaging Market?

Major players include Samsung Medison, Bracco Imaging, Hitachi, Esaote, and GE Healthcare, among others.

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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Market Summary

As per MRFR analysis, the Elastography Imaging Market Size was estimated at 12.61 USD Billion in 2024. The Elastography Imaging industry is projected to grow from 14.01 USD Billion in 2025 to 40.37 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 11.16 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Elastography Imaging Market is poised for substantial growth driven by technological advancements and increasing demand for non-invasive procedures.

North America remains the largest market for elastography imaging, driven by advanced healthcare infrastructure and high adoption rates.
The Asia-Pacific region is emerging as the fastest-growing market, fueled by rising healthcare investments and increasing awareness of non-invasive diagnostic techniques.
Liver imaging continues to dominate the market, while breast imaging is rapidly gaining traction as a key growth segment.
Technological advancements in imaging techniques and the rising incidence of chronic diseases are significant drivers propelling market expansion.

Elastography Imaging Market

CAGR

11.16%

Market Size & Forecast

2024 Market Size	12.61 (USD Billion)
2035 Market Size	40.37 (USD Billion)
CAGR (2025 - 2035)	11.16%
Largest Regional Market Share in 2024	North America

Major Players

GE Healthcare (US), Philips Healthcare (NL), Siemens Healthineers (DE), Canon Medical Systems (JP), Hitachi Medical Systems (JP), Esaote S.p.A. (IT), Fujifilm Holdings Corporation (JP), Mindray Medical International Limited (CN), Samsung Medison (KR)

Market Trends

The Elastography Imaging Market is currently experiencing a notable transformation, driven by advancements in imaging technologies and an increasing demand for non-invasive diagnostic methods. This market encompasses various techniques that assess tissue stiffness, providing critical insights into conditions such as liver disease, tumors, and musculoskeletal disorders. As healthcare providers seek to enhance patient outcomes, the integration of elastography into routine clinical practice appears to be gaining momentum. Furthermore, the growing emphasis on early disease detection and personalized medicine is likely to propel the adoption of elastography imaging modalities across diverse medical specialties. In addition, the rise of telemedicine and remote monitoring solutions may further influence the Elastography Imaging Market. As healthcare systems adapt to evolving patient needs, the ability to conduct elastography assessments remotely could enhance accessibility and convenience for patients. This trend suggests a shift towards more patient-centered care, where diagnostic imaging plays a pivotal role in managing health conditions. Overall, the Elastography Imaging Market seems poised for continued growth, driven by technological innovations and a focus on improving diagnostic accuracy and patient care.

Technological Advancements

Recent innovations in imaging technologies are significantly enhancing the capabilities of elastography. Newer modalities, such as shear wave elastography and magnetic resonance elastography, are emerging, offering improved accuracy and reliability in assessing tissue stiffness. These advancements are likely to expand the applications of elastography in various medical fields, including oncology and hepatology.

Increased Demand for Non-Invasive Procedures

There is a growing preference for non-invasive diagnostic techniques among both healthcare providers and patients. Elastography imaging, which minimizes the need for biopsies and other invasive procedures, aligns well with this trend. This shift towards non-invasive methods may lead to broader acceptance and utilization of elastography in clinical settings.

Integration with Artificial Intelligence

The incorporation of artificial intelligence into elastography imaging is becoming increasingly prevalent. AI algorithms can assist in analyzing elastography data, improving diagnostic accuracy and efficiency. This integration may enhance the overall effectiveness of elastography, making it a more valuable tool in clinical practice.

Elastography Imaging Market Market Drivers

Technological Advancements in Imaging Techniques

The Global Elastography Imaging Market Industry is experiencing a surge in technological advancements that enhance imaging techniques. Innovations such as shear wave elastography and acoustic radiation force impulse imaging are becoming more prevalent, allowing for improved diagnostic accuracy and patient outcomes. These advancements facilitate the non-invasive assessment of tissue stiffness, which is crucial in diagnosing liver diseases and tumors. As a result, the market is projected to grow from 0.94 USD Billion in 2024 to 2.5 USD Billion by 2035, reflecting a compound annual growth rate of 9.3% from 2025 to 2035. This growth underscores the importance of integrating cutting-edge technology in clinical practice.

Market Segment Insights

By Application: Liver Imaging (Largest) vs. Breast Imaging (Fastest-Growing)

In the Elastography Imaging Market, Liver Imaging holds the largest share, primarily due to the high prevalence of liver diseases, which necessitate advanced imaging techniques for diagnosis and monitoring. This segment dominates the market as a critical tool for non-invasive assessment of liver stiffness, aiding in the management of conditions like hepatitis and cirrhosis. Conversely, Breast Imaging is gaining traction rapidly, driven by increasing awareness of breast cancer and the demand for accurate diagnostic procedures. Healthcare institutions are increasingly adopting elastography techniques for breast tissue analysis, thus contributing to its fast-growing market position.

Liver Imaging (Dominant) vs. Breast Imaging (Emerging)

Liver Imaging is a dominant segment within the Elastography Imaging Market, largely owing to its established applications in detecting and evaluating liver conditions. Its effectiveness in providing real-time imaging allows for prompt diagnosis and treatment planning, crucial in managing liver-related diseases. On the other hand, Breast Imaging is emerging as a critical segment, propelled by technological advancements and increased screening practices among women. The growing focus on early detection of breast cancer has catalyzed the integration of elastography, enhancing image accuracy and aiding in distinguishing malignant from benign lesions. This evolution is reshaping the landscape of breast health diagnostics.

By Technology: Ultrasound Elastography (Largest) vs. Magnetic Resonance Elastography (Fastest-Growing)

In the Elastography Imaging Market, ultrasound elastography holds the largest market share due to its widespread adoption in clinical settings, combining efficiency and accuracy in assessing tissue stiffness. On the other hand, magnetic resonance elastography, while currently smaller in market share, is rapidly becoming a contender as its non-invasive nature and ability to provide detailed tissue characterization draws increased interest from healthcare providers.

Technology: Ultrasound Elastography (Dominant) vs. Magnetic Resonance Elastography (Emerging)

Ultrasound elastography is established as the dominant technology in the elastography imaging market, favored for its real-time imaging capabilities and cost-effectiveness. It is primarily utilized for liver stiffness assessments and other soft tissue evaluations in various medical disciplines. In contrast, magnetic resonance elastography is emerging rapidly, recognized for its ability to provide comprehensive and non-invasive analysis of soft tissue mechanical properties, making it suitable for a wider range of applications including oncology and neurology. This technology's potential keeps it at the forefront of research and development efforts.

By End Use: Hospitals (Largest) vs. Diagnostic Imaging Centers (Fastest-Growing)

In the Elastography Imaging Market, hospitals hold the largest share due to their comprehensive imaging services and the high demand for diagnostic procedures. This segment benefits from advanced technology integration and a growing number of elastography imaging procedures performed in clinical settings. Diagnostic imaging centers, on the other hand, are witnessing rapid growth driven by an increasing number of outpatient imaging services and enhancements in patient care standards. This shift is resulting in a substantial increase in the utilization of elastography technologies across these facilities.

Hospitals (Dominant) vs. Research Institutions (Emerging)

Hospitals are the dominant player in the elastography imaging segment, attributed to their extensive patient volume and the necessity for precise diagnostic capabilities. They utilize advanced elastography technologies to enhance diagnostic accuracy, particularly in liver and musculoskeletal disorders. Conversely, research institutions represent an emerging segment, focusing on innovative applications and research into elastography's effectiveness. While they might not have the same immediate patient throughput as hospitals, their contributions to advancing elastography methodologies and establishing clinical guidelines are significant for future growth. As innovations stem from these institutions, the collaboration between hospitals and research institutions is expected to catalyze the adoption of elastography imaging.

Get more detailed insights about Elastography Imaging Market Research Report - Forecast till 2035

Regional Insights

North America : Market Leader in Innovation

North America continues to lead the Elastography Imaging Market, holding a significant share of 6.3 billion in 2024. The growth is driven by increasing healthcare expenditure, technological advancements, and a rising prevalence of chronic diseases. Regulatory support for innovative imaging technologies further fuels demand, making it a hub for elastography advancements. The region's focus on research and development is pivotal in maintaining its market leadership. The United States is the primary contributor, with major players like GE Healthcare and Siemens Healthineers dominating the landscape. The competitive environment is characterized by continuous innovation and strategic partnerships among key players. The presence of advanced healthcare infrastructure and a high adoption rate of elastography technologies solidify North America's position as a leader in this market.

Europe : Emerging Market with Growth Potential

Europe's Elastography Imaging Market is valued at 3.8 billion, showcasing robust growth potential driven by increasing awareness of non-invasive diagnostic techniques and supportive healthcare policies. The region benefits from a strong regulatory framework that encourages the adoption of advanced imaging technologies. Additionally, the rising incidence of liver diseases and cancers is propelling demand for elastography solutions, making it a key player in the global market. Germany, France, and the UK are leading countries in this sector, with significant contributions from companies like Philips Healthcare and Siemens Healthineers. The competitive landscape is marked by collaborations and innovations aimed at enhancing diagnostic accuracy. The presence of established healthcare systems and a focus on patient-centered care further bolster the market's growth in Europe.

Asia-Pacific : Rapidly Growing Market Segment

The Asia-Pacific Elastography Imaging Market, valued at 2.8 billion, is experiencing rapid growth due to increasing healthcare investments and a rising prevalence of chronic diseases. The demand for non-invasive diagnostic methods is on the rise, supported by government initiatives aimed at improving healthcare access. The region's diverse population and varying healthcare needs create significant opportunities for elastography technologies, making it a focal point for market expansion. Countries like China, Japan, and India are at the forefront, with key players such as Canon Medical Systems and Fujifilm Holdings Corporation leading the charge. The competitive landscape is evolving, with local manufacturers emerging alongside established global players. The region's focus on technological advancements and improving healthcare infrastructure is expected to drive further growth in the elastography market.

Middle East and Africa : Emerging Market with Challenges

The Middle East and Africa Elastography Imaging Market, valued at 0.71 billion, is gradually emerging, driven by increasing healthcare investments and a growing awareness of advanced diagnostic techniques. However, challenges such as limited healthcare infrastructure and varying regulatory environments can hinder growth. Despite these obstacles, the demand for elastography imaging is expected to rise as healthcare systems evolve and prioritize non-invasive diagnostic methods. Countries like South Africa and the UAE are leading the market, with a growing presence of international players. The competitive landscape is characterized by partnerships and collaborations aimed at enhancing service delivery. As healthcare access improves and investments in technology increase, the region is poised for gradual growth in elastography imaging solutions.

Key Players and Competitive Insights

The Elastography Imaging Market is currently characterized by a dynamic competitive landscape, driven by technological advancements and increasing demand for non-invasive diagnostic techniques. Major players such as GE Healthcare (US), Siemens Healthineers (DE), and Philips Healthcare (NL) are at the forefront, focusing on innovation and strategic partnerships to enhance their market presence. GE Healthcare (US) emphasizes the integration of artificial intelligence (AI) into its elastography systems, aiming to improve diagnostic accuracy and streamline workflows. Siemens Healthineers (DE) is actively pursuing regional expansion, particularly in emerging markets, to capitalize on the growing healthcare infrastructure. Meanwhile, Philips Healthcare (NL) is concentrating on digital transformation, leveraging cloud-based solutions to enhance data management and patient outcomes, thereby shaping a competitive environment that prioritizes technological sophistication and operational efficiency.

In terms of business tactics, companies are increasingly localizing manufacturing to reduce costs and optimize supply chains. The market structure appears moderately fragmented, with several key players exerting influence while also facing competition from smaller, specialized firms. This fragmentation allows for diverse offerings and innovation, as companies strive to differentiate themselves through unique product features and enhanced service capabilities.

In November 2025, Siemens Healthineers (DE) announced a strategic partnership with a leading AI firm to develop advanced imaging algorithms for elastography applications. This collaboration is poised to enhance the precision of elastography assessments, potentially leading to improved patient outcomes and positioning Siemens as a leader in the integration of AI within medical imaging. The strategic importance of this partnership lies in its potential to set new standards in diagnostic accuracy, thereby attracting a broader customer base.

In October 2025, GE Healthcare (US) launched a new elastography imaging system that incorporates real-time data analytics, allowing clinicians to make more informed decisions during examinations. This innovation not only enhances the user experience but also aligns with the growing trend towards data-driven healthcare solutions. The launch signifies GE's commitment to maintaining a competitive edge through continuous innovation and responsiveness to market needs.

In September 2025, Philips Healthcare (NL) expanded its elastography portfolio by introducing a mobile elastography device designed for point-of-care settings. This move reflects a strategic focus on accessibility and convenience, catering to the increasing demand for portable diagnostic solutions. The introduction of this device is likely to enhance Philips' market share by addressing the needs of healthcare providers in diverse environments.

As of December 2025, the competitive trends in the Elastography Imaging Market are increasingly defined by digitalization, sustainability, and the integration of AI technologies. Strategic alliances are becoming more prevalent, as companies recognize the value of collaboration in driving innovation and enhancing product offerings. Looking ahead, competitive differentiation is expected to evolve, shifting from price-based competition to a focus on technological advancements, reliability in supply chains, and the ability to deliver superior patient outcomes. This transition underscores the importance of innovation as a key driver of success in the market.

Key Companies in the Elastography Imaging Market market include

Industry Developments

The Elastography Imaging Market has seen significant developments recently, particularly with advancements in ultrasound technologies from companies such as Samsung Medison and Siemens Healthineers.

In September 2023, GE HealthCare did indeed enhance its ultrasound portfolio's elastography capabilities. The company illustrated improvements to its LOGIQ E10 and Venue Go systems, which incorporate sophisticated 2D shear wave and strain elastography technologies to facilitate liver, breast, and musculoskeletal evaluations.

GE HealthCare's commitment to improving the accuracy of disease detection through the use of non-invasive imaging modalities is reflected in these updates.

Through the implementation of the DeepInsight AI engine in its ARIETTA ultrasound systems, Fujifilm has maintained its commitment to enhancing its elastography capabilities.

Although AI-driven elastography enhancements were not explicitly announced in September 2023, the company did emphasize them at medical imaging conferences in late 2023, such as RSNA and ECR. Particularly for the quantification of thyroid rigidity and the staging of liver fibrosis, these enhancements are comprised of image optimization algorithms.

Esaote unveiled new features in its MyLab X9 and MyLab Sigma ultrasound platforms in July 2023. These features were designed to improve real-time elastography for liver and musculoskeletal applications.

With an emphasis on high-demand applications such as liver fibrosis staging, Esaote has developed compact, AI-powered ultrasound systems that are designed for hospital and ambulatory use.

Future Outlook

Elastography Imaging Market Future Outlook

The Elastography Imaging Market is projected to grow at 11.16% CAGR from 2024 to 2035, driven by technological advancements, increasing prevalence of chronic diseases, and rising demand for non-invasive diagnostic techniques.

New opportunities lie in:

Development of portable elastography devices for remote diagnostics.
Integration of AI algorithms for enhanced image analysis and interpretation.
Expansion into emerging markets with tailored elastography solutions.

By 2035, the Elastography Imaging Market is expected to achieve substantial growth, solidifying its role in modern diagnostics.

Market Segmentation

Elastography Imaging Market End Use Outlook

Hospitals
Diagnostic Imaging Centers
Research Institutions
Academic Medical Centers

Elastography Imaging Market Technology Outlook

Ultrasound Elastography
Magnetic Resonance Elastography
Computed Tomography Elastography
Optical Coherence Elastography

Elastography Imaging Market Application Outlook

Liver Imaging
Breast Imaging
Thyroid Imaging
Musculoskeletal Imaging
Cardiac Imaging

Report Scope

MARKET SIZE 2024	12.61(USD Billion)
MARKET SIZE 2025	14.01(USD Billion)
MARKET SIZE 2035	40.37(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	11.16% (2024 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	GE Healthcare (US), Philips Healthcare (NL), Siemens Healthineers (DE), Canon Medical Systems (JP), Hitachi Medical Systems (JP), Esaote S.p.A. (IT), Fujifilm Holdings Corporation (JP), Mindray Medical International Limited (CN), Samsung Medison (KR)
Segments Covered	Application, Technology, End Use
Key Market Opportunities	Advancements in non-invasive diagnostic techniques enhance growth potential in the Elastography Imaging Market.
Key Market Dynamics	Technological advancements in elastography imaging drive competitive dynamics and enhance diagnostic capabilities across healthcare sectors.
Countries Covered	North America, Europe, APAC, South America, MEA