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Digital TV Market Research Report: Information By Resolution (720p, 480p, and 1080p), By Type (HDTV, EDTV, SDTV, and Others), By Size (32"-42", 11"-32", 42"-50", and 50" and Above), and By Region (North America, Europe, Asia-Pacific, and Rest Of The World) – Market Forecast Till 2032.

ID: MRFR/SEM/2634-CR | 111 Pages | Author: Shubham Munde| February 2020

Global Digital TV Market Overview:

Digital TV Market Size was valued at USD 74.4 Billion in 2023. The Digital TV market Size is projected to grow from USD 84.81 Billion in 2024 to USD 212.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 12.16% during the forecast period (2024 - 2032). The lower cost of technical devices like digital TV and antennas as well as the rising disposable income, are the key market drivers enhancing the market growth.

Digital TV Market

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Digital TV Market Trends

The emerging demand amongst consumers to leverage better quality content with high picture resolution is driving the market growth

The market is experiencing potential growth possibilities due to the growing customer demand for higher picture quality content. The availability of high-quality content from various service providers on a single platform at reasonable pricing is one of the main market growth drivers. Additionally, pay TV service providers currently provide a number of value-added services such flexible channel subscriptions, discounted subscription rates, internet access, and bundled packages in accordance with users' requirements and needs, providing service providers with options for profit-making.

Integrated broadband broadcasting (IBB) systems are being used by service providers in an effort to broaden their service portfolios and improve market penetration. Broadcast and broadband technology working together has the potential to enable both effective mass content delivery and individualized service. Customers may now view more TV applications and have more interactive experiences by accessing entertainment via their smart TVs or set-top boxes thanks to the combination of the Smart TV Alliance and the HbbTV (Hybrid Broadcast Broadband TV) Association. A wide range of services are available on a HbbTV-equipped device thanks to the HbbTV-based portals that smaller cable companies have begun to implement.

As a result of the broadcasters' realization of the value of UHDTV services, they are now able to provide channels with better picture quality. The rise in the number of homes with flat panel displays capable of presenting HD is what's fueling the rising demand for UHD services. Customers appear obligated to adopt UHDTV services given that the investments made by pay TV providers in production lines and R&D are already sunk costs and the dropping price levels.Service providers are now able to deliver linear TV services and Video-on-Demand (VoD) anywhere and at any time because to the widespread availability of broadband, high-speed internet, and powerful connected devices. Downloading huge movies, such as individual TV series or programmes, is now becoming popular. Customers are given the option to download their preferred material by setting a time limit for content download, and they can then watch these programmes as and when they need to, ensuring ongoing customer happiness and retention. Thus, driving the Digital TV market revenue.

Digital TV Market Segment Insights:

Digital TV Resolution Insights

The Digital TV market segmentation, based on Resolution, includes 720p, 480p, and 1080p. 1080p segment dominated the market in 2022. This is due to the rise in popularity of high-resolution digital TVs.

Digital TV Type Insights

The Digital TV market segmentation, based on Type, includes HDTV, EDTV, SDTV, and Others. HDTV segment dominated the Digital TV market in 2022. This is a result of people's growing desire for HDTV.

Digital TV Size Insights

The Digital TV market segmentation, based on Size, includes 32"-42", 11"-32", 42"-50", and 50" and Above. 42"-50" segment dominated the market in 2022. Consumer demand for larger-screen digital TVs is rising all across the world.

Figure 1: Digital TV Market, by Size, 2022 & 2032 (USD Billion)

Digital TV Market, by Size, 2022 & 2032

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Digital TV Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Digital TV Market dominated this market in 2022 (45.80%). This is as a result of the rapid emergence of OTT platforms and internet-enabled media. The considerable increase in cord-cutting cases is pressuring service providers to change their service offerings to online content distribution in order to increase their customer base. Further encouraging viewers to switch to OTT platforms is the incorporation of cutting-edge technology like artificial intelligence (AI) and machine learning (ML) to meticulously analyse users' viewing patterns and provide tailored suggestions. Further, the U.S. Digital TV market held the largest market share, and the Canada Digital TV market was the fastest growing market in the North America region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.



Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Digital TV market accounted for the healthy market share in 2022. This is because service providers have stopped using these business practises since profit margins for bundling products have decreased over time, which has a negative effect on industry growth. Further, the German Digital TV market held the largest market share, and the U.K Digital TV market was the fastest growing market in the European region.

The Asia Pacific Digital TV market is expected to register significant growth from 2023 to 2032. Due to the region's users' quick acceptance of the online subscription business model, IPTV has been the main growth driver. Additionally, the expansion of pay TV in rural homes in nations like China, India, and Indonesia has boosted the sector as a whole. In addition, new initiatives by federal organisations, like Telecom Regulatory Authority of India (TRAI) in India, allow users to tailor their choices and pay for channels in accordance with their needs, which is further enabling the widespread adoption of pay TV services in the nation and thereby promoting regional growth. Moreover, China’s Digital TV market held the largest market share, and the Indian Digital TV market was the fastest growing market in the Asia-Pacific region.

Digital TV Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Digital TV market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Digital TV Industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Digital TV Industry to benefit clients and increase the market sector. In recent years, the Digital TV Industry has offered some of the most significant advantages to medicine. Major players in the Digital TV market, including Samsung Group, Metz, Koninklijke Philips N.V., Hisense Corporation Ltd., AT&T Inc., Sony Corporation Changhong, LG Corporation, Loewe, DISH Network, Verizon FiOS, Funai, TCL, Vestel, Roku, Vizio Incorporation, Skyworth, and Konka, are attempting to increase market demand by investing in research and development operations.

System-on-chip (SoC) solutions for digital homes, optical storage discs, wireless communication equipment, and analogue products are designed, developed, and sold by MediaTek Inc (MediaTek). Multimedia integrated circuits (ICs), high-end consumer ICs, computer peripheral ICs, and various application ICs are all part of the company's product line. Additionally, MediaTek offers chipsets for Blu-ray and optical disc players, feature phones, voice assistants, Android tablets, and smart TVs. The business provides enterprise and residential customers with software and hardware application creation, testing, maintenance, and consulting services. Singapore, China, India, the US, Japan, Korea, the UK, Finland, Sweden, Germany, the Netherlands, Dubai, and Poland are among the countries where the company has sales and R&D teams. The headquarters of MediaTek are in Hsinchu, Taiwan. MediaTek debuted its TV SoC Dolby Vision IQ with Precision Detail in March 2022. For TVs with Dolby Vision IQ, a brand-new cutting-edge feature called Precision Detail has been released. It works with MediaTek's Pentatonic series for 8K and 4K smart TVs.

Technology components and products are designed and developed by Intel Corp (Intel). Microprocessors, chipsets, embedded processors, microcontrollers, flash memory, graphic, network, and conferencing solutions are all included in the company's product line. Additionally, it provides motherboards, SSDs, servers, wireless connection equipment, software, and applications. Original equipment manufacturers, producers of industrial and communication equipment, and producers of original designs are the customers of Intel. The company's goods are used in desktops, servers, tablets, and laptops. Under the brand names Core, Quark, Atom, Celeron, Pentium, Xeon, and Itanium, Intel sells processors. The corporation conducts business in Taiwan, the US, China, and Singapore. The US city of Santa Clara serves as the home of Intel. A strategic alliance to produce semiconductors utilising Intel Foundry Services' (IFS) advanced process technology was announced by Intel and MediaTek in July 2022. Through the addition of a new foundry partner with sizable capacity in the United States and Europe, the deal was created to assist MediaTek in creating a more balanced, resilient supply chain.

Key Companies in the Digital TV market include

  • Samsung Group

  • Metz

  • Koninklijke Philips N.V.

  • Hisense Corporation Ltd.

  • AT&T Inc.

  • Sony Corporation Changhong

  • LG Corporation

  • Loewe

  • DISH Network

  • Verizon FiOS

  • Funai

  • TCL

  • Vestel

  • Roku

  • Vizio Incorporation

  • Skyworth

  • Konka

Digital TV Industry Developments

November 2021: Exynos Auto T5123 for 5G connection, Exynos Auto V7 for full in-car infotainment systems, and the ASIL-B approved S2VPS01 power management IC (PMIC) for the Auto V series are three of Samsung Electronics Co., Ltd.'s automotive chip solutions.

March 2021: Prior to working capital and other adjustments, Qualcomm Technologies, Inc. stated that it has successfully paid $1.4 billion for the CPU and technology design firm NUVIA.

September 2022: Two new items from Toshiba were introduced. For company owners and creative professionals looking for a hard disc drive designed for great performance and dependability, the N300 Pro and X300 Pro HDDs are good choices. Both HDDs come with a constrained 5-year guarantee and have capacities up to 18TB1 and workloads up to 300TB/year2.

Digital TV Market Segmentation:

Digital TV Resolution Outlook

  • 720p

  • 480p

  • 1080p

Digital TV Type Outlook

  • HDTV

  • EDTV

  • SDTV

  • Others

Digital TV Size Outlook

  • 32"-42"

  • 11"-32"

  • 42"-50"

  • 50" and Above

Digital TV Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

Report Attribute/Metric Details
Market Size 2023 USD 74.4 Billion
Market Size 2024 USD 84.81 Billion
Market Size 2032 USD 212.4 Billion
Compound Annual Growth Rate (CAGR) 12.16% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Resolution, Type, Size, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The U.S., Canada, German, France, U.K, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Samsung Group, Metz, Koninklijke Philips N.V., Hisense Corporation Ltd., AT&T Inc., Sony Corporation Changhong, LG Corporation, Loewe, DISH Network, Verizon FiOS, Funai, TCL, Vestel, Roku, Vizio Incorporation, Skyworth, and Konka
Key Market Opportunities Increasing adoption of portable digital TV box
Key Market Dynamics The increased disposable income and the low prices of electronic appliances such as digital antennas and digital TV

Frequently Asked Questions (FAQ) :

The Digital TV market size was valued at USD 74.4 Billion in 2023.

The market is projected to grow at a CAGR of 12.16% during the forecast period, 2024-2032.

North America had the largest share in the market

The key players in the market are Samsung Group, Metz, Koninklijke Philips N.V., Hisense Corporation Ltd., AT&T Inc., Sony Corporation Changhong, LG Corporation, Loewe, DISH Network, Verizon FiOS, Funai, TCL, Vestel, Roku, Vizio Incorporation, Skyworth, and Konka

The 1080p Resolution dominated the market in 2022.

The HDTV Type had the largest share in the market.

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