Digital Binoculars Market Research Report - Global Industry Forecast To 2027

Digital Binoculars Market Research Report Information By Magnification (>6x, 6x–8x, <8x), Stabilization (Image Stabilized, Standard), Technology (Thermal, Night Vision, Laser, Digital Storage), Application (Military, Astronomy, Sports) - Industry Forecast to 2027

ID: MRFR/SEM/6197-HCR | 110 Pages | Author: Ankit Gupta | March 2024         

Digital Binoculars Market Speak to Analyst Request a Free Sample

Digital Binoculars Market Overview

The global digital binoculars market size is expected to grow from USD 778.37 Million in 2018 to USD 1,067.22 Million by the end of the Digital Binoculars Market forecast in 2027, at a CAGR of 5.66%. Digital Binoculars are an example of a device that combines the benefits of a digital camera and a binocular in one device. A Digital Binocular allows the user to take a snapshot of what they view through a binocular, with the camera's magnification adjusted to the same level as the binocular's magnification. Sports, bird watching, monitoring, and defense are just a few of the many uses for the Digital Binoculars Market. Due to shifting consumer preferences toward smartphone cameras, the worldwide Digital Binoculars Market Growth rate is likely to slow throughout the forecast period. In the last decade, global Digital Binoculars Market Trends and shipments have been declining. In the last few years, most of the major digital camera manufacturers have seen a reduction in fluctuating sales, thus hampering the Digital Binoculars Market Opportunities, Digital Binoculars Market Share, and Digital Binoculars Market Trends.

COVID-19 Analysis

As a result of the COVID-19 scenario's announced lockdowns and government travel restrictions, further research and development (R&D) in digital binoculars technologies has been hampered around the world. The availability of parts for digital binocular systems has been impeded by COVID-19. In addition, several of the Digital Binoculars Market organizations have begun to focus on emerging markets, like India, as a result of rising investment in the photographic sector in these nations. Developed countries, such as the United States and the United Kingdom, account for 91 percent of worldwide exports of digitizable items, according to UNCTAD's 2019 research. The tariff structures of developing countries are greater in contrast. Customs duties are causing countries like Brazil and Argentina to lose even more cash from tariffs during the Digital Binoculars Market Analysis.

Market Dynamics


Consumers are spending more on luxury items like digital binoculars as their spending on luxury goods rises. The growing market for consumer electronics, as well as rising spending on luxury items such as digital binoculars, is the primary driver of market expansion. Increasing outdoor activity trends, rising demand for high-quality images, rising adoption and production of digital cameras, and rising demand for digital binoculars for applications such as hiking, fishing, shooting, sports, and travel around the world are expected to boost the Digital Binoculars Market Opportunities and Digital Binoculars Market Share during the forecast period. Digital binoculars offer features such as image capture, video recording, high resolution, and night vision, as well as the ability to save images in internal memory and control video from a smart binocular via a smartphone app, all of which are driving market expansion.


The reliability of digital binoculars in commercial applications is still a concern, which is expected to impede market growth throughout the Digital Binoculars Market Forecast period. The high expenses associated with adopting Digital Binoculars technology are anticipated to stifle market expansion. Smartphone cameras are still far more digital cameras, but the simple camera interface, combined with features like swipe to modify exposure, makes smartphone photography an incredibly appealing option. In addition, these high-quality tiny cameras in cellphones are Internet-connected. This made it incredibly easy for consumers to publish their photos on social media right away.

Technology Analysis

However, recent technological improvements and the expanding number of digital photography platforms and social media platforms have given the examined industry vendors fresh hope. The key reason for this is that several product launches with feature updates have occurred in recent years, as well as newer payment methods such as camera services, which are likely to boost global expansion. Sports fans are embracing technology that allows them to immerse themselves in the game, thus helping in Digital Binoculars Market Growth and increasing in Digital Binoculars Market Size. Furthermore, security and defense applications have seen an increase in technological spending, resulting in an increase in demand for digital binoculars during the Digital Binoculars Market Analysis.

Segment Overview

The Digital Binoculars Market has been bifurcated into various segments that will help the market to achieve the highest CAGR during the Digital Binoculars Market Forecast. The Digital Binoculars Market key players have also helped in the segmentation which is as follows:

Based on the Magnification

  • Less than 6x

  • 6x–8x

  • 8x and above

Based on the Stabilization

  • Image Stabilized

  • Standard

Based on the Technology

  • Thermal

  • Night Vision

  • Laser Rangefinder

  • Digital Storage

  • Others

Based on the Application

  • Military

  • Astronomy

  • Sports

  • Hunting and Shooting

  • Others

Based on the Region

  • North America

  • Europe

  • Asia-Pacific

  • The Rest of the World (RoW)

Regional Classification

The digital binoculars market in Asia-Pacific is predicted to grow at the fastest rate during the forecast period, owing to rising disposable income and an ever-increasing urban population in this region. These developments have had a significant impact on consumer lifestyles in Asia-Pacific, resulting in increased investments in electronics and related equipment for outdoor hobbies such as bird watching. Furthermore, the defense industry's increased spending is likely to boost demand for digital binoculars.

Because of rising consumer awareness and the ability of active market participants to invest in the newest technology improvements, North America is predicted to lead the digital binoculars market as the end-users in this area. Companies in the region are continually rebranding and redesigning current products to increase quality and design innovation. Furthermore, the region's digital binoculars market is projected to be fueled by the simple availability of skilled technological skills.

Competitive landscape

To further improve their market position, the leading companies have chosen alliances and new product development as part of their organic growth strategy. Because there are so many companies in the digital camera business, it is quite competitive. Despite fierce competition from the smartphone market, the market's participants are focusing on new introductions to reach a specialized user base. The major key players in the market are as follows:

  • American Technologies Network Corporation

  • Barska

  • Beretta Holding S.p.A.

  • Vivitar Corporation

  • X-Stand Treestands

  • FLIR Systems, Inc.

  • Ricoh Imaging Americas Corporation

  • Gord VE

  • Nikon Corporation

  • Sony Corporation

  • Canon Inc.

  • Bushnell Corporation

  • Nikon Corporation

  • Canon Inc.



  • NexOptic Technology Corp.

Digital Binoculars Market Recent Developments

  • Sony unveiled the ZV-1, a pocket-sized digital camera focused at video content makers (or vloggers) that were built from the bottom up with easy-to-use capabilities. Until June 2020, the ZV-1 is exclusively available in the United States at a special introductory price of around USD 749. After that, the price will jump to around USD 799, and it will be available in Canada for around CAD 999 CAD. It has a 24-70mm F1.8-2.8 ZEISS Vario-Sonnar T large-aperture lens and a 1.0-type stacked Exmor RS CMOS picture sensor with a DRAM chip.

  • Consumer Electronics Show in Las Vegas, NexOptic Technology Corp., a firm that deals with optical and lens technology, introduced a digital binocular called DoubleTake. These binoculars are designed with the company's trademarked Blade Optics technology and are lightweight. Outdoor enthusiasts, such as boaters, birders, hikers, and hunters, as well as other hobbies such as watching sporting events and leisure activities, are among the end-users of these binoculars.

  • Nikon has released the D780 in FX-format. It has a 24.5-megapixel BSI CMOS sensor in FX-format (35.9 x 23.9 mm) and an Expeed 6 image processor for seven frames per second continuous shooting through the viewfinder or up to 12 frames per second in Live View, as well as ISO 100-51,200 light sensitivity (which can expand to ISO204,800).

Digital Binoculars Market Report Overview

The research is based on firsthand knowledge, qualitative and quantitative analysis by industry analysts, and contributions from industry experts and participants across the value chain. The research examines parent market trends, macroeconomic data, and controlling factors in-depth, as well as market attractiveness by segment. The analysis of the study also maps out the impacts of key market factors on market segments and geographies. The goal of this research is to give you a complete picture of the global digital binoculars market, including all key players. The research comprises a straightforward examination of complex data, as well as information on the industry's historical and present situation, as well as projected market size and trends.

Report Scope:

Report Attribute/Metric Details
Market Size 2027 USD 1,067.22 Million
CAGR 5.66%
Base Year 2019
Forecast Period 2020-2027
Historical Data 2018
Forecast Units Value (USD Million)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered Magnification , Stabilization, Technology, Application
Geographies Covered North America, Europe, Asia-Pacific, and Rest of the World (RoW)
Key Vendors American Technologies Network Corporation (US), Barska (US), Beretta Holding S.p.A. (Steiner) (Italy), Vivitar Corporation (US), X-Stand Treestands (US), FLIR Systems, Inc. (US), Ricoh Imaging Americas Corporation (US), GordVE (US), Bushnell Corporation (US), Nikon Corporation (Japan), Canon Inc. (Japan), EONCORE (US), SGODDE (US), NexOptic Technology Corp. (Canada)
Key Market Opportunities Growing investments in gadgets and related accessories to indulge in various outdoor activities such as bird watching.
Key Market Drivers Growing adoption in military and paramilitary applications for surveillance purpose.Easy availability of proficient technical expertise.

Frequently Asked Questions (FAQ) :

The market value can be USD 1,067.22 million by the year 2027 and the growth rate achieved by the market can be 5.66%.

The standard segment had led the market in the year 2018, among all the stabilization-based segments.

Rising adoption of night vision binoculars in military and paramilitary applications for surveillance purposes is ramping up their demand in the market.

Players are focusing mainly on strategies like mergers, partnerships, new product development and acquisitions, for business growth in the market.

Surging disposable income of consumers, given the ever-increasing urban population coupled with the rising spending from the defense sector are the prime reasons behind the fast –paced market growth in Asia Pacific.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
Request Free Sample

Why Choose Market Research Future?

  • Vigorous research methodologies for specific market.
  • Knowledge partners across the globe
  • Large network of partner consultants.
  • Ever-increasing/ Escalating data base with quarterly monitoring of various markets
  • Trusted by fortune 500 companies/startups/universities/organizations
  • Large database of 5000+ markets reports.
  • Effective and prompt pre- and post-sales support.
Speak to Analyst
Leading companies partner with us for data-driven Insights.
Client logo Client logo Client logo Client logo Client logo Client logo Client logo Client logo Client logo Client logo

Kindly complete the form below to receive a free sample of this Report

Please fill in Business Email for Quick Response