Digital Signage Market Research Report: By Product Type (KIOSKS, Billboards, Signboards and Menu Boards), By Component Type (Hardware, Software, Services), By Technology Type (LCD, LED, OLED, Front Projection), By Application (Outdoor, Indoor), By Vertical (Entertainment, Transportation, Retail, Healthcare, Banking, Education, Government) and By Region (North America, Europe, Asia-Pacific, Rest of the World) - Forecast till 2027

Digital Signage Market Snapshot

Digital Signage Market valued at USD 20,623.6 Million in 2019 and is expected to reach USD 31,368.4 Million by 2026 with a CAGR of 7.40% during the forecast period, 2020–2026.

Digital signage can be referred to as electronic signage. Signage is the design, or a group of signs and symbols, used for marketing. Digital signs use technologies such as LCD, LED, and projection of display content, including digital images, video, streaming media, and information. Digital signage is found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and others to provide wayfinding, exhibitions, marketing, and outdoor advertising.

Digital signage technology is used to deliver updated information quickly and easily to the public, minimize paperwork, make the contents more attractive through animations, and improve the user experience. Many digital signage vendors offer customization options for their products, making the product more lucrative for their end-users. The customized products are delivered in just 4-5 days. Moreover, there is no minimum criterion for ordering a customized product. A customer can demand the delivery of a single unit of the digital signage display device.

Digital Signage Market, By Application (2019 Vs 2026)

On the basis of application, the Digital Signage Market is segmented into indoor and outdoor. The outdoor segment accounted for the larger market share of 67.88% in 2019. Outdoor digital signage is mostly static and can be managed by a central server for displaying advertisements and some critical information, such as in bus-stops, for weather reports, or news broadcasting. These digital signage systems are auto-dimming as these are used throughout the day for better visibility and readability. Some of the digital signage displays use processors and storage for repeated content management and playback. Some of the most widely used outdoor digital signage systems are seen in restaurants, shopping mall premises, billboards, and signboards.

Regional Analysis

Digital Signage Market, by region, has been segmented into North America, Europe, Asia-Pacific, the rest of the world. North America accounted for the largest market share of in 2019; the Digital Signage Market is expected to register a significant CAGR during the forecast period. Europe was the second-largest market in 2019. The rising penetration of the Internet across the European nations is one of the major factors contributing to the growth of the regional digital signage market. The Western European region, which includes countries such as the UK, Germany, Spain, and France, accounts for a strong share in the media advertising market.    

North America accounted for the largest market share of 31.99% in 2019 followed by Europe. The digital signage market in North America is expanding with the increasing investments by key market players such as Sony, Panasonic, Intel, and Samsung. The region is a hub for media and entertainment offerings for the film and television, music, social media, sports, arts, theater, and publishing segments. Additionally, the digital signage market in the region generates revenue from strong news broadcasting services offered by various enterprises operating in the US, Canada, and Mexico.

Companies Covered

The Key Players of the Digital Signage Market are Cisco Systems, Sharp Corporation, Panasonic Corporation, 3M, Sony Corporation, Intel Corporation, HP Inc, Samsung Electronics Co Ltd, NEC Corporation, Toshiba Corporation, and LG Electronics among others. These players compete in terms of availability, quality, price, and technology. They primarily focus on the development of sophisticated Digital Signages. Although the international players dominate the digital signage market, regional and foreign players with small market shares also have a notable presence.

Key Developments

• In November 2020, Sharp Corporation and NEC Corporation announced a joint venture to create Sharp NEC Display Solutions (SNDS), which operates as a subsidiary of Sharp Corporation. Sharp Corporation acquired a 66% stake in the JV. The JV focuses on B2B display solutions, visual solutions for a variety of markets.


• In January 2020, Panasonic Corporation, Tokyo Electric Power Company, and Tepco Town Planning Co Ltd collaborated to transform sideways transformers into signage for displaying advertising, tourism, disaster prevention, and regional information.


• In January 2021, Sony Corporation launched premium direct view LED professional displays, modular Crystal LED C-Series and B-Series for applications incorporate showrooms, lobbies, and production houses.


• In September 2020, Samsung Electronics partnered with D’Strict, a design company for displaying media art in Samsung's Smart Signage.

Segmentation

• Product Type Kiosks, Billboards, Signboards, and Menu Boards


• Component Type Hardware, Software, Services


• Technology Type LCD, LED, OLED, Front Projection


• Application Outdoor, Indoor


• Vertical Entertainment, Transportation, Retail, Healthcare, Banking, Education, Government


• By Region: North America, Europe, Asia-Pacific, and Rest of the World

Key Questions Addressed by the Report

• What was the historic digital signage market size (2018)?


• Which segmentation (Product Type, Component, Technology, Vertical and Application) is driving the market?


• What will be the growth rate by 2026?


• Who are the key players in digital signage market?


• What are the strategies adopted by the key players?

Report Scope:

Report Attribute/Metric	Details
Market Size	USD 31,368.4 Million
CAGR	7.40%
Base Year	2019
Forecast Period	2020-2027
Historical Data	2018
Forecast Units	Value (USD Million)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered	Product Type, Component Type, Technology Type, Application and Region
Geographies Covered	North America, Europe, Asia-Pacific, and Rest of the World (RoW)
Key Vendors	Cisco Systems, Sharp Corporation, Panasonic Corporation, 3M, Sony Corporation, Intel Corporation, HP Inc, Samsung Electronics Co Ltd, NEC Corporation, Toshiba Corporation, and LG Electronics
Key Market Opportunities	The development in display technologies such as LCD, LED, and projection to show content
Key Market Drivers	Rising penetration of the Internet across the European nations

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