Data Management Platform (DMP) Market Research Report – Forecast up to 2023

Data Management Platform (DMP) Market Research Report – Forecast up to 2023

ID: MRFR/ICT/3154-HCRR | November, 2018 | Region: Global | 100 pages | Half-Cooked Research Reports

Global Data Management Platform Market, By Data Type (first party, second party, third party)By Data Source (Web analytics tools, mobile web, Mobile apps, CRM data, POS data, Social network), By End Users (Ad Agencies, marketers, Publishers).


Synopsis of Global Data Management Platform Market:


The market for global Data Management Platform (DMP) holds some of the prominent key players and many emerging companies such as Oracle Corporation (U.S.), Adobe Systems Inc (U.S.), KBM Group LLC (U.S.), Rocket Fuel, Inc (U.S.), Krux Digital Inc (U.S.), Lotame Solutions Inc (U.S.), Turn Inc (U.S.), Neustar, Inc (U.S.), SAS Institute (U.S.), SAP SE (Germany), Cloudera Inc (U.S.) and Informatica (U.S.). The competitive landscape of the Data Management Platform market is formed by some major players and many of the new entrants.


Data management platform is an intelligent form of a data warehouse. It collects the data from sources like mobile apps, mobile web, CRM, social networks, and stores that data and provides the useful information for the users such as ad agencies, marketers and publishers. The data management platform is majorly used to expand the audience segmentation by understanding the structure of audience by device, application and environment of usage to increase the effectiveness of the audience engagements. This is also to monitor the ad campaign strategies to identify the points of conversion and also to personalize the campaigns to increase the effectiveness. The Data Management Platform also benefits the end users to analyze the data and match the consumers across various devices. It also helps the marketers to increase the conversion at each stage.


The major factor for the growth of the Data management Platform is for the marketers and agencies to get the detailed information about the customer to create personalized and strategically driven ads for higher conversion rates, ROI and customer retention. The data management platform includes many of the features such as data collection, data classification, data analysis, data transfer and scalability allowing the users to target the clients anytime and anywhere to make the real time and long term campaigns. Some of the advanced features that Data management Platform offers is Tag Management, Audience segmentation, media integration, campaign analysis, and audience analytics.


Global Data Management Platform, USD Billion


 Global Data Management Platform


The segmentation of the Data Management Platform is done on the basis of Data type, Data Source, End Users and region. On the basis of Data type the segmentation is further divided into first party, second party and third party data. Out of these the first party data is most valuable data because of the source of data collection have some form of direct connection with the brand. They are either the existing customers or the potential customers. Marketers use this type of data to convert the potential users into customers and sell products to existing customers. The first party data holds the highest share in the current market. However, the third party data share continues to grow.


On the basis of Data source the data management platform is divided into web analytics tools, mobile web, mobile apps, CRM data, POS data, and social networks among others. Out of these, web analytics tools, mobile apps, Social network and POS data show a significant share in terms of data collection. The data management platform market targets majorly the ad agencies, marketers and publishers as the end users.


The market for Data management Platform is segmented under North America, Europe, Asia Pacific and Rest of the world. Among these, North America is estimated to dominate the market following Asia pacific. This is majorly due to rise in the online customer and internet usage. As growth in technological advancements, the rise of connected devices increase the usage of data sharing across different platforms.


The Data Management Platform market is expected to reach approximately USD 3 billion by the end of 2023 with approximately 15 % CAGR during the forecasted period from 2017 – 2023.


Segments


For the purpose of this study, Market Research Future has segmented the market of Data Management Platform market into Data Type, Data Source, End - Users, and region.


Data Type



  • First Party Data

  • Second Party Data

  • Third Party Data


Data Source



  • Web Analytics Tools

  • Mobile Web

  • Mobile Apps

  • CRM Data

  • POS Data

  • Social Network

  • Others


End – User



  • Ad Agencies

  • Marketers

  • Publishers


Region



  • North America

  • Europe

  • Asia pacific

  • Rest of the world.


Intended Audience



  • Retailers

  • Research firms

  • Software Developers

  • IT enablers

  • Database providers

  • Cloud service providers

  • Media agencies

  • Advertising agencies

  • Telecommunication companies

TABLE OF CONTENTS



1 MARKET INTRODUCTION

1.1 INTRODUCTION

1.2 SCOPE OF STUDY

1.2.1 RESEARCH OBJECTIVE

1.2.2 ASSUMPTIONS

1.2.3 LIMITATIONS

1.3 MARKET STRUCTURE



2 RESEARCH METHODOLOGY

2.1 RESEARCH DATA MANAGEMENT PLATFORM

2.2 PRIMARY RESEARCH

2.3 SECONDARY RESEARCH

2.4 FORECAST MODEL

2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST

2.4.2 MARKET SIZE ESTIMATION



3 MARKET DYNAMICS

3.1 INTRODUCTION

3.2 MARKET DRIVERS

3.3 MARKET CHALLENGES

3.4 MARKET OPPORTUNITIES

3.5 MARKET RESTRAINTS



4 EXECUTIVE SUMMARY



5. MARKET FACTOR ANALYSIS

5.1 PORTER’S FIVE FORCES ANALYSIS

5.2 SUPPLY CHAIN ANALYSIS

6 DATA MANAGEMENT PLATFORM MARKET, BY SEGMENTS

6.1 INTRODUCTION

6.2 MARKET STATISTICS

6.2.1 BY DATA TYPE

6.2.1.1 FIRST PARTY

6.2.1.2 SECOND PARTY

6.2.1.3 THIRD PARTY

6.2.2 BY DATA SOURCE

6.2.2.1 WEB ANALYTICS TOOLS

6.2.2.2 MOBILE WEB

6.2.2.3 MOBILE APPS

6.2.2.4 CRM DATA

6.2.2.5 POS DATA

6.2.2.6 SOCIAL NETWORK

6.2.2.7 OTHERS

6.2.3 BY END USERS

6.2.3.1 AD AGENCIES

6.2.3.2 MARKETERS

6.2.3.3 PUBLISHERS

6.2.4 BY REGION

6.2.4.1 NORTH AMERICA

6.2.4.1.1 U.S.

6.2.4.1.2 CANADA

6.2.4.1.3 MEXICO

6.2.4.2 EUROPE

6.2.4.2.1 U.K.

6.2.4.2.2 GERMANY

6.2.4.2.3 FRANCE

6.2.4.2.4 ITALY

6.2.4.2.5 REST OF THE EUROPE

6.2.4.3 ASIA PACIFIC

6.2.4.3.1 CHINA

6.2.4.3.2 JAPAN

6.2.4.3.3 SOUTH KOREA

6.2.4.3.4 INDIA

6.2.4.3.5 REST OF THE ASIA PACIFIC

6.2.4.4 REST OF THE WORLD

7 COMPETITIVE ANALYSIS

7.1 MARKET SHARE ANALYSIS



7.2 COMPANY PROFILES

7.2.1 ORACLE CORPORATION (U.S.)

7.2.2 ADOBE SYSTEMS INC (U.S.)

7.2.3 KBM GROUP LLC (U.S.)

7.2.4 ROCKETFUEL (U.S.)

7.2.5 KRUX DIGITAL LLC (U.S.)

7.2.6 LOTAME SOLUTIONS INC (U.S.)

7.2.7 TURN INC (U.S.)

7.2.8 NEUSTAR (U.S.)

7.2.9 SAS INSTITUTE (U.S.)

7.2.10 SAP SE (GERMANY)

7.2.11 CLOUDERA (U.S.)

7.2.12 INFORMATICA (U.S.)

7.2.13 OTHERS

LIST OF TABLES



TABLE 1 DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 2 DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 3 DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 4 DATA MANAGEMENT PLATFORM MARKET, BY REGION

TABLE 5 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 6 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 7 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 8 U.S. DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 9 U.S. DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 10 U.S. DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 11 CANADA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 12 CANADA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 13 CANADA DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 14 MEXICO DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 15 MEXICO DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 16 MEXICO DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 17 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 18 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 19 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 20 U.K. DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 21 U.K. DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 22 U.K. DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 23 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 24 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 25 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 26 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 27 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 28 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 29 ITALY DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 30 ITALY DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 31 ITALY DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 32 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 33 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 34 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 35 ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 36 ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 37 ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 38 CHINA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 39 CHINA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 40 CHINA DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 41 JAPAN DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 42 JAPAN DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 43 JAPAN DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 44 SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 45 SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 46 SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 47 INDIA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 48 INDIA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 49 INDIA DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 50 REST OF ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 51 REST OF ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 52 REST OF ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 53 REST OF WORLD DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 54 REST OF WORLD DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 55 REST OF WORLD DATA MANAGEMENT PLATFORM MARKET, BY END USERS

LIST OF FIGURES



FIGURE 1 RESEARCH DATA TYPE

FIGURE 2 DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 3 DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 4 DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 5 DATA MANAGEMENT PLATFORM MARKET, BY REGION (%)

FIGURE 6 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 7 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 8 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 9 U.S. DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 10 U.S. DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 11 U.S. DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 12 CANADA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 13 CANADA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 14 CANADA DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 15 MEXICO DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 16 MEXICO DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 17 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 18 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 19 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 20 U.K. DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 21 U.K. DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 22 U.K. DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 23 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 24 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 25 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 26 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 27 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 28 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 29 ITALY DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 30 ITALY DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 31 ITALY DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 32 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 33 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 34 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 35 ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 36 ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 37 ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 38 CHINA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 39 CHINA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 40 CHINA DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 41 JAPAN DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 42 JAPAN DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 43 JAPAN DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 44 SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 45 SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 46 SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 47 INDIA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 48 INDIA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 49 INDIA DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 50 REST OF ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 51 REST OF ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 52 REST OF ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 53 REST OF WORLD DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 54 REST OF WORLD DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 55 REST OF WORLD DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)