Discount banner b26cfd0bc994d525c830a167ad93d0c19724a63776637770540876f8c5116b58
Data Management Platform (DMP) Market Research Report – Global Forecast up to 2023

Data Management Platform (DMP) Market Research Report – Global Forecast up to 2023

ID: MRFR/ICT/3154-CRR | March, 2018 | Region: Global | 100 pages | Cooked Research Reports

Database Management Platform Market: By Data Type (First Party Data, Second Party Data, Third Party Data), By Data Source (Web Analytics Tools, Mobile Web, Mobile Apps, CRM Data), End-User (Ad Agencies, Marketers, and Publishers) – Global Forecast till 2022


Synopsis of Database Management Platform Market:


Market Scenario


Data management platform is defined as an intelligent form of a data warehouse. The data on this platform is collected from sources like mobile apps, mobile web, CRM, social networks, and data stores.  The data management platform helps end users to analyze the data and match the consumer’s requirements across various devices. This market is segmented into data type, data source and end-user.A data type in data base management platform refers to first party data, second party data and third party data. The first-party data is considered the most valuable because it is collected from people who have a direct relationship with the brand or potential customers. Second-party data is sometimes referred to as partner data, as it is first-party information collected by one company and sold or traded to another. And the third party data, it is neither collected from the brand nor advertiser, nor not even provided by a partner company. However, third-party data still adds value to marketing and advertising campaigns. Of these three data types, first party data type accounts for major share owing to the high quality driven directly from consumers.


Data sources can be referred to numerous tools and web browser through which the data is collected such as the web analytics tools, mobile web, mobile apps, CRM data, POS data, social network and others. The DMP plays a significant role in managing a huge amount of data generated from various sources. A DMP not only collects and organizes user data, but makes it available on other platforms such as DSPs, SSPs, and ad exchanges which can be used for targeted advertising, content customization and beyond. A DMP is capable of collecting unstructured audience data from a various source such as desktop, mobile web, mobile app, web analytic tools, CRM, the point of sale, social, online video, offline and even TV. A feasible DMP should be able to collect audience data on more than a surface level, going far beyond things like URL and keyword information. Thereby, data sources segment occupies significant share in the data management platform.


The global database management platform market is expected to grow at a CAGR of approximately 15% during the forecast period 2017-2023.


Key Players


Some of the prominent players in the global database management platform market: Oracle Corporation (U.S.), KBM Group LLC (U.S.), Rocket Fuel, Inc. (U.S.), Salesforce Inc.(U.S.), Lotame Solutions Inc. (U.S.), Turn Inc. (U.S.), Neustar, Inc. (U.S.), SAS Institute (U.S.), Cloudera Inc., SAP SE (Germany), Informatica (U.S.), V12 Data among others.


Segments


The global database management platform market is segmented by data type, data source, and end-user. By data type, the market is sub-segmented into First Party Data, Second Party Data, and Third Party Data. By data source, the market consists of Web Analytics Tools, Mobile Web, Mobile Apps, CRM Data, POS Data, Social Network and others. By end-user, the market is segmented into ad agencies, marketers and publishers.


Key Findings



  • By Data Type: First party data type is dominating the market of Database Management Platform by data type and has reached USD 526.30 Million in the year 2017, and the third party is expected to grow at the fastest CAGR of 17.76%.

  • By End-User: Ad Agencies is dominating the market for database management platform by end-user and has reached USD 530.59 Million in the year 2017. The publisher is the fastest growing at a 16.36% CAGR.


Regional Analysis


The regional analysis of database management platform market is being studied for the region such as Asia Pacific, North America, Europe and Rest of the World. It has been observed that North America is estimated to account for the largest share of the market, whereas Asia-Pacific is projected to grow at the fastest rate during the forecast period. The major growth in database management platform market in North America is attributed to due to rising in the online customer and internet usage. As growth in technological advancements, the rise of connected devices increases the usage of data sharing across different platforms. Asia Pacific region is estimated to be fastest growing owing to the presence of major IT players which generate large volumes of data and presence of small and medium-size enterprises that provides database management services.


Intended Audience



  • Retailers

  • Research Firms

  • Software Developers

  • IT enablers

  • Database providers

  • Cloud service providers

  • Media agencies

  • Advertising agencies

  • Telecommunication companies

License

Single User Enterprise User (Buy Premium Reports Chapterwise)
Currency

TABLE OF CONTENTS

1.1 Market Growth Factors
1.1.1 Growing Demand for Content Personalization
1.1.2 Increasing Popularity of Artificial Intelligence
1.1.3 Multichannel Integration
1.2 Restraints
1.2.1 Regulatory Restrictions
1.2.2 Technical Complexities
1.3 Market Opportunities
1.3.1 Digital Advertising
1.4 Porter’s Five Forces Analysis

2.1 Introduction
2.2 Sub-segment
2.2.1 First Party Data
2.2.2 Second Party Data
2.2.3 Third Party Data

3.1 Introduction
3.2 Sub-Segment
3.2.1 Web Analytics Tools
3.2.2 Mobile Web
3.2.3 Mobile Apps
3.2.4 CRM Data
3.2.5 POS Data
3.2.6 Social Network
3.2.7 Others

4.1 Introduction
4.2 Sub-Segment
4.2.1 Ad Agencies
4.2.2 Marketers
4.2.3 Publishers

5.1 Introduction
5.2 Market, By Regions
5.2.1 North America
5.2.1.1 U.S.
5.2.1.2 Canada
5.2.1.3 Mexico
5.2.2 Europe
5.2.2.1 UK
5.2.2.2 Germany
5.2.2.3 France
5.2.2.4 Italy
5.2.2.5 Rest of Europe
5.2.3 Asia-Pacific
5.2.3.1 China
5.2.3.2 Japan
5.2.3.3 India
5.2.3.4 South Korea
5.2.3.5 Rest of Asia Pacific
5.2.4 Rest of the World (RoW)

6.1 Introduction
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Oracle Corporation (U.S.)
6.3.1.1 Company Overview
6.3.1.2 Product/Services Offering
6.3.1.3 Business Strategy
6.3.1.4 SWOT Analysis
6.3.2 Adobe Systems Incorporated (U.S.)
6.3.2.1 Company Overview
6.3.2.2 Product/Services Offering
6.3.2.3 Business Strategy
6.3.2.4 SWOT Analysis
6.3.3 KBM Group LLC (U.S.)
6.3.3.1 Company Overview
6.3.3.2 Product/Services Offering
6.3.3.3 Business Strategy
6.3.3.4 SWOT Analysis
6.3.4 Rocket Fuel, Inc. (U.S.)
6.3.4.1 Company Overview
6.3.4.2 Products/Services Offering
6.3.4.3 Business Strategy
6.3.4.4 SWOT Analysis
6.3.5 Salesforce Inc.(U.S.)
6.3.5.1 Company Overview
6.3.5.2 Product/ Service offered
6.3.5.3 Strategy
6.3.5.4 SWOT Analysis
6.3.6 Lotame Solutions Inc. (U.S.)
6.3.6.1 Company overview
6.3.6.2 Product/ Service offering
6.3.7 Turn Inc. (U.S.)
6.3.7.1 Company Overview
6.3.7.2 Product/ Service offered
6.3.8 Neustar, Inc. (U.S.)
6.3.8.1 Company Overview
6.3.8.2 Product/ Service offered
6.3.9 SAS Institute (U.S.)
6.3.9.1 Company Overview
6.3.9.2 Product/ Service offered
6.3.10 Cloudera Inc.
6.3.10.1 Company Overview
6.3.10.2 Products/Services Offered
6.3.11 SAP SE (Germany)
6.3.11.1 Business Overview
6.3.11.2 Product/Services Offered
6.3.12 Informatica (U.S.)
6.3.12.1 Company Overview
6.3.12.2 Products/Services Offered
6.3.13 V12 Data
6.3.13.1 Company Overview
6.3.13.2 Product/Services Offering

7.1 Scope of the Study
7.1.1 Research Objective
7.1.2 Assumption
7.1.3 Limitation
7.2 Market Structure

8.1 Research Process
8.2 Primary Research
8.3 Secondary Research
8.4 Market Size Estimation
8.5 Forecast Softwarel

TABLE 1 Global Data Management Platform Market By Data Type, 2017-2023(USD Million)
TABLE 2 Global Data Management Platform Market, by Data Sources, 2017-2023 (USD Million)
TABLE 3 GLOBAL Data Management Platform Market, BY end user, 2017-2023(USD MILLION)
TABLE 4 Global Data Management Platform Market, 2017-2023(USD Million)
TABLE 5 North America Data Management Platform Market by Country,2017-2023 (USD Million)
TABLE 6 North America Data Management Platform Market By Data Type, 2017-2023 (USD Million)
TABLE 7 North America Data Management Platform Market by Data Sources, 2017-2023 (USD Million)
TABLE 8 North America Data Management Platform Market By End User, 2017-2023 (USD Million)
TABLE 9 U.S. Data Management Platform market, By Data Type, 2017-2023 (USD Million)
TABLE 10 U.S. Data Management Platform market, by Data Sources, 2017-2023 (USD Million)
TABLE 11 U.S. Data Management Platform market, By End User, 2017-2023(USD Million)
TABLE 12 canada Data Management Platform market, By Data Type, 2017-2023(USD Million)
TABLE 13 canada Data Management Platform market, by Data Sources, 2017-2023 (USD Million)
TABLE 14 canada Data Management Platform market, By End User, 2017-2023 (USD Million)
TABLE 15 Mexico Data Management Platform market, By Data Type, 2017-2023 (USD Million)
TABLE 16 Mexico Data Management Platform market, by Data Sources, 2017-2023 (USD Million)
TABLE 17 Mexico Data Management Platform market, By End User, 2017-2023 (USD Million)
TABLE 18 EUROPE Data Management Platform Market by Country, 2017 -2023 (USD Million)
TABLE 19 EUROPE Data Management Platform Market By Data Type, 2017-2023 (USD Million)
TABLE 20 EUROPE Data Management Platform Market by Data Sources, 2017-2023 (USD Million)
TABLE 21 EUROPE Data Management Platform Market By End User, 2017-2023 (USD Million)
TABLE 22 UK Data Management Platform market, By Data Type, 2017-2023 (USD Million)
TABLE 23 UK Data Management Platform market, by Data Sources, 2017-2023 (USD Million)
TABLE 24 UK Data Management Platform market, By End User, 2017-2023 (USD Million)
TABLE 25 Germany Data Management Platform market, By Data Type, 2017-2023(USD Million)
TABLE 26 Germany Data Management Platform market, by Data Sources, 2017-2023(USD Million)
TABLE 27 Germany Data Management Platform market, By End User, 2017-2023 (USD Million)
TABLE 28 france Data Management Platform market, By Data Type, 2017-2023 (USD Million)
TABLE 29 france Data Management Platform market, by Data Sources, 2017-2023 (USD Million)
TABLE 30 france Data Management Platform market, By End User, 2017-2023 (USD Million)
TABLE 31 Itlay Data Management Platform Market, By Data Type, 2017-2023 (USD Million)
TABLE 32 Itlay Data Management Platform Market, By Data Source, 2017-2023 (USD Million)
TABLE 33 Itlay Data Management Platform Market, By End User, 2017-2023 (USD Million)
TABLE 34 rest of europe Data Management Platform market, By Data Type, 2017-2023 (USD Million)
TABLE 35 rest of europe Data Management Platform market, by Data Sources, 2017-2023 (USD Million)
TABLE 36 rest of europe Data Management Platform market, By End User, 2017-2023 (USD Million)
TABLE 37 ASIA PACIFIC Data Management Platform Market by Country, 2017-2023 (USD Million)
TABLE 38 ASIA PACIFIC Data Management Platform Market By Data Type, 2017-2023 (USD Million)
TABLE 39 ASIA PACIFIC Data Management Platform Market by Data Sources, 2017-2023 (USD Million)
TABLE 40 ASIA PACIFIC Data Management Platform Market By End User, 2017-2023 (USD Million)
TABLE 41 china Data Management Platform market, By Data Type, 2017-2023 (USD Million)
TABLE 42 china Data Management Platform market, by Data Sources, 2017-2023 (USD Million) 75
TABLE 43 china Data Management Platform market, By End User, 2017-2023 (USD Million)
TABLE 44 Japan Data Management Platform market, By Data Type, 2017-2023 (USD Million)
TABLE 45 Japan Data Management Platform market, by Data Sources, 2017-2023 (USD Million)
TABLE 46 Japan Data Management Platform market, By End User, 2017-2023 (USD Million)
TABLE 47 India Data Management Platform market, By Data Type, 2017-2023 (USD Million)
TABLE 48 India Data Management Platform market, by Data Sources, 2017-2023 (USD Million)
TABLE 49 India Data Management Platform market, By End User, 2017-2023 (USD Million)
TABLE 50 South Korea Data Management Platform Market, By Data Type, 2017-2023 (USD Million)
TABLE 51 South Korea Data Management Platform Market, By Data Source, 2017-2023 (USD Million)
TABLE 52 South Korea Data Management Platform Market, By End User, 2017-2023 (USD Million)
TABLE 53 Rest of Asia PACIFIC Data Management Platform market, By Data Type, 2017-2023 (USD Million)
TABLE 54 Rest of Asia PACIFIC Data Management Platform market, by Data Sources, 2017-2023 (USD Million)
TABLE 55 Rest of Asia PACIFIC Data Management Platform market, By End User, 2017-2023 (USD Million)
TABLE 56 Rest of the World (ROW) Data Management Platform market by country, 2017-2023 (USD Million)
TABLE 57 rest of the world (row) Data Management Platform Market By Data Type, 2017-2023 (USD Million)
TABLE 58 rest of the world (row) Data Management Platform Market by Data Sources, 2017-2023 (USD Million)
TABLE 59 rest of the world (row) Data Management Platform Market By End User, 2017-2023 (USD Million)

FIGURE 1 Global Data Management Platform Market: drivers challenges & opportuinities
FIGURE 2 Global Data Management Platform Market: Porter’s Five Forces Analysis
FIGURE 3 Global Data Management Platform Market By Data Type, 2017-2023 (USD Million)
FIGURE 4 Global Data Management Platform Market, by Data Sources, 2017-2023 (USD Million)
FIGURE 5 GLOBAL Data Management Platform Market, BY End User, 2017-2023(USD MILLION)
FIGURE 6 Global Data Management Platform Market, by Region, 2017-2023(USD Million)
FIGURE 7 North America Data Management Platform Market by Country,2017-2023 (USD Million)
FIGURE 8 North America Data Management Platform Market By Data Type, 2017-2023 (USD Million)
FIGURE 9 North America Data Management Platform Market by Data Sources, 2017- 2023 (USD Million)
FIGURE 10 North America Data Management Platform Market By End User, 2017-2023 (USD Million)
FIGURE 11 U.S. Data Management Platform market, By Data Type, 2017-2023 (USD Million) 33
FIGURE 12 U.S. Data Management Platform Market, By Data Source, 2017-2023 ( USD Million)
FIGURE 13 U.S. Data Management Platform Market, By End User, 2017-2023 (USD Million)
FIGURE 14 Canada Data Management Platform Market, By Data Type, 2017-2023 USD Million
FIGURE 15 Canada Data Management Platform Market, By Data Source, 2017-2023 ( USD Million) 38
FIGURE 16 Canada Data Management Platform Market, By End User, 2017-2023 (USD Million)
FIGURE 17 Mexico Data Management Platform Market, By Data Type, 2017-2023 (USD Million)
FIGURE 18 Mexico Data Management Platform Market, By Data Source, 2017-2023 (USD Million)
FIGURE 19 Mexico Data Management Platform Market, By End User, 2017-2023 (USD Million)
FIGURE 20 EUROPE Data Management Platform Market by Country, 2017-2023 (USD Million)
FIGURE 21 EUROPE Data Management Platform Market By Data Type, 2017-2023 (USD million)
FIGURE 22 EUROPE Data Management Platform Market by Data Sources, 2017-2023 (USD Million)
FIGURE 23 EUROPE Data Management Platform Market By End User, 2017- 2023 (USD million)
FIGURE 24 UK Data Management Platform Market, By Data Type, 2017-2023 (USD Million)
FIGURE 25 U.K. Data Management Platform Market, By Data Source, 2017-2023 (USD Million)
FIGURE 26 U.K. Data Management Platform Market, By End User, 2017-2023, (USD Million)
FIGURE 27 Germany Data Management Platform Market, By Data Type, 2017-2023 USD Million
FIGURE 28 Germany Data Management Platform Market, By Data Source, 2017-2023 USD Million
FIGURE 29 Germany Data Management Platform Market, By End User , 2017-2023 (USD Million)
FIGURE 30 France Data Management Platform Market, By Data Type, 2017-2023 (USD Million)
FIGURE 31 France Data Management Platform Market, By Data Sources, 2017-2023 (USD Million)
FIGURE 32 France Data Management Platform Market, By End User, 2017-2023 (USD Million)
FIGURE 33 Itlay Data Management Platform Market, By Data Type, 2017-2023 (USD Million)
FIGURE 34 Itlay Data Management Platform Market, By Data Source, 2017-2023 (USD Million)
FIGURE 35 Itlay Data Management Platform Market, By End User, 2017-2023 (USD Million)
FIGURE 36 Rest of Europe Data Management Platform Market, By Data Type, 2017-2023 USD Million
FIGURE 37 Rest of Europe Data Management Platform Market, By Data Source, 2017-2023 (USD Million)
FIGURE 38 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY end-user, 2017-2023, (USD MILLION)
FIGURE 39 ASIA PACIFIC Data Management Platform Market by Country, 2017-2023 (USD Million)
FIGURE 40 ASIA PACIFIC Data Management Platform Market By Data Type, 2017-2023 (USD million)
FIGURE 41 ASIA PACIFIC Data Management Platform Market by Data Sources, 2017- 2023 (USD million)
FIGURE 42 ASIA PACIFIC Data Management Platform Market By End User, 2017- 2023 (USD million)
FIGURE 43 China Data Management Platform Market, By Data Type, 2017-2023 (USD Million)
FIGURE 44 China Data Management Platform Market, By Data Source, 2017-2023 (USD Million)
FIGURE 45 China Data Management Platform Market, By End User, 2017-2023 (USD Million)
FIGURE 46 Japan Data Management Platform Market, By Data Type, 2017-2023 (USD Million)
FIGURE 47 Japan Data Management Platform Market, By Data Source, 2017-2023 (USD Million)
FIGURE 48 Japan Data Management Platform Market, By End User, 2017-2023 (USD Million)
FIGURE 49 India Data Management Platform Market, By Data Type, 2017-2023 (USD Million)
FIGURE 50 India Data Management Platform Market, By Data Source, 2017-2023 (USD Million)
FIGURE 51 India Data Management Platform Market, By End User, 2017-2023 (USD Million)
FIGURE 52 South Korea Data Management Platform Market, By Data Type, 2017-2023 (USD Million)
FIGURE 53 South Korea Data Management Platform Market, By Data Source, 2017-2023 (USD Million)
FIGURE 54 South Korea Data Management Platform Market, By End User, 2017-2023 (USD Million)
FIGURE 55 Rest of APAC Data Management Platform Market, By Data Type, 2017-2023 (USD Million)
FIGURE 56 Rest of APAC Data Management Platform Market, By Data Source, 2017-2023 (USD Million)
FIGURE 57 Rest of APAC Data Management Platform Market, By End User, 2017-2023, (USD Million)
FIGURE 58 Rest of the World (ROW) Data Management Platform market by country, 2017-2023 (USD Million)
FIGURE 59 rest of the world (row) Data Management Platform Market By Data Type, 2017-2023 (USD Million)
FIGURE 60 rest of the world (row) Data Management Platform Market By End User, 2017-2023 (USD million)
FIGURE 61 Global Data Management Platform key players MARKET Share, 2016 (%)
FIGURE 62 global Data Management Platform Market Structure
FIGURE 63 MRFR Researh Process