Data Management Platform (DMP) Market Research Report – Global Forecast up to 2023

Data Management Platform (DMP) Market Research Report – Global Forecast up to 2023

ID: MRFR/ICT/3154-HCRR | December, 2017 | Region: Global | 100 pages | Half-Cooked Research Reports

Global Data Management Platform Market, By Data Type (first party, second party, third party) By Data Source (Web analytics tools, mobile web, Mobile apps, CRM data, POS data, Social network), by End Users (Ad Agencies, marketers, Publishers)


 


Market Synopsis of Global Data Management Platform Market:


The market for global Data Management Platform (DMP) holds some of the prominent key players and many emerging companies such as Oracle Corporation (U.S.), Adobe Systems Inc (U.S.), KBM Group LLC (U.S.), Rocket Fuel, Inc (U.S.), Krux Digital Inc (U.S.), Lotame Solutions Inc (U.S.), Turn Inc (U.S.), Neustar, Inc (U.S.), SAS Institute (U.S.), SAP SE (Germany), Cloudera Inc (U.S.) and Informatica (U.S.). The competitive landscape of the Data Management Platform market is formed by some major players and many of the new entrants.


 


Data management platform is an intelligent form of a data warehouse. It collects the data from sources like mobile apps, mobile web, CRM, social networks, and stores that data and provides the useful information for the users such as ad agencies, marketers and publishers. The data management platform is majorly used to expand the audience segmentation by understanding the structure of audience by device, application and environment of usage to increase the effectiveness of the audience engagements. This is also to monitor the ad campaign strategies to identify the points of conversion and also to personalize the campaigns to increase the effectiveness. The Data Management Platform also benefits the end users to analyze the data and match the consumers across various devices. It also helps the marketers to increase the conversion at each stage.


 


The major factor for the growth of the Data management Platform is for the marketers and agencies to get the detailed information about the customer to create personalized and strategically driven ads for higher conversion rates, ROI and customer retention. The data management platform includes many of the features such as data collection, data classification, data analysis, data transfer and scalability allowing the users to target the clients anytime and anywhere to make the real time and long term campaigns. Some of the advanced features that Data management Platform offers is Tag Management, Audience segmentation, media integration, campaign analysis, and audience analytics.


 


Global Data Management Platform, USD Billion
Data Management Platform Market


The segmentation of the Data Management Platform is done on the basis of Data type, Data Source, End Users and region. On the basis of Data type the segmentation is further divided into first party, second party and third party data. Out of these the first party data is most valuable data because of the source of data collection have some form of direct connection with the brand. They are either the existing customers or the potential customers. Marketers use this type of data to convert the potential users into customers and sell products to existing customers. The first party data holds the highest share in the current market. However, the third party data share continues to grow.


 


On the basis of Data source the data management platform is divided into web analytics tools, mobile web, mobile apps, CRM data, POS data, and social networks among others. Out of these, web analytics tools, mobile apps, Social network and POS data show a significant share in terms of data collection. The data management platform market targets majorly the ad agencies, marketers and publishers as the end users.


 


The market for Data management Platform is segmented under North America, Europe, Asia Pacific and Rest of the world. Among these, North America is estimated to dominate the market following Asia pacific. This is majorly due to rise in the online customer and internet usage. As growth in technological advancements, the rise of connected devices increase the usage of data sharing across different platforms.


 


The Data Management Platform market is expected to reach approximately USD 3 billion by the end of 2023 with approximately 15% CAGR during the forecasted period from 2017 – 2023.


 


Segments


For the purpose of this study, Market Research Future has segmented the market of Data Management Platform market into Data Type, Data Source, End - Users, and region.


 


Data Type



  • First Party Data

  • Second Party Data

  • Third Party Data


 


Data Source



  • Web Analytics Tools

  • Mobile Web

  • Mobile Apps

  • CRM Data

  • POS Data

  • Social Network

  • Others


 


End – User



  • Ad Agencies

  • Marketers

  • Publishers


 


Region



  • North America

  • Europe

  • Asia pacific

  • Rest of the world.


 


Intended Audience



  • Retailers

  • Research firms

  • Software Developers

  • IT enablers

  • Database providers

  • Cloud service providers

  • Media agencies

  • Advertising agencies

  • Telecommunication companies

TABLE OF CONTENTS

1    MARKET INTRODUCTION

      1.1    INTRODUCTION    

      1.2    SCOPE OF STUDY

            1.2.1    RESEARCH OBJECTIVE

            1.2.2    ASSUMPTIONS

            1.2.3    LIMITATIONS

      1.3    MARKET STRUCTURE

2    RESEARCH METHODOLOGY

      2.1    RESEARCH DATA MANAGEMENT PLATFORM

      2.2    PRIMARY RESEARCH

      2.3    SECONDARY RESEARCH

      2.4    FORECAST MODEL

            2.4.1    MARKET DATA COLLECTION, ANALYSIS & FORECAST

            2.4.2    MARKET SIZE ESTIMATION

3    MARKET DYNAMICS 

      3.1    INTRODUCTION

      3.2    MARKET DRIVERS

      3.3    MARKET CHALLENGES

      3.4    MARKET OPPORTUNITIES 

      3.5    MARKET RESTRAINTS

4    EXECUTIVE SUMMARY 

5.    MARKET FACTOR ANALYSIS

      5.1    PORTER’S FIVE FORCES ANALYSIS

      5.2    SUPPLY CHAIN ANALYSIS

6    DATA MANAGEMENT PLATFORM MARKET, BY SEGMENTS

      6.1    INTRODUCTION

      6.2    MARKET STATISTICS

            6.2.1    BY DATA TYPE

                6.2.1.1    FIRST PARTY

                6.2.1.2    SECOND PARTY

                6.2.1.3    THIRD PARTY

            6.2.2    BY DATA SOURCE

                6.2.2.1    WEB ANALYTICS TOOLS

                6.2.2.2    MOBILE WEB

                6.2.2.3    MOBILE APPS

                6.2.2.4    CRM DATA

                6.2.2.5    POS DATA

                6.2.2.6    SOCIAL NETWORK

                6.2.2.7    OTHERS

            6.2.3    BY END USERS

                6.2.3.1    AD AGENCIES

                6.2.3.2    MARKETERS

                6.2.3.3    PUBLISHERS

            6.2.4    BY REGION 

                6.2.4.1    NORTH AMERICA

                  6.2.4.1.1    U.S.

                  6.2.4.1.2    CANADA

                  6.2.4.1.3    MEXICO

                6.2.4.2    EUROPE

                  6.2.4.2.1    U.K.

                  6.2.4.2.2    GERMANY

                  6.2.4.2.3    FRANCE

                  6.2.4.2.4    ITALY

                  6.2.4.2.5    REST OF THE EUROPE

                6.2.4.3    ASIA PACIFIC

                  6.2.4.3.1    CHINA

                  6.2.4.3.2    JAPAN

                  6.2.4.3.3    SOUTH KOREA

                  6.2.4.3.4    INDIA

                  6.2.4.3.5    REST OF THE ASIA PACIFIC

                6.2.4.4    REST OF THE WORLD

7    COMPETITIVE ANALYSIS

      7.1    MARKET SHARE ANALYSIS

7.2    COMPANY PROFILES

            7.2.1    ORACLE CORPORATION (U.S.)

            7.2.2    ADOBE SYSTEMS INC (U.S.)

            7.2.3    KBM GROUP LLC (U.S.)

            7.2.4    ROCKETFUEL (U.S.)

            7.2.5    KRUX DIGITAL LLC (U.S.)

            7.2.6    LOTAME SOLUTIONS INC (U.S.)

            7.2.7    TURN INC (U.S.)

            7.2.8    NEUSTAR (U.S.)

            7.2.9    SAS INSTITUTE (U.S.)

            7.2.10    SAP SE (GERMANY)

            7.2.11    CLOUDERA (U.S.)

            7.2.12    INFORMATICA (U.S.)

            7.2.13    OTHERS



LIST OF TABLES

TABLE 1    DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 2    DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 3    DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 4    DATA MANAGEMENT PLATFORM MARKET, BY REGION

TABLE 5    NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 6    NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 7    NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 8    U.S. DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 9    U.S. DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 10    U.S. DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 11    CANADA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 12    CANADA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 13    CANADA DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 14    MEXICO DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 15    MEXICO DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 16    MEXICO DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 17    EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 18    EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 19    EUROPE DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 20    U.K. DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 21    U.K. DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 22    U.K. DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 23    GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 24    GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 25    GERMANY DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 26    FRANCE DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 27    FRANCE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 28    FRANCE DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 29    ITALY DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 30    ITALY DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 31    ITALY DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 32    REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 33    REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 34    REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 35    ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 36    ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 37    ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 38    CHINA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 39    CHINA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 40    CHINA DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 41    JAPAN DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 42    JAPAN DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 43    JAPAN DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 44    SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 45    SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 46    SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 47    INDIA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 48    INDIA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 49    INDIA DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 50    REST OF ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 51    REST OF ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 52    REST OF ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY END USERS

TABLE 53    REST OF WORLD DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

TABLE 54    REST OF WORLD DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

TABLE 55    REST OF WORLD DATA MANAGEMENT PLATFORM MARKET, BY END USERS



LIST OF FIGURES

FIGURE 1    RESEARCH DATA TYPE

FIGURE 2    DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 3    DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 4    DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 5    DATA MANAGEMENT PLATFORM MARKET, BY REGION (%)

FIGURE 6    NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 7    NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 8    NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 9    U.S. DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 10    U.S. DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 11    U.S. DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 12    CANADA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 13    CANADA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 14    CANADA DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 15    MEXICO DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 16    MEXICO DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 17    EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 18    EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 19    EUROPE DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 20    U.K. DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 21    U.K. DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 22    U.K. DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 23    GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 24    GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 25    GERMANY DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 26    FRANCE DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 27    FRANCE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 28    FRANCE DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 29    ITALY DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 30    ITALY DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 31    ITALY DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 32    REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 33    REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 34    REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 35    ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 36    ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 37    ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 38    CHINA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 39    CHINA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 40    CHINA DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 41    JAPAN DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 42    JAPAN DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 43    JAPAN DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 44    SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 45    SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 46    SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 47    INDIA DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 48    INDIA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 49    INDIA DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 50    REST OF ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 51    REST OF ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 52    REST OF ASIA PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)

FIGURE 53    REST OF WORLD DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE (%)

FIGURE 54    REST OF WORLD DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE (%)

FIGURE 55    REST OF WORLD DATA MANAGEMENT PLATFORM MARKET, BY END USERS (%)