ID: MRFR/ICT/3154-CRR | March, 2018 | Region: Global | 100 pages | Cooked Research Reports
Database Management Platform Market: By Data Type (First Party Data, Second Party Data, Third Party Data), By Data Source (Web Analytics Tools, Mobile Web, Mobile Apps, CRM Data), End-User (Ad Agencies, Marketers, and Publishers) – Global Forecast till 2022
Synopsis of Database Management Platform Market:
Data management platform is defined as an intelligent form of a data warehouse. The data on this platform is collected from sources like mobile apps, mobile web, CRM, social networks, and data stores. The data management platform helps end users to analyze the data and match the consumer’s requirements across various devices. This market is segmented into data type, data source and end-user.A data type in data base management platform refers to first party data, second party data and third party data. The first-party data is considered the most valuable because it is collected from people who have a direct relationship with the brand or potential customers. Second-party data is sometimes referred to as partner data, as it is first-party information collected by one company and sold or traded to another. And the third party data, it is neither collected from the brand nor advertiser, nor not even provided by a partner company. However, third-party data still adds value to marketing and advertising campaigns. Of these three data types, first party data type accounts for major share owing to the high quality driven directly from consumers.
Data sources can be referred to numerous tools and web browser through which the data is collected such as the web analytics tools, mobile web, mobile apps, CRM data, POS data, social network and others. The DMP plays a significant role in managing a huge amount of data generated from various sources. A DMP not only collects and organizes user data, but makes it available on other platforms such as DSPs, SSPs, and ad exchanges which can be used for targeted advertising, content customization and beyond. A DMP is capable of collecting unstructured audience data from a various source such as desktop, mobile web, mobile app, web analytic tools, CRM, the point of sale, social, online video, offline and even TV. A feasible DMP should be able to collect audience data on more than a surface level, going far beyond things like URL and keyword information. Thereby, data sources segment occupies significant share in the data management platform.
The global database management platform market is expected to grow at a CAGR of approximately 15% during the forecast period 2017-2023.
Some of the prominent players in the global database management platform market: Oracle Corporation (U.S.), KBM Group LLC (U.S.), Rocket Fuel, Inc. (U.S.), Salesforce Inc.(U.S.), Lotame Solutions Inc. (U.S.), Turn Inc. (U.S.), Neustar, Inc. (U.S.), SAS Institute (U.S.), Cloudera Inc., SAP SE (Germany), Informatica (U.S.), V12 Data among others.
The global database management platform market is segmented by data type, data source, and end-user. By data type, the market is sub-segmented into First Party Data, Second Party Data, and Third Party Data. By data source, the market consists of Web Analytics Tools, Mobile Web, Mobile Apps, CRM Data, POS Data, Social Network and others. By end-user, the market is segmented into ad agencies, marketers and publishers.
The regional analysis of database management platform market is being studied for the region such as Asia Pacific, North America, Europe and Rest of the World. It has been observed that North America is estimated to account for the largest share of the market, whereas Asia-Pacific is projected to grow at the fastest rate during the forecast period. The major growth in database management platform market in North America is attributed to due to rising in the online customer and internet usage. As growth in technological advancements, the rise of connected devices increases the usage of data sharing across different platforms. Asia Pacific region is estimated to be fastest growing owing to the presence of major IT players which generate large volumes of data and presence of small and medium-size enterprises that provides database management services.