Data Management Platform Market Research Report Information By Data Types (First party, second party and third party), By data source (web analytics tool, mobile web, mobile apps, CRM data, POS data and social network), End Users (Ad agencies, marketers and Publishers), and By Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America) - Forecast till 2032

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

1.1. Market Attractiveness Analysis

1.1.1. Global Data Management Platform market, by Data Type

1.1.2. Global Data Management Platform market, by Data Source

1.1.3. Global Data Management Platform market, by End User

1.1.4. Global Data Management Platform Market, by region

2. MARKET INTRODUCTION

2.1. Definition

2.2. Scope of the Study

2.3. Market Structure

2.4. Key Buying Criteria

2.5. Macro Factor Indicator Analysis

3. RESEARCH METHODOLOGY

3.1. Research Process

3.2. Primary Research

3.3. Secondary Research

3.4. Market Size Estimation

3.5. Forecast Model

3.6. List of Assumptions

4. MARKET DYNAMICS

4.1. Introduction

4.2. Drivers

4.2.1. Need of personalized information for marketers and ad agencies

4.2.2. Customer retention and ROI

4.2.3. . Driver Impact Analysis

4.3. Restraints

4.3.1. Involvement of many other technologies in DMP and need of skilled personnel

4.3.2. Restraint Impact Analysis

4.4. Opportunities

4.4.1. Increased internet usage and surge in online customers

4.5. Covid-19 Impact Analysis

4.5.1. Impact on Semiconductor Manufacturers

4.5.2. Impact on Sensor Manufacturers

4.5.3. Impact on Device Manufacturers

4.5.4. Covid-19 Impact on Supply Chain Delays

5. COVID-19 IMPACT ON SUPPLY CHAIN DELAYS MARKET FACTOR ANALYSIS

5.1. Value Chain Analysis/Supply Chain Analysis

5.2. Porter’s Five Forces Model

5.3. Bargaining Power of Suppliers

5.4. Bargaining Power of Buyers

5.5. Threat of New Entrants

5.6. Threat of Substitutes

5.7. Intensity of Rivalry

6. GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

6.1. Introduction

6.2. First party

6.3. Second party

6.4. Third party

6.5. Interpretation Data

7. GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

7.1. Introduction

7.2. Web analytics tool

7.3. Mobile web

7.4. Mobile apps

7.5. CRM data

7.6. POS data

7.7. Social network

8. GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY END USERS

8.1. Introduction

8.2. Ad agencies

8.3. Marketers

8.4. Publishers

9. GLOBAL DATA MANAGEMENT PLATFORM MARKET SIZE ESTIMATION & FORECAST, BY REGION

9.1. Introduction

9.2. North America

9.2.1. Market Estimates & Forecast, by Country, 2018-2032

9.2.2. Market Estimates & Forecast, by Data Type, 2018-2032

9.2.3. Market Estimates & Forecast, by Data Source, 2018-2032

9.2.4. Market Estimates & Forecast, by End Users, 2018-2032

9.2.5. Market Estimates & Forecast, by End User, 2018-2032

9.2.6. US

9.2.6.1. Market Estimates & Forecast, by Data Type, 2018-2032

9.2.6.2. Market Estimates & Forecast, by Data Source, 2018-2032

9.2.6.3. Market Estimates & Forecast, by End Users, 2018-2032

9.2.7. Canada

9.2.7.1. Market Estimates & Forecast, by Data Type, 2018-2032

9.2.7.2. Market Estimates & Forecast, by Data Source, 2018-2032

9.2.7.3. Market Estimates & Forecast, by End Users, 2018-2032

9.2.7.4. Market Estimates & Forecast, by End User, 2018-2032

9.2.8. Mexico

9.2.8.1. Market Estimates & Forecast, by DataType, 2018-2032

9.2.8.2. Market Estimates & Forecast, by Data Source, 2018-2032

9.2.8.3. Market Estimates & Forecast, by End Users, 2018-2032

9.2.8.4. Market Estimates & Forecast, by End User, 2018-2032

9.3. Europe

9.3.1. Market Estimates & Forecast, by Country, 2018-2032

9.3.2. Market Estimates & Forecast, by Data Type, 2018-2032

9.3.3. Market Estimates & Forecast, by Data Source, 2018-2032

9.3.4. Market Estimates & Forecast, by End Users, 2018-2032

9.3.5. UK

9.3.5.1. Market Estimates & Forecast, by Data Type, 2018-2032

9.3.5.2. Market Estimates & Forecast, by Data Source, 2018-2032

9.3.5.3. Market Estimates & Forecast, by End Users, 2018-2032

9.3.6. Germany

9.3.6.1. Market Estimates & Forecast, by Data Type, 2018-2032

9.3.6.2. Market Estimates & Forecast, by Data Source, 2018-2032

9.3.6.3. Market Estimates & Forecast, by End Users, 2018-2032

9.3.7. France

9.3.7.1. Market Estimates & Forecast, by Data Type, 2018-2032

9.3.7.2. Market Estimates & Forecast, by Data Source, 2018-2032

9.3.7.3. Market Estimates & Forecast, by End Users, 2018-2032

9.3.8. Rest of Europe

9.3.8.1. Market Estimates & Forecast, by Data Type, 2018-2032

9.3.8.2. Market Estimates & Forecast, by Data Source, 2018-2032

9.3.8.3. Market Estimates & Forecast, by End Users, 2018-2032

9.4. Asia-Pacific

9.4.1. Market Estimates & Forecast, by Country, 2018-2032

9.4.2. Market Estimates & Forecast, by Data Type, 2018-2032

9.4.3. Market Estimates & Forecast, by Data Source, 2018-2032

9.4.4. Market Estimates & Forecast, by End Users, 2018-2032

9.4.5. China

9.4.5.1. Market Estimates & Forecast, by Data Type, 2018-2032

9.4.5.2. Market Estimates & Forecast, by Data Source, 2018-2032

9.4.5.3. Market Estimates & Forecast, by End Users, 2018-2032

9.4.6. Japan

9.4.6.1. Market Estimates & Forecast, by Data Type, 2018-2032

9.4.6.2. Market Estimates & Forecast, by Data Source, 2018-2032

9.4.6.3. Market Estimates & Forecast, by End Users, 2018-2032

9.4.7. India

9.4.7.1. Market Estimates & Forecast, by Data Type, 2018-2032

9.4.7.2. Market Estimates & Forecast, by Data Source, 2018-2032

9.4.7.3. Market Estimates & Forecast, by End Users, 2018-2032

9.4.8. Rest of Asia-Pacific

9.4.8.1. Market Estimates & Forecast, by Data Type, 2018-2032

9.4.8.2. Market Estimates & Forecast, by Data Source, 2018-2032

9.4.8.3. Market Estimates & Forecast, by End Users, 2018-2032

9.5. Middle East & Africa

9.5.1. Market Estimates & Forecast, by Data Type, 2018-2032

9.5.2. Market Estimates & Forecast, by Data Source, 2018-2032

9.5.3. Market Estimates & Forecast, by End Users, 2018-2032

9.5.4. Market Estimates & Forecast, by End User, 2018-2032

9.6. South America

9.6.1. Market Estimates & Forecast, by Data Type, 2018-2032

9.6.2. Market Estimates & Forecast, by Data Source, 2018-2032

9.6.3. Market Estimates & Forecast, by End Users, 2018-2032

9.6.4. Market Estimates & Forecast, by End User, 2018-2032

10. COMPETITIVE LANDSCAPE

10.1. Introduction

10.2. Key Developments & Growth Strategies

10.3. Competitor Benchmarking

10.4. Vendor Share Analysis, 2022(% Share)

11. COMPANY PROFILES

11.1. Oracle Corporation

11.2. Adobe Systems

11.3. KBM Group LLC

11.4. Rocket Fuel INC

11.5. Krux digital INC

11.6. Lotame Solutions INC

11.7. Turn INC

11.8. Neustar INC

11.9. SAS institute

11.10. SAP SE

11.11. Company Overview

11.11.1. Financial Overview

11.11.2. Solution/Data Offered

11.11.3. Key Developments

11.11.4. SWOT Analysis

11.11.5. Key Strategies

LIST OF TABLES

TABLE 1 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018–2032 (USD MILLION) 41

TABLE 2 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018–2032 (USD MILLION) 43

TABLE 3 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018–2032 (USD MILLION) 47

TABLE 4 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY REGION, 2018–2032 (USD MILLION) 53

TABLE 6 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY COUNTRY, 2018–2032 (USD MILLION) 55

TABLE 7 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018–2032 (USD MILLION) 56

TABLE 8 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018–2032 (USD MILLION) 57

TABLE 9 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018–2032 (USD MILLION) 58

TABLE 10 US DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2018–2032 (USD MILLION) 59

TABLE 11 US DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018–2032 (USD MILLION) 59

TABLE 12 US DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018–2032 (USD MILLION) 60

TABLE 13 CANADA DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018–2032 (USD MILLION) 61

TABLE 14 CANADA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018–2032 (USD MILLION) 61

TABLE 15 CANADA DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018–2032 (USD MILLION) 62

TABLE 16 MEXICO DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018–2032 (USD MILLION) 63

TABLE 17 MEXICO DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018–2032 (USD MILLION) 63

TABLE 18 MEXICO DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018–2032 (USD MILLION) 64

TABLE 19 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY COUNTRY, 2018–2032 (USD MILLION) 66

TABLE 20 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018–2032 (USD MILLION) 67

TABLE 21 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018–2032 (USD MILLION) 68

TABLE 22 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018–2032 (USD MILLION) 69

TABLE 23 UK DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018–2032 (USD MILLION) 70

TABLE 24 UK DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018–2032 (USD MILLION) 70

TABLE 25 UK DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018–2032 (USD MILLION) 71

TABLE 26 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018–2032 (USD MILLION) 72

TABLE 27 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018–2032 (USD MILLION) 72

TABLE 28 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018–2032 (USD MILLION) 73

TABLE 29 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018–2032 (USD MILLION) 74

TABLE 30 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018–2032 (USD MILLION) 74

TABLE 31 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018–2032 (USD MILLION) 75

TABLE 32 ITALY DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018–2032 (USD MILLION) 76

TABLE 33 ITALY DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018–2032 (USD MILLION) 76

TABLE 34 ITALY DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018–2032 (USD MILLION) 77

TABLE 35 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018–2032 (USD MILLION) 78

TABLE 36 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018–2032 (USD MILLION) 78

TABLE 37 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018–2032 (USD MILLION) 79

TABLE 38 ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY COUNTRY, 2018–2032 (USD MILLION) 81

TABLE 39 ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018–2032 (USD MILLION) 82

TABLE 40 ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018–2032 (USD MILLION) 83

TABLE 41 ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018–2032 (USD MILLION) 84

TABLE 42 CHINA DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018–2032 (USD MILLION) 85

TABLE 43 CHINA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018–2032 (USD MILLION) 86

TABLE 44 CHINA DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018–2032 (USD MILLION) 86

TABLE 45 JAPAN DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018–2032 (USD MILLION) 87

TABLE 46 JAPAN DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018–2032 (USD MILLION) 88

TABLE 47 JAPAN DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018–2032 (USD MILLION) 88

TABLE 48 INDIA DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018–2032 (USD MILLION) 89

TABLE 49 INDIA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018–2032 (USD MILLION) 90

TABLE 50 INDIA DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018–2032 (USD MILLION) 90

TABLE 51 SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018–2032 (USD MILLION) 91

TABLE 52 SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018–2032 (USD MILLION) 92

TABLE 53 SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018–2032 (USD MILLION) 92

TABLE 54 REST OF ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018–2032 (USD MILLION) 93

TABLE 55 REST OF ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018–2032 (USD MILLION) 94

TABLE 56 REST OF ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018–2032 (USD MILLION) 94

TABLE 57 REST OF THE WORLD DATA MANAGEMENT PLATFORM MARKET, BY REGION, 2018–2032 (USD MILLION) 97

TABLE 58 MIDDLE EAST & AFRICA DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018–2032 (USD MILLION) 98

TABLE 59 MIDDLE EAST & AFRICA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018–2032 (USD MILLION) 99

TABLE 60 MIDDLE EAST & AFRICA DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018–2032 (USD MILLION) 100

TABLE 61 SOUTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018–2032 (USD MILLION) 103

TABLE 62 SOUTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018–2032 (USD MILLION) 104

TABLE 63 SOUTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018–2032 (USD MILLION) 105

TABLE 64 ACQUISITION 109

TABLE 65 PRODUCT LAUNCH 110

TABLE 66 OTHERS 110

TABLE 67 ORACE CORPORATION: PRODUCTS OFFERED 112

TABLE 68 ORACE CORPORATION: KEY DEVELOPMENTS 113

TABLE 69 ADOBE CORPORATION: PRODUCTS OFFERED 117

TABLE 70 KBM GROUP LLC: PRODUCTS OFFERED 120

TABLE 71 ROCKET FUEL INC: PRODUCTS OFFERED 123

TABLE 72 ROCKET FUEL INC: KEY DEVELOPMENTS 124

TABLE 73 KRUX DIGITAL INC: PRODUCTS OFFERED 126

TABLE 74 KRUX DIGITAL INC: KEY DEVELOPMENTS 127

TABLE 75 LOTAME SOLUTIONS INC: PRODUCTS OFFERED 129

TABLE 76 LOTAME SOLUTIONS INC:: SOLUTIONS OFFERED 132

TABLE 77 TURN INC: PRODUCTS OFFERED 136

TABLE 78 TURN INC: KEY DEVELOPMENTS 137

TABLE 79 NEUSTAR INC: PRODUCTS OFFERED 139

TABLE 80 NEUSTAR INC: PRODUCTS OFFERED 143

TABLE 81 SAS INSTITUTE: PRODUCTS/SOLUTIONS/DATA OFFERED 146

TABLE 82 SAS INSTITUTE: KEY DEVELOPMENTS 147

LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS 19

FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS 20

FIGURE 3 GLOBAL DATA MANAGEMENT PLATFORM MARKET: MARKET STRUCTURE 22

FIGURE 4 BOTTOM-UP AND TOP-DOWN APPROACHES 27

FIGURE 5 MARKET DYNAMIC ANALYSIS OF THE DATA MANAGEMENT PLATFORM MARKET 30

FIGURE 6 DRIVER IMPACT ANALYSIS 33

FIGURE 7 RESTRAINTS IMPACT ANALYSIS 34

FIGURE 8 GLOBAL DATA MANAGEMENT PLATFORM MARKET: VALUE CHAIN ANALYSIS 37

FIGURE 9 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL DATA MANAGEMENT PLATFORM MARKET 38

FIGURE 10 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2022 (% SHARE) 40

FIGURE 11 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2022 VS 2032 (USD MILLION) 40

FIGURE 12 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2022 (% SHARE) 42

FIGURE 13 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2022 VS 2032 (USD MILLION) 42

FIGURE 14 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2022 (% SHARE) 46

FIGURE 15 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2022 VS 2032 (USD MILLION) 46

FIGURE 16 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY REGION, 2022 (% SHARE) 52

FIGURE 17 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY REGION, 2022 VS 2032 (USD MILLION) 52

FIGURE 18 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY COUNTRY, 2022 (% SHARE) 54

FIGURE 19 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY COUNTRY, 2022 VS 2032 (USD MILLION) 55

FIGURE 20 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2032 (USD MILLION) 55

FIGURE 21 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2032 (USD MILLION) 56

FIGURE 22 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2032 (USD MILLION) 57

FIGURE 23 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY COUNTRY, 2022 (% SHARE) 65

FIGURE 24 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY COUNTRY, 2022 VS 2032 (USD MILLION) 66

FIGURE 25 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2032 (USD MILLION) 66

FIGURE 26 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2032 (USD MILLION) 67

FIGURE 27 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2032 (USD MILLION) 68

FIGURE 28 ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY COUNTRY, 2022 (% SHARE) 80

FIGURE 29 ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY COUNTRY, 2022 VS 2032 (USD MILLION) 81

FIGURE 30 ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2032 (USD MILLION) 82

FIGURE 31 ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2032 (USD MILLION) 83

FIGURE 32 ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2032 (USD MILLION) 84

FIGURE 33 REST OF THE WORLD DATA MANAGEMENT PLATFORM MARKET, BY REGION, 2022 (% SHARE) 96

FIGURE 34 REST OF THE WORLD DATA MANAGEMENT PLATFORM MARKET, BY REGION, 2022 VS 2032 (USD MILLION) 96

FIGURE 35 MIDDLE EAST & AFRICA DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2032 (USD MILLION) 98

FIGURE 36 MIDDLE EAST & AFRICA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2032 (USD MILLION) 99

FIGURE 37 MIDDLE EAST & AFRICA DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2032 (USD MILLION) 100

FIGURE 38 SOUTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2032 (USD MILLION) 103

FIGURE 39 SOUTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2032 (USD MILLION) 104

FIGURE 40 SOUTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2032 (USD MILLION) 105

FIGURE 41 DATA MANAGEMENT PLATFORM MARKET: COMPETITIVE BENCHMARKING 108

FIGURE 42 VENDOR SHARE ANALYSIS, 2022 (%) 109

FIGURE 43 ORACE CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 112

FIGURE 44 ORACE CORPORATION: SWOT ANALYSIS 114

FIGURE 45 ADOBE CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 116

FIGURE 46 ADOBE CORPORATION: SWOT ANALYSISS 117

FIGURE 47 LANGUAGELINE: FINANCIAL OVERVIEW SNAPSHOT 119

FIGURE 48 LANGUAGELINE: SWOT ANALYSIS 120

FIGURE 49 KBM GROUP LLC: FINANCIAL OVERVIEW SNAPSHOT 122

FIGURE 50 KBM GROUP LLC: SWOT ANALYSIS 124

FIGURE 51 ROCKET FUEL INC: FINANCIAL OVERVIEW SNAPSHOT 125

FIGURE 52 ROCKET FUEL INC: SWOT ANALYSIS 127

FIGURE 53 KRUX DIGITAL INC: FINANCIAL OVERVIEW SNAPSHOT 128

FIGURE 54 KRUX DIGITAL INC: SWOT ANALYSIS 130

FIGURE 55 YAMGTA CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 132

FIGURE 56 YAMTA CORPORATION: SWOT ANALYSIS 133

FIGURE 57 TURN INC: FINANCIAL OVERVIEW SNAPSHOT 134

FIGURE 58 TURN INC: SWOT ANALYSIS 137

FIGURE 59 NEUSTAR INC: FINANCIAL OVERVIEW SNAPSHOT 138

FIGURE 60 NEUSTAR INC: SWOT ANALYSIS 139

FIGURE 61 SAS INSTITUTE: FINANCIAL OVERVIEW SNAPSHOT 142

FIGURE 62 SAS INSTITUTE: SWOT ANALYSIS 143

NOTE:

This table of content is tentative and subject to change as the research progresses.

 In section 14, only the top 10 companies will be profiled. Each company will be profiled based on the Market Overview, Financials, Service Portfolio, Business Strategies, and Recent Developments parameters.

 The companies are selected based on two broad criteria¬– strength of product portfolio and excellence in business strategies.

 Key parameters considered for evaluating strength of the vendor’s product portfolio are industry experience, product capabilities/features, innovations/R&D investment, flexibility to customize the product, ability to integrate with other systems, pre- and post-sale Data, and customer ratings/feedback.

 Key parameters considered for evaluating a vendor’s excellence in business strategy are its market share, global presence, customer base, partner ecosystem (technology alliances/resellers/distributors), acquisitions, and marketing strategies/investments.

 The financial details of the company cannot be provided if the information is not available in the public domain and or from reliable sources.