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    Cloud Based Business Analytic Market

    ID: MRFR/ICT/26983-HCR
    128 Pages
    Aarti Dhapte
    October 2025

    Cloud Based Business Analytic Market Research Report By Data Source (Structured Data, Unstructured Data), By Business Function (Finance, Marketing, Sales, Operations), By Industry (Banking, Insurance, Healthcare, Manufacturing), By Deployment Model (Public Cloud, Private Cloud, Hybrid Cloud), By Cloud Service Model (Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Software as a Service (SaaS)) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035.

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    Cloud Based Business Analytic Market Summary

    The Global Cloud Based Business Analytic Market is projected to grow from 51.25 USD Billion in 2024 to 267.07 USD Billion by 2035.

    Key Market Trends & Highlights

    Cloud Based Business Analytic Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 16.14 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 267.1 USD Billion, indicating robust growth potential.
    • in 2024, the market is valued at 51.25 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of cloud technologies due to increasing demand for data-driven decision making is a major market driver.

    Market Size & Forecast

    2024 Market Size 51.25 (USD Billion)
    2035 Market Size 267.07 (USD Billion)
    CAGR (2025-2035) 16.19%

    Major Players

    Salesforce, IBM, Qlik, Oracle, Microsoft, SAS Institute, SAP, Sisense, Google, Tableau, MicroStrategy, Amazon Web Services, Domo, SAP (BusinessObjects)

    Cloud Based Business Analytic Market Trends

    The global cloud based business analytics market is characterized by a number of key trends which impact the growth and dynamics of the market. The most conspicuous trend revolves around the spread of data-centric decisions across all sectors. Business Analytics solutions are used by organizations more than ever to effectively use their data to reach or even exceed their business objectives.

    The ongoing evolution of data-driven decision-making is propelling the adoption of cloud-based business analytics, as organizations increasingly recognize the necessity of real-time insights to maintain competitive advantage.

    U.S. Department of Commerce

    Cloud Based Business Analytic Market Drivers

    Market Growth Projections

    Regulatory Compliance and Data Security

    Regulatory compliance and data security concerns are increasingly influencing the Global Cloud Based Business Analytic Market Industry. Organizations are required to adhere to various regulations regarding data protection and privacy, which necessitates robust analytics solutions that ensure compliance. Cloud-based analytics platforms are evolving to incorporate advanced security measures, enabling businesses to safeguard sensitive information while leveraging data insights. This focus on compliance and security is likely to drive adoption rates, as companies seek reliable solutions to navigate the complexities of regulatory environments.

    Growing Importance of Real-Time Analytics

    The increasing importance of real-time analytics is a key driver in the Global Cloud Based Business Analytic Market Industry. Businesses are recognizing the necessity of accessing and analyzing data in real-time to remain competitive. This capability allows organizations to respond promptly to market changes, customer preferences, and operational challenges. As a result, the demand for cloud-based solutions that facilitate real-time data processing and visualization is on the rise. This trend is likely to contribute to a compound annual growth rate of 16.14% from 2025 to 2035, underscoring the market's potential.

    Rising Demand for Data-Driven Decision Making

    The Global Cloud Based Business Analytic Market Industry experiences a surge in demand as organizations increasingly rely on data-driven decision-making processes. This trend is fueled by the need for real-time insights to enhance operational efficiency and competitive advantage. Companies are leveraging cloud-based analytics to process vast amounts of data, enabling them to identify trends and make informed decisions swiftly. As a result, the market is projected to reach 51.5 USD Billion in 2024, reflecting a growing recognition of the value of analytics in driving business success.

    Scalability and Flexibility of Cloud Solutions

    The scalability and flexibility offered by cloud-based solutions significantly contribute to the growth of the Global Cloud Based Business Analytic Market Industry. Organizations can easily scale their analytics capabilities according to their needs without substantial upfront investments in infrastructure. This adaptability allows businesses to respond to changing market conditions and customer demands more effectively. As cloud technology evolves, the ability to integrate advanced analytics tools further enhances operational agility, making it an attractive option for enterprises of all sizes.

    Integration of Artificial Intelligence and Machine Learning

    The integration of artificial intelligence and machine learning into cloud-based analytics platforms is transforming the Global Cloud Based Business Analytic Market Industry. These technologies enable organizations to automate data analysis processes, uncover hidden patterns, and generate predictive insights. By harnessing AI and ML, businesses can enhance their decision-making capabilities and optimize their operations. This trend is expected to drive significant growth, with the market projected to expand to 267.1 USD Billion by 2035, as more companies adopt these advanced technologies.

    Market Segment Insights

    Growing Demand for Data-Driven Insights

    Advancements in Artificial Intelligence (AI) and Machine Learning (ML)

    The growing demand for data-driven insights is another major driver of the Cloud Based Business Analytic Market Industry. Businesses are increasingly realizing the importance of data in making informed decisions. Cloud-based business analytics solutions can help businesses collect, store, and analyze their data to gain insights into their customers, operations, and competitors. This information can be used to make better decisions about product development, marketing, and sales.Also, with the increasing volume and complexity of data, organizations are looking for solutions that can help them manage and analyze their data effectively.

    Cloud-based business analytics solutions provide a centralized platform for data storage and analysis, making it easier for businesses to access and use their data.

    Advancements in artificial intelligence (AI) and machine learning (ML) are also driving the growth of the Cloud Based Business Analytic Market Industry. AI and ML can be used to automate data analysis tasks, identify trends and patterns, and make predictions. This can help businesses to make better decisions faster. Cloud-based business analytics solutions are increasingly incorporating AI and ML capabilities to provide businesses with more powerful and insights.

    Cloud Based Business Analytic Market Segment Insights

    Cloud Based Business Analytic Market Data Source Insights

    The Cloud Based Business Analytic Market is segmented by Data Source into Structured Data and Unstructured Data. Structured data refers to data that is organized in a predefined manner, such as rows and columns in a spreadsheet or database. It is easy to store, access, and analyze using traditional data analysis techniques. Unstructured data, on the other hand, is data that does not have a predefined structure, such as text, images, and videos.

    It is more difficult to store, access, and analyze than structured data, but it can contain valuable insights that can be used to improve business operations.The structured data segment of the Cloud Based Business Analytic Market is expected to account for a larger share of the market in 2023, due to its ease of use and the wide availability of tools and technologies for analyzing it.

    However, the unstructured data segment is expected to grow at a faster rate over the next five years, as businesses increasingly recognize the value of unstructured data for gaining insights into customer behavior, market trends, and other important business factors.

    By 2026, the unstructured data segment is expected to account for over 40% of the Cloud Based Business Analytic Market.Some of the key factors driving the growth of the unstructured data segment include the increasing adoption of cloud-based data storage and analytics platforms, the growing popularity of big data analytics, and the development of new tools and technologies for analyzing unstructured data.

    Overall, the Cloud Based Business Analytic Market is expected to grow significantly over the next five years, driven by the increasing adoption of cloud-based analytics platforms, the growing volume of data being generated by businesses, and the increasing demand for insights to improve business operations.

    Figure 2 Cloud Based Business Analytic Market By Data Source Insights (2023-2032)

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Cloud Based Business Analytic Market Business Function Insights

    The Cloud Based Business Analytic Market segmentation by Business Function covers key areas such as Finance, Marketing, Sales, and Operations. The Finance segment holds a significant share of the market, driven by the increasing need for real-time financial data analysis, forecasting, and risk management. In 2023, the Finance segment accounted for approximately 32% of the Cloud Based Business Analytic Market revenue.

    The Marketing segment is also witnessing substantial growth, owing to the rising demand for customer segmentation, campaign optimization, and personalized marketing initiatives.In 2024, the Marketing segment is projected to reach a market valuation of USD 7.2 billion, expanding at a CAGR of 15.5%. The Sales segment is gaining traction due to the need for sales forecasting, lead management, and opportunity tracking. The Operations segment benefits from cloud-based analytics for optimizing supply chain management, inventory control, and resource allocation.

    The increasing adoption of cloud-based business analytics solutions across various industries is expected to drive the growth of all these segments in the coming years.

    Cloud Based Business Analytic Market Industry Insights

    The Cloud Based Business Analytic Market is segmented into various industries, including Banking, Insurance, Healthcare, and Manufacturing. Among these, the Banking industry is projected to hold the largest market share in the coming years. The Banking industry heavily relies on data analytics to assess risk, detect fraud, and optimize operations. The Insurance industry is also witnessing significant growth in the adoption of cloud-based business analytics.

    Insurance companies are leveraging analytics to improve underwriting processes, personalize policies, and enhance customer service.The Healthcare industry is another key segment, where cloud-based business analytics is being used to analyze patient data, improve treatment outcomes, and reduce costs. The Manufacturing industry is also benefiting from the adoption of cloud-based business analytics, which enables manufacturers to optimize production processes, improve quality control, and predict demand. Overall, the Cloud Based Business Analytic Market is expected to witness substantial growth in the coming years, driven by the increasing adoption of cloud-based solutions across various industries.

    Cloud Based Business Analytic Market Deployment Model Insights

    The Cloud Based Business Analytic Market is segmented based on deployment model into public cloud, private cloud, and hybrid cloud. Among these, the public cloud segment held the largest market share in 2023 and is expected to continue its dominance during the forecast period. The growth of the public cloud segment can be attributed to its cost-effectiveness, scalability, and flexibility.

    The private cloud segment is expected to witness significant growth during the forecast period due to the increasing adoption of cloud-based solutions by enterprises seeking enhanced data security and control.The hybrid cloud segment is also expected to grow steadily as enterprises look to combine the benefits of public and private cloud deployments.

    Cloud Based Business Analytic Market Cloud Service Model Insights

    The cloud service model segment plays a crucial role in shaping the Cloud Based Business Analytic Market. Infrastructure as a Service (IaaS) provides the foundation for cloud-based business analytics solutions, offering scalable and cost-effective infrastructure. Platform as a Service (PaaS) empowers developers with tools and services to build, deploy, and manage analytics applications. Software as a Service (SaaS) delivers pre-built analytics solutions to end-users, providing easy access to insights without the need for infrastructure or development expertise.In 2023, the SaaS segment held a significant market share of around 46%, and is projected to maintain its dominance through 2032.

    The PaaS segment is expected to witness substantial growth, with a projected CAGR of 18.5% from 2024 to 2032. IaaS, with its focus on providing flexible and scalable infrastructure, is anticipated to grow at a steady pace, contributing to the overall expansion of the Cloud Based Business Analytic Market.

    Get more detailed insights about Cloud Based Business Analytic Market

    Regional Insights

    Regionally, the market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East Africa. North America held the largest market share in 2023 and is expected to continue its dominance throughout the forecast period. The growth in this region can be attributed to increasing adoption of cloud computing solutions, rising demand for data analytics to gain insights and make informed decisions, and presence of leading cloud service providers.

    Europe is the second-largest market and is expected to grow at a steady pace due to factors such as increasing investment in cloud infrastructure, growing awareness of cloud-based analytics benefits, and favorable government initiatives.APAC is the fastest-growing region, owing to increasing adoption of cloud-based solutions by small and medium-sized businesses (SMBs), growing investments in digital transformation initiatives, and presence of major cloud service providers such as Alibaba and Tencent. South America and MEA are expected to witness significant growth in the coming years due to rising demand for cloud-based analytics solutions to improve efficiency and optimize operations.

    Figure 3 Cloud Based Business Analytic Market By Regional Insights (2023-2032)

    Cloud Based Business Analytic Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in Cloud Based Business Analytic Market industry are continuously innovating and enhancing their offerings to gain a competitive edge. Leading Cloud Based Business Analytic Market players are investing heavily in research and development to provide advanced solutions that cater to the evolving needs of customers. These companies are also focusing on strategic partnerships and acquisitions to expand their market presence and strengthen their competitive position. The Cloud Based Business Analytic Market Competitive Landscape is expected to remain dynamic, with new entrants and disruptive technologies constantly emerging.

    To stay ahead in this competitive market, companies are prioritizing innovation, customer focus, and strategic alliances.One of the leading companies in the Cloud Based Business Analytic Market is Salesforce. Salesforce offers a comprehensive suite of cloud-based business analytic tools that help organizations gain insights from their data, make smarter decisions, and improve performance.Salesforce's analytics platform is highly scalable and customizable, allowing businesses to tailor their analytics solutions to meet their specific requirements.

    The company's strong focus on customer success and its commitment to innovation have contributed to its leadership position in the market.A notable competitor in the Cloud Based Business Analytic Market is IBM. IBM offers a wide range of cloud-based business analytic solutions that cater to the needs of various industries. IBM's analytics platform is known for its advanced cognitive capabilities and its ability to handle large volumes of data. The company's expertise in artificial intelligence and machine learning enables it to provide cutting-edge analytics solutions that help businesses derive meaningful insights from their data.

    IBM's strong brand presence and its global reach give it a competitive advantage in the market.

    Key Companies in the Cloud Based Business Analytic Market market include

    Industry Developments

    • Q2 2024: Databricks acquires Tabular to expand data lakehouse analytics capabilities Databricks announced the acquisition of Tabular, a startup specializing in cloud-native data management and analytics, to strengthen its position in the cloud-based business analytics market and enhance its data lakehouse platform.
    • Q2 2024: Google Cloud launches Gemini AI-powered business analytics suite Google Cloud introduced a new suite of business analytics tools powered by its Gemini AI, aiming to provide enterprises with advanced cloud-based analytics and data visualization capabilities.
    • Q2 2024: Snowflake and NVIDIA announce partnership to bring accelerated AI analytics to the cloud Snowflake and NVIDIA entered a strategic partnership to integrate NVIDIA's accelerated computing with Snowflake's cloud analytics platform, enabling faster and more sophisticated business analytics for enterprise customers.
    • Q2 2024: Microsoft launches Fabric, a unified SaaS analytics platform for enterprises Microsoft unveiled Fabric, a new cloud-based analytics platform that unifies data engineering, data integration, and business intelligence, targeting large enterprises seeking end-to-end analytics solutions.
    • Q3 2024: SAP acquires WalkMe to boost cloud analytics and digital adoption SAP announced the acquisition of WalkMe, a digital adoption platform, to enhance its cloud-based business analytics offerings and improve user engagement and data-driven decision-making for enterprise clients.
    • Q3 2024: Qlik launches AI-powered cloud analytics platform Qlik Staige Qlik introduced Qlik Staige, a new AI-driven cloud analytics platform designed to help businesses automate data analysis and generate actionable insights from large, complex datasets.
    • Q3 2024: Oracle announces new cloud analytics center in Frankfurt Oracle opened a new cloud analytics center in Frankfurt, Germany, to expand its European cloud infrastructure and provide enhanced business analytics services to regional customers.
    • Q4 2024: Salesforce launches Einstein Copilot for cloud analytics Salesforce rolled out Einstein Copilot, an AI-powered assistant integrated into its cloud analytics platform, enabling users to generate business insights and automate reporting through natural language queries.
    • Q4 2024: ThoughtSpot raises $150M to accelerate cloud analytics innovation ThoughtSpot secured $150 million in new funding to expand its cloud-based business analytics platform, focusing on AI-driven data exploration and self-service analytics for enterprises.
    • Q1 2025: Alteryx appoints new CEO to drive cloud analytics growth Alteryx announced the appointment of a new CEO, signaling a strategic shift to accelerate the company's growth in cloud-based business analytics and expand its global market presence.
    • Q1 2025: Microsoft and SAP deepen partnership for integrated cloud analytics solutions Microsoft and SAP expanded their partnership to deliver integrated cloud analytics solutions, combining Microsoft Azure's analytics capabilities with SAP's business applications for joint enterprise customers.
    • Q2 2025: Palantir wins $250M cloud analytics contract with US Department of Defense Palantir secured a $250 million contract to provide cloud-based business analytics and data integration services to the US Department of Defense, supporting advanced decision-making and operational efficiency.

    Future Outlook

    Cloud Based Business Analytic Market Future Outlook

    The Cloud Based Business Analytic Market is poised for growth at 16.19% CAGR from 2025 to 2035, driven by increased data utilization, AI integration, and demand for real-time insights.

    New opportunities lie in:

    • Develop AI-driven analytics tools for predictive insights in various industries.
    • Enhance data security features to attract enterprise clients seeking compliance.
    • Create customizable analytics solutions for small to medium-sized businesses.

    By 2035, the market is expected to reach a robust position, reflecting substantial growth and innovation.

    Market Segmentation

    Cloud Based Business Analytic Market Industry Outlook

    • Public Cloud
    • Private Cloud
    • Hybrid Cloud

    Cloud Based Business Analytic Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Cloud Based Business Analytic Market Data Source Outlook

    • Finance
    • Marketing
    • Sales
    • Operations

    Cloud Based Business Analytic Market Deployment Model Outlook

    • Infrastructure as a Service (IaaS)
    • Platform as a Service (PaaS)
    • Software as a Service (SaaS)

    Cloud Based Business Analytic Market Business Function Outlook

    • Banking
    • Insurance
    • Healthcare
    • Manufacturing

    Cloud Based Business Analytic Market Cloud Service Model Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 51.24 (USD Billion)
    Market Size 2025 59.54 (USD Billion)
    Market Size 2035 267.07 (USD Billion)
    Compound Annual Growth Rate (CAGR) 16.19% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Qlik, Oracle, Microsoft, SAS Institute, SAP, Sisense, IBM, Google, Tableau, Salesforce, MicroStrategy, Amazon Web Services, Domo, SAP (BusinessObjects)
    Segments Covered Data Source, Business Function, Industry, Deployment Model, Cloud Service Model, Regional
    Key Market Opportunities Predictive Analytics Big Data Analytics SaaS and PaaS SelfService Analytics Artificial Intelligence and Machine Learning
    Key Market Dynamics Data proliferation AI integration Self-service analytics Cloud-based deployment Growing adoption in SMEs
    Countries Covered North America, Europe, APAC, South America, MEA
     

    FAQs

    What is the projected market size of the Cloud Based Business Analytic market in 2024?

    The Cloud Based Business Analytic market is estimated to be around USD 51.24 Billion in 2024.

    What is the projected CAGR of the Cloud Based Business Analytic market from 2025 to 2034?

    The Cloud Based Business Analytic market is projected to grow at a CAGR of 16.19% from 2025 to 2034.

    Which region is expected to hold the largest market share in the Cloud Based Business Analytic market in 2024?

    North America is expected to hold the largest market share in the Cloud Based Business Analytic market in 2024.

    Which application segment is expected to account for the largest market share in the Cloud Based Business Analytic market in 2024?

    The customer analytics segment is expected to account for the largest market share in the Cloud Based Business Analytic market in 2024.

    Who are some of the key competitors in the Cloud Based Business Analytic market?

    Some of the key competitors in the Cloud Based Business Analytic market include IBM, SAP, Oracle, Microsoft, and Tableau.

    What are the key growth drivers of the Cloud Based Business Analytic market?

    The key growth drivers of the Cloud Based Business Analytic market include the increasing adoption of cloud computing, the growing need for data-driven decision-making, and the rising demand for real-time analytics.

    What are the key challenges faced by the Cloud Based Business Analytic market?

    The key challenges faced by the Cloud Based Business Analytic market include data security and privacy concerns, the lack of skilled professionals, and the high cost of implementation.

    What are the key trends in the Cloud Based Business Analytic market?

    The key trends in the Cloud Based Business Analytic market include the growing adoption of artificial intelligence (AI) and machine learning (ML), the increasing use of cloud-based data warehouses, and the rising demand for self-service analytics.

    What is the expected market size of the Cloud Based Business Analytic market in 2034?

    The Cloud Based Business Analytic market is expected to reach approximately USD 229.84 Billion by 2034.

    What is the Asia-Pacific region expected to account for in the Cloud Based Business Analytic market in 2034?

    The Asia-Pacific region is expected to account for the largest market share in the Cloud Based Business Analytic market in 2034.

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