US CBD Skincare Products Market Research Report: By Type (Lotion & Creams, Masks & Serums, Bath & Soaps, Oils, Others) and By Source (Hemp, Marijuana) - Forecast to 2035

US CBD Skincare Products Market Overview

US CBD Skincare Products Market Size was estimated at 1.22 (USD Billion) in 2023. The US CBD Skincare Products Market Industry is expected to grow from 1.3(USD Billion) in 2024 to 2.3 (USD Billion) by 2035. The US CBD Skincare Products Market CAGR (growth rate) is expected to be around 5.324% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US CBD Skincare Products Market Trends Highlighted

The US CBD skincare products market is experiencing significant growth driven by several key market drivers. Increasing consumer awareness about the potential benefits of CBD, such as its anti-inflammatory and antioxidant properties, is propelling interest in these products. As health-conscious consumers increasingly seek clean and organic ingredients, the demand for CBD-infused skincare items has grown. Moreover, the legal acceptance of hemp-derived CBD at the federal and state levels has paved the way for a burgeoning market, enabling various brands to innovate and launch CBD skincare lines. In recent times, trends show that consumers prefer products that integrate sustainability and ethical sourcing.Many brands are focusing on eco-friendly packaging and ensuring that their CBD is sourced from responsibly cultivated hemp. Additionally, the rise of online shopping has led to greater accessibility for consumers, with many e-commerce platforms offering a diverse range of CBD skincare products. Social media marketing has driven awareness and engagement, particularly among younger demographics who value transparency and authenticity in brand messaging. Opportunities abound for businesses in this sector as there is potential for expansion into specialized formulations targeting specific skin concerns, such as acne or eczema, leveraging CBD's perceived therapeutic effects.Furthermore, partnerships with wellness influencers and professionals could enhance brand credibility and consumer trust. As regulations evolve and research on the efficacy of CBD continues to expand, the US market is positioned for continuous growth, presenting an evolving landscape filled with possibilities for businesses and consumers alike.

US CBD Skincare Products Market Drivers

Growing Awareness of CBD Benefits in Skincare

The increasing focus on the benefits of Cannabidiol (CBD) in skincare products is one of the primary drivers for the growth of the US CBD Skincare Products Market Industry. Recent surveys conducted by the American Academy of Dermatology have revealed that nearly 37% of US consumers consider using products containing CBD due to its purported anti-inflammatory and antioxidant properties. The US Food and Drug Administration (FDA) has been examining the safety and efficacy of CBD, which has spurred more public interest in CBD skincare, facilitating market growth.As a result, major companies such as Procter & Gamble and Estee Lauder have started incorporating CBD into their product lines, anticipating greater consumer demand. The enhanced visibility around these benefits is expected to further drive sales in the US CBD Skincare Products Market Industry.

Increase in E-commerce and Online Retailing

The shift towards online shopping has significantly impacted the US CBD Skincare Products Market Industry. With the rise of e-commerce platforms, sales of CBD skincare products have risen by approximately 25% in the last two years, according to the US Census Bureau retail trade data. This trend has been accelerated by the COVID-19 pandemic, which forced many consumers to opt for online purchasing options. Companies like Amazon and major health and wellness retailers are beginning to stock CBD skincare products, making them accessible to a broader audience.This increase in accessibility is projected to continue driving market revenue growth.

Favorable Legislative Environment

The legislative changes surrounding the legalization of hemp-derived CBD have provided a strong push for the growth of the US CBD Skincare Products Market Industry. The passing of the 2018 Farm Bill has permitted the cultivation and sales of hemp-derived products, meaning that consumers can now legally access a range of CBD skincare products across various states in the US. According to the National Conference of State Legislatures, as of 2023, over 30 states have implemented laws that support or relax regulations around CBD, further encouraging businesses to invest in this market.This favorable regulatory environment is aiding market growth and establishing a more stable foundation for CBD skincare brands.

US CBD Skincare Products Market Segment Insights

CBD Skincare Products Market Type Insights

The US CBD Skincare Products Market exhibits a diverse segmentation based on Type, which includes categories such as Lotion and Creams, Masks and Serums, Bath and Soaps, Oils, and others. This segmentation highlights the market's adaptability to consumer demands and preferences, with each type serving distinct purposes and benefits for skincare routines. Lotions and creams are particularly significant as they offer hydration and soothing properties, making them popular choices among consumers seeking relief from skin irritations and dryness. Masks and serums, on the other hand, emphasize concentrated formulations that deliver potent ingredients directly to the skin, which appeals to skincare enthusiasts looking for advanced treatment options.The Bath and Soaps segment leverages CBD's calming effects, positioning itself as a desirable product to enhance relaxation during bathing, reflecting the growing trend toward self-care rituals and wellness in the beauty industry. Oils are recognized for their versatility and efficacy, as they can be used for moisture, massage, or added to other beauty products, catering to consumers who appreciate multifunctional formulations. The 'Others' category captures innovative formats and emerging products, showcasing the market's continuous evolution in meeting varied customer needs and preferences.Overall, the US CBD Skincare Products Market demonstrates significant growth potential, fueled by an increasing consumer awareness of natural remedies and holistic skincare approaches. This trend is complemented by regulatory evolutions and a growing acceptance of hemp-based products across the nation. The market's diverse product types enable it to cater to a broad demographic, ensuring that various consumer preferences are met and signaling a healthy future for the industry.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

CBD Skincare Products Market Source Insights

The Source segment of the US CBD Skincare Products Market exhibits diverse potential and significant growth opportunities, mainly categorized into Hemp and Marijuana. Hemp has emerged as a dominant source due to its widespread legal acceptance and abundance, making it a preferred choice for CBD extraction in skincare formulations. The versatility of hemp-derived CBD in skincare products is notable; it provides moisturizing properties and anti-inflammatory benefits, appealing to consumers seeking natural alternatives for skin health. Conversely, the Marijuana source segment may be less prominent due to legal restrictions in some US states but offers high-potency CBD options that cater to a niche market of consumers looking for therapeutic benefits.Trends in consumer preference toward natural ingredients and wellness-oriented products continue to drive market growth within this segment. Furthermore, the evolving regulatory landscape regarding hemp and marijuana cultivation fosters innovation and encourages the entry of new players into the market, contributing to the overall dynamics of the US CBD Skincare Products Market. With a growing awareness of the benefits of both sources, they are anticipated to present extensive opportunities for brands in enhancing their product offerings and reaching various consumer segments.

US CBD Skincare Products Market Key Players and Competitive Insights

The US CBD Skincare Products Market has rapidly developed into a dynamic sector characterized by significant competition and innovation. With the growing consumer interest in wellness and natural beauty solutions, various brands are vying to establish their foothold in this burgeoning market. The competitive landscape is marked by a blend of established skincare brands pivoting towards CBD-infused products and new entrants focusing solely on cannabinoid-based formulations. This expansion is propelled by increasing acceptability and legalization of cannabis-related products, coupled with a rise in the awareness of the potential benefits of CBD for skin health. Companies in this market are presenting diverse product lines ranging from topical creams to serums designed to address specific skin concerns, which intensifies the competition and results in a consistently evolving offering for consumers.Lord Jones has carved a significant niche in the US CBD Skincare Products Market, gaining recognition for its premium quality offerings that emphasize a luxurious experience. The brand thrives on its strong commitment to high standards of craftsmanship and ingredient transparency, appealing to a discerning consumer base that values quality. Lord Jones has successfully positioned itself as a pioneer in the CBD skincare space with a reputation for creating effective products that not only enhance skin health but also provide a sense of wellness. The company’s marketing strategy leverages collaborations with beauty influencers and a focus on sophisticated branding that resonates well within the luxury segment, making it a prominent contender in the competitive landscape of CBD skincare.PureKana has emerged as another formidable player in the US CBD Skincare Products Market, known for its comprehensive array of products that include infused topical creams and other skincare essentials. The company emphasizes its commitment to high-quality, organic ingredients and sustainable practices, effectively appealing to eco-conscious consumers. With a strong online presence and a loyal customer base, PureKana has leveraged digital marketing strategies to enhance its reach and engagement with the target audience. The brand’s strength lies in its focus on effective formulations that address various skincare concerns, alongside its dedication to educating consumers about the benefits of CBD. Additionally, PureKana has consistently explored partnership opportunities and collaborations with wellness influencers to expand its market presence, thereby reinforcing its position in this competitive arena. The company's expansion strategies and ability to respond to consumer preferences make it a key player in the thriving US CBD skincare market.

Key Companies in the US CBD Skincare Products Market Include

• Lord Jones


• PureKana


• Medterra


• Hemp Bombs


• Veritas Farms


• Elixinol


• Koi CBD


• Green Roads


• Aunt Zelda's


• Reliva


• Hempgenix


• CBDistillery


• Joy Organics


• Balance CBD


• Charlotte's Web

US CBD Skincare Products Market Industry Developments

The US CBD Skincare Products Market has seen significant developments recently, with a growing consumer demand driving innovation and product diversification among key players such as Lord Jones, PureKana, and Green Roads. In August 2023, Charlotte's Web announced the launch of a new line of CBD-infused skincare products aimed at improving skin health, reflecting the expanding interest in natural and holistic beauty solutions. Additionally, in September 2023, Medterra introduced a biodegradable packaging initiative, aligning with eco-friendly trends in the market. Notably, Koi CBD and Hemp Bombs have been actively engaged in collaborations to enhance product offerings and increase market reach. There were no publicly known mergers or acquisitions reported for these companies in recent months, but the market valuation continues to grow, attributed to the rising awareness of CBD's potential benefits. Over the last two years, major findings from the Council for Agricultural Research highlight that the CBD skincare segment is expected to grow at an annual rate of over 22%, emphasizing its burgeoning role in the broader beauty and wellness industry.

US CBD Skincare Products Market Segmentation Insights

CBD Skincare Products Market Type Outlook

• Lotion & Creams


• Masks & Serums


• Bath & Soaps


• Oils


• Others

CBD Skincare Products Market Source Outlook

• Hemp


• Marijuana

Report Scope

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	1.22(USD Billion)
MARKET SIZE 2024	1.3(USD Billion)
MARKET SIZE 2035	2.3(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	5.324% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Lord Jones, PureKana, Medterra, Hemp Bombs, Veritas Farms, Elixinol, Koi CBD, Green Roads, Aunt Zelda's, Reliva, Hempgenix, CBDistillery, Joy Organics, Balance CBD, Charlotte's Web
SEGMENTS COVERED	Type, Source
KEY MARKET OPPORTUNITIES	Increased consumer awareness, Growing acceptance of natural ingredients, Expansion of online retail channels, Rising demand for anti-inflammatory properties, Product innovation and unique formulations
KEY MARKET DYNAMICS	Growing consumer awareness, Regulatory developments, Product innovation and diversification, Competitive landscape, E-commerce expansion
COUNTRIES COVERED	US