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Automotive Seat Heater Market Driven by the Growing Demand in Passenger Cars :

Pune, India, May 2020, MRFR Press Release/- Market Research Future has published a Half-Cooked Research Report on the Global Automotive Seat Heater Market.


Market Analysis


In its research study, Market Research Future (MRFR), emphasizes that over the forecast period, the global Automotive Seat Heater market 2020 is projected to rise exponentially, achieving a significant market valuation and a healthy CAGR.


Drivers and restrictions


Automotive consumers and high-end car buyers are gradually giving priority to the level of comfort obtained by the use of enhanced automotive components. Using car seat heaters increases riders' comfort level when riding long distances.


The increasing demand for comfort and energy capabilities in vehicles, with the increase in demand for high-end passenger cars with enhanced features, directly contribute towards the growth of the market.  The substantial demand for electric vehicles worldwide is escalating the demand for seat heaters, leading manufacturers to produce advanced seat heaters that are capable of heating every seat component. The non-existence of any mandatory legislation for the industry also drives business growth over the projected period.


Other factors contributing to market growth include advanced aluminum extrusion technology for heating seats, adoption of heated seats in the low-cost electric car and electric bus segment, development of climate control seats and growing adoption of heated seats in the segment of motorcycles.


Nonetheless, the growth of this market is expected to be curbed by the declining consumer interest in the adoption of seat heaters due to the rise in a number of seat fire incidents, mostly caused by seat heater coils.


Segmental Analysis


 The global automotive seat heater market is segmented as OEM's and aftermarket based on the sales channel. The OEM segment is expected to dominate market growth over the forecast period and will consist of both the manufacturer of two-wheeler and four-wheeler components. The increase in demand for high-end passenger cars is also expected to significantly contribute to the growth of the market.


The market was segmented according to form as carbon fiber heater and composite fiber heater. Among these the category of carbon fiber heaters is expected to dominate market growth. Often these are the dual temperature control systems, which consist of an electronic thermostat to regulate the temperature circulating within an automotive seat. It also enables the control of the power flow and the maintenance of the temperature range in all environments.


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Regional Analysis


The geographical overview of the global Automotive Seat Heater market has been conducted in four major regions, including the Asia Pacific, North America, Europe, and the rest of the world.


Owing to the augmented penetration of the high-end luxury cars in the US and Mexico, the North American region dominates the global automotive seat heater industry. The low-temperature conditions in large parts of the area lead to increased demand for automotive seat heating systems.


Over the forecast period the Asia Pacific region is slated to rise at the highest CAGR. Among other factors, the existence of developing regions in the region such as India and China where people are increasingly inclined to use high-end automotive components such as seat heaters is driving market growth. Furthermore, the existence of large automotive manufacturers in the region such as Changchun SET Electronics Co., Ltd., Langfang Golden Time Technology Development Co., Ltd. and Guangzhou Tachibana Electronic Co., Ltd. is boosting the growth of the market over the forecast period.


Competitive Analysis


The major market players operating in the global Automotive Seat Heater market as identified by MRFR are II-VI Marlow, Inc. (U.S.), Panasonic Corporation (Japan), Gentherm (U.S.), Changchun SET Electronics Co., Ltd. (China), Guangzhou Tachibana Electronic Co., Ltd. (China),  Kongsberg Automotive (Norway), Seat Comfort Systems (U.S.), I.G. Bauerhin GmbH (Germany), Champion Seat Systems (U.S.) and Langfang Golden Time Technology Development Co., Ltd. (China) among others.