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Automotive Seat Heater Market Size

ID: MRFR//4094-CR | 100 Pages | Author: Swapnil Palwe| September 2022

The Automotive Seat Heater Market is influenced by several market factors that play a crucial role in shaping its dynamics. One of the key factors driving this market is the growing consumer demand for comfort and luxury features in vehicles. As people spend more time commuting, they seek amenities that enhance their driving experience, and heated seats have emerged as a popular choice. The desire for a comfortable and cozy ride, especially in colder climates, has significantly boosted the adoption of automotive seat heaters.


Furthermore, advancements in technology have played a pivotal role in the growth of the Automotive Seat Heater Market. Innovations in seat heating systems, such as the development of smart and energy-efficient heaters, have attracted both manufacturers and consumers. The integration of sensors and electronic controls allows users to customize and regulate seat temperatures, providing a more personalized and efficient heating experience. This technological evolution has not only improved the performance of seat heaters but also expanded their application in various vehicle segments.


The regulatory landscape also plays a vital role in shaping the Automotive Seat Heater Market. Governments and regulatory bodies worldwide are increasingly focusing on passenger safety and comfort. Many countries have stringent regulations regarding seat heating systems to ensure they meet safety standards. Manufacturers need to comply with these regulations, which often involve extensive testing and certification processes. Meeting these standards is crucial for gaining market approval and building trust among consumers.


Consumer awareness and environmental concerns are additional factors influencing the Automotive Seat Heater Market. As awareness about the environmental impact of traditional heating systems grows, there is a rising preference for energy-efficient solutions. Automotive seat heaters, with their ability to provide localized warmth without the need to heat the entire cabin, align with this trend. Consumers are increasingly choosing vehicles equipped with seat heaters as an eco-friendly alternative to conventional heating methods, contributing to the market's growth.


Moreover, economic factors also contribute to the market dynamics. The purchasing power of consumers, economic stability, and disposable income levels play a pivotal role in shaping the demand for automotive seat heaters. In regions with a robust automotive industry and a thriving middle class, the adoption of seat heaters tends to be higher. Conversely, economic downturns may impact consumer spending on optional vehicle features, affecting the market.


Global trends, such as the shift towards electric and autonomous vehicles, also impact the Automotive Seat Heater Market. The increasing focus on electric vehicles has led to the development of energy-efficient heating solutions compatible with these platforms. Additionally, the growth of the autonomous vehicle market has introduced new opportunities for automotive seat heater manufacturers, as consumers prioritize comfort and convenience in self-driving cars.


In conclusion, the Automotive Seat Heater Market is shaped by a combination of factors ranging from consumer preferences and technological advancements to regulatory standards and global trends. The industry's ability to adapt to changing market dynamics, technological innovations, and environmental considerations will be crucial in sustaining growth and meeting the evolving demands of consumers worldwide.

Covered Aspects:

Report Attribute/Metric Details
Market Size Value In 2023 USD 1.9 Billion
Growth Rate 5.80% (2023-2032)

Automotive Seat Heater Market Overview:


Automotive Seat Heater Market Size was valued at USD 1.9 Billion in 2023. The automotive seat heater market industry is projected to grow from USD 2.01 Billion in 2024 to USD 2.9 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.68% during the forecast period (2024 - 2032). Rising need for comfort and energy capabilities in vehicles, and rising preferences for high-end passenger cars are the key market drivers enhancing the market growth.


Automotive Seat Heater Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Automotive Seat Heater Market Trends


Increased demand for customization and comfort drives market growth


The rise in demand for comfort and customization is driving the market CAGR for automotive seat heaters. As more and more people use the roads, the number of affordable vehicles available in recent years has dramatically increased. As a result, there is a higher demand for vehicles with interiors that are both aesthetically beautiful and functional. Growing consumer desire for customization and industry-wide technological advancements are driving the market for vehicle interior materials. In response to customer demand, firms now provide customization options to create modern interiors. The development of ecologically friendly automobile interior materials that will contribute to greater comfort is also being driven by consumers' growing health consciousness.


Growing automobile sales and a focus on passenger and commercial vehicle safety and comfort generate opportunities for global auto parts and component producers to serve to the automotive aftermarket. Given the increased longevity of vehicles, OEMs are being forced to expand their aftermarket services in order to capitalize on the existing demand for automobile seat heaters and other components. Certain OEMs are assuming key roles in the aftermarket value chain.


For instance, ZF Friedrichshafen AG improved its online distribution channel by launching the BOGE brand to sell automotive parts and components. Other manufacturers, capitalising on market developments, are creating second service formats or remanufactured components to compete with independent automotive component players and retain consumers. Furthermore, the expanding impact of urbanization on changing consumer preferences, vehicle ownership choices, the increase of shared mobility services, and the growth of pre-owned cars all contribute to the expansion of the automotive aftermarket.


Automotive Seat Heater Market Segment Insights:


Automotive Seat Heater Type Insights


The Automotive Seat Heater market segmentation, based on type includes carbon fiber heater, composite fiber heater. Carbon fiber is anticipated to have the greatest CAGR and the largest market share over the projection period. Carbon fiber heaters dominate the global market due to their high strength and low voltage requirement. It is made of carbon fiber, as the name implies, a good conductor of electricity that may be designed to integrate a variety of designs.


Automotive Seat Heater Vehicle Type Insights


The Automotive Seat Heater market segmentation, based on vehicle type, includes passenger cars, commercial vehicle. The passenger car sector is predicted to have a large market share throughout the forecast period due to reasons such as increased demand for vehicles such as mid-range sedans, sedans, and luxury sedans, among others. Furthermore, rising disposable income generates profitable chances for fabric material for passenger vehicles, which has increased demand for automotive seats used in passenger automobiles during the anticipated period.


Automotive Seat Heater Sales Channel Insights


The Automotive Seat Heater market segmentation, based on sales channel, includes OEM and aftermarkets. During the forecast period, the OEM segment is expected to have the highest CAR and to dominate the market share. OEMs obtain and install automotive parts and components when constructing the vehicle. Major automotive component manufacturers invest in research and development to provide advanced components and modules, as well as to upgrade existing technologies for automotive seat heaters.


Figure1: Automotive Seat Heater Market, by Sales Channel, 2022 & 2032   (USD Billion)


  Automotive Seat Heater Market, by Sales Channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Automotive Seat Heater Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American automotive seat heater market area will dominate this market, owing to its geostrategic location; automobile seat heater manufacturers are focusing on increasing their footprints in the region in order to accommodate the region's rising client base. With the increasing penetration of high-end luxury vehicles, the United States and Mexico hold the top two places in North America.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure2: Automotive Seat Heater Market Share By Region 2022 (USD Billion)


Automotive Seat Heater Market Share By Region 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe’s automotive seat heater market accounts for the second-largest market share due to extreme cold weather in most areas in the region. Further, the German automotive seat heater market held the largest market share, and the UK automotive seat heater market was the fastest-growing market in the European region


The Asia Pacific Automotive Seat Heater Market is expected to grow at the fastest CAGR from 2024 to 2032. This is due to favorable government policies; multinational automakers seek collaboration and merger and acquisition prospects with local automobile seat heater manufacturers in this region. Moreover, China’s automotive seat heater market held the largest market share, and the Indian automotive seat heater market was the fastest-growing market in the Asia Pacific region.


Automotive Seat Heater Key Market Players & Competitive Insights


Leading market players are investing heavily in R&D to expand their product lines, which will help the automotive seat heater market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, automotive seat heater industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Automotive Seat Heater industry to benefit clients and increase the market sector. In recent years, the automotive seat heater industry has offered some of the most significant advantages to medicine. Major players in the automotive seat heater market, including Changchun SET Electronics Co. Ltd. (China), Guangzhou Tachibana Electronics Co. Ltd. (China), IG Bauerhin GmbH (Germany) and others, are attempting to increase market demand by investing in R&D operations.


Panasonic Holdings firm, originally Matsushita Electric Industrial Co., Ltd.[b] between 1935 and 2008, and Panasonic Corporation[c] between 2008 and 2022, is a prominent Japanese multinational conglomerate firm headquartered in Kadoma, Osaka. Knosuke Matsushita established the company in 1918 as a maker of lightbulb sockets. Panasonic offers a wide range of products and services, including rechargeable batteries, automotive and avionic systems, industrial systems, and home renovation and construction, in addition to consumer electronics, of which it was the world's largest manufacturer in the late twentieth century. In September 2021, Panasonic Corporation has completed its acquisition of Blue Yonder with the goal of improving the automotive supply chain by merging Al/ML and IoT to enable smarter and more optimised multi-channel commerce.


Kongsberg Gruppen is a Norwegian worldwide technology corporation that provides high-technology equipment to customers in the merchant marine, defence, aerospace, offshore oil and gas, renewable and utilities industries. Kongsberg is the successor to Kongsberg Weapons Factory (Kongsberg Vpenfabrikk - KV) (1814-1987). Following the reorganisation of KV in 1987, defence activities were continued under the name Norsk Forsvarsteknologi (NFT). The company's name was changed to Kongsberg Gruppen in 1995. In 2020, Kongsberg Gruppen purchased Patria Helicopters AS, a Patria Oy subsidiary. This acquisition expands the company's foothold in Bardufoss.


Key Companies in the automotive seat heater market include



  • Panasonic Corporation (Japan)

  • Genthern (US)

  • Kongsberg Gruppen (Norway)

  • Continental AG (Germany)

  • II-VI Marlow Inc (US)

  • Langfang Golden time Technology (China)

  • Changchun SET Electronics Co. Ltd. (China)

  • Guangzhou Tachibana Electronics Co. Ltd. (China)

  • IG Bauerhin GmbH (Germany)

  • Seat Comfort Systems, Inc (US)

  • Champion Seat Systems (US)


Automotive Seat Heater Industry Developments


Li Auto Inc., a market leader in China's new energy vehicles, introduced the Li L6, a five-seat premium family SUV, in April 2024. With dimensions of 4,925 millimeters in length, 1,960 millimeters in width, 1,735 millimeters in height, and 2,920 millimeters in wheelbase, the Li L6 is a premium large SUV with a roomy cabin and exceptional configurations. A multitude of amenities are included in the first-row seats that are standard, such as heating, ventilation, and a seat massage that targets ten acupressure points. Complete control is at the disposal of the driver via an electric steering wheel that is both heated and outfitted with grip sensors. The Li L6 provides a maximum of 1,135 millimeters of legroom and 968 millimeters of headroom for second-row passengers, in addition to a range of configurable features such as electric seat adjustment controls, heating for all three seats, ventilation for two seats, independent air conditioning, and a panoramic sunroof with an electric sunshade. In August 2023, Lexus India, a prominent manufacturer of luxury automobiles, initiated reservations for its premier MPV, the brand-new and magnificent Lexus LM. This one-of-a-kind luxury mover provides a secluded haven for introspection and productivity. In India, reservations for the brand-new Lexus LM are now available at all authorized Lexus Guest Experience Centers and Lexus Merakis. For Asian markets, the first-generation Lexus LM was introduced in 2020 to satisfy the mobility needs of ultra-wealthy clients in the form of a chauffeur-driven MPV. The Lexus LM, which was introduced in markets worldwide and featured both 4-seat and 7-seat configurations in the ultra-luxury segment, was immensely well received. Over the intervening years, there has been a continued escalation and diversification of the requirements and desires of the global luxury market. Consequently, the value and purpose of the 'Luxury Mover,' from which the model derives its name, have been reassessed in a comprehensive redesign of the new LM.


Automotive Seat Heater Market Segmentation:


Automotive Seat Heater Market By Type Outlook



  • Carbon fiber heater

  • Composite fiber heater


Automotive Seat Heater Market By Vehicle Type Outlook



  • Passenger Cars

  • Commercial Vehicle


Automotive Seat Heater Market By Sales Channel Outlook



  • OEM

  • Aftermarkets


Automotive Seat Heater Regional Outlook




  • North America



    • US

    • Canada




  • Europe



    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific



    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World



    • Middle East

    • Africa

    • Latin America



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