These companies specialize in manufacturing seat heating systems for automobiles. Brands like Gentherm, Kongsberg, and Panasonic Automotive offer comfort and luxury features for vehicles, enhancing the driving experience in cold climates.
*Disclaimer: List of key companies in no particular order
Latest Company Updates:
September 2023- BMW has recently disclosed its proposals for a USD18 monthly heated seats subscription after clients started at the concept of paying added to unlock present functions in their cars. This arises courtesy of Autocar's interview with Pieter Nota, BMW board member for market and sales, at the IAA Mobility conference held in Munich. Noda stated that the heated seats subscription dropped in the automaker's broader experiments with microtransactions — just not a very successful one. Nota told Autocar in a press release that the company thought that they would offer an additional service to the client by proposing the probability of initiating that later. Still, the user reception isn't that high. He further added that people sense that they paid twice – which was actually not true, but observation is reality. Thus, they stopped that recently. People first observed that BMW was seeking to lock up heated seats backside a paywall when the feature started being up in the firm's digital stores in several nations. Based on the area, a monthly subscription to heat your front seats was nearly USD18, with options to subscribe for a year (USD180), three years (USD300), or pay for "unlimited" access for USD415.
January 2023- ZF has built a heated seatbelt model for electric vehicles. The technology enables drivers to lower the energy used to heat the vehicle — particularly in combination with other contact heaters such as a seat heater.
Top listed global companies in the industry are:
Automotive Seat Heater Market Size was valued at USD 1.9 Billion in 2023. The automotive seat heater market industry is projected to grow from USD 2.01 Billion in 2024 to USD 2.9 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.68% during the forecast period (2024 - 2032). Rising need for comfort and energy capabilities in vehicles, and rising preferences for high-end passenger cars are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The rise in demand for comfort and customization is driving the market CAGR for automotive seat heaters. As more and more people use the roads, the number of affordable vehicles available in recent years has dramatically increased. As a result, there is a higher demand for vehicles with interiors that are both aesthetically beautiful and functional. Growing consumer desire for customization and industry-wide technological advancements are driving the market for vehicle interior materials. In response to customer demand, firms now provide customization options to create modern interiors. The development of ecologically friendly automobile interior materials that will contribute to greater comfort is also being driven by consumers' growing health consciousness.
Growing automobile sales and a focus on passenger and commercial vehicle safety and comfort generate opportunities for global auto parts and component producers to serve to the automotive aftermarket. Given the increased longevity of vehicles, OEMs are being forced to expand their aftermarket services in order to capitalize on the existing demand for automobile seat heaters and other components. Certain OEMs are assuming key roles in the aftermarket value chain.
For instance, ZF Friedrichshafen AG improved its online distribution channel by launching the BOGE brand to sell automotive parts and components. Other manufacturers, capitalising on market developments, are creating second service formats or remanufactured components to compete with independent automotive component players and retain consumers. Furthermore, the expanding impact of urbanization on changing consumer preferences, vehicle ownership choices, the increase of shared mobility services, and the growth of pre-owned cars all contribute to the expansion of the automotive aftermarket.
The Automotive Seat Heater market segmentation, based on type includes carbon fiber heater, composite fiber heater. Carbon fiber is anticipated to have the greatest CAGR and the largest market share over the projection period. Carbon fiber heaters dominate the global market due to their high strength and low voltage requirement. It is made of carbon fiber, as the name implies, a good conductor of electricity that may be designed to integrate a variety of designs.
The Automotive Seat Heater market segmentation, based on vehicle type, includes passenger cars, commercial vehicle. The passenger car sector is predicted to have a large market share throughout the forecast period due to reasons such as increased demand for vehicles such as mid-range sedans, sedans, and luxury sedans, among others. Furthermore, rising disposable income generates profitable chances for fabric material for passenger vehicles, which has increased demand for automotive seats used in passenger automobiles during the anticipated period.
The Automotive Seat Heater market segmentation, based on sales channel, includes OEM and aftermarkets. During the forecast period, the OEM segment is expected to have the highest CAR and to dominate the market share. OEMs obtain and install automotive parts and components when constructing the vehicle. Major automotive component manufacturers invest in research and development to provide advanced components and modules, as well as to upgrade existing technologies for automotive seat heaters.
Figure1: Automotive Seat Heater Market, by Sales Channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American automotive seat heater market area will dominate this market, owing to its geostrategic location; automobile seat heater manufacturers are focusing on increasing their footprints in the region in order to accommodate the region's rising client base. With the increasing penetration of high-end luxury vehicles, the United States and Mexico hold the top two places in North America.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: Automotive Seat Heater Market Share By Region 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe’s automotive seat heater market accounts for the second-largest market share due to extreme cold weather in most areas in the region. Further, the German automotive seat heater market held the largest market share, and the UK automotive seat heater market was the fastest-growing market in the European region
The Asia Pacific Automotive Seat Heater Market is expected to grow at the fastest CAGR from 2024 to 2032. This is due to favorable government policies; multinational automakers seek collaboration and merger and acquisition prospects with local automobile seat heater manufacturers in this region. Moreover, China’s automotive seat heater market held the largest market share, and the Indian automotive seat heater market was the fastest-growing market in the Asia Pacific region.
Leading market players are investing heavily in R&D to expand their product lines, which will help the automotive seat heater market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, automotive seat heater industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Automotive Seat Heater industry to benefit clients and increase the market sector. In recent years, the automotive seat heater industry has offered some of the most significant advantages to medicine. Major players in the automotive seat heater market, including Changchun SET Electronics Co. Ltd. (China), Guangzhou Tachibana Electronics Co. Ltd. (China), IG Bauerhin GmbH (Germany) and others, are attempting to increase market demand by investing in R&D operations.
Panasonic Holdings firm, originally Matsushita Electric Industrial Co., Ltd.[b] between 1935 and 2008, and Panasonic Corporation[c] between 2008 and 2022, is a prominent Japanese multinational conglomerate firm headquartered in Kadoma, Osaka. Knosuke Matsushita established the company in 1918 as a maker of lightbulb sockets. Panasonic offers a wide range of products and services, including rechargeable batteries, automotive and avionic systems, industrial systems, and home renovation and construction, in addition to consumer electronics, of which it was the world's largest manufacturer in the late twentieth century. In September 2021, Panasonic Corporation has completed its acquisition of Blue Yonder with the goal of improving the automotive supply chain by merging Al/ML and IoT to enable smarter and more optimised multi-channel commerce.
Kongsberg Gruppen is a Norwegian worldwide technology corporation that provides high-technology equipment to customers in the merchant marine, defence, aerospace, offshore oil and gas, renewable and utilities industries. Kongsberg is the successor to Kongsberg Weapons Factory (Kongsberg Vpenfabrikk - KV) (1814-1987). Following the reorganisation of KV in 1987, defence activities were continued under the name Norsk Forsvarsteknologi (NFT). The company's name was changed to Kongsberg Gruppen in 1995. In 2020, Kongsberg Gruppen purchased Patria Helicopters AS, a Patria Oy subsidiary. This acquisition expands the company's foothold in Bardufoss.
In August 2020, Lear Corporation, a prominent player in seats and E-systems, will work with Gentherm to launch INTU Thermal Comfort with ClimateSense Technology. This technology is an integrated, user-friendly heating and cooling solution that gives world-class passenger comfort to customers.
In June 2020, Indian Motorcycle, America's original motorcycle manufacturer, has introduced the new ClimaCommand Classic Seat, which can deliver both heating and cooling for riders and passengers. The seat is built with thermoelectric technology, which removes heat from the rider, a ducting system to keep the thermoelectric module cool, and grapheme, a highly conductive and flexible material that allows for heating and cooling distribution while also providing improved comfort.
September, 2022, Uno Minda Limited formed a joint venture (JV) with TACHI-S Company Limited, a global seat system manufacturer. The companies will manufacture and market seat recliners for four-wheeled passenger vehicles in India. The JV will initially offer recliners before expanding into other seating mechanisms, seat frames, and complete seating assembly.
Automotive Seat Heater Market Highlights:
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