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Automotive Head-Up Display Market Research Report Information By Component (Video Generators, Projectors/Projection Units, Display Units, and Software), By Product Type (Windshield HUD, and Combiner HUD), By Technology (Augmented Reality (AR), and Conventional), By Fuel Type (ICE, and Electric), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) โ€“ Global Industry Size, Share, Growth, Trends and Forecast To 2030


ID: MRFR/AM/1828-CR | 136 Pages | Author: Swapnil Palwe| April 2020

Automotive Head-Up Display Market Overview


Automotive Head-Up Display Market Size was valued at USD 1.15 billion in 2021. The automotive head-up display market industry is projected to grow from USD 1.42 Billion in 2022 to USD 6.46 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 24.09% during the forecast period (2022 - 2030). Rising adoption of electric vehicles and technological advancements by market players are the key market drivers enhancing the market growth.


Automotive Head-Up Display Market


Source Secondary Research, Primary Research, MRFR Database and Analyst Review


Automotive Head-Up Display Market Trends




  • Technological advancements by market players expected to boost market growth for automotive head-up display




The current head up display system is being improved by automakers and HUD market participants. Geological positioning system (GPS)-enabled HUDs of the present can display error and warning messages on the windscreen. HUD is becoming more affordable for manufacturers because to technological advancements without sacrificing the quality of the display. The creation of an ultra-thin augmented reality HUD system that projects brilliant, colorful visuals on the windscreen was made possible by fusing electromechanical micro mirror-based devices with automation and augmented reality-based approaches. For driver-less automobiles and electric cars, the development of holographic projection techniques and HUD goods will help make screens brighter and use more colour. These elements are anticipated to propel the head-up display industry.


Additionally, HUD's were formerly mostly seen in luxury vehicles, however OEMs are now concentrating on bringing HUDs to affordable vehicles. Recently, Toyota introduced the Toyota Camry, which comes with the largest windscreen HUD on the market. The vehicle has a 10-inch HUD, which is regarded as one of the best windscreen HUDs in the entire globe. Therefore, such medical condition related to the cervical spondylosis has enhanced the automotive head-up display market CAGR across the globe in the recent years. However, to cater the demand there has been significant advances in the technological innovations is another factor driving the growth of the automotive head-up display market revenue.


Automotive Head-Up Display Market Segment Insights


Automotive Head-Up Display Product Type Insights


The automotive head-up display market segmentation, based on product type, includes windshield HUD and combiner HUD. The windshield automotive head-up display segment held the majority share in 2021 contribution to around ~60-65% in respect to the automotive head-up display market revenue. A cutting-edge technology is the type of HUD found on windscreens. It is available as an optional feature in several premium and mid-segment vehicle types as well as a standard feature in some luxury automobile models. 


With the goal of making the windscreen HUD more affordable, Tier-1 suppliers including Continental, Nippon Seiki, and Denso are concentrating on larger mid-segment car variations. Additionally, OEMs and Tier-1 suppliers are focusing their R&D efforts on creating full-windshield HUDS for upcoming vehicle models. A complete windscreen HUD would take up more room in the car's cockpit. This is a significant difficulty because as the automotive industry moves closer to autonomous vehicles, the automotive cockpit electronics industry is changing to have fewer electronics in the automobile cockpit.


Due to factors including rising demand for premium vehicles with cutting-edge in-vehicle safety systems, rising demand for advanced in-vehicle technology in developed markets like China and India, and a sizable installation rate of windscreen HUDs in mid-segment vehicles, the Asia Pacific region is anticipated to be the world's largest market for windscreen HUDs by 2025. 


The market in Europe comes next. The automotive HUD market in this area is being driven by rising demand for high-end technology in premium LCVs and rising demand for windscreen HUD in luxury and mid-segment vehicles. The Asia Pacific market is price-sensitive, and developed markets like Japan have greater rates of adoption of cutting-edge technologies. China and India, two of the world's major centres for the production of automobiles, are located in the region. Therefore, it is anticipated that once accepted, innovative automobile technology will become much more prevalent in these areas.


Automotive Head-Up Display Technology Insights


The automotive head-up display market segmentation, based on technology, includes augmented reality (AR), and conventional. The conventional HUD segment dominated the market in 2021 and AR is projected to be the faster-growing segment during the forecast period, 2022-2030. This is due to the expanding relevance of passenger and vehicle safety systems among automotive buyers, as well as the low cost of HUD system installation Major automakers are implementing conventional HUD to provide a clearer, better picture of the surroundings, which is predicted to increase the automobile head-up display (HUD) market globally. Hence, rising adoption of HUDs in vehicles are expected to positively impacts the automotive head-up display market growth.


December 2021: The incorporation of a cutting-edge, fresh kind of augmented reality (AR) head-up display (HUD) technology in a fleet of upcoming Karma vehicles was unveiled by Karma Automotive and WayRay. The production of virtual images at any distance and on many depth planes is made possible by the WayRay true augmented reality (True AR) and Deep Reality Display technology. This development has further broadened the growth opportunity for the automotive head-up display industry.


Automotive Head-Up Display Fuel Type Insights


The automotive head-up display market data has been bifurcated by fuel type into ICE and electric. The ICE fuel type segment dominated the market in 2021 and electric fuel type segment is projected to be the faster-growing segment during the forecast period, 2022-2030. This is attributed to the increase in passenger vehicle production. Due to rising disposable income and rising living standards worldwide, there is a growth in the demand for luxury or premium passenger vehicles. 2022 Maruti Suzuki, a Japanese automaker, introduced an improved Baleno with a huge windscreen HUD in the Indian market.


Figure 2 Automotive Head-Up Display Market, by Fuel Type, 2021 & 2030 (USD Billion)


Automotive Head-Up Display Market, by Fuel Type, 2021 & 2030


Source Secondary Research, Primary Research, MRFR Database and Analyst Review


Automotive Head-Up Display Regional Insights


By Region, the study provides the market insights for automotive head-up display into North America, Europe, Asia-Pacific and Rest of the World. Europe Automotive Head-Up Display market accounted for USD 0.49 billion in 2021 and is expected to exhibit a significant CAGR growth during the study period. This is attributed to the growing incidence of the road accidents and presence of many giant automotive market players across the European region.


Further, the major countries studied in the market report for automotive head-up display are The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3 Automotive Head-Up Display Market Share By Region 2021 (%)


Automotive Head-Up Display Market Share By Region 2021


Source Secondary Research, Primary Research, MRFR Database and Analyst Review


Asia-Pacific automotive head-up display market accounts for the second-largest market share due to the high demand for automotive vehicles, government backing for the growth of the electric vehicles, and growing awareness among consumers. Further, the China automotive head-up display market held the largest market share, and the India automotive head-up display market was the fastest growing market in the Asia-Pacific region.


The North America Automotive Head-Up Display Market is expected to grow at the significant CAGR from 2022 to 2030. This is due to presence of many technological market players which are focused on the development of automotive HUDs. Moreover, United States automotive head-up display market held the largest market share, and the Canada automotive head-up display market was the fastest growing market in the North American region.


Automotive Head-Up Display Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the automotive head-up display market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the automotive head-up display industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


One of the primary business strategies adopted by manufacturers in the automotive head-up display industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, automotive head-up display industry has provided advance HUDs with significant features. The automotive head-up display market major player such as Robert Bosch GmbH, Continental AG, Panasonic Corporation, Garmin Ltd, and others are working to expand the market demand by investing in research and development activities.


Continental AG creates ground-breaking products and services for the linked, sustainable movement of people and their things. The technological business, which was established in 1871, provides safe, effective, intelligent, and reasonably priced solutions for machines, traffic, and transportation. In 58 countries and markets as of 2021, Continental will have over 190,000 employees. In January 2023, Continental displayed its Scenic View HUD, which also spans the entire windscreen (though only as a small strip at the bottom of the window).


Also, Panasonic Holdings Corporation creates, produces, markets, and supports a variety of electrical and electronic products globally. Appliances, Life Solutions, Connected Solutions, Automotive, and Industrial Solutions categories make up its business. The organization's previous name was Panasonic Corporation. The headquarters of Panasonic Holdings Corporation are in Kadoma, Japan, where it was established in 1918. In January 2021, the newest augmented-reality head-up display (HUD) from Panasonic Automotive can show lane margins, roadside items, and other crucial information for drivers. AI powers the HUD, which communicates information to the driver. The distinction between a vehicle, a person, and a garbage can as a barrier can be made by the new HUD on its own.


Key Companies in the automotive head-up display market includes



  • Robert Bosch GmbH

  • Continental AG

  • Panasonic Corporation

  • Denso Corporation

  • Visteon Corp.

  • Yazaki Corporation

  • Pioneer Corporation

  • Nippon Seiki Co. Ltd.

  • Alps Alpine Co. Ltd.

  • Garmin Ltd, among others


Automotive Head-Up Display Industry Developments


January 2022: Yonezawa City, Yamagata Prefecture-based SOAR, formerly Tohoku Pioneer Corporation Yonezawa Plant, will foster new demand for organic electroluminescent displays (ELDs). The business will sharpen its strategy for automotive head-up displays (HUDs), small, mobile vehicles, and emerging markets like smartwatches.


December 2021: The Head-Up Display (HUD) technology will be incorporated into a fleet of future Karma vehicles as part of a partnership between WayRay and Karma Automotive. The production of virtual images at any distance and on many depth planes is made possible by the WayRay True Augmented Reality (True AR) and Deep Reality Display technology. A picture generating unit (PGU) projects a red, green, and blue (RGB) laser beam onto a holographic optical element to create images (HOE).


Automotive Head-Up Display Market Segmentation


Automotive Head-Up Display Component Outlook



  • Video Generators

  • Projectors/Projection Units

  • Display Units

  • Software


Automotive Head-Up Display Product Type Outlook



  • Windshield HUD

  • Combiner HUD


Automotive Head-Up Display Technology Outlook



Automotive Head-Up Display Fuel Type Outlook



  • ICE

  • Electric


Automotive Head-Up Display Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Attribute/Metric Details
Market Size 2021 USD 1.15 billion
Market Size 2022 USD 1.42 billion
Market Size 2030 USD 6.46 billion
Compound Annual Growth Rate (CAGR) 24.09% (2022-2030)
Base Year 2021
Market Forecast Period 2022-2030
Historical Data 2018 & 2020
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Component, Product Type, Technology, Fuel Type, and Region
Geographies Covered North America, Europe, Asia Pacific, and Rest of the World
Countries Covered The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Robert Bosch GmbH, Continental AG, Panasonic Corporation, ย Garmin Ltd, and others
Key Market Opportunities Supportive government initiatives for electric vehicles
Key Market Dynamics Rising demand for vehicles in developing economies Growing awareness regarding automotive HUD among consumers


Frequently Asked Questions (FAQ) :

The automotive head-up display market size was valued at USD 1.15 Billion in 2021.

The market for automotive head-up display is projected to grow at a CAGR of 24.09% during the forecast period, 2022-2030.

Europe had the largest share in the market for automotive head-up display.

The key players in the market are Robert Bosch GmbH, Continental AG, Panasonic Corporation,  Garmin Ltd, and others.

The windshield HUD head-up display category dominated the market in 2021.

The conventional technology had the largest share in the automotive head-up display market.

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