Mobile Marketing Market, By User-Type (Large Enterprise, Small & Medium Enterprises), By Solution (Mobile Web, Location Based Marketing, Mobile Email, In-App Messages), By Vertical (Media & Entertainment, Retail and Ecommerce, Travel & Logistics, Telecom & IT) – Global Forecast 2027
ID: MRFR/ICT/2228-HCR | February 2021 | Region: Global | 100 pages
Market Synopsis of Mobile Marketing Market: Market Scenario: Mobile marketing is the collaborating multichannel promotion of products or services for mobile phone, devices, smartphones and networks. Mobile marketing channels are various and include technology, trade shows or billboards.
The key trends in mobile marketing market include location based marketing, invention of latest technology that are convenient for users, emergence of innovation ideas that are going to benefit users, proficient use of smartphone to generate money, mobile as a device helps in bridging the gap with real world, consumers are increasing by using multiple channels and devices and security and privacy policies. Location based marketing is a direct marketing technique opted by enterprises, by using location based application to make consumers alert about the offering by nearby business. Location based marketing is used to bridge the gap between online and physical customer acquaintance and benefit by promoting ample of purchase. Enterprises which are adopting LBM strategies should take care about security concerns of consumers through strong security measures and safeguard techniques. Invention of latest technology helps users during difficult times, when demonetization stuck the market, the online money transfer companies were still flourishing and came up with more efficient technologies. The technologies such as secured payment gateways, quick response codes and near field communication stickers have made money transferring deals easy for consumers and generated faith in them.
Mobile marketing market is segmented on the basis of user-type, solution and vertical. By solution segment it includes location based marketing. In location based marketing, location-enabled activities are often directly associated to consumer related behavior. If consumers are looking for a good place to have a drink or searching for a specific product in a retail store, customers rely on their mobile devices as prime sources of information on which they make an increasing number of decisions regarding spending their time and money.
The mobile marketing market is expected to grow at approximately USD 102 Billion by 2023, at 22% of CAGR between 2017 and 2023.
Study Objectives of Mobile Marketing Market:
- To provide detailed analysis of the market structure along with forecast of the various segments and sub-segments of the mobile marketing market.
- To provide insights about factors affecting the market growth.
- To analyze the mobile marketing market based porter’s five force analysis etc.
- To provide historical and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia, and Rest of the World (ROW).
- To provide country level analysis of the market with respect to the current market size and future prospective.
- To provide country level analysis of the market for segment on the basis of user-type, solution and vertical.
- To provide strategic profiling of key players in the market, comprehensively analyzing their core competencies, and drawing a competitive landscape for the market.
- To track and analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the mobile marketing market.
Key Players: The prominent players in the mobile marketing market are – Argus Cyber Security (Israel), Harman International Industries, Inc. (U.S.), Karamba Security (Israel), Intel Corporation (U.S.), Cisco Systems Inc. (U.S.), NNG Software Developing And Commercial Llc. (Hungary), Intel Corporation (U.S.), NXP Semiconductors N.V. (Netherlands), Escrypt Embedded Systems (Germany), Secunet AG (Germany) among others.
Segments:
Mobile Marketing market for segment on the basis of User-type, Solution and Vertical
Mobile Marketing Market by User Type:
- Small & Medium Enterprises
- Large Enterprise
Mobile Marketing Market by Solution:
- Mobile Web
- SmS
- Mobile Emails
- Location Based Marketing
- In-App Messages
- Push Notification
- QR Codes
- Mms
- Others
Mobile Marketing Market by Vertical:
- Retail And E-Commerce
- Media & Entertainment
- Travel & Logistics
- Healthcare
- Government
- BFSI
- Automotive
- IT & Telecom
- Others
Regional Analysis: The regional analysis of mobile marketing market is being studied for region such as Asia pacific, North America, Europe and Rest of the World. Asia-Pacific region is expected to be largest revenue generator in mobile marketing market. North America region is one of the prominent player in mobile marketing market owing to huge investment in mobile advertising. The market growth in North America region is mainly due to contribution by develop countries in building network connectivity, growing number of mobile users, increasing usage of 3G and 4G network and increasing mobile marketing popularity among enterprises.
Intended Audience
- Investors and consultants
- System Integrators
- Government Organizations
- Research/Consultancy firms
- Technology solution providers
- IT Solution Providers
Frequently Asked Questions (FAQ) :
The segments of location-based marketing, mobile web, mobile email and in-app messages are created to understand the market better.
The region in the APAC region is expected to gain the position of the largest revenue generator in the forecast period.
The convenience of reaching eh prospective consumers easily is estimated to a prime factor adding to the growth of the market.
The segment of location-based marketing is anticipated to motivate the market development in the coming period.
Cisco Systems Inc. (U.S.), NXP Semiconductors N.V. (Netherlands), NNG Software Developing, Commercial LLC. (Hungary), Intel Corporation (U.S.) and Escrypt Embedded Systems (Germany) are a few of the contenders in the market.
TABLE OF CONTENTS
1 MARKET INTRODUCTION
1.1 INTRODUCTION
1.2 SCOPE OF STUDY
1.2.1 RESEARCH OBJECTIVE
1.2.2 ASSUMPTIONS
1.2.3 LIMITATIONS
1.3 MARKET STRUCTURE
2 RESEARCH METHODOLOGY
2.1 RESEARCH SOLUTION
2.2 PRIMARY RESEARCH
2.3 SECONDARY RESEARCH
2.4 FORECAST MODEL
2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST
2.4.2 MARKET SIZE ESTIMATION
3 MARKET DYNAMICS
3.1 INTRODUCTION
3.2 MARKET DRIVERS
3.3 MARKET CHALLENGES
3.4 MARKET OPPORTUNITIES
3.5 MARKET RESTRAINTS
4 EXECUTIVE SUMMARY
5. MARKET FACTOR ANALYSIS
5.1 PORTER’S FIVE FORCES ANALYSIS
5.2 SUPPLY CHAIN ANALYSIS
6 MOBILE MARKETING MARKET, BY SEGMENTS
6.1 INTRODUCTION
6.2 MARKET STATISTICS
6.2.1 BY USER-SOLUTION
6.2.1.1 SMALL & MEDIUM ENTERPRISE
6.2.1.2 LARGE ENTERPRISE
6.2.2 BY SOLUTION
6.2.2.1 MOBILE WEB
6.2.2.2 SMS
6.2.2.3 MOBILE EMAILS
6.2.2.4 LOCATION BASED MARKETING
6.2.2.5 IN-APP MESSAGES
6.2.2.6 PUSH NOTIFICATION
6.2.2.7 QR CODES
6.2.2.8 MMS
6.2.2.9 OTHERS
6.2.3 BY VERTICAL
6.2.3.1 RETAIL AND E-COMMERCE
6.2.3.2 MEDIA & ENTERTAINMENT
6.2.3.3 TRAVEL & LOGISTICS
6.2.3.4 HEALTHCARE
6.2.3.5 GOVERNMENT
6.2.3.6 BFSI
6.2.3.7 AUTOMOTIVE
6.2.3.8 IT & TELECOM
6.2.3.9 OTHERS
6.2.4 BY GEOGRAPHY
6.2.4.1 NORTH AMERICA
6.2.4.2 EUROPE
6.2.4.3 ASIA-PACIFIC
6.2.4.4 REST OF THE WORLD
7 COMPETITIVE ANALYSIS
7.1 MARKET SHARE ANALYSIS
7.2 COMPANY PROFILES
7.2.1 SAP SE (GERMANY)
7.2.2 IBM (NEW YORK)
7.2.3 AT&T (TEXAS)
7.2.4 SALESFORCE (CALIFORNIA)
7.2.5 ADOBE SYSTEMS (CALIFORNIA)
7.2.6 ORACLE (CALIFORNIA)
7.2.7 SAS (NORTH CAROLINA)
7.2.8 MOBIVITY HOLDINGS (CALIFORNIA)
7.2.9 SALMAT (AUSTRALIA)
7.2.10 VIBES MEDIA (CHICAGO)
7.2.11 OTHERS
LST OF TABLES
TABLE 1 MOBILE MARKETING MARKET, BY USER TYPE
TABLE 2 MOBILE MARKETING MARKET, BY SOLUTION
TABLE 3 MOBILE MARKETING MARKET, BY VERTICAL
TABLE 4 MOBILE MARKETING MARKET, BY REGION
TABLE 5 NORTH AMERICA MOBILE MARKETING MARKET, BY USER TYPE
TABLE 6 NORTH AMERICA MOBILE MARKETING MARKET, BY SOLUTION
TABLE 7 NORTH AMERICA MOBILE MARKETING MARKET, BY VERTICAL
TABLE 8 U.S. MOBILE MARKETING MARKET, BY USER TYPE
TABLE 9 U.S. MOBILE MARKETING MARKET, BY SOLUTION
TABLE 10 U.S. MOBILE MARKETING MARKET, BY VERTICAL
TABLE 11 CANADA MOBILE MARKETING MARKET, BY USER TYPE
TABLE 12 CANADA MOBILE MARKETING MARKET, BY SOLUTION
TABLE 13 CANADA MOBILE MARKETING MARKET, BY VERTICAL
TABLE 14 EUROPE MOBILE MARKETING MARKET, BY USER TYPE
TABLE 15 EUROPE MOBILE MARKETING MARKET, BY SOLUTION
TABLE 16 EUROPE MOBILE MARKETING MARKET, BY VERTICAL
TABLE 17 GERMANY MOBILE MARKETING MARKET, BY USER TYPE
TABLE 18 GERMANY MOBILE MARKETING MARKET, BY SOLUTION
TABLE 19 GERMANY MOBILE MARKETING MARKET, BY VERTICAL
TABLE 20 FRANCE MOBILE MARKETING MARKET, BY USER TYPE
TABLE 21 FRANCE MOBILE MARKETING MARKET, BY SOLUTION
TABLE 22 FRANCE MOBILE MARKETING MARKET, BY VERTICAL
TABLE 23 U.K. MOBILE MARKETING MARKET, BY USER TYPE
TABLE 24 U.K. MOBILE MARKETING MARKET, BY SOLUTION
TABLE 25 U.K. MOBILE MARKETING MARKET, BY VERTICAL
TABLE 26 REST OF EUROPE MOBILE MARKETING MARKET, BY USER TYPE
TABLE 27 REST OF EUROPE MOBILE MARKETING MARKET, BY SOLUTION
TABLE 28 REST OF EUROPE MOBILE MARKETING MARKET, BY VERTICAL
TABLE 29 ASIA-PACIFIC MOBILE MARKETING MARKET, BY USER TYPE
TABLE 30 ASIA-PACIFIC MOBILE MARKETING MARKET, BY SOLUTION
TABLE 31 ASIA-PACIFIC MOBILE MARKETING MARKET, BY VERTICAL
TABLE 32 REST OF THE WORLD MOBILE MARKETING MARKET, BY USER TYPE
TABLE 33 REST OF THE WORLD MOBILE MARKETING MARKET, BY SOLUTION
TABLE 34 REST OF THE WORLD MOBILE MARKETING MARKET, BY VERTICAL
LIST OF FIGURES
FIGURE 1 RESEARCH TYPE
FIGURE 2 MOBILE MARKETING MARKET: BY USER TYPE (%)
FIGURE 3 MOBILE MARKETING MARKET: BY SOLUTION (%)
FIGURE 4 MOBILE MARKETING MARKET: BY VERTICAL (%)
FIGURE 5 NORTH AMERICA MOBILE MARKETING MARKET, BY USER TYPE (%)
FIGURE 6 NORTH AMERICA MOBILE MARKETING MARKET, BY SOLUTION (%)
FIGURE 7 NORTH AMERICA MOBILE MARKETING MARKET, BY VERTICAL (%)
FIGURE 8 EUROPE MOBILE MARKETING MARKET, BY USER TYPE (%)
FIGURE 9 EUROPE MOBILE MARKETING MARKET, BY SOLUTION (%)
FIGURE 10 EUROPE MOBILE MARKETING MARKET, BY VERTICAL (%)
FIGURE 11 ASIA-PACIFIC MOBILE MARKETING MARKET BY USER TYPE (%)
FIGURE 12 ASIA-PACIFIC MOBILE MARKETING MARKET, BY SOLUTION (%)
FIGURE 13 ASIA-PACIFIC MOBILE MARKETING MARKET, BY VERTICAL (%)
FIGURE 14 ROW MOBILE MARKETING MARKET, BY USER TYPE (%)
FIGURE 15 ROW MOBILE MARKETING MARKET, BY SOLUTION (%)
FIGURE 16 ROW MOBILE MARKETING MARKET, BY VERTICAL (%)
