APMEA Frozen Bakery Product Market Research Report By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Independent Retailers, Online Retailers), By Product Type (Bread & Rolls, Pastries, Viennoiserie, Other Frozen Bakery Products (e.g., Pizza)), By Packaging Type (Bags, Boxes, Wraps, Others (e.g., Trays)), By Application (Breakfast, Lunch, Dinner, Snacks, Desserts) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032

Global APMEA Frozen Bakery Product Market Overview

APMEA Frozen Bakery Product Market Size was estimated at 15.86 (USD Billion) in 2022. The APMEA Frozen Bakery Product Market Industry is expected to grow from 16.82(USD Billion) in 2023 to 28.5 (USD Billion) by 2032. The APMEA Frozen Bakery Product Market CAGR (growth rate) is expected to be around 6.04% during the forecast period (2024 - 2032).

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Key APMEA Frozen Bakery Product Market Trends Highlighted

There are several factors driving the growth of the APMEA frozen bakery products market. First, people tend to live in cities more and more, particularly in developing countries, and this creates a market for easy and quick meals that consist of various types of frozen baked goods, among others. Secondly, most disposable incomes are increasing and many people are looking for healthy yet indulgent options, which is further enhancing the growth of the market. It is noticeable that by expanding the product range to include many types and flavors of food, manufacturers rely upon the trends of innovation. The main market drivers are the growing need for portable and easy-to-eat food, the overall awareness of health issues and the growing number of retail outlets. There are Integrated Investment Opportunities in the market, particularly in developing markets where more income-earning opportunities are about urbanization and disposable income, which are able to create a market for manufacturers. Economically healthy and indulgent, as well as premium and novel products, offer a chance to break through the existing makeup and provide value.

APMEA Frozen Bakery Product Market Drivers

Rising Demand for Convenient and Timesaving Food Options

The fast-paced lifestyles of consumers in the APMEA region have led to a growing demand for convenient and timesaving food options. Frozen bakery products, such as frozen bread, pastries, and pizzas, offer consumers the convenience of having ready-to-eat baked goods on hand without the hassle of baking from scratch. This convenience factor is expected to continue driving the growth of the APMEA Frozen Bakery Product Market Industry in the coming years.

Increasing Penetration of Modern Retail Formats

The rapid expansion of modern retail formats, such as supermarkets and hypermarkets, in the APMEA region has made frozen bakery products more accessible to consumers. These retail formats offer a wide variety of frozen bakery products, allowing consumers to choose from a diverse range of options. The increasing penetration of modern retail formats is expected to contribute to the growth of the APMEA Frozen Bakery Product Market Industry in the coming years.

Growing Popularity of Online Grocery Shopping

The growing popularity of online grocery shopping in the APMEA region is providing consumers with a convenient way to purchase frozen bakery products. Online grocery platforms offer a wide selection of frozen bakery products, allowing consumers to order their favorite products from the comfort of their homes. The increasing adoption of online grocery shopping is expected to drive the growth of the APMEA Frozen Bakery Product Market Industry in the coming years.

APMEA Frozen Bakery Product Market Segment Insights

APMEA Frozen Bakery Product Market Distribution Channel Insights

The distribution channel segment plays a crucial role in the APMEA Frozen Bakery Product Market, influencing market growth and consumer access to frozen bakery products. Hypermarkets/supermarkets dominate the distribution channel, accounting for a significant share of the APMEA Frozen Bakery Product Market revenue in 2023. Their extensive product offerings, convenient locations, and ability to cater to bulk purchases make them preferred shopping destinations for consumers. Convenience stores, though smaller in size compared to hypermarkets/supermarkets, offer convenient and accessible shopping options, particularly in urban areas.Their strategic locations and extended operating hours contribute to their growing popularity, especially for quick and easy purchases of frozen bakery products. Independent retailers hold a notable position in the distribution channel, particularly in local communities. They offer personalized service, cater to specific customer needs, and often stock local or regional frozen bakery products, providing consumers with unique and authentic options. Online retailers have emerged as a rapidly growing distribution channel, leveraging the convenience of e-commerce platforms.They offer a wide selection of frozen bakery products, often with competitive pricing and home delivery options. The increasing penetration of the internet and the growing adoption of online shopping are driving the growth of this channel. Each distribution channel presents distinct advantages and caters to specific consumer preferences. The success of frozen bakery product manufacturers depends on their ability to effectively target and optimize their distribution strategies across these channels, ensuring efficient product delivery and meeting evolving consumer demands.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

APMEA Frozen Bakery Product Market Product Type Insights

The APMEA Frozen Bakery Product Market segmentation by product type includes Bread & Rolls, Pastries, Viennoiserie, and Other Frozen Bakery Products (e.g., Pizza). In 2023, the Bread & Rolls segment held the largest market share of 45.5%, owing to their widespread consumption as a staple food item. Pastries are projected to exhibit the highest CAGR of 6.5% from 2024 to 2032, driven by the increasing popularity of convenience foods and the growing demand for sweet treats. Viennoiserie, known for its flaky and buttery texture, is expected to grow at a steady pace, while Other Frozen Bakery Products, such as frozen pizza, are expected to witness moderate growth due to their convenience and timesaving benefits.

APMEA Frozen Bakery Product Market Packaging Type Insights

The packaging type segment plays a crucial role in the APMEA Frozen Bakery Product Market industry, influencing market growth and consumer preferences. Bags dominate the market, accounting for a significant share of the APMEA Frozen Bakery Product Market revenue in 2023. Their convenience, cost-effectiveness, and ability to maintain product freshness contribute to their popularity. Boxes, with their enhanced protection and branding opportunities, are also widely used. Wraps offer flexibility and portion control, while other packaging types, such as trays, cater to specific product requirements.As the market expands, manufacturers are exploring innovative packaging solutions to meet evolving consumer demands, such as sustainable materials and tamper-proof designs. Data suggests that the APMEA Frozen Bakery Product Market is projected to witness steady growth in the coming years, with various packaging types catering to the diverse needs of consumers.

APMEA Frozen Bakery Product Market Application Insights

The Application segment of the APMEA Frozen Bakery Product Market is classified into Breakfast, Lunch, Dinner, Snacks, and Desserts. Among these, the Snacks segment held the largest market share in 2023, and is projected to continue its dominance throughout the forecast period. The growing demand for convenient and portable food options, particularly among the younger population, is driving the growth of this segment. The Breakfast segment is expected to witness the fastest growth rate during the forecast period, owing to the increasing popularity of frozen breakfast items such as waffles, pancakes, and breakfast sandwiches.The Desserts segment also holds a significant market share, with consumers increasingly opting for frozen desserts as a convenient and indulgent treat. The Lunch and Dinner segments are expected to maintain a steady growth rate, driven by the rising demand for quick and easy meal options.

APMEA Frozen Bakery Product Market Regional Insights

Regionally, the market is segmented into North America, Europe, APAC, South America, and MEA. North America is anticipated to hold a significant market share over the forecast period due to the increasing popularity of frozen bakery products, rising disposable income, and growing awareness of the convenience and timesaving benefits associated with these products. Europe is expected to follow North America in terms of market share, driven by the presence of major frozen bakery product manufacturers and the increasing adoption of healthy and convenient food options.APAC is projected to witness the fastest growth rate during the forecast period, owing to the rising population, increasing urbanization, and changing lifestyles in countries such as China, India, and Southeast Asian countries. South America and MEA are expected to contribute a smaller share of the market but are likely to experience steady growth due to the growing demand for frozen bakery products in urban areas.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

APMEA Frozen Bakery Product Market Key Players And Competitive Insights

Major players in the APMEA Frozen Bakery Product Market have been continuously innovating and expanding their product offerings to meet the evolving demands of consumers. Leading APMEA Frozen Bakery Product Market players have invested significantly in research and development to create new and improved products. They have also focused on expanding their distribution channels and strengthening their brand presence through marketing and advertising campaigns. This has resulted in increased competition within the APMEA Frozen Bakery Product Market industry, with players vying for market share and brand recognition. The competitive landscape is expected to remain dynamic in the coming years as players continue to invest in product development and marketing strategies.Among the leading players in the APMEA Frozen Bakery Product Market is Grupo Bimbo, a Mexican multinational bakery company. Grupo Bimbo has a strong presence in the frozen bakery product market, with a wide range of products, including bread, rolls, and pastries. The company has a well-established distribution network and a strong brand presence in many countries across Apmea. Another major player in the APMEA Frozen Bakery Product Market is Aryzta AG, a Swiss multinational bakery company. Aryzta has a diverse portfolio of frozen bakery products, including bread, pastries, and pizza crusts. The company has a strong presence in the foodservice industry and supplies its products to a wide range of customers, including restaurants, hotels, and schools.A key competitor to Grupo Bimbo and Aryzta AG in the APMEA Frozen Bakery Product Market is Yamazaki Baking Co., Ltd., a Japanese multinational bakery company. Yamazaki Baking has a strong presence in the frozen bread market and supplies its products to a wide range of customers, including supermarkets, convenience stores, and foodservice establishments. The company has a well-established distribution network and a strong brand presence in many countries across Apmea.

Key Companies in the APMEA Frozen Bakery Product Market Include

• Nestlé


• Unilever


• Mondelēz International


• Ferrero Rocher


• Grupo Bimbo


• Britannia Industries Limited


• General Mills


• Parle Products


• PepsiCo


• Danone


• Campbell Soup Company


• Associated British Foods


• SPC


• ITC Limited


• Kellogg Company

APMEA Frozen Bakery Product Market Industry Developments

The APMEA frozen bakery product market is projected to reach a value of USD 28.5 billion by 2032, exhibiting a CAGR of 6.04% during the forecast period (2024-2032). The market growth is attributed to the increasing demand for convenience foods, the growing popularity of frozen food products, and the rising disposable income in the region. Key players in the market are focusing on product innovation and expanding their distribution channels to cater to the growing demand. Recent developments in the market include the launch of new frozen bakery products with reduced sugar and fat content, and the expansion of e-commerce platforms for the sale of frozen food products.

APMEA Frozen Bakery Product Market Segmentation Insights

APMEA Frozen Bakery Product Market Distribution Channel Outlook

• Hypermarkets/Supermarkets


• Convenience Stores


• Independent Retailers


• Online Retailers

APMEA Frozen Bakery Product Market Product Type Outlook

• Bread & Rolls


• Pastries


• Viennoiserie


• Other Frozen Bakery Products (e.g., Pizza)

APMEA Frozen Bakery Product Market Packaging Type Outlook

• Bags


• Boxes


• Wraps


• Others (e.g., Trays)

APMEA Frozen Bakery Product Market Application Outlook

• Breakfast


• Lunch


• Dinner


• Snacks


• Desserts

APMEA Frozen Bakery Product Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa