US Frozen Bakery Market Size was estimated at 4.11 (USD Billion) in 2023. The US Frozen Bakery Market Industry is expected to grow from 4.5(USD Billion) in 2024 to 9.5 (USD Billion) by 2035. The US Frozen Bakery Market CAGR (growth rate) is expected to be around 7.029% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Frozen Bakery Market is experiencing notable growth, driven by key market drivers such as convenience and changing consumer lifestyles. Today, more Americans are leading busy lives, which increases demand for quick meal solutions. Frozen baked goods cater to this need, allowing consumers to enjoy fresh-tasting products with minimal effort. The trend of increased online grocery shopping has further supported this market, making it easier for consumers to access a broad variety of frozen bakery products. Moreover, the popularity of health-conscious eating is reshaping product offerings. As consumers become more aware of nutrition, there is a growing interest in organic, gluten-free, and low-calorie options within the frozen bakery segment.
Opportunities in the US Frozen Bakery Market are vast, particularly for brands that can innovate and cater to specific dietary needs or preferences. For example, creating products that align with plant-based diets can attract a larger customer base. Additionally, expanding distribution channels, including e-commerce platforms, can help brands reach consumers who prefer the convenience of online shopping. The rising trend of meal prepping among consumers also opens doors for larger portions and family-sized frozen bakery items. Recent trends highlight the increasing importance of clean-label products, where consumers are more inclined to purchase frozen goods with familiar and simple ingredients.The growth in snacking culture is evident, leading to a surge in demand for bite-sized frozen bakery items that align with this trend. Overall, the US Frozen Bakery Market is evolving rapidly, driven by consumer preferences for convenient, health-oriented options, thus offering multiple avenues for growth and innovation.
The increasing demand for convenience foods is a primary driver of growth in the US Frozen Bakery Market Industry. With busy lifestyles, consumers are looking for quick meal options that require minimal preparation time. According to the United States Department of Agriculture, approximately 60% of American households regularly opt for frozen food products due to their extended shelf life and ease of use. This shift towards convenience is supported by major food producers such as ConAgra Foods and General Mills, who are continuously innovating their product lines to cater to this growing consumer preference.The increased consumption of frozen bakery products, particularly among families and working professionals, is expected to push the market further, cementing convenience as a key growth factor.
An emerging trend within the US Frozen Bakery Market Industry is the growing focus on health and wellness, leading consumers to seek out healthier frozen bakery options. According to the Centers for Disease Control and Prevention, over 70% of American adults are classified as overweight or obese, prompting a shift towards healthier eating habits. Major companies like Bimbo Bakeries USA are responding to this trend by developing products made from whole grains and natural ingredients.This alignment with health-conscious consumer choices propels market growth as manufacturers innovate to provide more nutritious frozen baked goods.
The rise in frozen food consumption supports the expansion of the US Frozen Bakery Market Industry. Reports indicate that frozen food sales have surged, with an increase of over 20% during the COVID-19 pandemic, with people stockpiling long-lasting items. The Food Marketing Institute stated that frozen bakery items are among the most popular categories within frozen foods. Leading industry players, such as Nestlé USA, have expanded their frozen product lines, further capitalizing on this consumer trend.As more consumers embrace the convenience of frozen foods, this increase in consumption is a significant driver of market growth.
The US Frozen Bakery Market has shown significant potential, particularly when examining the Product Type segmentation, which includes categories such as breads and rolls, pizza and pizza crust, cakes and pastries, cookies and biscuits, and others. This diverse assortment highlights consumer preferences leaning towards convenience and quality, with frozen offerings allowing for easy meal solutions without sacrificing taste or texture. Breads and rolls have established a strong presence in the marketplace, catering to the rising demand for freshly baked items that can be prepared quickly at home.The pizza and pizza crust segment has gained remarkable traction, particularly among millennials and families seeking easy dinner options, reflecting a substantial preference for customized meals that can be prepared effortlessly. Similarly, the cakes and pastries segment plays a vital role, appealing to consumers looking for indulgent treats that can be enjoyed during special occasions or as everyday snacks. Cookies and biscuits continue to dominate the snack category, with an increasing focus on premium ingredients and artisanal qualities enhancing their appeal.The others category encapsulates various innovative frozen bakery products entering the market, driven by evolving consumer tastes and dietary preferences, including gluten-free and vegan options, thus broadening the market's reach. This segmentation not only reflects the growth within the US Frozen Bakery Market but also emphasizes the importance of innovation and adaptability in a rapidly changing food industry landscape. Enhanced product offerings tailored to diverse consumer needs and preferences gear the industry towards continued expansion, further supported by the growing trend of meal convenience.As consumer habits evolve, the demand for frozen bakery products is expected to strengthen, offering considerable opportunities for manufacturers to innovate and capture market share across these varied product categories. Each segment is essential for catering to distinct consumer demands, driving the overall market growth, and ensuring a resilient and competitive landscape in the frozen bakery sector.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Frozen Bakery Market is experiencing significant growth, with a strong emphasis on different categories that cater to diverse consumer needs. Among these, gluten-free options have gained considerable traction, driven by increasing awareness of gluten-related disorders and a growing demand for healthier eating choices. Conventional products remain a staple due to their widespread availability and familiarity among consumers. The evolving preferences in the US have led to innovation in the frozen bakery segment as manufacturers prioritize convenience, quality, and variety.Market trends indicate a shift towards gluten-free items as more people seek gluten-free diets, promoting inclusive eating. This rising interest presents opportunities for manufacturers to create new formulations and expand their offerings while meeting the regulations and standards set by authorities. Additionally, the US Frozen Bakery Market benefits from a robust supply chain system that ensures consistent product availability across regions. The pair of gluten-free and conventional categories significantly contribute to market growth by catering to a wide range of dietary preferences and needs, highlighting the importance of adaptability and responsiveness in the food industry.
The Distribution Channel segment in the US Frozen Bakery Market plays a crucial role in shaping consumer access to a variety of frozen baked goods. With a growing trend towards convenient meal solutions, both store-based and non-store-based channels are essential for meeting the rising demand. Store-based channels, including supermarkets and specialty stores, are widely recognized for their ability to showcase a wide range of products, allowing consumers to make informed choices. Conversely, non-store-based channels, such as online retail, leverage the increasing digitalization and e-commerce growth observed in the US, particularly accelerated by shifts in shopping behaviors during and after the pandemic.The flexibility and convenience offered by non-store-based channels are regarded as significant contributors to market growth. As consumer preferences evolve towards ready-to-eat and easy-to-prepare meal options, the diversity and availability through these distribution channels ensure that the US Frozen Bakery Market continues to expand, providing numerous opportunities for manufacturers and retailers alike. The growth in this segment is influenced by factors such as consumer lifestyles, technological advancements, and the ongoing trend towards convenience in food purchasing and consumption.
US Frozen Bakery Market Key Players and Competitive Insights:
The US Frozen Bakery Market is a dynamic sector characterized by a diverse range of products that cater to various consumer needs, including convenience and quality. With shifts in consumer lifestyles towards quick meal solutions and the growing popularity of health-conscious options, this market has seen notable growth and innovation. Competitive insights reveal that companies in this space are leveraging technology, expanding product lines, and focusing on sustainability to enhance their market presence. The competition is intense, with various players vying not only for market share but also for consumer loyalty by adapting to trends like plant-based options and ready-to-eat meals. The market is driven by both large multinational corporations and smaller, niche brands that are carving out their own segments within the industry, leading to a rich landscape of offerings.Schwan Foods has positioned itself as a formidable player in the US Frozen Bakery Market, thanks to its strong distribution network and commitment to quality. The company is known for its wide array of frozen baked goods, including pizzas, desserts, and entrees, which are well-regarded for their taste and convenience. Schwan Foods' operational strengths lie in its ability to respond quickly to market demands and consumer preferences, allowing for agile product development. The firm emphasizes innovation, regularly introducing new flavors and product variations that cater to evolving consumer trends. Furthermore, their strong brand recognition and reputation for high-quality ingredients contribute to a loyal customer base, solidifying their competitive edge in the market.
The Kraft Heinz Company also commands a significant presence in the US Frozen Bakery Market, particularly with its extensive portfolio of frozen items that include breakfast items, snacks, and entrees. Kraft Heinz benefits from its strong brand heritage and market reach, allowing it to launch products that are both innovative and aligned with consumer preferences. Their key offerings often highlight convenience and flavor, which resonate well with busy families and individuals looking for quick meal solutions. The company has been active in expanding its market presence through strategic mergers and acquisitions, enhancing its capabilities and broadening its product line to include healthier options. Kraft Heinz's dedication to leveraging its scale in production and distribution further solidifies its strengths, allowing it to efficiently meet consumer needs while remaining competitive in pricing and variety within the US Frozen Bakery Market.
Key Companies in the US Frozen Bakery Market Include:
Schwan Foods
The Kraft Heinz Company
J and J Snack Foods
Flowers Foods
Conagra Brands
Unibic Foods
Aryzta
Bridgford Foods
Innovative Food Holdings
Rich Products Corporation
Pinnacle Foods
Bimbo Bakeries USA
General Mills
US Frozen Bakery Market Industry Developments
The US Frozen Bakery Market has seen notable developments recently, with companies like Schwan Foods, The Kraft Heinz Company, and Nestle continuing to innovate their product offerings. In August 2023, J and J Snack Foods announced a significant line extension, launching new frozen dessert options that cater to the rising consumer demand for convenience and variety. Furthermore, in September 2023, Flowers Foods acquired a regional competitor to strengthen their market share and expand distribution networks. Conagra Brands has also been investing heavily in Research and Development to enhance their frozen meal portfolios, thereby catering to health-conscious consumers. Additionally, Aryzta has been focusing on sustainability practices, which is becoming a crucial aspect as customers face increasing environmental awareness. In the past 2-3 years, the market has experienced significant growth, evidenced by a reported 12% increase in market valuation overall. This upward trend has positively impacted the strategies and expansions of major players like General Mills and Bimbo Bakeries USA, as they adapt to changing consumer preferences. Overall, the US Frozen Bakery Market continues to evolve rapidly in response to both consumer demands and competitive pressures.
US Frozen Bakery Market Segmentation Insights
Frozen Bakery Market Product Type Outlook
breads & rolls
pizza & pizza crust
cakes & pastries
cookies & biscuits
others
Frozen Bakery Market Category Outlook
gluten-free
conventional
Frozen Bakery Market Distribution Channel Outlook
store-based
non-store-based
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 4.11(USD Billion) |
| MARKET SIZE 2024 | 4.5(USD Billion) |
| MARKET SIZE 2035 | 9.5(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 7.029% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Schwan Foods, The Kraft Heinz Company, Nestle, J and J Snack Foods, Flowers Foods, Conagra Brands, Unibic Foods, Aryzta, Bridgford Foods, Innovative Food Holdings, Rich Products Corporation, Pinnacle Foods, Bimbo Bakeries USA, General Mills |
| SEGMENTS COVERED | Product Type, Category, Distribution Channel |
| KEY MARKET OPPORTUNITIES | Healthier product innovations, Gluten-free and allergen-free options, Plant-based frozen bakery goods, E-commerce expansion for frozen foods, Increasing demand for convenience snacks |
| KEY MARKET DYNAMICS | growing demand for convenience foods, increasing number of working professionals, rise in vegan and gluten-free products, innovations in packaging technology, expansion of e-commerce channels |
| COUNTRIES COVERED | US |
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